{"id":3700,"date":"2016-05-23T09:04:24","date_gmt":"2016-05-23T09:04:24","guid":{"rendered":"http:\/\/fff.com.vn\/?p=3700"},"modified":"2016-05-23T10:26:05","modified_gmt":"2016-05-23T10:26:05","slug":"5-bi-quyet-toi-uu-chien-dich-quang-cao-adwords-nam-2016","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/5-bi-quyet-toi-uu-chien-dich-quang-cao-adwords-nam-2016\/","title":{"rendered":"5 b\u00ed quy\u1ebft t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o adwords n\u0103m 2016"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/5-bi-quyet-toi-uu-chien-dich-quang-cao-adwords-nam-2016\/#Bi_quyet_1_Muc_Tieu_Cang_Cu_The_Cang_Tot\" title=\"B\u00ed quy\u1ebft 1: M\u1ee5c Ti\u00eau\u00a0C\u00e0ng C\u1ee5 Th\u1ec3 C\u00e0ng T\u1ed1t.\">B\u00ed quy\u1ebft 1: M\u1ee5c Ti\u00eau\u00a0C\u00e0ng C\u1ee5 Th\u1ec3 C\u00e0ng T\u1ed1t.<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/5-bi-quyet-toi-uu-chien-dich-quang-cao-adwords-nam-2016\/#Bi_Quyet_2_Dung_Quen_Ma_Khuyen_Mai_Adwords\" title=\"B\u00ed Quy\u1ebft 2: \u0110\u1eebng Qu\u00ean M\u00e3 Khuy\u1ebfn M\u00e3i Adwords\">B\u00ed Quy\u1ebft 2: \u0110\u1eebng Qu\u00ean M\u00e3 Khuy\u1ebfn M\u00e3i Adwords<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/5-bi-quyet-toi-uu-chien-dich-quang-cao-adwords-nam-2016\/#Bi_Quyet_3_Them_Cong_Cu_Tien_Ich_Quang_Cao\" title=\"B\u00ed Quy\u1ebft 3: Th\u00eam C\u00f4ng C\u1ee5 Ti\u1ec7n \u00cdch Qu\u1ea3ng C\u00e1o\">B\u00ed Quy\u1ebft 3: Th\u00eam C\u00f4ng C\u1ee5 Ti\u1ec7n \u00cdch Qu\u1ea3ng C\u00e1o<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/5-bi-quyet-toi-uu-chien-dich-quang-cao-adwords-nam-2016\/#Bi_Quyet_4_Dam_bao_ban_do_va_dem_duoc_muc_tieu_cua_minh\" title=\"B\u00ed Quy\u1ebft 4: \u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111o v\u00e0 \u0111\u1ebfm \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.\">B\u00ed Quy\u1ebft 4: \u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111o v\u00e0 \u0111\u1ebfm \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/5-bi-quyet-toi-uu-chien-dich-quang-cao-adwords-nam-2016\/#Bi_Quyet_5_Khong_phai_vi_tri_dau_la_tot\" title=\"B\u00ed Quy\u1ebft 5: Kh\u00f4ng ph\u1ea3i v\u1ecb tr\u00ed \u0111\u1ea7u l\u00e0 t\u1ed1t\">B\u00ed Quy\u1ebft 5: Kh\u00f4ng ph\u1ea3i v\u1ecb tr\u00ed \u0111\u1ea7u l\u00e0 t\u1ed1t<\/a><\/li><\/ul><\/nav><\/div>\n<p>N\u0103m 2016 v\u1edbi vi\u1ec7c adwords n\u00e2ng c\u1ea5p, v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u00edt h\u01a1n tr\u00ean PC, \u0111i\u1ec1u n\u00e0y b\u1eaft bu\u1ed9c ch\u00fang ta nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i t\u00ecm m\u1ecdi c\u00e1ch t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o adwords h\u01a1n n\u1eefa. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y t\u1ed5ng h\u1ee3p<a href=\"http:\/\/5 b\u00ed quy\u1ebft t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o adwords n\u0103m 2016\" target=\"_blank\"><strong> 5 b\u00ed quy\u1ebft t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o adwords n\u0103m 2016<\/strong><\/a> do \u0111\u1ed9i ng\u0169 FFF t\u1ed5ng k\u1ebft, hy v\u1ecdng s\u1ebd gi\u00fap b\u1ea1n v\u00e0 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bi_quyet_1_Muc_Tieu_Cang_Cu_The_Cang_Tot\"><\/span>B\u00ed quy\u1ebft 1: M\u1ee5c Ti\u00eau\u00a0C\u00e0ng C\u1ee5 Th\u1ec3 C\u00e0ng T\u1ed1t.