{"id":28976,"date":"2020-09-11T14:39:52","date_gmt":"2020-09-11T07:39:52","guid":{"rendered":"https:\/\/fff.com.vn\/?p=28976"},"modified":"2020-09-11T14:48:08","modified_gmt":"2020-09-11T07:48:08","slug":"phan-tich-uu-va-nhuoc-diem-cua-google-ads-smart-bidding","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/phan-tich-uu-va-nhuoc-diem-cua-google-ads-smart-bidding\/","title":{"rendered":"Ph\u00e2n t\u00edch \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Google Ads Smart Bidding"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/phan-tich-uu-va-nhuoc-diem-cua-google-ads-smart-bidding\/#1_Google_Ads_Smart_Bidding_la_gi\" title=\"1. Google Ads Smart Bidding l\u00e0 g\u00ec?\">1. Google Ads Smart Bidding l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/phan-tich-uu-va-nhuoc-diem-cua-google-ads-smart-bidding\/#2_Tai_sao_nen_su_dung_chien_luoc_Dat_gia_thau_thong_minh\" title=\"2. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh\">2. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/phan-tich-uu-va-nhuoc-diem-cua-google-ads-smart-bidding\/#3_Uu_diem_dat_gia_thau_Smart_Bidding_so_voi_thu_cong\" title=\"3. \u01afu \u0111i\u1ec3m \u0111\u1eb7t gi\u00e1 th\u1ea7u Smart Bidding so v\u1edbi th\u1ee7 c\u00f4ng\">3. \u01afu \u0111i\u1ec3m \u0111\u1eb7t gi\u00e1 th\u1ea7u Smart Bidding so v\u1edbi th\u1ee7 c\u00f4ng<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/phan-tich-uu-va-nhuoc-diem-cua-google-ads-smart-bidding\/#4_Cac_tuy_chon_Smart_Bidding_cua_Google\" title=\"4. C\u00e1c t\u00f9y ch\u1ecdn Smart Bidding c\u1ee7a Google\">4. C\u00e1c t\u00f9y ch\u1ecdn Smart Bidding c\u1ee7a Google<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/phan-tich-uu-va-nhuoc-diem-cua-google-ads-smart-bidding\/#5_Chon_chien_luoc_Google_Ads_Smart_Bidding\" title=\"5. Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c Google Ads Smart Bidding\">5. Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c Google Ads Smart Bidding<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fff.com.vn\/phan-tich-uu-va-nhuoc-diem-cua-google-ads-smart-bidding\/#6_Nhung_han_che_khi_su_dung_Google_Ads_Smart_Bidding\" title=\"6. Nh\u1eefng h\u1ea1n ch\u1ebf khi s\u1eed d\u1ee5ng Google Ads Smart Bidding\">6. Nh\u1eefng h\u1ea1n ch\u1ebf khi s\u1eed d\u1ee5ng Google Ads Smart Bidding<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fff.com.vn\/phan-tich-uu-va-nhuoc-diem-cua-google-ads-smart-bidding\/#7_Chia_se_cach_phan_tich_tu_khoa_hieu_qua\" title=\"7. Chia s\u1ebb c\u00e1ch ph\u00e2n t\u00edch t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3\">7. Chia s\u1ebb c\u00e1ch ph\u00e2n t\u00edch t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u0110\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m v\u00e0 nh\u1eafc \u0111\u1ebfn, b\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng c\u00f3 v\u00f4 v\u00e0n c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra nh\u01b0 &#8220;C\u00f3 n\u00ean \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng kh\u00f4ng?&#8221;, &#8220;\u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng c\u00f3 t\u1ed1n nhi\u1ec1u ng\u00e2n s\u00e1ch kh\u00f4ng?&#8221;,&#8230;v\u00e0 r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi li\u00ean quan kh\u00e1c. B\u1ea1n bi\u1ebft kh\u00f4ng, m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u1ee7a c\u00f4ng c\u1ee5 \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh l\u00e0 t\u1ea1o ra hi\u1ec7u su\u1ea5t cao nh\u1ea5t c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y c\u00e1c t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh c\u1ee7a Google \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch \u0111\u1eb7t th\u1ea7u c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n\n\n\n<p>Nh\u1eefng l\u1ee3i \u00edch m\u00e0 Google Ads Smart Bidding mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. Tuy nhi\u00ean, b\u00ean c\u1ea1nh nh\u1eefng \u01b0u \u0111i\u1ec3m, \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh v\u1eabn s\u1ebd c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft. Do \u0111\u00f3, \u0111\u1ec3 l\u00e0m r\u00f5 h\u01a1n v\u1ea5n \u0111\u1ec1 n\u00e0y m\u00ecnh s\u1ebd <strong>ph\u00e2n t\u00edch \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Google Ads Smart Bidding<\/strong> th\u00f4ng qua b\u00e0i vi\u1ebft b\u00ean d\u01b0\u1edbi, c\u00f9ng theo d\u00f5i \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi ngay nh\u00e9!<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"1_Google_Ads_Smart_Bidding_la_gi\"><\/span>1. Google Ads Smart Bidding l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng s\u1eed d\u1ee5ng m\u00e1y m\u00f3c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trong h\u1ea7u h\u1ebft c\u00e1c phi\u00ean \u0111\u1ea5u gi\u00e1. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u01a1n, \u0111\u00e2y l\u00e0 m\u1ed9t t\u00ednh n\u0103ng c\u1ee7a Google Smart Bidding \u0111\u1ec3 ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 t\u00edn hi\u1ec7u theo ng\u1eef c\u1ea3nh t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u1ea5u gi\u00e1, t\u1eeb \u0111\u00f3 \u0111\u1eb7t gi\u00e1 th\u1ea7u v\u1edbi m\u1ee5c \u0111\u00edch nh\u1eafm m\u1ee5c ti\u00eau cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n<p>Khi nh\u1eafc \u0111\u1ebfn Google Ads, vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh l\u00e0 ch\u1ee7 \u0111\u1ec1 r\u1ea5t \u0111\u01b0\u1ee3c quan t\u00e2m. Nh\u01b0 b\u1ea1n bi\u1ebft \u0111\u1ea5y, khi \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng b\u1ea1n s\u1ebd \u0111\u1eb7t gi\u00e1 th\u1ea7u cho m\u1ed7i t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u c\u1ee7a m\u00ecnh t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau,&#8230;Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y nhi\u1ec1u qu\u1ea3ng c\u00e1o kh\u00e1c nhau c\u00f9ng l\u00fac, th\u00ec vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n th\u1eddi gian, c\u00f4ng s\u1ee9c.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Google trong nhi\u1ec1u n\u0103m qua \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n nh\u1ea5t \u0111\u1ecbnh, do \u0111\u00f3 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n th\u00ec h\u00ecnh th\u1ee9c \u0111\u1eb7t th\u1ea7u th\u00f4ng minh c\u1ee7a Ads s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p h\u01a1n. Nguy\u00ean nh\u00e2n Google Ads c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong vi\u1ec7c t\u1ef1 \u0111\u1ed9ng \u0111\u1eb7t gi\u00e1 th\u1ea7u l\u00e0 v\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng CPA ho\u1eb7c ROAS \u0111\u1ec1u s\u1ebd \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a theo thi\u1ebft b\u1ecb, th\u1eddi gian, v\u1ecb tr\u00ed v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean c\u01a1 s\u1edf t\u1eebng phi\u00ean \u0111\u1ea5u gi\u00e1.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u t\u00f9y ch\u1ecdn \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh kh\u00e1c nhau c\u1ee7a Google \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn, nh\u01b0ng tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c t\u00f9y ch\u1ecdn n\u00e0y h\u00e3y c\u00f9ng \u0111i\u1ec3m qua c\u00e1c l\u1ee3i \u00edch c\u1ee7a h\u00ecnh th\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh nh\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Google-Ads-Smart-Bidding-la-gi.png\" alt=\"\" class=\"wp-image-28998\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Google-Ads-Smart-Bidding-la-gi.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Google-Ads-Smart-Bidding-la-gi-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Google-Ads-Smart-Bidding-la-gi-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Tai_sao_nen_su_dung_chien_luoc_Dat_gia_thau_thong_minh\"><\/span>2. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00ecnh th\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh s\u1ebd mang \u0111\u1ebfn 4 l\u1ee3i \u00edch ch\u00ednh gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian c\u00f4ng s\u1ee9c nh\u01b0ng v\u1eabn mang v\u1ec1 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t cho chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p><strong>C\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc n\u00e2ng cao<\/strong><\/p>\n\n\n\n<p>Khi \u0111\u1eb7t gi\u00e1 th\u1ea7u, thu\u1eadt to\u00e1n m\u00e1y h\u1ecdc s\u1ebd h\u1ecfi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u1edf quy m\u00f4 l\u1edbn gi\u00fap b\u1ea1n \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n trong t\u00e0i kho\u1ea3n v\u1ec1 vi\u1ec7c c\u00e1c gi\u00e1 th\u1ea7u kh\u00e1c nhau c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o t\u1edbi chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i. C\u00e1c thu\u1eadt to\u00e1n n\u00e0y xem x\u00e9t nhi\u1ec1u tham s\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t h\u01a1n so v\u1edbi m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c m\u1ed9t nh\u00f3m c\u00f3 th\u1ec3 t\u00ednh to\u00e1n.