{"id":28978,"date":"2020-09-08T17:27:33","date_gmt":"2020-09-08T10:27:33","guid":{"rendered":"https:\/\/fff.com.vn\/?p=28978"},"modified":"2020-09-09T08:58:36","modified_gmt":"2020-09-09T01:58:36","slug":"huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u1ea5u h\u00ecnh Smart Bidding &#8211; B\u00ed k\u00edp qu\u1ea3ng c\u00e1o ra kh\u00e1ch 2020"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/#1_Google_Attribution_la_gi\" title=\"1. Google Attribution l\u00e0 g\u00ec?\">1. Google Attribution l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/#2_Tai_sao_ban_nen_chon_Google_Attribution\" title=\"2. T\u1ea1i sao b\u1ea1n n\u00ean ch\u1ecdn Google Attribution?\">2. T\u1ea1i sao b\u1ea1n n\u00ean ch\u1ecdn Google Attribution?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/#3_Google_Attribution_giai_quyet_van_de_gi\" title=\"3. Google Attribution gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?\">3. Google Attribution gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/#4_Google_Attribution_khac_gi_so_voi_mo_hinh_phan_bo_hien_tai_trong_Google_Ads\" title=\"4. Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Google Ads?\">4. Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Google Ads?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/#5_Google_Attribution_khac_gi_so_voi_mo_hinh_phan_bo_hien_tai_trong_Analytics\" title=\"5. Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Analytics?\">5. Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Analytics?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/#6_Mo_hinh_phan_bo_theo_huong_du_lieu_DDA_la_gi\" title=\"6. M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u (DDA) l\u00e0 g\u00ec?\">6. M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u (DDA) l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/#7_Cac_mo_hinh_Google_Attribution\" title=\"7. C\u00e1c m\u00f4 h\u00ecnh Google Attribution\">7. C\u00e1c m\u00f4 h\u00ecnh Google Attribution<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/#8_Mo_hinh_phan_bo_Non-Last-Click_la_gi\" title=\"8. M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 Non-Last-Click l\u00e0 g\u00ec?\">8. M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 Non-Last-Click l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/#9_Tai_sao_can_chuyen_sang_Non-Last-Click_NLC\" title=\"9. T\u1ea1i sao c\u1ea7n chuy\u1ec3n sang Non-Last-Click (NLC)\">9. T\u1ea1i sao c\u1ea7n chuy\u1ec3n sang Non-Last-Click (NLC)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/#10_Lam_the_nao_de_thay_doi_sang_mo_hinh_Non-last-click\" title=\"10. L\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i sang m\u00f4 h\u00ecnh Non-last-click?\">10. L\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i sang m\u00f4 h\u00ecnh Non-last-click?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>75% ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u k\u1ebft th\u00fac h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a m\u00ecnh tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb kh\u00e1c v\u1edbi thi\u1ebft b\u1ecb m\u00e0 h\u1ecd b\u1eaft \u0111\u1ea7u. Ch\u00ednh v\u00ec v\u1eady, ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ti\u1ebfp c\u1eadn h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. May m\u1eafn thay, Google \u0111\u00e3 cho ra m\u1eaft Google Attribution nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh h\u01a1n v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. C\u00f9ng xem ngay<strong> H\u01b0\u1edbng d\u1eabn c\u1ea5u h\u00ecnh Smart Bidding &#8211; B\u00ed k\u00edp qu\u1ea3ng c\u00e1o ra kh\u00e1ch 2020<\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"1_Google_Attribution_la_gi\"><\/span>1. Google Attribution l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u \u0111\u1ebfn l\u00fac th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i. Attribution model (m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5) c\u1ee7a Google l\u00e0 b\u1ed9 quy t\u1eafc nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u00e1ch b\u1ea1n ph\u1ea9n b\u1ed5 ti\u1ec1n qu\u1ea3ng c\u00e1o cho c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng, kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 l\u1ea7n nh\u1ea5p cu\u1ed1i c\u00f9ng. Attribution model s\u1ebd gi\u00fap ch\u00fang ta nh\u00ecn v\u00e0o b\u1ee9c tranh l\u1edbn h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh mua h\u00e0ng b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t truy v\u1ea5n \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> B\u1ea1n \u0111ang c\u00f3 ba chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c nhau. N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3 nh\u1ea5p v\u00e0o t\u1eebng chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc khi d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i. Th\u00f4ng th\u01b0\u1eddng, Google s\u1ebd t\u00ednh r\u1eb1ng, b\u1ea1n \u0111ang c\u00f3 3 chuy\u1ec3n \u0111\u1ed5i cho m\u1ed7i chi\u1ebfn d\u1ecbch, nh\u01b0ng th\u1eadt t\u1ebf b\u1ea1n ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng. Attribution s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o tr\u00ean h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3, v\u00e0 ch\u1ec9 t\u00ednh m\u1ed9t chuy\u1ec3n \u0111\u1ed5i n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00f3 mua h\u00e0ng.