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u1ea1n v\u00e0 t\u00f4i kh\u00f4ng th\u1ec3 n\u00f3i CPC l\u00e0 100.000 vnd\/click l\u00e0 \u0111\u1eaft hay r\u1ebb, CTR l\u00e0 30% hay 50% l\u00e0 t\u1ed1t hay x\u1ea5u. N\u00f3 ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0T\u00f4i bi\u1ebft r\u1eb1ng c\u00f3 nh\u1eefng l\u0129nh v\u1ef1c kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 80.000 vnd\/ click v\u00e0 h\u1ecd v\u1eabn h\u1ea1nh ph\u00fac v\u00e0 t\u1ef1 tin v\u1ec1 \u0111i\u1ec1u n\u00e0y, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng l\u0129nh v\u1ef1c CTR \u1edf m\u1ee9c 10% l\u00e0 b\u00e1o \u0111\u1ed9ng \u0111\u1ecf, CTR ph\u1ea3i th\u1ea5p h\u01a1n 10% m\u1edbi l\u00e0 h\u1ee3p l\u00fd.<\/p>\n<p>V\u00ec th\u1ebf tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n t\u1ed1i \u01b0u h\u00f3a m\u1ed9t chi\u1ebfn d\u1ecbch Adwords b\u1ea1n h\u00e3y t\u1ef1 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3714\" src=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/lap-muc-tieu-quang-cao-adwords-thong-minh.jpg\" alt=\"lap-muc-tieu-quang-cao-adwords-thong-minh\" width=\"500\" height=\"400\" srcset=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/lap-muc-tieu-quang-cao-adwords-thong-minh.jpg 500w, http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/lap-muc-tieu-quang-cao-adwords-thong-minh-480x384.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/p>\n<p>\u0110\u1eebng bao gi\u1edd suy ngh\u0129 m\u1ee5c ti\u00eau chung chung nh\u01b0:<\/p>\n<ol>\n<li>M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n<\/li>\n<li>M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m h\u01a1n \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/li>\n<\/ol>\n<p>H\u00e3y suy ngh\u0129 v\u00e0 t\u1ef1 tr\u1ea3 l\u1eddi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 nh\u1ea5t. V\u00ed d\u1ee5 nh\u01b0<\/p>\n<ol>\n<li>M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 t\u0103ng kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 v\u1edbi m\u00ecnh t\u1eeb t\u1eeb 10 ng\u01b0\u1eddi\/ng\u00e0y l\u00ean 12 ng\u01b0\u1eddi\/ng\u00e0y.<\/li>\n<li>M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 CPC gi\u1eef \u1edf m\u1ee9c 4.000 vnd v\u00e0 CTR ph\u1ea3i t\u0103ng l\u00ean 15%<\/li>\n<li>M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 CPA \u1edf m\u1ee9c 20.000 vnd<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Bi_Quyet_2_Dung_Quen_Ma_Khuyen_Mai_Adwords\"><\/span>B\u00ed Quy\u1ebft 2: \u0110\u1eebng Qu\u00ean M\u00e3 Khuy\u1ebfn M\u00e3i Adwords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u1edbi m\u1ed9t t\u00e0i kho\u1ea3n adwords m\u1edbi t\u1ea1o adwords cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng m\u00e3 qu\u1ea3ng c\u00e1o. FFF c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u00e3 qu\u1ea3ng c\u00e1o tr\u1ecb gi\u00e1 1tr350vnd<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-3723\" src=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/ma-khuyen-mai-adwords-2016.jpg\" alt=\"ma-khuyen-mai-adwords-2016\" width=\"800\" height=\"419\" srcset=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/ma-khuyen-mai-adwords-2016.jpg 800w, http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/ma-khuyen-mai-adwords-2016-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p>V\u1edbi m\u00e3 khuy\u1ebfn m\u00e3i Adwords s\u1ebd c\u1ed9ng th\u00eam 1.350.000 vnd v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n, nh\u1edd \u0111\u00f3 