{"id":4160,"date":"2017-02-14T13:15:43","date_gmt":"2017-02-14T06:15:43","guid":{"rendered":"http:\/\/fff.com.vn\/?p=4160"},"modified":"2017-02-28T14:39:07","modified_gmt":"2017-02-28T07:39:07","slug":"tong-hop-10-bi-quyet-chay-quang-cao-google-adwords-hieu-qua","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/tong-hop-10-bi-quyet-chay-quang-cao-google-adwords-hieu-qua\/","title":{"rendered":"T\u1ed5ng h\u1ee3p 10 b\u00ed quy\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Kinh doanh th\u00e0nh c\u00f4ng, doanh thu kh\u1ee7ng v\u1edbi 10 b\u00ed k\u00edp ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3ng c\u00e1o Google!
\n\"\"<\/p>\n

Hi\u1ec7n nay, Google Adwords l\u00e0 c\u00f4ng c\u1ee5 marketing online hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p, c\u00e1 nh\u00e2n l\u00e0m kinh doanh th\u01b0\u1eddng \u01b0u ti\u00ean \u00e1p d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng \u0111\u01a1n h\u00e0ng, n\u00e2ng cao doanh s\u1ed1. Tuy v\u1eady, vi\u1ec7c t\u1ef1 ch\u1ea1y 1 chi\u1ebfn d\u1ecbch AdWords hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng.<\/p>\n

1 > X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u.<\/b>
\nVi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng ngay t\u1eeb \u0111\u1ea7u khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adword s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o Google Adwords ph\u00f9 h\u1ee3p v\u00e0 lu\u00f4n b\u00e1m s\u00e1t theo \u0111\u1ecbnh h\u01b0\u1edbng kinh doang. Nh\u1eefng m\u1ee5c ti\u00eau khi ch\u1ea1y Adwords c\u00f3 th\u1ec3 l\u00e0:
\n\u2013 Thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng truy c\u1eadp website
\n\u2013 N\u00e2ng cao t\u1ef7 l\u1ec7 ng\u01b0\u1eddi truy c\u1eadp\/ s\u1ed1 l\u01b0\u1ee3t qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n (ch\u1ec9 s\u1ed1 CTR)
\n\u2013 Gia t\u0103ng doanh thu v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/p>\n

2 > L\u1eadp danh s\u00e1ch t\u1eeb kh\u00f3a khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google AdWords<\/b>
\nKhi b\u1ea1n b\u1eaft \u0111\u1ea7u kh\u1edfi t\u1ea1o 1 chi\u1ebfn d\u1ecbch Google Adwords h\u00e1y t\u1ed5ng h\u1ee3p 1 b\u1ed9 t\u1eeb kh\u00f3a v\u1edbi c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 t\u1ed1i \u01b0u nh\u1ea5t. T\u1ed5ng h\u1ee3p c\u00e1c t\u1eeb kh\u00f3a v\u1edbi nhau, t\u1eeb kh\u00f3a ng\u1eafn, t\u1eeb kh\u00f3a d\u00e0i, c\u1ee5m t\u1eeb kh\u00f3a, hay c\u00e1c t\u1eeb kh\u00f3a thu\u1eadt ng\u1eef vi\u1ebft t\u1eaft. V\u00e0 n\u00ean nh\u1edb, \u0111\u1eebng bao gi\u1edd gi\u1edbi h\u1ea1n t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adword, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam t\u1eeb kh\u00f3a ch\u1ea5t l\u01b0\u1ee3ng, hay lo\u1ea1i b\u1ecf nh\u1eefng t\u1eeb kh\u00f3a k\u00e9m hi\u1ec7u qu\u1ea3 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u nh\u1ea5t m\u1eabu m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

3 > Th\u1eed nghi\u1ec7m nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o Google AdWords kh\u00e1c nhau v\u00e0 lu\u00f4n c\u1eadp nh\u1eadt.<\/b>
\nC\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 \u0111\u1ec3 1 m\u1eabu qu\u1ea3ng c\u00e1o AdWords duy nh\u1ea5t cho 1 chi\u1ebfn d\u1ecbch, t\u1eeb th\u00e1ng n\u00e0y sang th\u00e1ng kh\u00e1c, th\u1eadm ch\u00ed l\u00e0 t\u1eeb n\u0103m n\u00e0y sang n\u0103m kh\u00e1c. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7, th\u1eadm ch\u00ed c\u00f2n tr\u1edf n\u00ean “l\u1ea1c h\u1eadu” b\u1edfi th\u00f4ng tin v\u00e0 nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng lu\u00f4n thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng.<\/p>\n

4 > S\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng trong qu\u1ea3ng c\u00e1o Google AdWords<\/b>
\nTh\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o Google AdWords c\u1ea7n \u0111\u01b0\u1ee3c th\u00eam v\u00e0o c\u00e1c \u0111\u01b0\u1eddng d\u1eabn m\u1edf r\u1ed9ng \u0111\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n t\u1ed1t h\u01a1n t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 nh\u1eafm ch\u00ednh x\u00e1c h\u01a1n c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau, nh\u01b0ng c\u00f3 chung nhu c\u1ea7u. \u0110\u01a1n gi\u1ea3n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 khi\u1ebfn th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p h\u01a1n l\u00e0 vi\u1ec7c b\u1ea1n c\u0169ng n\u00ean t\u1ed1i \u01b0u trong qu\u00e1 tr\u00ecnh ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/p>\n