<\/p>\n\n\n\n<p>Trung b\u00ecnh, c\u00f3 n\u0103m t\u01b0\u01a1ng t\u00e1c gi\u1eefa click \u0111\u1ea7u ti\u00ean v\u1edbi click mua h\u00e0ng. N\u1ebfu ch\u1ec9 nh\u00ecn v\u00e0o b\u01b0\u1edbc cu\u1ed1i c\u00f9ng, b\u1ea1n ch\u1ec9 nh\u00ecn th\u1ea5y 20% d\u1eef li\u1ec7u. B\u1ea1n \u0111ang b\u1ecf b\u00ea \u0111\u1ebfn 80% kh\u00e1c. Vi\u1ec7c n\u00e0y gi\u1ed1ng nh\u01b0 b\u1ea1n s\u1ebd mua m\u1ed9t c\u0103n nh\u00e0 n\u0103m ph\u00f2ng ng\u1ee7 ch\u1ec9 sau khi nh\u00ecn v\u00e0o m\u1ed9t ph\u00f2ng ng\u1ee7. V\u00ec v\u1eady b\u1ea1n c\u1ea7n xem x\u00e9t m\u1ecdi th\u1ee9 tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh n\u00e0o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Google Attribution t\u00edch h\u1ee3p v\u1edbi Google Analytics, Google AdWords v\u00e0 DoubleClick Search m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u g\u1eafn th\u00eam th\u1ebb (tag) tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 bi\u1ebft, tr\u00ean \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u qu\u1ea3ng c\u00e1o t\u1eeb c\u00f9ng m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o. M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 (<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6259715?hl=vi&amp;ref_topic=7279627\" target=\"_blank\" rel=\"noopener\">Attribution Model<\/a>) cho ph\u00e9p b\u1ea1n ch\u1ecdn gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p cho l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p cho l\u01b0\u1ee3t nh\u1ea5p \u0111\u1ea7u ti\u00ean, l\u01b0\u1ee3t nh\u1ea5p cu\u1ed1i c\u00f9ng ho\u1eb7c k\u1ebft h\u1ee3p nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a tr\u00ean \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Tai_sao_ban_nen_chon_Google_Attribution\"><\/span>2. <strong>T\u1ea1i sao b\u1ea1n n\u00ean ch\u1ecdn Google Attribution?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t n\u1eeda l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web \u0111\u1ebfn t\u1eeb c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ec v\u1eady ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i v\u00e0 tr\u00ean m\u1ecdi th\u1ee9. Nh\u01b0 m\u00ecnh \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, c\u00f3 t\u1edbi 75% ng\u01b0\u1eddi l\u1edbn b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb, nh\u01b0ng ti\u1ebfp t\u1ee5c ho\u1eb7c k\u1ebft th\u00fac tr\u00ean thi\u1ebft b\u1ecb kh\u00e1c. Cho d\u00f9 \u0111\u00f3 c\u00f3 l\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n hay m\u00e1y t\u00ednh x\u00e1ch tay. Th\u00f4ng th\u01b0\u1eddng, ch\u00fang ta ch\u1ec9 nh\u00ecn v\u00e0o \u0111i\u1ec3m ti\u1ebfp x\u00fac cu\u1ed1i c\u00f9ng t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i m\u00e0 kh\u00f4ng xem x\u00e9t to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, b\u1ea1n \u0111\u00e3 bao gi\u1edd \u0111\u1eb7t ch\u1ed7 m\u1ed9t k\u1ef3 ngh\u1ec9 b\u1eb1ng c\u00e1ch ng\u1ed3i m\u1ed9t ch\u1ed7 ch\u1ec9 v\u1edbi m\u1ed9t thi\u1ebft b\u1ecb? Th\u00f4ng th\u01b0\u1eddng, to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh \u0111\u1eb7t ch\u1ed7 s\u1ebd tr\u1ea3i ra trong nhi\u1ec1u ng\u00e0y ho\u1eb7c v\u00e0i tu\u1ea7n tr\u00ean m\u1ed9t s\u1ed1 thi\u1ebft b\u1ecb kh\u00e1c nhau. Google Attribution s\u1ebd gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c n\u00e0y trong b\u1ea5t k\u1ef3 h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c%C3%A1c-m%C3%B4-h%C3%ACnh-google-attribution-1-1024x409.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Khi b\u1ea1n bi\u1ebft h\u00e0nh tr\u00ecnh mua h\u00e0ng bao g\u1ed3m nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0o, b\u1ea1n s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00f3<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Google_Attribution_giai_quyet_van_de_gi\"><\/span>3. Google Attribution gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 hai v\u1ea5n \u0111\u1ec1 ch\u00ednh Google \u0111ang nh\u1eafm \u0111\u1ebfn v\u00e0 mu\u1ed1n d\u00f9ng Google Attribution \u0111\u1ec3 gi\u1ea3i quy\u1ebft.<\/p>\n\n\n\n<h3>1. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ea5y v\u00e0 ph\u00e2n ph\u1ed1i t\u00edn d\u1ee5ng cho c\u00e1c t\u01b0\u01a1ng t\u00e1c gi\u1eefa h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i:<\/h3>\n\n\n\n<p>Google Attribution t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng so v\u1edbi vi\u1ec7c ch\u1ec9 t\u00e1c \u0111\u1ed9ng v\u00e0o nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng (last click) nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. H\u1ea1n ch\u1ebf c\u1ee7a last click l\u00e0 to\u00e0n b\u1ed9 t\u00edn d\u1ee5ng s\u1ebd \u0111\u01b0\u1ee3c c\u1ea5p cho nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> N\u1ebfu ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o theo c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u, sau \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u, th\u00ec ch\u1ec9 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c t\u00edn d\u1ee5ng trong m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 l\u1ea7n nh\u1ea5p cu\u1ed1i. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, t\u1eeb kho\u00e1 kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a mang nhi\u1ec1u gi\u00e1 tr\u1ecb. Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 h\u1ea1 bid ho\u1eb7c t\u1ea1m d\u1eebng kh\u00f4ng mua t\u1eeb kho\u00e1 \u0111\u00f3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1516\" height=\"490\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Google-attribution.png\" alt=\"\" class=\"wp-image-28979\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Google-attribution.png 1516w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Google-attribution-1280x414.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Google-attribution-980x317.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Google-attribution-480x155.