b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 1 kho\u1ea3n kha kh\u00e1 khi ch\u1ea1y adwords. \u0110\u00e2y l\u00e0 m\u1ed9t trong c\u00e1c b\u00ed quy\u1ebft quan trong nh\u1ea5t c\u1ee7a 5 b\u00ed quy\u1ebft\u00a0t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o adwords n\u0103m 2016 \u0111\u1ea5y nh\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bi_Quyet_3_Them_Cong_Cu_Tien_Ich_Quang_Cao\"><\/span>B\u00ed Quy\u1ebft 3: Th\u00eam C\u00f4ng C\u1ee5 Ti\u1ec7n \u00cdch Qu\u1ea3ng C\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00e1c ti\u1ec7n \u00edch c\u1ee7a Google Adwords n\u1ebfu bi\u1ebft c\u00e1ch ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng s\u1ebd t\u1ea1o ra hi\u1ec7u qu\u1ea3 \u0111\u00e1ng k\u1ec3 cho m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. H\u00e3y xem c\u00e1c v\u1ecb d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3721\" src=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/10-bi-quyet-toi-uu-quang-cao-adwords-nam-2016-1.jpg\" alt=\"10-bi-quyet-toi-uu-quang-cao-adwords-nam-2016-1\" width=\"800\" height=\"600\" srcset=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/10-bi-quyet-toi-uu-quang-cao-adwords-nam-2016-1.jpg 800w, http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/10-bi-quyet-toi-uu-quang-cao-adwords-nam-2016-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p>S\u1eed d\u1ee5ng ti\u1ec7n \u00edch review s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1eabu qu\u1ea3ng c\u00e1o d\u00e0i h\u01a1n m\u1eabu qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, trong khi ti\u1ec7n \u00edch sitelink gi\u00fap b\u1ea1n t\u0103ng l\u01b0\u1ee3ng li\u00ean k\u1ebft v\u00e0o c\u00e1c trang trong c\u1ee7a website.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3722\" src=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/tien-ich-mo-rong-vi-tri-va-cuoc-goi-adwords-2016.jpg\" alt=\"tien-ich-mo-rong-vi-tri-va-cuoc-goi-adwords-2016\" width=\"600\" height=\"500\" srcset=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/tien-ich-mo-rong-vi-tri-va-cuoc-goi-adwords-2016.jpg 600w, http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/tien-ich-mo-rong-vi-tri-va-cuoc-goi-adwords-2016-480x400.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng v\u1ecb tr\u00ed gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n, trong khi ti\u1ec7n \u00edch cu\u1ed9c g\u1ecdi s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng g\u1ecdi b\u1ea1n nhanh v\u00e0 d\u1ec5 h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bi_Quyet_4_Dam_bao_ban_do_va_dem_duoc_muc_tieu_cua_minh\"><\/span>B\u00ed Quy\u1ebft 4: \u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111o v\u00e0 \u0111\u1ebfm \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y b\u1ea1n ch\u01b0a t\u1eebng \u0111o v\u00e0 \u0111\u1ebfm m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n m\u1ed7i ng\u00e0y, th\u00ec gi\u1edd \u0111\u00e3 l\u00e0 l\u00fac b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n, ngay v\u00e0 lu\u00f4n. V\u00ec kh\u00f4ng \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau h\u00e0ng ng\u00e0y, t\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n s\u1ebd t\u1ef1 mang dao v\u00e0 k\u1ebft li\u1ec5u ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh.<\/p>\n<p>Tuy nhi\u00ean vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 adwords kh\u00f4ng \u0111\u1ec5 d\u00e0ng nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c b\u1ea1n kh\u00f4ng chuy\u00ean. May m\u1eafn l\u00e0 hi\u1ec7n t\u1ea1i Google \u0111\u00e3 h\u1ed7 tr\u1ee3 &#8220;M\u1ee5c ti\u00eau th\u00f4ng minh&#8221; m\u1ed9t ph\u01b0\u01a1ng \u00e1n r\u1ea5t hay d\u00e0nh cho c\u00e1c b\u1ea1n r\u00e0nh qu\u1ea3ng c\u00e1o nh\u01b0ng g\u00e0 l\u1eadp tr\u00ecnh<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3715\" src=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/do-luong-hieu-qua-quang-cao-adwords-voi-muc-tieu-thong-minh.jpg\" alt=\"do-luong-hieu-qua-quang-cao-adwords-voi-muc-tieu-thong-minh\" width=\"800\" height=\"109\" srcset=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/do-luong-hieu-qua-quang-cao-adwords-voi-muc-tieu-thong-minh.jpg 800w, http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/do-luong-hieu-qua-quang-cao-adwords-voi-muc-tieu-thong-minh-480x65.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p>L\u1ee3i \u00edch ch\u00ednh c\u1ee7a m\u1ee5c ti\u00eau th\u00f4ng minh<\/p>\n<ul>\n<li>M\u1ee5c ti\u00eau th\u00f4ng minh cho ph\u00e9p b\u1ea1n \u0111o l\u01b0\u1eddng l\u01b0\u1ee3t truy c\u1eadp trang web\u00a0t\u01b0\u01a1ng t\u00e1c nh\u1ea5t, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng tr\u00ean 30 ch\u1ec9 s\u1ed1 (v\u00ed d\u1ee5: th\u1eddi l\u01b0\u1ee3ng phi\u00ean,\u00a0s\u1ed1 trang m\u1ed7i phi\u00ean, v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t).<\/li>\n<li>M\u1ee5c ti\u00eau th\u00f4ng minh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a\u00a0b\u1ea1n sau khi ch\u00fang \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o AdWords.<\/li>\n<\/ul>\n<p>Khi b\u1ea1n \u0111\u00e3 \u0111o \u0111\u1ebfm r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n qu\u00e1 kh\u00f3 kh\u0103n cho b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3716\" src=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/ket-qua-do-luong-muc-tieu-thong-minh.jpg\" alt=\"ket-qua-do-luong-muc-tieu-thong-minh\" width=\"724\" height=\"400\" srcset=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/ket-qua-do-luong-muc-tieu-thong-minh.jpg 724w, http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/ket-qua-do-luong-muc-tieu-thong-minh-480x265.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 724px, 100vw\" \/><\/p>\n<p>FFF s\u1ebd c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft ri\u00eang v\u1ec1 m\u1ee5c ti\u00eau th\u00f4ng minh\u00a0v\u00e0 h\u01b0\u1edbng d\u1eabn b\u1ea1n chi ti\u1ebft h\u01a1n c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 adwords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bi_Quyet_5_Khong_phai_vi_tri_dau_la_tot\"><\/span>B\u00ed Quy\u1ebft 5: Kh\u00f4ng ph\u1ea3i v\u1ecb tr\u00ed \u0111\u1ea7u l\u00e0 t\u1ed1t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o non xanh th\u01b0\u1eddng mu\u1ed1n v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh lu\u00f4n n\u1eb1m tr\u00ean v\u1ecb tr\u00ed s\u1ed1 1. \u0110\u00f3 l\u00e0 con dao 2 l\u01b0\u1ee1i m\u00e0 th\u01b0\u1eddng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u1ec3 \u00fd.