<\/p>\n\n\n\n<p><strong>Nhi\u1ec1u lo\u1ea1i t\u00edn hi\u1ec7u theo ng\u1eef c\u1ea3nh<\/strong><\/p>\n\n\n\n<p>T\u00edn hi\u1ec7u \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c thu\u1ed9c t\u00ednh gi\u00fap x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi ho\u1eb7c ng\u1eef c\u1ea3nh t\u1ea1i ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u1ea5u gi\u00e1. Khi s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u1ea5u gi\u00e1, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a nhi\u1ec1u t\u00edn hi\u1ec7u v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u gi\u00e1 th\u1ea7u. C\u00e1c t\u00edn hi\u1ec7u n\u00e0y bao g\u1ed3m c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 thi\u1ebft b\u1ecb v\u00e0 v\u1ecb tr\u00ed c\u00f3 \u1edf h\u00ecnh th\u1ee9c \u0111\u1eb7t th\u1ea7u th\u1ee7 c\u00f4ng, t\u00edn hi\u1ec7u b\u1ed5 sung v\u00e0 t\u1ed5 h\u1ee3p t\u00edn hi\u1ec7u c\u00f3 \u1edf h\u00ecnh th\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh. V\u00ed d\u1ee5: thi\u1ebft b\u1ecb, v\u1ecb tr\u00ed th\u1ef1c t\u1ebf, v\u1ecb tr\u00ed m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm, ng\u00e0y trong tu\u1ea7n v\u00e0 th\u1eddi gian trong ng\u00e0y, h\u1ec7 \u0111i\u1ec1u h\u00e0nh,&#8230;<\/p>\n\n\n\n<p><strong>Ki\u1ec3m so\u00e1t hi\u1ec7u su\u1ea5t m\u1ed9t c\u00e1ch linh ho\u1ea1t<\/strong><\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh cho ph\u00e9p b\u1ea1n \u0111\u1eb7t c\u00e1c m\u1ee5c ti\u00eau hi\u1ec7u su\u1ea5t v\u00e0 t\u00f9y ch\u1ec9nh c\u00e1c t\u00f9y ch\u1ecdn c\u00e0i \u0111\u1eb7t theo m\u1ee5c ti\u00eau kinh doanh ri\u00eang c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 th\u1ea7u t\u00ecm ki\u1ebfm cho m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111\u00e3 ch\u1ecdn tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 g\u1ed3m c\u1ea3 ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u. Ho\u1eb7c \u0111\u1eb7t m\u1ee5c ti\u00eau hi\u1ec7u su\u1ea5t ri\u00eang cho c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau nh\u01b0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, laptop, Pc b\u1eb1ng t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u CPA m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p><strong>B\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t minh b\u1ea1ch<\/strong><\/p>\n\n\n\n<p>\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh s\u1ebd cung c\u1ea5p c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o nh\u01b0 b\u00e1o c\u00e1o chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u, tr\u1ea1ng th\u00e1i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u, b\u1ea3n nh\u00e1p v\u00e0 th\u1eed nghi\u1ec7m chi\u1ebfn d\u1ecbch, tr\u00ecnh m\u00f4 ph\u1ecfng, th\u00f4ng b\u00e1o v\u00e0 c\u1ea3nh b\u00e1o c\u1ea7n thi\u1ebft,&#8230;gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t m\u00e0 chi\u1ebfn d\u1ecbch mang l\u1ea1i, \u0111\u1ed3ng th\u1eddi c\u00f3 h\u01b0\u1edbng kh\u1eafc ph\u1ee5c nhanh ch\u00f3ng khi g\u1eb7p ph\u1ea3i c\u00e1c s\u1ef1 c\u1ed1 khi v\u1eadn h\u00e0nh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tai-sao-nen-dat-thau-thong-minh.png\" alt=\"\" class=\"wp-image-29063\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tai-sao-nen-dat-thau-thong-minh.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tai-sao-nen-dat-thau-thong-minh-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tai-sao-nen-dat-thau-thong-minh-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Uu_diem_dat_gia_thau_Smart_Bidding_so_voi_thu_cong\"><\/span>3. \u01afu \u0111i\u1ec3m \u0111\u1eb7t gi\u00e1 th\u1ea7u Smart Bidding so v\u1edbi th\u1ee7 c\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3>Th\u00eam d\u1ea5u hi\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch <\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u d\u1ea5u hi\u1ec7u \u1edf \u0111\u00e2y l\u00e0 c\u00e1c th\u00f4ng tin d\u1eef li\u1ec7u kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. Ch\u00fang l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c Google Ads n\u00e0o.<\/p>\n\n\n\n<p>Khi \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng, c\u00e1c d\u1ea5u hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem x\u00e9t g\u1ed3m lo\u1ea1i thi\u1ebft b\u1ecb, \u0111\u1ed1i t\u01b0\u1ee3ng, nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ecb tr\u00ed, th\u1eddi gian trong m\u1ed9t tu\u1ea7n v\u00e0 th\u1eddi gian trong m\u1ed9t ng\u00e0y. Tuy nhi\u00ean, v\u1edbi \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh, s\u1ed1 l\u01b0\u1ee3ng d\u1ea5u hi\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng h\u01a1n r\u1ea5t nhi\u1ec1u bao g\u1ed3m tr\u00ecnh duy\u1ec7t, h\u1ec7 \u0111i\u1ec1u h\u00e0nh, ng\u00f4n ng\u1eef c\u1ee7a giao di\u1ec7n,&#8230;<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng c\u00e1c thu\u1eadt to\u00e1n th\u00f4ng qua h\u00ecnh th\u1ee9c th\u1ea7u th\u00f4ng minh c\u00f3 th\u1ec3 x\u1eed l\u00fd l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi kh\u1ea3 n\u0103ng cho ph\u00e9p c\u1ee7a con ng\u01b0\u1eddi v\u00e0 hi\u1ec3n nhi\u00ean \u0111\u1ed9 ch\u00ednh x\u00e1c c\u0169ng s\u1ebd cao h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/them-dau-hieu-de-phan-tich.png\" alt=\"\" class=\"wp-image-28999\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/them-dau-hieu-de-phan-tich.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/them-dau-hieu-de-phan-tich-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/them-dau-hieu-de-phan-tich-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h3>Kh\u00f4ng m\u1eafc sai l\u1ea7m<\/h3>\n\n\n\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u00e1y m\u00f3c, con ng\u01b0\u1eddi c\u00f3 c\u1ea3m x\u00fac v\u00e0 n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c \u0111\u00f4i khi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u00e2m tr\u1ea1ng, v\u00e0 kh\u00f4ng m\u1ed9t ai trong ch\u00fang ta c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng m\u00ecnh s\u1ebd kh\u00f4ng m\u1eafc ph\u1ea3i sai l\u1ea7m trong l\u00fac l\u00e0m vi\u1ec7c. N\u1ebfu b\u1ea1n ph\u1ea3i c\u00f9ng l\u00fac s\u1eafp x\u1ebfp v\u00e0 qu\u1ea3n l\u00fd nhi\u1ec1u qu\u1ea3ng c\u00e1o, nh\u00f3m qu\u1ea3ng c\u00e1o, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 chi\u1ebfn d\u1ecbch kh\u00e1c nhau th\u00ec nh\u1ea5t \u0111\u1ecbnh b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi vi\u1ec7c m\u00ecnh s\u1ebd nh\u1ea7m l\u1eabn trong l\u00fac th\u1ef1c hi\u1ec7n. V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n, ch\u1ec9 c\u1ea7n b\u1ea1n v\u00f4 t\u00ecnh th\u00eam &#8220;0&#8221; v\u00e0o m\u1ee5c CPC t\u1ed1i \u0111a b\u1ea1n s\u1ebd m\u1ea5t m\u1ed9t s\u1ed1 ti\u1ec1n kh\u00e1 l\u1edbn nh\u01b0ng ch\u1eb3ng mang l\u1ea1i l\u1ee3i \u00edch g\u00ec m\u00e0 c\u00f2n g\u00e2y ra thi\u1ec7t h\u1ea1i v\u1ec1 t\u00e0i ch\u00ednh cho chi\u1ebfn d\u1ecbch. <\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n d\u00f9ng h\u00ecnh th\u1ee9c \u0111\u1eb7t th\u1ea7u Smart Bidding th\u00ec kh\u00e1c, qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n \u0111\u1ec1u do m\u00e1y m\u00f3c x\u1eed l\u00fd, \u0111\u1ed3ng ngh\u0129a nguy c\u01a1 m\u1eafc ph\u1ea3i c\u00e1c sai l\u1ea7m trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u. M\u1eb7c d\u00f9 vi\u1ec7c v\u1eadn h\u00e0nh h\u00ecnh th\u1ee9c th\u1ea7u th\u00f4ng minh v\u1eabn do con ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n, tuy nhi\u00ean h\u1ec7 th\u1ed1ng \u0111\u00e3 \u0111\u1ea3m nh\u1eadn h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng vi\u1ec7c, do \u0111\u00f3 b\u1ea1n s\u1ebd \u00edt g\u1eb7p l\u1ed7i h\u01a1n v\u00e0 kh\u00f4ng m\u1eafc ph\u1ea3i c\u00e1c l\u1ed7i \u0111\u1eaft ti\u1ec1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/khong-mac-sai-lam.png\" alt=\"\" class=\"wp-image-29000\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/khong-mac-sai-lam.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/khong-mac-sai-lam-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/khong-mac-sai-lam-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h3>Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c<\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c th\u1ee7 c\u00f4ng \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u hi\u1ec3n nhi\u00ean b\u1ea1n s\u1ebd ph\u1ea3i b\u1ecf ra l\u01b0\u1ee3ng l\u1edbn th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n. Nh\u01b0ng n\u1ebfu b\u1ea1n \u00e1p d\u1ee5ng Smart Bidding, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao h\u01a1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. B\u1edfi Smart Bidding cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u1ee7a m\u00ecnh v\u00e0 gi\u00fap b\u1ea1n nhanh ch\u00f3ng kh\u1eafc ph\u1ee5c m\u1ecdi s\u1ef1 c\u1ed1.&nbsp;Bao g\u1ed3m c\u00e1c d\u1eef li\u1ec7u th\u00f4ng tin nh\u01b0:<\/p>\n\n\n\n<ul><li>C\u00e1c tr\u1ea1ng th\u00e1i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u chi ti\u1ebft cho b\u1ea1n th\u1ea5y nh\u1eefng \u0111i\u1ec1u \u0111ang di\u1ec5n ra trong ph\u1ea1m vi \u0111\u1ea5u th\u1ea7u c\u1ee7a b\u1ea1n.<\/li><li>Cung c\u1ea5p b\u1ea3n nh\u00e1p chi\u1ebfn d\u1ecbch v\u00e0 th\u1eed nghi\u1ec7m cho c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm v\u00e0 hi\u1ec3n th\u1ecb gi\u00fap d\u1ec5 d\u00e0ng ki\u1ec3m tra xem vi\u1ec7c d\u00f9ng Smart Bidding \u0111\u1ec3 th\u1ea7u c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi h\u00ecnh th\u1ee9c b\u1ea1n \u0111ang s\u1eed d\u1ee5ng hi\u1ec7n t\u1ea1i.<\/li><li>Khi b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau CPA kh\u00e1c nhau tr\u00ecnh m\u00f4 ph\u1ecfng gi\u00e1 th\u1ea7u s\u1ebd d\u1ef1 b\u00e1o s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c.<\/li><li>C\u1ea3nh b\u00e1o v\u00e0 th\u00f4ng b\u00e1o g\u1eafn c\u1edd c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 cung c\u1ea5p c\u00e1c b\u01b0\u1edbc r\u00f5 r\u00e0ng \u0111\u1ec3 kh\u1eafc ph\u1ee5c ch\u00fang.<\/li><li>B\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t phong ph\u00fa gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng theo d\u00f5i c\u00e1c thay \u0111\u1ed5i v\u1ec1 hi\u1ec7u su\u1ea5t tr\u1edf l\u1ea1i c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt cho tr\u1ea1ng th\u00e1i ho\u1eb7c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tiet-kiem-thoi-gian.png\" alt=\"\" class=\"wp-image-29001\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tiet-kiem-thoi-gian.