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1516px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>V\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 m\u1edbi, Google s\u1ebd b\u00e1o c\u00e1o cho nh\u00e0 qu\u1ea3ng c\u00e1o bi\u1ebft r\u1eb1ng nh\u1eefng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 hi\u1ec3n th\u1ecb n\u00e0o c\u1ee7a h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 trong \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i, \u0111i\u1ec1u n\u00e0y \u0111\u01b0a ch\u00fang ta \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 th\u1ee9 hai m\u00e0 Attribution nh\u1eafm \u0111\u1ebfn \u0111\u1ec3 gi\u1ea3i quy\u1ebft.<\/p>\n\n\n\n<h3>2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 d\u1ec5 d\u00e0ng th\u00f4ng b\u00e1o quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean d\u1eef li\u00eau ph\u1ec5u ph\u00e2n b\u1ed5:<\/h3>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng g\u1eedi d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh h\u00f3a v\u00e0o AdWords, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 th\u1ea5y t\u00e1c \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eeb kh\u00f3a v\u00e0 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i \u0111a k\u00eanh v\u00e0 \u0111a thi\u1ebft b\u1ecb. L\u00fac n\u00e0y chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 xem x\u00e9t c\u00e1c ph\u00e2n b\u1ed5 qu\u1ea3ng c\u00e1o \u1edf tr\u00ean v\u00e0 gi\u1eefa k\u00eanh.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_Google_Attribution_khac_gi_so_voi_mo_hinh_phan_bo_hien_tai_trong_Google_Ads\"><\/span>4. Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"952\" height=\"415\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/conversions-attribution-model.jpg\" alt=\"\" class=\"wp-image-19939\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/conversions-attribution-model.jpg 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/conversions-attribution-model-480x209.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 952px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>Trong nh\u1eefng n\u0103m qua, Google \u0111\u00e3 t\u1eebng b\u01b0\u1edbc \u0111\u01b0a Google AdWords t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ed1i \u01b0u cho nh\u1ea5p chu\u1ed9t cu\u1ed1i sang m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edbi, linh ho\u1ea1t h\u01a1n. C\u00f4ng c\u1ee5 ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong AdWords c\u00f3 t\u1eeb n\u0103m 2014, ch\u1ec9 d\u00e0nh cho c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm. N\u00f3 ch\u1ec9 b\u00e1o c\u00e1o vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u qu\u1ea3ng c\u00e1o t\u1eeb m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o hay kh\u00f4ng. N\u00f3 kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a d\u00f9ng v\u00e0o qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau, tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau, tr\u1eeb khi nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u. Google Attribution 2019 s\u1ebd kh\u1eafc ph\u1ee5c nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5_Google_Attribution_khac_gi_so_voi_mo_hinh_phan_bo_hien_tai_trong_Analytics\"><\/span>5. Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analytics cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o AdWords th\u1ea5y d\u1eef li\u1ec7u M\u1ea1ng hi\u1ec3n th\u1ecb v\u00e0 t\u00ecm ki\u1ebfm ph\u1ea3i tr\u1ea3 ti\u1ec1n trong b\u00e1o c\u00e1o \u0111a k\u00eanh v\u00e0 trong c\u00f4ng c\u1ee5 so s\u00e1nh m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5. C\u00f2n t\u1ea5t c\u1ea3 c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 trong Google Attribution s\u1ebd cung c\u1ea5p nh\u1eefng thu\u1ed9c t\u00ednh \u1edf c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n, nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac h\u01a1n so v\u1edbi Analytics. N\u00f3 c\u0169ng bao g\u1ed3m ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u (DDA) c\u1ee7a Google.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"6_Mo_hinh_phan_bo_theo_huong_du_lieu_DDA_la_gi\"><\/span>6. M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u (DDA) l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"952\" height=\"415\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/data-driven-attribution-model.jpg\" alt=\"\" class=\"wp-image-19938\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/data-driven-attribution-model.jpg 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/data-driven-attribution-model-480x209.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 952px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 d\u1ef1a theo h\u01b0\u1edbng d\u1eef li\u1ec7u, Data-Driven Attribution (DDA) l\u00e0 cung c\u1ea5p t\u00edn d\u1ee5ng cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 quy\u1ebft \u0111\u1ecbnh tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 chi\u1ebfn d\u1ecbch n\u00e0o c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho trang web v\u00e0 c\u00e1c chuy\u1ec3n \u0111\u1ed5i Google Analytics t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean M\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"7_Cac_mo_hinh_Google_Attribution\"><\/span>7. C\u00e1c m\u00f4 h\u00ecnh Google Attribution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 (Google Attribution Models)&nbsp;<\/strong>gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c, th\u1eddi gian v\u00e0 l\u00fd do ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Ads c\u1ee7a b\u1ea1n. Hi\u1ec7n c\u00f3 s\u00e1u m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 Qu\u1ea3ng c\u00e1o Google (Google Attribution Models) kh\u00e1c nhau \u0111\u1ec3 l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<h3>1. Nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng (Last-Click Model \u2013 Default Model)<\/h3>\n\n\n\n<h3>Last-Click \u2013 Nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng l\u00e0 g\u00ec?