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3717\" src=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/10-bi-quyet-toi-uu-quang-cao-adwords-nam-2016.jpg\" alt=\"10-bi-quyet-toi-uu-quang-cao-adwords-nam-2016\" width=\"800\" height=\"600\" srcset=\"http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/10-bi-quyet-toi-uu-quang-cao-adwords-nam-2016.jpg 800w, http:\/\/fff.com.vn\/wp-content\/uploads\/2016\/05\/10-bi-quyet-toi-uu-quang-cao-adwords-nam-2016-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p>Theo c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n: <strong>V\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o = \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng * chi ph\u00ed qu\u1ea3ng c\u00e1o<\/strong><\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p c\u00f9ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng, c\u00e0ng t\u1ed1n nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00e0ng c\u00f3 v\u1ecb tr\u00ed cao. N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u ti\u1ec1n, vi tr\u00ed s\u1ed1 1 kh\u00f4ng ph\u1ea3i v\u1ea5n \u0111\u1ec1, nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m vi\u1ec7c th\u00f4ng minh b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n mu\u1ed1n.<\/p>\n<p>[mkdf_blockquote text=&#8221;M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o cam k\u1ebft v\u1ecb tr\u00ed s\u1ed1 1 cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 1 h\u00e0nh vi l\u1eeba \u0111\u1ea3o. B\u1ea1n h\u00e3y c\u1ea9n th\u1eadn khi thu\u00ea c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00e0y&#8221; title_tag=&#8221;h4&#8243; width=&#8221;&#8221;]<\/p>\n<p>H\u00e3y suy ngh\u0129 v\u1ec1 c\u00f4ng th\u1ee9c: <strong>ROI = (Doanh Thu S\u1ea3n Ph\u1ea9m &#8211; (Chi ph\u00ed s\u1ea3n xu\u1ea5t + Chi ph\u00ed qu\u1ea3ng c\u00e1o + Chi ph\u00ed v\u1eadn h\u00e0nh))\/\u00a0 (Chi ph\u00ed s\u1ea3n xu\u1ea5t + Chi ph\u00ed qu\u1ea3ng c\u00e1o + Chi ph\u00ed v\u1eadn h\u00e0nh)<\/strong><\/p>\n<p>R\u1ea5t mong qua b\u00e0i vi\u1ebft\u00a0<strong><em>5 b\u00ed quy\u1ebft t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o adwords n\u0103m 2016<\/em><\/strong> s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm \u0111\u01b0\u1ee3c c\u00e1ch t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t. N\u1ebfu b\u1ea1n c\u1ea7n d\u1ecbch v\u1ee5 t\u1ed1i \u01b0u v\u00e0 qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o adwords, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a FFF s\u1eb5n s\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 b\u1ea1n.<\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c B\u00ed quy\u1ebft 1: M\u1ee5c Ti\u00eau\u00a0C\u00e0ng C\u1ee5 Th\u1ec3 C\u00e0ng T\u1ed1t.B\u00ed Quy\u1ebft 2: \u0110\u1eebng Qu\u00ean M\u00e3 Khuy\u1ebfn M\u00e3i AdwordsB\u00ed Quy\u1ebft 3: Th\u00eam C\u00f4ng C\u1ee5 Ti\u1ec7n \u00cdch Qu\u1ea3ng C\u00e1oB\u00ed Quy\u1ebft 4: \u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111o v\u00e0 \u0111\u1ebfm \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.B\u00ed Quy\u1ebft 5: Kh\u00f4ng ph\u1ea3i v\u1ecb tr\u00ed \u0111\u1ea7u l\u00e0 t\u1ed1t N\u0103m 2016 v\u1edbi vi\u1ec7c adwords [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[60],"tags":[83,86,89,90],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/3700"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=3700"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/3700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/3724"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=3700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=3700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=3700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}