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tiet-kiem-thoi-gian-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tiet-kiem-thoi-gian-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h3>\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c<\/h3>\n\n\n\n<p>Khi s\u1eed d\u1ee5ng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng, b\u1ea1n s\u1ebd ph\u1ea3i li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n s\u1ebd theo d\u00f5i v\u00e0 nh\u00ecn nh\u1eadn t\u00ednh hi\u1ec7u qu\u1ea3 m\u00e0 qu\u1ea3ng c\u00e1o mang l\u1ea1i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u, nh\u01b0ng b\u1ea1n l\u1ea1i qu\u00ean r\u1eb1ng vi\u1ec7c d\u1ef1a v\u00e0o hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o l\u00e0 d\u1ef1a v\u00e0o nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra, vi\u1ec7c n\u00e0y \u0111\u00f4i khi s\u1ebd kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00ec nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 x\u1ea3y ra c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. M\u1eb7t kh\u00e1c, \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh ngay trong th\u1eddi gian th\u1ef1c, ph\u1ea3n \u1ee9ng t\u1ee9c th\u00ec v\u1edbi hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o v\u00e0 nhanh ch\u00f3ng th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh. <\/p>\n\n\n\n<p>Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n kh\u00f4ng l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0o qu\u00e1 tr\u00ecnh theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1, \u0111\u1ed3ng th\u1eddi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/cap-nhat-thoi-gian-thuc.png\" alt=\"\" class=\"wp-image-29003\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/cap-nhat-thoi-gian-thuc.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/cap-nhat-thoi-gian-thuc-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/cap-nhat-thoi-gian-thuc-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_Cac_tuy_chon_Smart_Bidding_cua_Google\"><\/span>4. C\u00e1c t\u00f9y ch\u1ecdn Smart Bidding c\u1ee7a Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng gi\u00fap cho vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n v\u00e0 kh\u00f4ng c\u00f2n mang n\u1eb7ng t\u00ednh ph\u1ecfng \u0111o\u00e1n. Nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. M\u1ed7i lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng kh\u00e1c nhau \u0111\u1ec3 b\u1ea1n ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p nh\u1ea5t cho chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p \u0111\u1ec1 ra. <\/p>\n\n\n\n<h3><strong>CPC n\u00e2ng cao (ECPC)<\/strong><\/h3>\n\n\n\n<p>CPC n\u00e2ng cao l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Qu\u1ea3ng c\u00e1o Google Ads th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u v\u1edbi t\u1eeb kh\u00f3a \u0111\u1eb7t th\u1ee7 c\u00f4ng. ECPC s\u1ebd c\u1ed1 g\u1eafng gi\u1eef CPC trung b\u00ecnh c\u1ee7a b\u1ea1n d\u01b0\u1edbi m\u1ee9c CPC t\u1ed1i \u0111a b\u1ea1n \u0111\u1eb7t (bao g\u1ed3m c\u1ea3 c\u00e1c m\u1ee9c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u) khi t\u1ed1i \u01b0u h\u00f3a l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i. <\/p>\n\n\n\n<p>V\u1edbi CPC n\u00e2ng cao, n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o Google Ads s\u1ebd t\u1ef1 t\u0103ng ho\u1eb7c gi\u1ea3m gi\u00e1 th\u1ea7u cho m\u1ed9t t\u1eeb kh\u00f3a trong m\u1ed9t phi\u00ean \u0111\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean nh\u1eefng c\u00fa nh\u1ea5p chu\u1ed9t mua h\u00e0ng. Tr\u01b0\u1edbc \u0111\u00e2y, thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh gi\u1edbi h\u1ea1n t\u0103ng ho\u1eb7c gi\u1ea3m 30%. Nh\u01b0ng hi\u1ec7n t\u1ea1i, qu\u1ea3ng c\u00e1o Google Adwords c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c gi\u00e1 \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"859\" height=\"303\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-4.png\" alt=\"\" class=\"wp-image-29049\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-4.png 859w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-4-480x169.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 859px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><em><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/em><\/p>\n\n\n\n<ul><li>N\u1ebfu b\u1ea1n ch\u01b0a s\u1eb5n s\u00e0ng \u0111\u1ec3 ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google th\u00ec CPC n\u00e2ng cao l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 duy tr\u00ec \u0111\u1ea7u v\u00e0o trong khi b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh. Goole s\u1ebd \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u m\u00e0 Google cho r\u1eb1ng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed3i th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf. \u0110\u1ed3ng ngh\u0129a r\u1eb1ng b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n cho c\u00e1c nh\u1ea5p chu\u1ed9t c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, chuy\u1ec3n \u0111\u1ed5i th\u1ea5p.<\/li><li>Ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ed1i \u01b0u v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/li><li>T\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho qu\u1ea3ng c\u00e1o<\/li><\/ul>\n\n\n\n<p><strong><em>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/em><\/strong>:<\/p>\n\n\n\n<p>C\u00e1c k\u1ebft qu\u1ea3 ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng CPC n\u00e2ng cao l\u00e0 vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CVR). Th\u00f4ng th\u01b0\u1eddng, c\u0169ng c\u00f3 s\u1ef1 t\u0103ng chi ph\u00ed cho m\u1ed7i c\u00fa nh\u1ea5p chu\u1ed9t . \u0110i\u1ec1u n\u00e0y l\u00e0 do thu\u1eadt to\u00e1n c\u00f3 xu h\u01b0\u1edbng t\u0103ng gi\u00e1 th\u1ea7u th\u01b0\u1eddng xuy\u00ean h\u01a1n vi\u1ec7c h\u1ea1 th\u1ea5p gi\u00e1, do \u0111\u00f3 b\u1ea1n ph\u1ea3i theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i CPC v\u00e0 so s\u00e1nh v\u1edbi m\u1ee5c ti\u00eau. N\u1ebfu kh\u00f4ng, b\u1ea1n s\u1ebd ph\u1ea3i l\u00e3ng ph\u00ed r\u1ea5t nhi\u1ec1u chi ph\u00ed.<\/p>\n\n\n\n<p>Do CPC n\u00e2ng cao c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch kh\u00f4ng gi\u1edbi h\u1ea1n n\u00ean c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 gi\u00e1 th\u1ea7u v\u00e0 chi ph\u00ed CPC c\u00f3 th\u1ec3 cao h\u01a1n nhi\u1ec1u so v\u1edbi l\u1ee3i nhu\u1eadn m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau c\u1ee7a lo\u1ea1i gi\u00e1 th\u1ea7u n\u00e0y l\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i, nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i b\u1eb1ng chi ph\u00ed m\u1ee5c ti\u00eau tr\u00ean m\u1ed7i s\u1ef1 chuy\u1ec3n \u0111\u1ed5i CPA.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng m\u00ecnh th\u00ec vi\u1ec7c ki\u1ec3m tra CPC n\u00e2ng cao \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00e1 th\u1ea7u cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. \u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 mong \u0111\u1ee3i hay kh\u00f4ng th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t CTR v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i CVR, n\u1ebfu 2 t\u1ef7 l\u1ec7 n\u00e0y \u0111\u1ec1u t\u0103ng ngh\u0129a l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111ang v\u1eadn h\u00e0nh t\u1ed1t. Ngo\u00e0i ra, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng v\u1eabn \u0111ang mang l\u1ea1i hi\u1ec7u qu\u1ea3, vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 theo d\u00f5i chi ph\u00ed CPC v\u00e0 chi ph\u00ed m\u1ee5c ti\u00eau tr\u00ean m\u1ed7i s\u1ef1 chuy\u1ec3n \u0111\u1ed5i CPA. <\/p>\n\n\n\n<h3><strong>T\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i (Maximize Conversions)<\/strong><\/h3>\n\n\n\n<p>T\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i &#8211; Maximize Conversions \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u \u0111\u01a1n gi\u1ea3n nh\u1ea5t m\u00e0 Google Ads cung c\u1ea5p. S\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y t\u1ed1i \u0111a m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t, Google s\u1ebd t\u1ef1 \u0111\u1ed9ng ch\u1ea1y gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u00fap b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t cho s\u1ed1 ti\u1ec1n c\u1ee7a m\u00ecnh. Ngh\u0129a l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u khi s\u1eed d\u1ee5ng t\u00f9y ch\u1ecdn Maximize Conversions s\u1ebd \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u. V\u00ed d\u1ee5, ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n l\u00e0 40$, Google s\u1ebd s\u1eed d\u1ee5ng s\u1ed1 ti\u1ec1n \u0111\u00f3 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t. N\u1ebfu m\u1ed9t chuy\u1ec3n \u0111\u1ed5i duy nh\u1ea5t c\u00f3 gi\u00e1 40$, Google s\u1ebd kh\u00f4ng \u0111\u1eb7t gi\u00e1 th\u1ea7u cho b\u1ea1n. <\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng trong m\u1ed7i chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng Maximize Conversions l\u00e0 marketer ph\u1ea3i ch\u1ec9 \u0111\u1ecbnh ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y v\u00e0 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c chia s\u1ebb. L\u00fd do l\u00e0 v\u00ec chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t th\u1ea7u n\u00e0y lu\u00f4n c\u1ed1 g\u1eafng ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch \u0111\u1ec1u cho t\u1eebng ng\u00e0y trong to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch. N\u1ebfu \u0111\u01b0\u1ee3c bao g\u1ed3m c\u1ea3 ng\u00e2n s\u00e1ch chia s\u1ebb, Maximize Conversions s\u1ebd d\u00f9ng ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a to\u00e0n b\u1ed9 nh\u00f3m chia s\u1ebb m\u00e0 kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch ph\u00e2n b\u1ed5 ri\u00eang.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1302\" height=\"541\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-5.png\" alt=\"\" class=\"wp-image-29050\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-5.png 1302w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-5-1280x532.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-5-980x407.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-5-480x199.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1302px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><em><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/em><\/p>\n\n\n\n<ul><li>T\u00f9y ch\u1ecdn \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh Maximize Conversions t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n v\u00e0 mang v\u1ec1 hi\u1ec7u qu\u1ea3 r\u1ea5t cao.