<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"486\" height=\"361\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-last-click.png\" alt=\"\" class=\"wp-image-19945\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-last-click.png 486w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-last-click-480x357.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 486px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><strong>Nh\u1ea5p chu\u1ed9t cu\u1ed1i (Last Click)<\/strong>&nbsp;l\u00e0 c\u00e0i \u0111\u1eb7t ph\u00e2n b\u1ed5 m\u1eb7c \u0111\u1ecbnh cho Qu\u1ea3ng c\u00e1o Google v\u00e0 Google Analytics.<br>Nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng l\u00e0 nh\u1eefng g\u00ec b\u1ea1n ngh\u0129 s\u1ebd mang l\u1ea1i chuy\u1ec3n \u0111\u1ed5i, doanh s\u1ed1, data\u2026 b\u1ea1n \u0111\u1eb7t ra khi \u0111\u1ea5u th\u1ea7u t\u1eeb kho\u00e1 hay khi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0o.<br><br><em>V\u00ed d\u1ee5:<\/em>&nbsp;B\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y 10 qu\u1ea3ng c\u00e1o kh\u00e1c nhau cho c\u00f9ng m\u1ed9t ng\u01b0\u1eddi, n\u1ebfu cu\u1ed1i c\u00f9ng h\u1ecd chuy\u1ec3n \u0111\u1ed5i tr\u00ean chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i hi\u1ec3n th\u1ecb, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u00f3 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u00edn d\u1ee5ng cho chuy\u1ec3n \u0111\u1ed5i.<br>Tuy nhi\u00ean, n\u1ebfu nh\u00ecn v\u00e0o Google Analytics, b\u1ea1n s\u1ebd th\u1ea5y h\u00e0ng t\u1ea5n chuy\u1ec3n \u0111\u1ed5i Direct Direct khi d\u00f9ng m\u00f4 h\u00ecnh nh\u1ea5p chu\u1ed9t l\u1ea7n cu\u1ed1i. V\u00ec:<\/p>\n\n\n\n<ul><li>Khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n, h\u1ecd s\u1ebd ghi nh\u1edb b\u1ea1n v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao nh\u1ea5t.<\/li><li>Tuy nhi\u00ean,n\u00f3 kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p cho chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00e1c k\u00eanh social, qu\u1ea3ng c\u00e1o, v.v. d\u1eabn t\u1edbi vi\u1ec7c c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch tr\u00ean c\u00e1c k\u00eanh v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng.<\/li><\/ul>\n\n\n\n<h3>Last-Click ph\u00f9 h\u1ee3p v\u1edbi ai?<\/h3>\n\n\n\n<p>Last-Click l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o GA \u0111\u01a1n gi\u1ea3n, kh\u00f4ng c\u00f3 danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i \u0111a d\u1ea1ng.<\/p>\n\n\n\n<h3>2. Nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean (First-Click Model)<\/h3>\n\n\n\n<h3>First-Click \u2013 Nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean l\u00e0 g\u00ec?<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"486\" height=\"361\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-first-click.jpg\" alt=\"\" class=\"wp-image-19947\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-first-click.jpg 486w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-first-click-480x357.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 486px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 m\u00f4 h\u00ecnh Nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng, Nh\u1ea5p chu\u1ed9t \u0110\u1ea7u ti\u00ean ph\u00e2n ph\u1ed1i ti\u1ec1n qu\u1ea3ng c\u00e1o cho k\u00eanh ho\u1eb7c t\u1eeb kh\u00f3a \u0111\u1ea7u ti\u00ean d\u1eabn \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<br><em>V\u00ed d\u1ee5:<\/em>&nbsp;B\u1ea1n ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch m\u1ea1ng t\u00ecm ki\u1ebfm chu\u1ea9n, nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kho\u00e1. \u0110a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng search v\u00e0 click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u1ea7n \u0111\u1ea7u, nh\u01b0ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n ch\u1ea1y ti\u1ebfp chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u00f3 th\u1ea5y v\u00e0 click v\u00e0o qu\u1ea3ng c\u00e1o b\u1ea1n l\u1ea7n n\u1eefa. L\u1ea7n n\u00e0y h\u1ecd mua h\u00e0ng.<br>Xem trong d\u1eef li\u1ec7u v\u00e0 Analytics, b\u1ea1n s\u1ebd th\u1ea5y ti\u1ec1n \u0111\u01b0\u1ee3c c\u1ea5p cho t\u1eeb kh\u00f3a \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi d\u00f9ng click. Nh\u01b0 v\u1eady, t\u1eeb kho\u00e1 n\u00e0y \u0111\u00e3 thu h\u00fat nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean nh\u01b0ng l\u1ea1i kh\u00f4ng sinh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h3>First-Click&nbsp;ph\u00f9 h\u1ee3p v\u1edbi ai?<\/h3>\n\n\n\n<p>V\u00ec v\u1eady,&nbsp;<strong>m\u00f4 h\u00ecnh nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean th\u00edch h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng traffic<\/strong>.T\u1ea1i sao? N\u00f3 cho b\u1ea1n bi\u1ebft r\u1eb1ng t\u1eeb kh\u00f3a ho\u1eb7c qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c nh\u1ea5p c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng tham gia, r\u1eb1ng:<\/p>\n\n\n\n<ul><li>B\u1ea1n \u0111\u00e3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ed1t<\/li><li>B\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) h\u1ea5p d\u1eabn<\/li><li>T\u1eeb kh\u00f3a t\u1ed1t<\/li><li>B\u1ea1n \u0111\u00e3 t\u1ea1o ra nh\u1eadn th\u1ee9c cho ng\u01b0\u1eddi d\u00f9ng<\/li><li>Ch\u1ec9 kh\u00f4ng ph\u1ea3i l\u00e0 h\u00ecnh th\u1ee9c ph\u00e2n b\u1ed5 t\u1ed1t cho chuy\u1ec3n \u0111\u1ed5i<\/li><\/ul>\n\n\n\n<h3>3. M\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh (Linear Model)<\/h3>\n\n\n\n<h3>Linear Model \u2013 M\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><strong>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 tuy\u1ebfn t\u00ednh<\/strong>&nbsp;l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i t\u00edn d\u1ee5ng (ti\u1ec1n qu\u1ea3ng c\u00e1o) \u0111\u1ed3ng \u0111\u1ec1u cho m\u1ecdi click qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi d\u1eabn \u0111\u1ebfn click chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"486\" height=\"361\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribute-linear-model.jpg\" alt=\"\" class=\"wp-image-19949\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribute-linear-model.jpg 486w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribute-linear-model-480x357.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 486px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><em>V\u00ed d\u1ee5:<\/em>&nbsp;Khi b\u1ea1n ch\u1ea1y chi\u1ebfn d\u1ecbch t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y c\u00e1c nh\u1ea5p chu\u1ed9t \u0111a k\u00eanh: t\u00ecm ki\u1ebfm, ti\u1ebfp th\u1ecb l\u1ea1i qua hi\u1ec3n th\u1ecb v\u00e0 sau \u0111\u00f3 ti\u1ebfp th\u1ecb l\u1ea1i qua RLSA, b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n s\u1ebd cung c\u1ea5p t\u00edn d\u1ee5ng b\u1eb1ng nhau cho c\u1ea3 ba.<\/p>\n\n\n\n<h3>Linear Model \u2013 M\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh ph\u00f9 h\u1ee3p v\u1edbi ai?<\/h3>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a M\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh:<\/p>\n\n\n\n<ul><li>Gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c k\u00eanh n\u00e0o, t\u1eeb kho\u00e1 n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 ch\u01b0a t\u1ed1t.<\/li><li>N\u1ebfu kh\u00f4ng c\u00f3 click v\u00e0o t\u1eeb kho\u00e1 hay qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb m\u1ea5t ti\u1ec1n.<\/li><\/ul>\n\n\n\n<p>V\u00ec v\u1eady, m\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u00e0i h\u01a1i. C\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kho\u00e1 r\u1ed9ng \u0111\u1ec3 t\u00ecm hi\u1ec3u, thu th\u1eadp th\u00eam d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h3>4. M\u00f4 h\u00ecnh gi\u1ea3m d\u1ea7n theo th\u1eddi gian (Time Decay Model)<\/h3>\n\n\n\n<h3>Time Decay Model \u2013 M\u00f4 h\u00ecnh gi\u1ea3m d\u1ea7n theo th\u1eddi gian l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><strong>M\u00f4 h\u00ecnh gi\u1ea3m d\u1ea7n theo th\u1eddi gian<\/strong>&nbsp;\u01b0u ti\u00ean ph\u00e2n b\u1ed5 t\u00edn d\u1ee5ng cho c\u00e1c h\u00e0nh \u0111\u1ed9ng x\u1ea3y ra g\u1ea7n h\u01a1n v\u1edbi chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng nh\u1ea5t.<\/p>\n\n\n\n<p>N\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i click t\u1edbi 7-13 l\u1ea7n trong v\u00e0i th\u00e1ng m\u1edbi \u0111\u1ebfn l\u1ea7n chuy\u1ec3n \u0111\u1ed5i, th\u00ec c\u00e1c click g\u1ea7n chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p nhi\u1ec1u ti\u1ec1n nh\u1ea5t trong c\u1ea3 qu\u00e1 tr\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"486\" height=\"361\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-time-decay.jpg\" alt=\"\" class=\"wp-image-19950\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-time-decay.jpg 486w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-time-decay-480x357.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 486px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h3>Time Decay Model \u2013 M\u00f4 h\u00ecnh gi\u1ea3m d\u1ea7n theo th\u1eddi gian ph\u00f9 h\u1ee3p v\u1edbi ai?<\/h3>\n\n\n\n<p><strong>M\u00f4 h\u00ecnh gi\u1ea3m d\u1ea7n theo th\u1eddi gian<\/strong>&nbsp;\u00e1p d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u00e0i h\u01a1i, ph\u1ee9c t\u1ea1p: nhi\u1ec1u t\u1eeb kho\u00e1, nhi\u1ec1u s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u\u2026 nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y s\u1ebd ph\u00e2n ph\u1ed1i t\u00edn d\u1ee5ng theo th\u1eddi gian, gi\u00fap b\u1ea1n ph\u00e2n t\u00edch, n\u1eafm \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u00e0 qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh trong th\u1eddi gian bao l\u00e2u.<\/p>\n\n\n\n<h3>5. D\u1ef1a v\u00e0o v\u1ecb tr\u00ed (Position-Based Model)<\/h3>\n\n\n\n<h3>Position-Based Model \u2013 M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><strong>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed<\/strong>&nbsp;l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y s\u1ebd ph\u00e2n ph\u1ed1i 40% t\u00edn d\u1ee5ng cho nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean (First Click) v\u00e0 cu\u1ed1i c\u00f9ng (Last Click), c\u00f2n l\u1ea1i 20% \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ec1u cho c\u00e1c nh\u1ea5p chu\u1ed9t gi\u1eefa h\u00e0nh tr\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"486\" height=\"361\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-position-based-model.jpg\" alt=\"\" class=\"wp-image-19951\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-position-based-model.jpg 486w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-position-based-model-480x357.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 486px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h3>Position-Based Model \u2013 M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p v\u1edbi ai?