{"id":3810,"date":"2016-12-15T16:02:23","date_gmt":"2016-12-15T09:02:23","guid":{"rendered":"http:\/\/fff.com.vn\/?p=3810"},"modified":"2016-12-15T16:53:29","modified_gmt":"2016-12-15T09:53:29","slug":"5-sai-lam-thuong-mac-phai-khi-quang-cao-trong-google-adwords","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/5-sai-lam-thuong-mac-phai-khi-quang-cao-trong-google-adwords\/","title":{"rendered":"5 Sai L\u1ea7m Th\u01b0\u1eddng M\u1eafc Ph\u1ea3i Khi Qu\u1ea3ng c\u00e1o Trong Google Adwords"},"content":{"rendered":"

Sau \u0111\u00e2y 3F Solutions s\u1ebd li\u1ec7t k\u00ea 1 s\u1ed1 sai l\u1ea7m c\u00e1c b\u1ea1n th\u01b0\u1eddng m\u1eafc ph\u1ea3i khi c\u00e0i b\u1ed9 t\u1eeb kh\u00f3a trong google adwords.<\/p>\n

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  1. D\u00f9ng T\u1eeb Kh\u00f3a V\u1edbi \u0110\u1ed1i S\u00e1nh Kh\u00f4ng Ph\u00f9 H\u1ee3p:<\/strong><\/li>\n<\/ol>\n

    Trong qu\u1ea3ng qu\u1ea3ng google adwords search, t\u1eeb kh\u00f3a (keyword) ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh tr\u1ef1c \u00a0ti\u1ebfp \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. V\u1edbi m\u1ed7i t\u1eeb kh\u00f3a s\u1ebd c\u00f3 1 gi\u00e1 tr\u1ecb kh\u00e1c nhau v\u1ec1: kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb click sang kh\u00e1ch h\u00e0ng (coversion), gi\u00e1 cho 1 nh\u1ea5p chu\u1ed9t (cpc), l\u01b0\u1ee3ng search trong th\u00e1ng, … Vi\u1ec7c ch\u1ecdn l\u1ecdc, t\u1ed1i \u01b0u c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng t\u1eeb kh\u00f3a s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u chi ph\u00ed, c\u0169ng nh\u01b0 gia t\u0103ng t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111em v\u1ec1 t\u1eeb adwords.<\/p>\n

    \"\"<\/p>\n

    D\u00f9ng T\u1eeb Kh\u00f3a V\u1edbi \u0110\u1ed1i S\u00e1nh R\u1ed9ng:<\/strong> \u0110\u00e2y l\u00e0 1 trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t, v\u00e0 l\u00e0m c\u00e1c b\u1ea1n l\u00e3ng ph\u00ed r\u1ea5t nhi\u1ec1u ti\u1ec1n, m\u00e0 h\u1ea7u h\u1ebft c\u00e1c b\u1ea1n m\u1edbi \u0111\u1ec1u kh\u00f4ng \u0111\u1ec3 \u00fd t\u1edbi.<\/p>\n

    \u0110\u1ed1i s\u00e1nh r\u1ed9ng cho ph\u00e9p t\u1eeb kh\u00f3a k\u00edch ho\u1ea1t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb m\u1ed7i khi c\u00f3 ai \u0111\u00f3 t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb \u0111\u00f3, c\u1ee5m t\u1eeb t\u01b0\u01a1ng t\u1ef1, d\u1ea1ng s\u1ed1 \u00edt ho\u1eb7c s\u1ed1 nhi\u1ec1u, l\u1ed7i ch\u00ednh t\u1ea3, t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 t\u1eeb g\u1ed1c (nh\u01b0 s\u00e0n v\u00e0 l\u00e0m s\u00e0n), t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 c\u00f3 li\u00ean quan kh\u00e1c.<\/p>\n

    Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ed1i s\u00e1nh r\u1ed9ng khi\u1ebfn cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec7n th\u1ecb r\u1ea5t nhi\u1ec1u, khi ng\u01b0\u1eddi d\u00f9ng search nh\u1eefng t\u1eeb kh\u00f3a g\u1ea7n v\u1edbi t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n (c\u00f3 th\u1ec3 kh\u00f4ng li\u00ean \u0111\u1ebfn s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 b\u1ea1n c\u1ea7n qu\u1ea3ng c\u00e1o), v\u00e0 n\u00f3 c\u0169ng l\u00e0m qu\u1ea3ng c\u00e1o b\u1ea1n kh\u00f3 l\u00f2ng t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o 1 nh\u00f3m c\u1ee5m t\u1eeb m\u00e0 b\u1ea1n mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn, d\u1eabn \u0111\u1ebfn s\u1ef1 l\u00e3ng ph\u00ed v\u00e0 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 khi qu\u1ea3ng c\u00e1o.<\/p>\n