<\/li><li>Maximize Conversions mang v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u1ed5ng l\u1ed3 cho website c\u1ee7a b\u1ea1n, do \u0111\u00f3 n\u1ebfu b\u1ea1n \u0111ang c\u00f3 ng\u00e2n s\u00e1ch v\u00e0 k\u00e9o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, c\u0169ng nh\u01b0 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 website th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t t\u00f9y ch\u1ecdn l\u1ee3p l\u00fd cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/li><li>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u Maximize Conversions \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i c\u00e0ng t\u1ed1t d\u1ef1a tr\u00ean ng\u00e2n s\u00e1ch chi ti\u00eau h\u00e0ng ng\u00e0y. S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u1ea1n kh\u00f4ng ph\u1ea3i nh\u1eadp b\u1ea5t k\u1ef3 chi ti\u1ebft n\u00e0o khi thi\u1ebft l\u1eadp (ngo\u00e0i ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n).<\/li><li>Ti\u1ebft ki\u1ec3m th\u1eddi gian qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o.<\/li><\/ul>\n\n\n\n<p><strong><em>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/em><\/strong>:<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u n\u00e0y t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n nh\u01b0ng khi ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u n\u00e0y, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u00e3 ki\u1ec3m tra vi\u1ec7c \u0111\u1eb7t s\u1ed1 ti\u1ec1n ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y \u1edf m\u1ee9c h\u1ee3p l\u00fd m\u00e0 b\u1ea1n s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ec3 chi tr\u1ea3 \u0111\u1ec3 kh\u00f4ng d\u1eabn \u0111\u1ebfn l\u1ed1 ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n<p>B\u1ea1n kh\u00f4ng ch\u1ec9 ch\u1ea1y chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u00e0 c\u00f2n c\u1ea7n theo d\u00f5i c\u1ea3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i ch\u1ed7. M\u1ee5c ti\u00eau c\u1ee7a Google l\u00e0 t\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i. V\u00ec v\u1eady n\u1ebfu kh\u00f4ng b\u1eadt t\u00ednh n\u0103ng theo d\u00f5i, thu\u1eadt to\u00e1n c\u00f3 th\u1ec3 s\u1ebd \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u00ednh x\u00e1c trong vi\u1ec7c t\u00ecm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>Khi k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch, c\u1ea7n ki\u1ec3m tra l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n \u0111\u1ec3 xem li\u1ec7u t\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i c\u00f3 d\u1eabn \u0111\u1ebfn doanh thu sinh l\u1eddi hay kh\u00f4ng. V\u00ec Google lu\u00f4n s\u1eed d\u1ee5ng h\u1ebft to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y b\u1ea5t k\u1ec3 hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i n\u00ean l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0o m\u1ed9t ng\u00e0y l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Do \u0111\u00f3, n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee5 th\u1ec3 th\u00ec kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y m\u00e0 c\u00f3 th\u1ec3 tham kh\u1ea3o hai chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u Target CPA, Target ROAS b\u00ean d\u01b0\u1edbi.<\/p>\n\n\n\n<h3><strong>CPA M\u1ee5c ti\u00eau (Target CPA)<\/strong><\/h3>\n\n\n\n<p>CPA M\u1ee5c ti\u00eau &#8211; Target CPA (chi ph\u00ed cho m\u1ed7i l\u1ea7n mua) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng, b\u1ea1n s\u1ebd \u0111\u1eb7t chi ph\u00ed m\u1ee5c ti\u00eau cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i v\u00e0 sau \u0111\u00f3 Google s\u1ebd \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u1ea1o ra c\u00e0ng nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i c\u00e0ng t\u1ed1t t\u1ea1i m\u1ee9c CPA \u0111\u00f3. M\u1ed7i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i trong chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 c\u00f3 CPA tr\u00ean l\u1ec7ch m\u1ed9t ch\u00fat, c\u00f3 th\u1ec3 cao ho\u1eb7c th\u1ea5p h\u01a1n CPA m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, nh\u01b0ng Google s\u1ebd c\u1ed1 g\u1eafng c\u00e2n b\u1eb1ng ch\u1ec9 s\u1ed1 n\u00e0y xuy\u00ean su\u1ed1t th\u1eddi gian chi\u1ebfn d\u1ecbch di\u1ec5n ra. <\/p>\n\n\n\n<p>\u0110\u1eb7t gi\u00e1 th\u1ea7u CPA m\u1ee5c ti\u00eau l\u00e0 chi\u1ebfn thu\u1eadt \u0111\u1eb7t th\u1ea7u m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ebfu mu\u1ed1n t\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng. N\u1ebfu chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea1n cho chi\u1ebfn d\u1ecbch, vi\u1ec7c ch\u1ecdn m\u1ee5c ti\u00eau \u0111\u1eb7t gi\u00e1 th\u1ea7u CPA s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ed1 g\u1eafng chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng v\u1edbi m\u1ee9c chi ph\u00ed c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i, Google c\u1ea7n c\u00f3 m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i, th\u00ec thu\u1eadt to\u00e1n kh\u00f4ng th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t th\u1ea7u theo CPA m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn d\u00e0nh cho b\u1ea1n. L\u00fd t\u01b0\u1edfng nh\u1ea5t, b\u1ea1n n\u00ean c\u00f3 \u00edt nh\u1ea5t l\u00e0 30 chuy\u1ec3n \u0111\u1ed5i, n\u1ebfu kh\u00f4ng th\u00ec l\u00e0 50 trong th\u1eddi gian 30 ng\u00e0y tr\u01b0\u1edbc khi th\u1eed nghi\u1ec7m \u0111\u1eb7t gi\u00e1 th\u1ea7u Target CPA. N\u1ebfu c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c n\u00e0y th\u00ec hi\u1ec7u qu\u1ea3 mang v\u1ec1 s\u1ebd kh\u00f4ng cao nh\u01b0 mong \u0111\u1ee3i.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng \u0111\u1eb7t gi\u00e1 th\u1ea7u Target CPA, h\u00e3y l\u1eadp k\u1ebf ho\u1ea1ch cho m\u1ed9t hai tu\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u1ec3 l\u00e0m quen v\u1edbi h\u1ec7 th\u1ed1ng. \u0110\u1eb7t Target CPA c\u1ee7a b\u1ea1n cao h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi CPA trung b\u00ecnh b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u1ea7n \u0111\u00e2y ho\u1eb7c s\u1eed d\u1ee5ng m\u1ee5c ti\u00eau CPA \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t c\u1ee7a Google \u0111\u1ec3 cho ph\u00e9p Google t\u00ecm th\u1ea5y m\u1ed9t h\u01b0\u1edbng \u0111i c\u1ee5 th\u1ec3, sau \u0111\u00f3 t\u1eeb t\u1eeb \u0111\u01b0a n\u00f3 v\u1ec1 CPA m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"912\" height=\"329\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-6.png\" alt=\"\" class=\"wp-image-29051\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-6.png 912w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-6-480x173.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 912px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u01afu \u0111i\u1ec3m:<\/em><\/strong><\/p>\n\n\n\n<ul><li>T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t c\u00f3 th\u1ec3. Nh\u01b0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u00f4ng \u0111\u1eb7t CPA m\u1ee5c ti\u00eau qu\u00e1 th\u1ea5p n\u1ebfu kh\u00f4ng b\u1ea1n s\u1ebd gi\u1ea3m hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/li><li>C\u00f3 r\u1ea5t nhi\u1ec1u ph\u00e9p to\u00e1n li\u00ean quan n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a gi\u00e1 th\u1ea7u theo c\u00e1ch th\u1ee7 c\u00f4ng nh\u01b0ng v\u1eabn tu\u00e2n theo CPA m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. V\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y cho b\u1ea1n.<\/li><li>Ti\u1ebft ki\u1ec7m th\u1eddi gian qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u gi\u00e1 th\u1ea7u cho qu\u1ea3ng c\u00e1o.<\/li><li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c chi ph\u00ed cho m\u1ed9t chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/li><\/ul>\n\n\n\n<p><strong><em>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/em><\/strong><\/p>\n\n\n\n<ul><li>Gi\u1ed1ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c T\u1ed1i \u0111a ho\u00e1 chuy\u1ec3n \u0111\u1ed5i, \u0111\u1eb7t gi\u00e1 th\u1ea7u CPA m\u1ee5c ti\u00eau y\u00eau c\u1ea7u b\u1eadt t\u00ednh n\u0103ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n. N\u1ebfu kh\u00f4ng th\u1ef1c hi\u1ec7n, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u n\u00e0y s\u1ebd v\u00f4 \u00edch v\u00ec b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng li\u1ec7u n\u00f3 c\u00f3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i hay kh\u00f4ng.<\/li><li>Target CPA ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u1ea5p chi\u1ebfn d\u1ecbch ho\u1eb7c danh m\u1ee5c \u0111\u1ea7u t\u01b0. Ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u cho t\u1eebng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c.<\/li><li>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o Google Adwords c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u \u1edf m\u1ee9c t\u1ed1i thi\u1ec3u v\u00e0 t\u1ed1i \u0111a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o Google kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u qua s\u00e0n ho\u1eb7c tr\u1ea7n nh\u01b0ng ch\u1ec9 \u0111\u1ec3 s\u1eed d\u1ee5ng \u1edf c\u1ea5p danh m\u1ee5c \u0111\u1ea7u t\u01b0. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch ri\u00eang l\u1ebb, c\u00e1c gi\u00e1 th\u1ea7u n\u00e0y s\u1ebd kh\u00f4ng c\u00f3 s\u1eb5n.<\/li><li>N\u1ebfu chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 CPA trung b\u00ecnh l\u00e0 50$ trong s\u00e1u th\u00e1ng qua, th\u00ec b\u1ea1n kh\u00f4ng n\u00ean \u0111\u1eb7t CPA m\u1ee5c ti\u00eau l\u00e0 30$. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u1edbi h\u1ea1n Google ngay t\u1eeb b\u01b0\u1edbc \u0111\u1ea5u gi\u00e1 \u0111\u1ea7u ti\u00ean l\u1eabn c\u00e1ch t\u1ed1i \u01b0u v\u1ec1 sau.<\/li><\/ul>\n\n\n\n<h3><strong>ROAS m\u1ee5c ti\u00eau (Target ROAS)<\/strong><\/h3>\n\n\n\n<p>C\u00e1ch \u0111\u1eb7t th\u1ea7u qu\u1ea3ng c\u00e1o Google AdWords n\u00e0y g\u1ea7n gi\u1ed1ng v\u1edbi Target CPA, nh\u01b0ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c thay \u0111\u1ed5i th\u00e0nh ROAS (Return on ads spend) \u2013 Doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u00ean Chi ph\u00ed qu\u1ea3ng c\u00e1o b\u1ecf ra.