5 > S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a d\u00e0i \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n<\/b>
\nKhi ch\u1ecdn l\u1ecdc nh\u1eefng t\u1eeb kh\u00f3a ch\u1ea5t l\u01b0\u1ee3ng cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google, b\u1ea1n n\u00ean li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 thay \u0111\u1ed5i m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00ecm ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a d\u00e0i, m\u1edbi \u0111\u1ea7u l\u01b0\u1ee3ng traffic v\u00e0o website qua qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u00edt h\u01a1n, nh\u01b0ng gi\u00e1 th\u1ea7u PPC s\u1ebd th\u1ea5p h\u01a1n v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao h\u01a1n.<\/p>\n

6 > S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed9ng cho qu\u1ea3ng c\u00e1o Google AdWords<\/b>
\n\u00c1p d\u1ee5ng t\u1eeb kh\u00f3a \u0111\u1ed9ng cho qu\u1ea3ng c\u00e1o Google Adwords kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u01a1n gian m\u00e0 ai c\u0169ng thi\u1ebft l\u1eadp th\u00e0nh c\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 nh\u1edd \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o Google Adwords chuy\u00ean nghi\u1ec7p v\u00e0 uy t\u00edn<\/b> hi\u1ec7n nay.<\/p>\n

\"\"<\/p>\n

7 > T\u00ecm ki\u1ebfm v\u00e0 th\u0103m d\u00f2 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean m\u1ea1ng qu\u1ea3ng c\u00e1o AdWords<\/b>
\nVi\u1ec7c th\u01b0\u1eddng xuy\u00ean theo d\u00f5i qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u00e0 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111ang c\u1ea1nh tranh s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c \u0111\u1ed9ng th\u00e1i c\u1ee7a h\u1ecd v\u00e0 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao nh\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh ng\u00e0y c\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n

8 > Kh\u00f4ng \u0111\u1ec3 l\u00e3ng ph\u00ed m\u1ed9t nh\u1ea5p chu\u1ed9t n\u00e0o<\/b>
\nNh\u1eefng click v\u00e0o qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a v\u00e0 tho\u00e1t ra ngay l\u1eadp t\u1ee9c l\u00e0 nh\u1eefng click chu\u1ed9t l\u00e3ng ph\u00ed. N\u00f3 s\u1ebd l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 Bounce Rate (T\u1ef7 l\u1ec7 tho\u00e1t trang), gi\u1ea3m \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o. V\u00ec v\u1eady, b\u1ea1n h\u00e3y t\u1eadp trung c\u1ea3i thi\u1ec7n trang \u0111\u00edch, b\u1ed9 t\u1eeb kh\u00f3a, th\u00eam c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a d\u00e0i \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 li\u00ean quan cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n

9 > \u0110\u1ea3m b\u1ea3o nh\u1ea5t qu\u00e1n khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google AdWords<\/b>
\nNh\u1eefng y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh qu\u1ea3ng c\u00e1o nh\u01b0 t\u1eeb kh\u00f3a, ng\u00f4n ng\u1eef, v\u0103n phong, h\u00ecnh \u1ea3nh, trang \u0111\u00edch,… c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp nh\u1ea5t qu\u00e1n tr\u00ean to\u00e0n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google AdWord, th\u1ed1ng nh\u1ea5t t\u1eeb ngo\u00e0i v\u00e0o trong.<\/p>\n

10 > K\u1ebft h\u1ee3p \u0111\u1ed3ng b\u1ed9 chi\u1ebfn d\u1ecbch Google Adwords tr\u00ean c\u00e1c k\u00eanh<\/b>
\nGoogle AdWord cung c\u1ea5p r\u1ea5t nhi\u1ec1u d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ngo\u00e0i Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm. B\u1ea1n c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng hi\u1ec3n th\u1ecb, qu\u1ea3ng c\u00e1o Video tr\u00ean Youtube, … hay \u0111\u1ed3ng b\u1ed9 chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 t\u00ecm ph\u01b0\u01a1ng \u00e1n t\u0103ng hi\u1ec7u qu\u1ea3 h\u1ed7 tr\u1ee3. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ebd thu h\u00fat h\u01a1n r\u1ea5t nhi\u1ec1u n\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y ch\u00fang xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb, nhi\u1ec1u k\u00eanh, v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau.<\/p>\n

10 b\u00ed k\u00edp ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adword t\u1ed5ng h\u1ee3p tr\u00ean \u0111\u00e2y hi v\u1ecdng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, n\u00e2ng cao chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng v\u00e0 gia t\u0103ng doanh s\u1ed1 t\u1ed1i \u0111a ! N\u1ebfu c\u00e1c b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai adword cho c\u00f4ng ty m\u00ecnh, vui \u00a0l\u00f2ng li\u00ean h\u1ec7 FFF \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed<\/strong>
\nCh\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Kinh doanh th\u00e0nh c\u00f4ng, doanh thu kh\u1ee7ng v\u1edbi 10 b\u00ed k\u00edp ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3ng c\u00e1o Google! Hi\u1ec7n nay, Google Adwords l\u00e0 c\u00f4ng c\u1ee5 marketing online hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p, c\u00e1 nh\u00e2n l\u00e0m kinh doanh th\u01b0\u1eddng \u01b0u ti\u00ean \u00e1p […]<\/p>\n","protected":false},"author":1,"featured_media":4306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[60],"tags":[135,107,136],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/4160"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=4160"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/4160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/4306"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=4160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=4160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=4160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}