<\/h3>\n\n\n\n<p>V\u1edbi<strong>&nbsp;m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed&nbsp;<\/strong>b\u1ea1n s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u v\u1ec1:<\/p>\n\n\n\n<ul><li>T\u1eeb kh\u00f3a ho\u1eb7c qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/li><li>T\u1eeb kho\u00e1 hay qu\u1ea3ng c\u00e1o n\u00e0o sinh chuy\u1ec3n \u0111\u1ed5i<\/li><li>Nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o \u1edf gi\u1eefa h\u00e0nh tr\u00ecnh \u0111\u00e3 h\u1ed7 tr\u1ee3 \u0111\u01b0a \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i<\/li><\/ul>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y, gi\u00fap k\u1ebft h\u1ee3p t\u1ed1t h\u01a1n c\u00e1c t\u1eeb kh\u00f3a th\u00fac \u0111\u1ea9y click \u0111\u1ea7u ti\u00ean v\u1edbi c\u00e1c t\u1eeb kho\u00e1 nh\u1eadn th\u1ee9c v\u00e0 t\u1eeb kho\u00e1 d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h3>6. Theo h\u01b0\u1edbng d\u1ef1 li\u1ec7u (Data-Driven Model)<\/h3>\n\n\n\n<h3>Data-Driven Model \u2013 M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><strong>Ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u<\/strong>&nbsp;cung c\u1ea5p t\u00edn d\u1ee5ng cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 quy\u1ebft \u0111\u1ecbnh tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"486\" height=\"361\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-data-driven-model.jpg\" alt=\"\" class=\"wp-image-19954\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-data-driven-model.jpg 486w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-data-driven-model-480x357.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 486px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>Ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 chi\u1ebfn d\u1ecbch n\u00e0o c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho trang web v\u00e0 c\u00e1c chuy\u1ec3n \u0111\u1ed5i Google Analytics t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean M\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3>Data-Driven Model \u2013 M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi ai?<\/h3>\n\n\n\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y, b\u1ea1n c\u1ea7n:<\/p>\n\n\n\n<ul><li>M\u1ea5t th\u1eddi gian t\u1ed1i thi\u1ec3u sau 30 ng\u00e0y cho m\u00e1y h\u1ecdc<\/li><li>15.000 l\u1ea7n nh\u1ea5p<\/li><li>600 chuy\u1ec3n \u0111\u1ed5i<\/li><\/ul>\n\n\n\n<p>\u0110\u1ec3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh, b\u1ea1n ph\u1ea3i duy tr\u00ec c\u00e1c s\u1ed1 sau cho m\u1ed7i 30 ng\u00e0y li\u00ean ti\u1ebfp:<\/p>\n\n\n\n<ul><li>10.000 l\u1ea7n nh\u1ea5p<\/li><li>400 chuy\u1ec3n \u0111\u1ed5i<\/li><\/ul>\n\n\n\n<p>V\u00ec v\u1eady, m\u00f4 h\u00ecnh n\u00e0y ch\u1ec9 ph\u00f9 h\u1ee3p cho nh\u1eefng t\u1ea3i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn t\u1eeb $10.000-$20.000\/ th\u00e1ng.<\/p>\n\n\n\n<p>C\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 Qu\u1ea3ng c\u00e1o Google nh\u00ecn c\u00f3 v\u1ebb ph\u1ee9c t\u1ea1p nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd ch\u1ecdn \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Ngo\u00e0i c\u00e1c m\u00f4 h\u00ecnh c\u01a1 b\u1ea3n First Click, Last Click, c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i c\u00f2n l\u1ea1i \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i <strong>Non Last Click (NLC)<\/strong>. N\u00f3 gi\u00fap b\u1ea1n:<\/p><cite>&#8211; Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c v\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i.<br>&#8211; Cung c\u1ea5p t\u00edn d\u1ee5ng cho c\u00e1c t\u1eeb kh\u00f3a v\u00e0 k\u00eanh kh\u00e1c nhau theo \u0111\u00fang m\u1ee5c ti\u00eau v\u00e0 m\u00f4 h\u00ecnh b\u1ea1n l\u1ef1a ch\u1ecdn<\/cite><\/blockquote>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"8_Mo_hinh_phan_bo_Non-Last-Click_la_gi\"><\/span>8. M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 Non-Last-Click l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110a s\u1ed1 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u1eabn \u0111ang s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng \u0111\u00e3 l\u1ed7i th\u1eddi \u0111\u1ec3 chi ti\u1ec1n cho m\u1ed9t \u0111i\u1ec3m ch\u1ea1m duy nh\u1ea5t, nh\u01b0 nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean v\u00e0 nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng. M\u00f4 h\u00ecnh nh\u1ea5p chu\u1ed9t cu\u1ed1i (Last Click) \u0111\u00e3 kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. D\u1eabn t\u1edbi b\u1ea1n \u0111ang chi d\u00f9ng to\u00e0n b\u1ed9 ti\u1ec1n qu\u1ea3ng c\u00e1o cho nh\u1eefng chuy\u1ec3n \u0111\u1ed5i ch\u01b0a ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>Kh\u1eafc ph\u1ee5c nh\u01b0\u1ee3c \u0111i\u1ec3m n\u00e0y, Google c\u00f3 th\u00eam c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 linh ho\u1ea1t h\u01a1n l\u00e0&nbsp;<strong><a class=\"rank-math-link\" href=\"https:\/\/fff.com.vn\/dau-gia-thau-thong-minh-voi-google-attribution\/\">Non-Last-Click<\/a><\/strong>&nbsp;(NLC). C\u00e1c m\u00f4 h\u00ecnh n\u00e0y s\u1ebd ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch&nbsp;kh\u00e1c nhau tr\u00ean c\u00e1c \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i t\u00ecm ki\u1ebfm. K\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch \u0111\u1ea5u th\u1ea7u th\u00f4ng minh (Smart Bidding), nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd ch\u1ecdn cho m\u00ecnh m\u1ed9t m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i t\u00edn d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"952\" height=\"474\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/NLC-mo-hinh-phan-bo-non-last-click.jpg\" alt=\"\" class=\"wp-image-19983\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/NLC-mo-hinh-phan-bo-non-last-click.jpg 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/NLC-mo-hinh-phan-bo-non-last-click-480x239.