<\/p>\n\n\n\n<p>V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, Qu\u1ea3ng c\u00e1o Google Adwords s\u1ebd \u0111\u1eb7t gi\u00e1 th\u1ea7u b\u1eb1ng c\u00e1ch d\u1ef1 \u0111o\u00e1n s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u tr\u01b0\u1edbc \u0111\u00f3. Gi\u00e1 th\u1ea7u s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trong l\u00fac c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ROAS b\u1ea1n \u0111\u00e3 \u0111\u1ec1 ra theo \u1ea5p \u0111\u1ed9 nh\u00f3m qu\u1ea3ng c\u00e1o, chi\u1ebfn d\u1ecbch ho\u1eb7c danh m\u1ee5c \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<p>C\u0169ng nh\u01b0 Target CPA, c\u00e1c chuy\u1ec3n \u0111\u1ed5i ri\u00eang l\u1ebb c\u00f3 th\u1ec3 c\u00f3 m\u1ee9c ROAS cao h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 Google s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ROAS m\u00e0 b\u1ea1n \u0111\u1eb7t ra.<\/p>\n\n\n\n<p>V\u1edbi Target ROAS, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u1edbi h\u1ea1n gi\u00e1 th\u1ea7u (t\u1ed1i thi\u1ec3u v\u00e0 t\u1ed1i \u0111a) \u1edf c\u1ea5p chi\u1ebfn d\u1ecbch ho\u1eb7c danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u0111\u1ec1 ph\u00f2ng tr\u01b0\u1eddng h\u1ee3p l\u1ed1 chi ph\u00ed. Nh\u01b0ng Google c\u1ea3nh b\u00e1o \u0111i\u1ec1u n\u00e0y v\u00ec n\u00f3 c\u00f3 th\u1ec3 l\u00e0m h\u1ea1n ch\u1ebf vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ec7 th\u1ed1ng. <\/p>\n\n\n\n<p>Khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ROAS m\u1ee5c ti\u00eau, Google Ads s\u1ebd \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean l\u1ee3i t\u1ee9c b\u1ea1n mu\u1ed1n t\u1eeb chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Con s\u1ed1 n\u00e0y s\u1ebd d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m. V\u00ed d\u1ee5 nh\u01b0 sau:<\/p>\n\n\n\n<p>Trong chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o tr\u00ean Google ti\u1ebfp theo, b\u1ea1n mu\u1ed1n t\u1ea1o ra 10$ cho m\u1ed7i 5$ b\u1ea1n \u0111\u00e3 chi ra. \u0110\u1ec3 t\u00ednh to\u00e1n, b\u1ea1n c\u1ea7n l\u00e0m theo c\u00f4ng th\u1ee9c n\u00e0y: <\/p>\n\n\n\n<p>Doanh thu \u00f7 chi ti\u00eau qu\u1ea3ng c\u00e1o x 100% = ROAS m\u1ee5c ti\u00eau<\/p>\n\n\n\n<p>V\u1edbi v\u00ed d\u1ee5 m\u00ecnh \u0111\u00e3 \u0111\u01b0a ra, th\u00ec ta s\u1ebd \u00e1p d\u1ef1ng nh\u01b0 sau: Doanh thu $10 &nbsp;t\u1eeb chi\u1ebfn d\u1ecbch \u00f7 $5 chi ti\u00eau qu\u1ea3ng c\u00e1o (s\u1ed1 nh\u1ea5p chu\u1ed9t) x 100% = 200% ROAS m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1308\" height=\"582\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/target-roas.jpg\" alt=\"\" class=\"wp-image-29009\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/target-roas.jpg 1308w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/target-roas-1280x570.jpg 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/target-roas-980x436.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/target-roas-480x214.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1308px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u01afu \u0111i\u1ec3m:<\/em><\/strong><\/p>\n\n\n\n<ul><li>Target ROAS t\u1eadp trung nhi\u1ec1u v\u00e0o l\u1ee3i nhu\u1eadn h\u01a1n l\u00e0 chuy\u1ec3n \u0111\u1ed5i, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c t\u1eadp trung h\u01a1n r\u1ea5t nhi\u1ec1u.<\/li><li>T\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c t\u00ednh to\u00e1n ROI, khi b\u1ea1n b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, m\u1ed7i s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u00f3 c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau th\u00ec vi\u1ec7c t\u00ednh to\u00e1n ROI tr\u00ean c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p kh\u00f3 nh\u01b0ng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh s\u1ebd gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/li><li>Ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/li><\/ul>\n\n\n\n<p><strong><em>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/em><\/strong><\/p>\n\n\n\n<ul><li>C\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 h\u1ec7 th\u1ed1ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i, bao g\u1ed3m c\u1ea3 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c chuy\u1ec3n \u0111\u1ed5i; c\u0169ng nh\u01b0 d\u1eef li\u1ec7u t\u1eeb qu\u00e1 kh\u1ee9 \u0111\u1ec3 Google c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch.<\/li><li>\u0110\u1eb7t ROAS m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng h\u1ea1n ch\u1ebf ngay khi b\u1eaft \u0111\u1ea7u. N\u00ean kh\u1edfi \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau th\u1ea5p h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n g\u1ea7n \u0111\u00e2y, sau \u0111\u00f3 t\u1eeb t\u1eeb n\u00e2ng m\u1ee5c ti\u00eau theo th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c ROAS t\u1ed1i \u01b0u.<\/li><\/ul>\n\n\n\n<h3><strong>T\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3t click (Maximize Clicks)<\/strong><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y r\u1ea5t gi\u1ed1ng v\u1edbi Maximize Conversions nh\u01b0ng n\u00f3 s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c c\u00fa nh\u1ea5p chu\u1ed9t. V\u1edbi Maximize Clicks, Google s\u1ebd l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t click nh\u1ea5t c\u00f3 th\u1ec3 v\u1edbi m\u1ee9c ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n. N\u1ebfu c\u00f3 c\u00e0ng nhi\u1ec1u l\u01b0\u1ee3t click c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n s\u1ebd c\u00e0ng n\u00e2ng cao \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1ebd r\u1ea5t tuy\u1ec7t n\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp cho trang web c\u1ee7a m\u00ecnh nh\u1eb1m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c x\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ho\u1eb7c n\u1ebfu b\u1ea1n \u0111ang c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i r\u1ea5t t\u1ed1t v\u00e0 \u0111ang mu\u1ed1n c\u1ea3i thi\u1ec7n l\u01b0\u1ee3ng truy c\u1eadp \u1edf ph\u1ea7n ph\u1ec5u tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1261\" height=\"581\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Maximize-click.png\" alt=\"\" class=\"wp-image-29010\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Maximize-click.png 1261w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Maximize-click-980x452.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Maximize-click-480x221.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1261px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><em><strong>\u01afu \u0111i\u1ec3m<\/strong>:<\/em><\/p>\n\n\n\n<p>Ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c website mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp ho\u1eb7c t\u0103ng d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>V\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch eo h\u1eb9p, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ch\u1ea1y \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u CPC t\u1ed1i \u0111a v\u00e0 sau \u0111\u00f3 theo d\u00f5i CPC trung b\u00ecnh. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t \u01b0u \u0111i\u1ec3m c\u1ee7a Maximize Clicks v\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u1edbi h\u1ea1n CPC t\u1ed1i \u0111a \u0111\u1ec3 gi\u00fap gi\u1ea3m CPC trong khi Google s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<p><strong><em>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/em><\/strong><\/p>\n\n\n\n<ul><li>C\u1ea7n \u0111\u1eb7t CPC \u1edf m\u1ee9c t\u1ed1i \u0111a v\u00e0 c\u0169ng lu\u00f4n ch\u00fa \u00fd \u0111\u1ebfn CPC t\u1ed1i \u0111a trung b\u00ecnh c\u1ee7a b\u1ea1n. V\u00ec Google s\u1ebd l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ea7n nh\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 chi ti\u00eau h\u1ebft to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y, ngay c\u1ea3 khi c\u00e1c nh\u1ea5p chu\u1ed9t \u0111\u1eaft h\u01a1n nhi\u1ec1u so v\u1edbi b\u00ecnh th\u01b0\u1eddng.<\/li><li>C\u1ea7n th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra hi\u1ec7u su\u1ea5t CPC m\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u n\u00e0y \u0111ang t\u1ea1o (v\u00e0 b\u1ea5t k\u1ef3 KPI n\u00e0o kh\u00e1c b\u1ea1n hi\u1ec7n c\u00f3) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 v\u1eabn \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau v\u00e0 kh\u00f4ng m\u1eafc l\u1ed7i.<\/li><\/ul>\n\n\n\n<h3><strong>Chia s\u1ebb hi\u1ec3n th\u1ecb m\u1ee5c ti\u00eau (Target Impression Share)<\/strong><\/h3>\n\n\n\n<p>V\u1edbi Chia s\u1ebb hi\u1ec3n th\u1ecb m\u1ee5c ti\u00eau &#8211; Target Impression Share, marketer s\u1ebd \u0111\u1eb7t m\u1ee5c ti\u00eau ph\u1ea7n tr\u0103m m\u1ee5c ti\u00eau hi\u1ec3n th\u1ecb cho c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh gi\u1ed1ng nh\u01b0 c\u00e1ch b\u1ea1n \u0111\u1eb7t CPA m\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u.<\/p>\n\n\n\n<p>T\u00ednh n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c b\u1ed5 sung g\u1ea7n \u0111\u00e2y v\u00e0 gi\u00fap cho nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n khi t\u00ecm ki\u1ebfm v\u1ecb tr\u00ed \u0111\u1eb7t b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh. T\u00f9y thu\u1ed9c v\u00e0o s\u1edf th\u00edch c\u1ee7a b\u1ea1n, Google s\u1ebd d\u1ef1 \u0111o\u00e1n gi\u00e1 th\u1ea7u \u1ee9ng v\u1edbi t\u1eeb kh\u00f3a. Google sau \u0111\u00f3 s\u1ebd \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed m\u1ee5c ti\u00eau.&nbsp;<\/p>\n\n\n\n<p>C\u00f3 ba t\u00f9y ch\u1ecdn v\u1ecb tr\u00ed b\u1ea1n ph\u1ea3i \u0111\u1eb7t gi\u00e1 th\u1ea7u v\u1edbi Target Impression Share:<\/p>\n\n\n\n<ul><li>\u0110\u1ea7u trang tuy\u1ec7t \u0111\u1ed1i<\/li><li>\u0110\u1ea7u trang<\/li><li>B\u1ea5t c\u1ee9 n\u01a1i n\u00e0o tr\u00ean trang<\/li><\/ul>\n\n\n\n<p>M\u1ed7i m\u1ed9t v\u1ecb tr\u00ed n\u00e0y s\u1ebd cho thu\u1eadt to\u00e1n Google bi\u1ebft m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 s\u1ebd \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u cho ph\u00f9 h\u1ee3p. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u CPC t\u1ed1i \u0111a v\u1edbi Target Impression Share \u0111\u1ec3 h\u1ea1n ch\u1ebf v\u01b0\u1ee3t ng\u00e2n s\u00e1ch, nh\u01b0ng Google c\u0169ng c\u1ea3nh b\u00e1o v\u1ec1 vi\u1ec7c \u0111\u1eb7t hi\u1ec7u su\u1ea5t qu\u00e1 th\u1ea5p v\u00e0 ti\u1ebft ki\u1ec7m.