    D\u00f9ng T\u1eeb Kh\u00f3a V\u1edbi \u0110\u1ed1i S\u00e1nh Ch\u00ednh X\u00e1c:\u00a0<\/strong>\u0110i\u1ec1u n\u00e0y l\u1ea1i r\u1ea5t hay x\u1ea3y ra v\u1edbi 1 s\u1ed1 kh\u00e1ch h\u00e0ng hay thu\u00ea ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ecdn g\u00f3i, \u0111\u1ee9ng top 1 s\u1ed1 keywords ch\u00ednh x\u00e1c.<\/p>\n

    \u1ede \u0111\u00e2y m\u00ecnh s\u1ebd kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ti\u00eau c\u1ef1c trong ch\u1ea1y qu\u1ea3ng c\u00e1o top, tr\u1ecdn g\u00f3i v\u00e0 c\u0169ng b\u1ecf qua ph\u1ea7n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a v\u00e0 c\u0169ng b\u1ecf lu\u00f4n ti\u00eau c\u1ef1c v\u1ec1 vi\u1ec7c b\u1ecb click t\u1eb7c. V\u1ec1 ph\u01b0\u01a1ng ph\u00e1p ch\u1ea1y n\u00e0y c\u00e1c b\u1ea1n \u0111ang b\u1ecf qua 1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ea5t l\u1edbn, khi h\u1ecd search nh\u1eefng g\u1ea7n gi\u1ed1ng, sai ch\u1ec9nh t\u1ea3, hay th\u00eam th\u1eaft 1 v\u00e0i k\u00fd t\u1ef1 kh\u00e1c bi\u1ec7t. C\u00f9ng v\u1edbi l\u01b0\u1ee3ng search \u00edt, v\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c r\u01a1i v\u00e0o tay \u0111\u1ed1i th\u1ee7, \u0111i\u1ec1u n\u00e0y n\u00f3 s\u1ebd tr\u1edf th\u00e0nh tr\u1edf ng\u1ea1i k\u00ecm h\u00e3m s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

    2. Kh\u00f4ng D\u00f9ng\u00a0T\u1eeb Kh\u00f3a Ph\u1ee7 \u0110\u1ecbnh:<\/strong><\/p>\n

    Vi\u1ec7c kh\u00f4ng d\u00f9ng t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u1eeba l\u00e0m b\u1ea1n m\u1ea5t ti\u1ec1n oan, v\u1eeba t\u1ea1o th\u00eam cho b\u1ea1n 1 s\u1ed1 \u0111\u1ed1i th\u1ee7 kh\u00e1c \u00a0tr\u00ean qu\u1ea3ng c\u00e1o (n\u1ebfu xui xui c\u00f2n b\u1ecb click t\u1eb7c n\u1eefa).<\/p>\n

    \"\"<\/p>\n

    V\u00ed d\u1ee5 th\u1ef1c t\u1ebf:<\/strong><\/p>\n

    M\u00ecnh c\u00f3 kh\u00e1ch h\u00e0ng ch\u1ea1y b\u1ea1n h\u00e0ng cho s\u1ea3n ph\u1ea9m “m\u00e1y l\u1ea1nh” kh\u00e1ch h\u00e0ng set ch\u1ea1y qu\u1ea3ng c\u00e1o cho t\u1eeb; “m\u00e1y l\u1ea1nh” v\u00e0 kh\u00e1ch h\u00e0ng n\u00e0y b\u1ecb click qu\u1ea3ng c\u00e1o r\u1ea5t nhi\u1ec1u \u0111\u1ebfn t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 li\u00ean quan nh\u01b0: b\u00e1n ph\u1ee5 ki\u1ec7n cho m\u00e1y l\u1ea1nh, thay b\u00ecnh ga m\u00e1y l\u1ea1nh, s\u1eeda m\u00e1y l\u1ea1nh, …. th\u1eadm ch\u00ed c\u00f2n b\u1ecb click t\u1eb7c khi qu\u1ea3ng c\u00e1o hi\u1ec7n th\u1ecb \u1edf t\u1eeb kh\u00f3a: thay b\u00ecnh ga m\u00e1y l\u1ea1nh (1 click chu\u1ed9t c\u0169ng 10k vn\u0111).<\/p>\n","protected":false},"excerpt":{"rendered":"

    Sau \u0111\u00e2y 3F Solutions s\u1ebd li\u1ec7t k\u00ea 1 s\u1ed1 sai l\u1ea7m c\u00e1c b\u1ea1n th\u01b0\u1eddng m\u1eafc ph\u1ea3i khi c\u00e0i b\u1ed9 t\u1eeb kh\u00f3a trong google adwords. D\u00f9ng T\u1eeb Kh\u00f3a V\u1edbi \u0110\u1ed1i S\u00e1nh Kh\u00f4ng Ph\u00f9 H\u1ee3p: Trong qu\u1ea3ng qu\u1ea3ng google adwords search, t\u1eeb kh\u00f3a (keyword) ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh tr\u1ef1c \u00a0ti\u1ebfp \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":4034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[60],"tags":[126,108,125],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/3810"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=3810"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/3810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/4034"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=3810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=3810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=3810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}