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 952px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>Tu\u1ef3 v\u00e0o \u0111\u1eb7c th\u00f9 m\u1ed7i ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m,\u2026 m\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd thay \u0111\u1ed5i, sai kh\u00e1c nhau. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t trong ba m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i t\u00edn d\u1ee5ng c\u01a1 b\u1ea3n sau:<\/p>\n\n\n\n<ul><li>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 gi\u1ea3m d\u1ea7n theo th\u1eddi gian (Time Decay Model)<\/li><li>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111\u1ed3ng \u0111\u1ec1u (Linear Model)<\/li><li>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo v\u1ecb tr\u00ed (Position-Based)<\/li><\/ul>\n\n\n\n<p>Ri\u00eang m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo d\u1eef li\u1ec7u (Data-Driven Model), ch\u1ec9 \u00e1p d\u1ee5ng cho c\u00e1c t\u00e0i kho\u1ea3n c\u00f3 ng\u00e2n s\u00e1ch t\u1eeb $10.000 \u2013 $20.000, v\u00e0 c\u00f3 l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn, \u0111\u00e1p \u1ee9ng c\u00e1c con s\u1ed1 m\u00e0 m\u00e1y h\u1ecdc c\u1ee7a Google \u0111\u01b0a ra.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"9_Tai_sao_can_chuyen_sang_Non-Last-Click_NLC\"><\/span>9. T\u1ea1i sao c\u1ea7n chuy\u1ec3n sang Non-Last-Click (NLC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 NLC gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch s\u00e1t sao nh\u1ea5t. T\u1eeb \u0111\u00f3, n\u00f3 s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t cho vi\u1ec7c th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>Tu\u1ef3 v\u00e0o ng\u00e0nh ngh\u1ec1, m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch kh\u00e1c nhau m\u00e0 b\u1ea1n l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 kh\u00e1c nhau.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"10_Lam_the_nao_de_thay_doi_sang_mo_hinh_Non-last-click\"><\/span>10. L\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i sang m\u00f4 h\u00ecnh Non-last-click?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 b\u1eadt Attribution, \u1edf tr\u00ean c\u00f9ng c\u1ee7a b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n AdWords, b\u1ea1n ch\u1ecdn Conversion Settings &gt; Conversion Actions &gt; \u1ede d\u01b0\u1edbi c\u00f9ng c\u1ee7a trang n\u00e0y, b\u1ea1n ch\u1ecdn m\u1ed9t m\u00f4 h\u00ecnh m\u00e0 m\u00ecnh mu\u1ed1n. N\u1ebfu m\u00f4 h\u00ecnh Data Driven kh\u00f4ng kh\u1ea3 d\u1ee5ng, h\u00e3y ch\u1ecdn Time Decay ho\u1eb7c Position-Based.<\/p>\n\n\n\n<p>Khi s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh multi-touch (c\u1ea3m \u1ee9ng \u0111a \u0111i\u1ec3m), AdWords s\u1ebd \u0111\u01b0a ra b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean vi\u1ec7c h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c l\u1ea7n nh\u1ea5p tr\u01b0\u1edbc \u0111\u00f3 trong h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ec3 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac, b\u1ea1n n\u00ean \u0111\u1eb7t th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i \u0111\u1ee7 d\u00e0i (ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng ph\u1ea1m vi 30 ng\u00e0y) v\u00e0 kh\u00f4ng bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u00e0y g\u1ea7n \u0111\u00e2y (5 ng\u00e0y g\u1ea7n nh\u1ea5t). V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n \u0111ang \u1edf ng\u00e0y 5 th\u00e1ng 2, b\u1ea1n n\u00ean \u0111\u1eb7t th\u1eddi gian ph\u00e2n t\u00edch chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u00e0y 1 \u0111\u1ebfn ng\u00e0y 30 th\u00e1ng 1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-ch%E1%BB%8Dn-ng%C3%A0y-ph%C3%A2n-t%C3%ADch.png\" alt=\"\" class=\"wp-image-19960\"\/><\/figure><\/div>\n\n\n\n<p>Khi b\u1ea1n thay \u0111\u1ed5i m\u00f4 h\u00ecnh, chuy\u1ec3n \u0111\u1ed5i s\u1ebd li\u00ean k\u1ebft v\u1edbi l\u1ea7n nh\u1ea5p cu\u1ed1i c\u00f9ng (th\u01b0\u1eddng l\u00e0 ngay ng\u00e0y h\u00f4m \u0111\u00f3). L\u00fac n\u00e0y, m\u00e1y h\u1ecdc c\u1ee7a Google b\u1eaft \u0111\u1ea7u h\u1ecdc t\u1eadp h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua vi\u1ec7c ph\u00e2n ph\u1ed1i l\u1ea1i t\u00ednh d\u1ee5ng cho nh\u1eefng ng\u00e0y tr\u01b0\u1edbc. Nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd y\u00ean t\u00e2m l\u00e0 kh\u00f4ng b\u1ecb m\u1ea5t b\u1ea5t k\u1ef3 t\u00edn d\u1ee5ng n\u00e0o cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i. Theo th\u1eddi gian, Google s\u1ebd d\u1ef1a v\u00e0o c\u00e1c d\u1eef li\u1ec7u \u0111\u00e3 h\u1ecdc \u0111\u1ec3 ph\u00e2n ph\u1ed1i t\u00edn d\u1ee5ng h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong>&nbsp;nhi\u1ec1u doanh nghi\u1ec7p s\u1ebd t\u0103ng gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd v\u00e0o ng\u00e0y Black Friday v\u00e0 n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Last click, n\u00f3 s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u1ec1 chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u00ednh x\u00e1c. N\u1ebfu b\u1ea1n \u0111\u00e3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng trong nh\u1eefng ng\u00e0y tr\u01b0\u1edbc Black Friday. V\u00ec th\u1eddi gian \u0111\u00f3, kh\u00e1ch h\u00e0ng \u0111ang nghi\u00ean c\u1ee9u v\u1ec1 m\u1eb7t h\u00e0ng m\u00e0 h\u1ecd mu\u1ed1n mua. B\u1ea1n n\u00ean \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd v\u00e0o l\u00fac n\u00e0y, khi h\u1ecd \u0111ang nghi\u00ean c\u1ee9u v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch mua h\u00e0ng.<\/p>\n\n\n\n<h3>B\u1ea1n c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo?<\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb Google Attribution model \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. Hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 bao l\u00e2u, c\u00f3 bao nhi\u00eau t\u01b0\u01a1ng t\u00e1c. T\u1eeb \u0111\u00f3 thay \u0111\u1ed5i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng h\u01a1n, t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. Xem x\u00e9t c\u00f3 bao nhi\u00eau chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n sang \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>C\u00e1c m\u00f4 h\u00ecnh c\u1ea3m \u1ee9ng \u0111a \u0111i\u1ec3m gi\u00fap b\u1ea1n thay \u0111\u1ed5i gi\u00e1 th\u1ea7u cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n. S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a k\u00eanh tr\u00ean \u0111\u1ec3 b\u1eaft kh\u00e1ch h\u00e0ng \u0111\u00f3 tr\u01b0\u1edbc. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft v\u00e0 t\u1ea1m d\u1eebng m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a trong c\u00e1c chi\u1ebfn d\u1ecbch v\u00ec ch\u00fang kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh nh\u01b0 c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c. T\u1eeb \u0111\u00f3, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n cho c\u00e1c vi\u1ec7c mang \u0111\u1ebfn hi\u1ec7u su\u1ea5t th\u1ea5p nh\u1edd v\u00e0o vi\u1ec7c n\u1eafm b\u1eaft l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"980\" height=\"377\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/smart-bidding.png\" alt=\"\" class=\"wp-image-19966\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/smart-bidding.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/smart-bidding-480x185.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 980px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fac Smart-Bidding ph\u00e1t huy t\u00e1c d\u1ee5ng. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng th\u00fa v\u1ecb v\u1edbi Attribution, nh\u01b0ng h\u1ecd quan t\u00e2m \u0111\u1ebfn n\u00f3 v\u00ec c\u00e1c k\u1ef9 thu\u1eadt \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh gi\u00fap b\u1ea1n n\u1eafm b\u1eaft kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng. B\u00ean c\u1ea1nh \u0111\u00f3, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd h\u1ea5p d\u1eabn h\u01a1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u tr\u00ean m\u1ed7i b\u01b0\u1edbc c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 ROI t\u1ed1t h\u01a1n. Google \u0111\u1eb7t gi\u00e1 th\u1ea7u cho m\u1ecdi phi\u00ean \u0111\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 cem th\u00eam file PDF Playbook v\u1ec1&nbsp;<strong>Google Attribution NLC<\/strong>&nbsp;t\u1ea1i&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/drive.google.com\/file\/d\/1sUQHUViVctbi0GW5xVz96PLX4wuFgb8v\/view?usp=sharing\" target=\"_blank\"><strong>\u0111\u00e2y<\/strong><\/a>&nbsp;nh\u00e9<\/p>\n\n\n\n<p>Ngo\u00e0i ra, FFF c\u00f2n cung c\u1ea5p t\u00e0i kho\u1ea3n Google Ads Invoice v\u1edbi c\u00e1c \u01b0u \u0111i\u1ec3m:<\/p>\n\n\n\n<ul><li>Camp duy\u1ec7t nhanh l\u00ean top (c\u00e1c ng\u00e0nh kh\u00f3 nh\u01b0 thu\u1ed1c hay th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng)<\/li><li>C\u00f3 s\u1eb5n ti\u1ec1n, ch\u1ee7 \u0111\u1ed9ng n\u1ea1p th\u00eam kh\u00f4ng c\u1ea7n th\u1ebb, kh\u00f4ng ch\u1edd x\u00e9t duy\u1ec7t thanh to\u00e1n<\/li><li>T\u1ef1 qu\u1ea3n l\u00ed t\u00e0i kho\u1ea3n 100%, b\u1ea3o m\u1eadt, an to\u00e0n<\/li><li>Bao uy t\u00edn, TK kh\u00f4ng c\u1eafn ti\u1ec1n, die \u0111\u01b0\u1ee3c ho\u00e0n ti\u1ec1n ho\u1eb7c \u0111\u1ed5i TK kh\u00e1c<\/li><li>C\u00f3 s\u1eb5n c\u00f4ng c\u1ee5 t\u1ea1o qu\u1ea3ng c\u00e1o, ch\u1eb7n click \u1ea3o, theo d\u00f5i qu\u1ea3ng c\u00e1o<\/li><li>H\u1ed7 tr\u1ee3 24\/7<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tk-invoice-billing.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Chi ti\u1ebft t\u00e0i kho\u1ea3n v\u00e0 li\u00ean h\u1ec7 mua t\u00e0i kho\u1ea3n t\u1ea1i&nbsp;<a class=\"rank-math-link\" href=\"https:\/\/admin.fff.com.vn\/quangcao\/?view=buy-account\"><strong>fffads.com<\/strong><\/a><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline&nbsp;<strong>0901 47 48 46<\/strong> ho\u1eb7c trang&nbsp;<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Ngo\u00e0i ra, h\u00e3y tham gia&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/fff.marketing\/group-cong-dong-google-adwords-viet-nam?refer=2301\" target=\"_blank\">C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a>&nbsp;\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. Google Attribution l\u00e0 g\u00ec?2. T\u1ea1i sao b\u1ea1n n\u00ean ch\u1ecdn Google Attribution?3. Google Attribution gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?4. Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Google Ads?5. Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Analytics?6. M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo [&hellip;]<\/p>\n","protected":false},"author":706,"featured_media":28983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1190,1171],"tags":[911,605,738,1258],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/28978"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/706"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=28978"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/28978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/28983"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=28978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=28978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=28978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}