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"648\" height=\"470\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Chia-se-hien-thi-muc-tieu.png\" alt=\"\" class=\"wp-image-29011\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Chia-se-hien-thi-muc-tieu.png 648w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Chia-se-hien-thi-muc-tieu-480x348.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 648px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u01afu \u0111i\u1ec3m:<\/em><\/strong><\/p>\n\n\n\n<p>Gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ea1t v\u1ecb tr\u00ed cao h\u01a1n qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p><strong><em>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/em><\/strong><\/p>\n\n\n\n<ul><li>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m t\u0103ng gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n v\u01b0\u1ee3t tr\u00ean m\u1ee9c l\u1ee3i nhu\u1eadn n\u1ebfu b\u1ea1n kh\u00f4ng c\u1ea9n th\u1eadn. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o nh\u1eadn th\u1ee9c v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, n\u00ean s\u1ebd c\u00f3 s\u1ef1 h\u1ea1n ch\u1ebf n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng ho\u1eb7c sinh l\u1ee3i nhu\u1eadn.<\/li><li>Gi\u00e1 th\u1ea7u CPC lu\u00f4n ph\u1ea3i \u0111\u1eb7t t\u1ed1i \u0111a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng ph\u1ea3i tr\u1ea3 qu\u00e1 nhi\u1ec1u cho b\u1ea5t k\u1ef3 nh\u1ea5p chu\u1ed9t ri\u00eang l\u1ebb n\u00e0o.<\/li><li>C\u1ea7n theo d\u00f5i c\u00e1c CPC v\u00e0 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 ki\u1ec3m tra chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/li><\/ul>\n\n\n\n<h3><strong>V\u1ecb tr\u00ed m\u1ee5c ti\u00eau tr\u00ean trang t\u00ecm ki\u1ebfm (Target Search Page Location)<\/strong><\/h3>\n\n\n\n<p>\u0110\u1eb7t gi\u00e1 th\u1ea7u TSPL (Target Search Page Location &#8211; V\u1ecb tr\u00ed m\u1ee5c ti\u00eau tr\u00ean trang t\u00ecm ki\u1ebfm) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c cho ph\u00e9p Google t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u c\u1ee7a \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf tr\u00ean k\u1ebft qu\u1ea3 tr\u00ean trang \u0111\u1ea7u ti\u00ean c\u1ee7a Google ho\u1eb7c \u1edf \u0111\u1ea7u trang \u0111\u1ea7u ti\u00ean c\u1ee7a Google ( v\u1ecb tr\u00ed t\u1eeb 1-4 ).<\/p>\n\n\n\n<p>Ph\u1ea7n c\u00e0i \u0111\u1eb7t s\u1ebd cho ph\u00e9p \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ch\u1ebf \u0111\u1ed9 hi\u1ec3n th\u1ecb \u1edf \u0111\u1ea7u trang ho\u1eb7c trang \u0111\u1ea7u ti\u00ean, t\u1ef1 \u0111\u1ed9ng \u0111\u1eb7t gi\u00e1 th\u1ea7u, gi\u1edbi h\u1ea1n gi\u00e1 th\u1ea7u CPC th\u1ee7 c\u00f4ng c\u0169ng nh\u01b0 c\u00e0i \u0111\u1eb7t t\u1eeb kh\u00f3a ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1064\" height=\"526\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Vi-tri-muc-tieu-tren-trang-tim-kiem.jpg\" alt=\"\" class=\"wp-image-29013\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Vi-tri-muc-tieu-tren-trang-tim-kiem.jpg 1064w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Vi-tri-muc-tieu-tren-trang-tim-kiem-980x484.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/Vi-tri-muc-tieu-tren-trang-tim-kiem-480x237.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1064px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u01afu \u0111i\u1ec3m:<\/em><\/strong><\/p>\n\n\n\n<p>Ch\u1ebf \u0111\u1ed9 c\u00e0i \u0111\u1eb7t t\u1eeb kh\u00f3a ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p cho ph\u00e9p b\u1ea1n lo\u1ea1i tr\u1eeb c\u00e1c t\u1eeb kh\u00f3a c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng d\u01b0\u1edbi 4. V\u00ec vi\u1ec7c t\u0103ng gi\u00e1 th\u1ea7u c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n c\u00e1c t\u1eeb kh\u00f3a c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n do t\u00ednh to\u00e1n x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111\u1eb7t gi\u00e1 th\u1ea7u cho t\u1eebng phi\u00ean \u0111\u1ea5u gi\u00e1 \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u1edf trang \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p><em><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/em>:<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u1edf m\u1ed9t v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh tr\u00ean trang k\u1ebft qu\u1ea3, nh\u01b0ng kh\u00f4ng h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i do \u0111\u00f3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h3><strong>Chia s\u1ebb v\u01b0\u1ee3t m\u1ee5c ti\u00eau (Target Outranking Share)<\/strong><\/h3>\n\n\n\n<p>Target Outranking Share t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Target Search Page Location \u1edf ch\u1ed7 t\u1eadp trung v\u00e0o v\u1ecb tr\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o h\u01a1n l\u00e0 k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a v\u1ecb tr\u00ed \u0111\u00f3 (CPCs, CTR, CPA,\u2026). C\u00e1ch \u0111\u1eb7t th\u1ea7u qu\u1ea3ng c\u00e1o Google AdWords n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>Khi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f9ng hi\u1ec3n th\u1ecb, Google s\u1ebd t\u0103ng gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. Google c\u0169ng s\u1ebd hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec3n th\u1ecb \u0111\u1ec3 mang l\u1ea1i cho b\u1ea1n \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"842\" height=\"605\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/chia-se-vuot-muc-tieu.jpg\" alt=\"\" class=\"wp-image-29014\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/chia-se-vuot-muc-tieu.jpg 842w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/chia-se-vuot-muc-tieu-480x345.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 842px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u01afu \u0111i\u1ec3m:<\/em><\/strong><\/p>\n\n\n\n<p>V\u1edbi Target Outranking Share, b\u1ea1n c\u1ea7n ch\u1ec9 \u0111\u1ecbnh t\u00ean mi\u1ec1n b\u1ea1n mu\u1ed1n x\u1ebfp v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb v\u01b0\u1ee3t tr\u1ed9i v\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a c\u00e1c phi\u00ean \u0111\u1ea5u gi\u00e1 m\u00e0 b\u1ea1n mu\u1ed1n v\u01b0\u1ee3t qua. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 ho\u1eb7c kh\u00f4ng th\u1ec3 l\u00e0m gia t\u0103ng th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o chung. B\u1edfi v\u00ec n\u00f3 ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t t\u00ean mi\u1ec1n ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n trong phi\u00ean \u0111\u1ea5u gi\u00e1.<\/p>\n\n\n\n<p>Ph\u00f9 h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi<\/p>\n\n\n\n<p><strong><em>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/em><\/strong> <\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng Target Outranking Share c\u00f3 th\u1ec3 g\u00e2y ra cu\u1ed9c chi\u1ebfn gi\u1eefa b\u1ea1n v\u00e0 t\u00ean mi\u1ec1n c\u1ee7a \u0111\u1ed1i th\u1ee7 n\u1ebfu h\u1ecd c\u0169ng mu\u1ed1n v\u01b0\u1ee3t qua b\u1ea1n. Cu\u1ed9c chi\u1ebfn \u0111\u1ea5u th\u1ea7u n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y CPC cho c\u1ea3 hai b\u00ean, c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng khi\u1ebfn c\u00e1c k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 l\u1ee3i. Ng\u01b0\u1eddi chi\u1ebfn th\u1eafng duy nh\u1ea5t trong cu\u1ed9c chi\u1ebfn \u0111\u1ea5u th\u1ea7u n\u00e0y kh\u00f4ng ai kh\u00e1c \u0111\u00f3 l\u00e0 Google.<\/p>\n\n\n\n<h3><strong>Chi ph\u00ed cho m\u1ed9t ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c &#8211; Cost per Thousand Viewable Impressions <\/strong><\/h3>\n\n\n\n<p>Chi ph\u00ed cho m\u1ed9t ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c &#8211; Cost per Thousand Viewable Impressions (vCPM) l\u00e0 c\u00e1ch \u0111\u1eb7t th\u1ea7u d\u00e0nh ri\u00eang cho c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 c\u00e1c marketer \u0111\u1ea5u th\u1ea7u khi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf nh\u1eefng v\u1ecb tr\u00ed c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y tr\u00ean M\u1ea1ng Hi\u1ec3n th\u1ecb c\u1ee7a Google.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1156\" height=\"238\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/vCPM-Chi-phi-cho-1000-lan-hien-thi.jpg\" alt=\"\" class=\"wp-image-29015\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/vCPM-Chi-phi-cho-1000-lan-hien-thi.jpg 1156w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/vCPM-Chi-phi-cho-1000-lan-hien-thi-980x202.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/vCPM-Chi-phi-cho-1000-lan-hien-thi-480x99.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1156px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u01afu \u0111i\u1ec3m:<\/em><\/strong><\/p>\n\n\n\n<p>\u0110\u1eb7t gi\u00e1 th\u1ea7u vCPM l\u00e0 t\u1ed1t nh\u1ea5t n\u1ebfu b\u1ea1n \u0111ang m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 mu\u1ed1n \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n\n\n\n<p><strong><em>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/em><\/strong><\/p>\n\n\n\n<ul><li>Google s\u1ebd t\u00ecm c\u00e1ch t\u1ed1i \u0111a s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 xem m\u00e0 qu\u1ea3ng c\u00e1o Google Adwords c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra ph\u1ea3n t\u00e1c d\u1ee5ng khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y ng\u1ed9p v\u00e0 phi\u1ec1n v\u00ec g\u1eb7p b\u1eaft g\u1eb7p qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n qu\u00e1 nhi\u1ec1u.<\/li><li>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c \u0111\u1ec1u t\u1ea1o ra k\u1ebft qu\u1ea3 nh\u01b0 nhau. C\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch hi\u1ec3n th\u1ecb n\u00e0o kh\u00e1c, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i theo d\u00f5i b\u00e1o c\u00e1o v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c trang web kh\u00f4ng mong mu\u1ed1n.<\/li><li>Ch\u1ec9 \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb. Lo\u1ea1i \u0111\u1eb7t gi\u00e1 th\u1ea7u n\u00e0y \u0111\u1eb7t chi ph\u00ed t\u1ed1i \u0111a c\u1ee7a b\u1ea1n tr\u00ean 1.000 l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 xem.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5_Chon_chien_luoc_Google_Ads_Smart_Bidding\"><\/span>5. Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c Google Ads Smart Bidding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0 b\u1ea1n th\u1ea5y \u0111\u1ea5y, Google Ads cung c\u1ea5p nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u \u0111\u01b0\u1ee3c ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch kh\u00e1c nhau. T\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111ang mu\u1ed1n t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 click, hi\u1ec3n th\u1ecb, chuy\u1ec3n \u0111\u1ed5i hay s\u1ed1 l\u01b0\u1ee3t xem, b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p nh\u1ea5t cho m\u00ecnh. Sau \u0111\u00e2y m\u00ecnh s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch s\u1eed d\u1ee5ng m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ec3 ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>M\u1ed7i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u s\u1ebd ph\u00f9 h\u1ee3p cho c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch v\u00e0 m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o kh\u00e1c nhau:<\/p>\n\n\n\n<ul><li>N\u1ebfu b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp tr\u00ean website&nbsp;v\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i&nbsp;th\u00ec t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i. <\/li><li>N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a m\u00ecnh, th\u00ec vi\u1ec7c t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 click l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. \u0110\u1eb7t gi\u00e1 th\u1ea7u chi ph\u00ed m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC)&nbsp;s\u1ebd ph\u00f9 h\u1ee3p cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/li><li>N\u1ebfu b\u1ea1n mu\u1ed1n t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n th\u00ec vi\u1ec7c t\u1eadp trung v\u00e0o hi\u1ec3n th\u1ecb s\u1ebd l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p cho b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1eb7t gi\u00e1 th\u1ea7u chi ph\u00ed m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 xem (vCPM) \u0111\u1ec3 \u0111\u1eb7t th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n tr\u01b0\u1edbc m\u1eb7t kh\u00e1ch h\u00e0ng.&nbsp;B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c v\u1ecb tr\u00ed m\u1ee5c ti\u00eau tr\u00ean trang t\u00ecm ki\u1ebfm ho\u1eb7c<strong> <\/strong>chia s\u1ebb v\u01b0\u1ee3t m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.&nbsp;<\/li><li>Khi ch\u1ea1y qu\u1ea3ng c\u00e1o video v\u00e0 c\u1ea7n t\u0103ng l\u01b0\u1ee3t xem ho\u1eb7c t\u01b0\u01a1ng t\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1eb7t gi\u00e1 th\u1ea7u gi\u00e1 m\u1ed7i l\u1ea7n xem (CPV) ho\u1eb7c gi\u00e1 m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM).<\/li><li>N\u1ebfu ch\u1ea1y qu\u1ea3ng c\u00e1o video v\u00e0 m\u1ee5c ti\u00eau l\u00e0 t\u0103ng c\u00e2n nh\u1eafc s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 m\u1ed7i l\u1ea7n xem (CPV).<\/li><\/ul>\n\n\n\n<h4><strong>T\u00f9y ch\u1ecdn Google Ads Smart Bidding t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i<\/strong>:<\/h4>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n chi\u1ebfn l\u01b0\u1ee3c \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<ul><li><strong>\u0110\u1eb7t gi\u00e1 th\u1ea7u CPA<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng CPA m\u1ee5c ti\u00eau \u0111\u1ec3 gi\u00fap t\u0103ng chuy\u1ec3n \u0111\u1ed5i trong khi nh\u1eafm m\u1ee5c ti\u00eau gi\u00e1 m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (CPA) c\u1ee5 th\u1ec3. <\/li><li><strong>ROAS m\u1ee5c ti\u00eau: <\/strong>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ROAS m\u1ee5c ti\u00eau \u0111\u1ec3 gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trong khi nh\u1eafm m\u1ee5c ti\u00eau l\u1ee3i t\u1ee9c m\u1ee5c ti\u00eau tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS) c\u1ee5 th\u1ec3.<strong> <\/strong><\/li><li><strong>T\u1ed1i \u0111a h\u00f3a s\u1ed1 chuy\u1ec3n \u0111\u1ed5i<\/strong>: N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a cho chuy\u1ec3n \u0111\u1ed5i, nh\u01b0ng ch\u1ec9 mu\u1ed1n chi ti\u00eau to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch thay v\u00ec nh\u1eafm m\u1ee5c ti\u00eau CPA c\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ed1i \u0111a h\u00f3a s\u1ed1 chuy\u1ec3n \u0111\u1ed5i. <\/li><li><strong>Chi ph\u00ed m\u1ed7i nh\u1ea5p chu\u1ed9t n\u00e2ng cao &#8211; ECPC<\/strong>: N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng \u0111\u1ec3 c\u1ed1 g\u1eafng t\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ECPC. \u0110\u00e2y l\u00e0 t\u00ednh n\u0103ng t\u00f9y ch\u1ecdn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u1edbi \u0111\u1eb7t gi\u00e1 th\u1ea7u CPC th\u1ee7 c\u00f4ng. <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tang-chuyen-doi.png\" alt=\"\" class=\"wp-image-29017\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tang-chuyen-doi.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tang-chuyen-doi-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tang-chuyen-doi-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h4><strong>T\u00f9y ch\u1ecdn Google Ads Smart Bidding t\u1eadp trung v\u00e0o c\u00e1c hi\u1ec3n th\u1ecb:<\/strong><\/h4>\n\n\n\n<p>N\u1ebfu mu\u1ed1n t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed m\u1ed9t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u sau \u0111\u1ec3 gi\u00fap t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.&nbsp;<\/p>\n\n\n\n<ul><li><strong>V\u1ecb tr\u00ed m\u1ee5c ti\u00eau tr\u00ean trang t\u00ecm ki\u1ebfm<\/strong>: \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ea7u trang ho\u1eb7c tr\u00ean trang \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. <\/li><li><strong>Chia s\u1ebb v\u01b0\u1ee3t m\u1ee5c ti\u00eau<\/strong>: \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng cho ph\u00e9p b\u1ea1n ch\u1ecdn mi\u1ec1n b\u1ea1n mu\u1ed1n n\u00e2ng th\u1ee9 h\u1ea1ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean tr\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a mi\u1ec1n \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t t\u1ea7n su\u1ea5t b\u1ea1n mu\u1ed1n n\u00e2ng th\u1ee9 h\u1ea1ng v\u00e0 Google Ads s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u1eb7t gi\u00e1 th\u1ea7u T\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/li><li><strong>Gi\u00e1 m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM):<\/strong>&nbsp;V\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u n\u00e0y, b\u1ea1n s\u1ebd thanh to\u00e1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean Google.<\/li><li><strong>Gi\u00e1 m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 xem (vCPM)<\/strong>: \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1ea1o ra nh\u1ea5p chu\u1ed9t ho\u1eb7c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/vi-tri-hien-thi.png\" alt=\"\" class=\"wp-image-29018\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/vi-tri-hien-thi.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/vi-tri-hien-thi-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/vi-tri-hien-thi-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h4><strong>T\u00f9y ch\u1ecdn Google Ads Smart Bidding t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3t xem ho\u1eb7c t\u01b0\u01a1ng t\u00e1c:<\/strong><\/h4>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o video, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1eb7t gi\u00e1 th\u1ea7u chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n xem (CPV). V\u1edbi \u0111\u1eb7t gi\u00e1 th\u1ea7u CPV, b\u1ea1n s\u1ebd thanh to\u00e1n cho c\u00e1c l\u01b0\u1ee3t xem video v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c video kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA), th\u1ebb v\u00e0 bi\u1ec3u ng\u1eef \u0111i k\u00e8m. B\u1ea1n ch\u1ec9 c\u1ea7n nh\u1eadp gi\u00e1 cao nh\u1ea5t b\u1ea1n mu\u1ed1n tr\u1ea3 cho m\u1ed9t l\u01b0\u1ee3t xem trong khi thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch video TrueView c\u1ee7a m\u00ecnh<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tang-luot-xem-va-tuong-tac-1.png\" alt=\"\" class=\"wp-image-29059\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tang-luot-xem-va-tuong-tac-1.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tang-luot-xem-va-tuong-tac-1-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/tang-luot-xem-va-tuong-tac-1-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"6_Nhung_han_che_khi_su_dung_Google_Ads_Smart_Bidding\"><\/span>6. Nh\u1eefng h\u1ea1n ch\u1ebf khi s\u1eed d\u1ee5ng Google Ads Smart Bidding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c t\u00f9y ch\u1ecdn \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh c\u1ee7a Google ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 c\u00f3 th\u1ec3 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o n\u1ebfu ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch. Tuy nhi\u00ean b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 n\u00e0o c\u0169ng s\u1ebd c\u00f3 \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang, do \u0111\u00f3 b\u1ea1n c\u1ea7n ph\u1ea3i l\u01b0u \u00fd r\u1eb1ng n\u1ebfu kh\u00f4ng c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn v\u00e0 ph\u00f9 h\u1ee3p th\u00ec vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh s\u1ebd kh\u00f4ng mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: \u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c CPA m\u1ee5c ti\u00eau, Google khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 c\u00f3 \u00edt nh\u1ea5t 30 chuy\u1ec3n \u0111\u1ed5i trong 30 ng\u00e0y qua. Nh\u01b0ng \u0111\u1ec3 th\u1ef1c s\u1ef1 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch khi \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 h\u00e0ng tr\u0103m chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p id=\"tw-target-text\">\u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a r\u1eb1ng, \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh ch\u1ec9 th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3 khi c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n t\u01b0\u01a1ng \u0111\u1ed1i m\u1ea1nh v\u00e0 v\u1eefng ch\u1eafc. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi ch\u1ea1y Google Ads v\u00e0 b\u1ea1n ch\u01b0a c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m th\u00ec \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho b\u1ea1n. B\u1ea1n n\u00ean th\u1eed nghi\u1ec7m c\u00e1c h\u00ecnh th\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng cho \u0111\u1ebfn khi b\u1ea1n \u0111\u00e3 c\u00f3 ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ee7 m\u1ea1nh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ec3 chuy\u1ec3n sang h\u00ecnh th\u1ee9c th\u1ea7u th\u00f4ng minh.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng trong Qu\u1ea3ng c\u00e1o Google Ads l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian trong khi t\u1eadn d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u00e0i kho\u1ea3n. Nh\u01b0ng ch\u1ec9 khi ch\u00fang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1ch kh\u00f4n ngoan.<\/p>\n\n\n\n<p>M\u1ed7i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u00ean \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong b\u1ea5t k\u1ef3 t\u00e0i kho\u1ea3n n\u00e0o, nh\u01b0ng ch\u1ec9 khi marketer n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p gi\u1eefa ch\u00fang v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n ph\u1ea3i nh\u1edb r\u1eb1ng kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o l\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 v\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u \u0111\u1ec3 ch\u1eafc r\u1eb1ng m\u1ecdi th\u1ee9 v\u1eabn \u0111ang trong t\u1ea7m ki\u1ec3m so\u00e1t v\u00e0 \u0111\u00fang v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/nhung-han-che.png\" alt=\"\" class=\"wp-image-29064\" width=\"853\" height=\"440\"\/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"7_Chia_se_cach_phan_tich_tu_khoa_hieu_qua\"><\/span>7. Chia s\u1ebb c\u00e1ch ph\u00e2n t\u00edch t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ngo\u00e0i ra, \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c b\u01b0\u1edbc \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra nh\u1eefng t\u1eeb kh\u00f3a cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. Ch\u00ednh v\u00ec v\u1eady, m\u00e0 FFF mu\u1ed1n chia s\u1ebb th\u00eam cho b\u1ea1n <a href=\"https:\/\/fff.com.vn\/cong-cu-phan-tich-tu-khoa-fff-keywords-tools\/\" data-eafl-id=\"29029\" class=\"eafl-link eafl-link-text eafl-link-direct\" target=\"_self\">c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a<\/a> sau:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1302\" height=\"755\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-7.png\" alt=\"\" class=\"wp-image-29070\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-7.png 1302w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-7-1280x742.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-7-980x568.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-7-480x278.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1302px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>H\u1ec7 th\u1ed1ng s\u1ebd g\u1ee3i \u00fd 3 nh\u00f3m t\u1eeb kh\u00f3a kh\u00e1c nhau cho b\u1ea1n l\u1ef1a ch\u1ecdn bao g\u1ed3m:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/ph%C3%A2n-t%C3%ADch-t%E1%BB%AB-kh%C3%B3t%E1%BB%914.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<ul><li><strong>T\u1eeb kh\u00f3a ch\u00ednh:<\/strong>&nbsp;l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a gi\u1ed1ng ho\u1eb7c c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n \u0111\u00e3 t\u00ecm ki\u1ebfm<\/li><li><strong>T\u1eeb kh\u00f3a li\u00ean quan:<\/strong>&nbsp;l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a g\u1ea7n gi\u1ed1ng v\u1edbi \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb c\u1ee7a t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n \u0111\u00e3 t\u00ecm ki\u1ebfm<\/li><li><strong>T\u1eeb kh\u00f3a m\u1edf r\u1ed9ng:<\/strong>&nbsp;l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t t\u1eeb tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o (AI) c\u1ee7a FFF<\/li><\/ul>\n\n\n\n<p>B\u1ea1n s\u1ebd bi\u1ebft chi ti\u1ebft th\u00f4ng tin t\u1eebng t\u1eeb kh\u00f3a th\u00f4ng qua c\u00e1c m\u1ee5c: C\u00f3 Domain, KR, Question, KL, Trend, KD, KC, Min CPC, Max CPC<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1263\" height=\"227\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-8.png\" alt=\"\" class=\"wp-image-29071\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-8.png 1263w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-8-980x176.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/image-8-480x86.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1263px, 100vw\" \/><\/figure><\/div>\n\n\n\n<ul><li><strong>C\u00f3 Domain:<\/strong>&nbsp;V\u1edbi c\u00f4ng c\u1ee5 Keywordplanner.vn, gi\u00fap b\u1ea1n ki\u1ec3m tra xem t\u1eeb kh\u00f3a \u0111\u00f3 c\u00f3 domain hay kh\u00f4ng v\u00e0 hi\u1ec3n th\u1ecb cho b\u1ea1n \u0111\u1ecba ch\u1ec9 domain c\u1ee7a t\u1eeb kh\u00f3a.<\/li><li><strong>KR:<\/strong>&nbsp;c\u00f4ng c\u1ee5 cung c\u1ea5p s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a&nbsp;<\/li><li><strong>KL:<\/strong>&nbsp;Chi\u1ec1u d\u00e0i t\u1eeb kh\u00f3a<\/li><li><strong>KD:<\/strong>&nbsp;\u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a n\u00e0y \u0111\u1ed1i v\u1edbi SEOer<\/li><li><strong>KC:<\/strong>&nbsp;M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh qu\u1ea3ng c\u00e1o Ads tr\u00ean Google cho t\u1eeb kh\u00f3a<\/li><li><strong>Min CPC<\/strong>,&nbsp;<strong>Max CPC<\/strong>: \u0110\u1ea5u gi\u00e1 Ads th\u1ea5p nh\u1ea5t v\u00e0 cao nh\u1ea5t c\u1ee7a t\u1eeb kh\u00f3a&nbsp;<\/li><\/ul>\n\n\n\n<p>Nh\u01b0 b\u1ea1n \u0111\u00e3 th\u1ea5y, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 gi\u00fap vi\u1ec7c ph\u00e2n t\u00edch t\u1eeb kh\u00f3a di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 mang \u0111\u1ebfn k\u1ebft qu\u1ea3 r\u1ea5t tr\u1ef1c quan. C\u00e1c b\u01b0\u1edbc ti\u1ebfn h\u00e0nh l\u1ea1i v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng \u0111\u00fang kh\u00f4ng n\u00e0o. Do \u0111\u00f3, khi th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch t\u1eeb kh\u00f3a b\u1ea1n \u0111\u1eebng b\u1ecf qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a h\u1eefu \u00edch n\u00e0y nh\u00e9.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u1eeb qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c b\u00e0i vi\u1ebft:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/fff.com.vn\/huong-dan-cau-hinh-smart-bidding-bi-kip-quang-cao-ra-khach-2020\/\" class=\"rank-math-link\">H\u01b0\u1edbng d\u1eabn c\u1ea5u h\u00ecnh smart bidding \u2013 b\u00ed k\u00edp qu\u1ea3ng c\u00e1o ra kh\u00e1ch 2020<\/a><\/li><li><a href=\"https:\/\/fff.com.vn\/huong-dan-lap-ke-hoach-quang-cao-google-ads\/\" class=\"rank-math-link\">H\u01b0\u1edbng d\u1eabn l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o google ads<\/a><\/li><li><a href=\"https:\/\/fff.com.vn\/7-yeu-to-cai-thien-quang-cao-dat-top-1-google\/\" class=\"rank-math-link\">7 y\u1ebfu t\u1ed1 c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o \u0111\u1ea1t top 1 google<\/a><\/li><\/ul>\n\n\n\n<p>V\u1eeba r\u1ed3i l\u00e0 nh\u1eefng ph\u00e2n t\u00edch \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Google Ads Smart Bidding, m\u1ed7i h\u00ecnh th\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u \u0111\u1ec1u s\u1ebd c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ec3 th\u1eed nghi\u1ec7m xem t\u00f9y ch\u1ecdn n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. V\u1edbi nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch m\u00e0 b\u00e0i vi\u1ebft mang l\u1ea1i, hy v\u1ecdng s\u1ebd gi\u00fap \u00edch cho chi\u1ebfn d\u1ecbch \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n s\u1eafp t\u1edbi. V\u00e0 \u0111\u1eebng qu\u00ean \u0111\u0103ng k\u00fd ngay t\u00e0i kho\u1ea3n t\u1ea1i FFF \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 h\u1eefu \u00edch kh\u00e1c nh\u00e9. <\/p>\n\n\n\n<p class=\"has-text-align-center\">\t\n\t\t\t<!-- Login By Google Account -->    \n\t\t\t<div class=\"g_large\">\n\t\t\t\t<div class='g-sign-in-button'>\n\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t<span id=\"logoG\" class='logo-wrapper iconGoogle'>  <\/span>  \n\t\t\t\t\t\t<span id=\"btn_dangky\" class='text-container btn-dangkyGoogle'> \u0110\u0103ng nh\u1eadp b\u1eb1ng Google<\/span>\n\t\t\t\t\t<\/div>  \n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline&nbsp;<strong>0901 47 48 46<\/strong>&nbsp;ho\u1eb7c trang&nbsp;<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Ngo\u00e0i ra, h\u00e3y tham gia&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/fff.marketing\/group-cong-dong-google-adwords-viet-nam?refer=2301\" target=\"_blank\">C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a>&nbsp;\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. Google Ads Smart Bidding l\u00e0 g\u00ec?2. T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh3. \u01afu \u0111i\u1ec3m \u0111\u1eb7t gi\u00e1 th\u1ea7u Smart Bidding so v\u1edbi th\u1ee7 c\u00f4ng4. C\u00e1c t\u00f9y ch\u1ecdn Smart Bidding c\u1ee7a Google5. Ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c Google Ads Smart Bidding6. Nh\u1eefng h\u1ea1n ch\u1ebf khi s\u1eed d\u1ee5ng Google Ads Smart [&hellip;]<\/p>\n","protected":false},"author":714,"featured_media":29081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1190,1171],"tags":[911,605,912,1265,850,738,1258],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/28976"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/714"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=28976"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/28976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/29081"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=28976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=28976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=28976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}