{"id":28949,"date":"2020-09-06T18:11:13","date_gmt":"2020-09-06T11:11:13","guid":{"rendered":"https:\/\/fff.com.vn\/?p=28949"},"modified":"2020-09-10T15:13:47","modified_gmt":"2020-09-10T08:13:47","slug":"huong-dan-lap-ke-hoach-quang-cao-google-ads","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/huong-dan-lap-ke-hoach-quang-cao-google-ads\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/huong-dan-lap-ke-hoach-quang-cao-google-ads\/#Buoc_1_Muc_tieu_chien_dich_chon_hinh_thuc_quang_cao\" title=\"B\u01b0\u1edbc 1: M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch &amp; ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o\">B\u01b0\u1edbc 1: M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch &amp; ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/huong-dan-lap-ke-hoach-quang-cao-google-ads\/#Buoc_2_Phan_tich_doi_thu_canh_tranh\" title=\"B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\">B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/huong-dan-lap-ke-hoach-quang-cao-google-ads\/#Buoc_3_Lap_mot_ho_so_khach_hang\" title=\"B\u01b0\u1edbc 3: L\u1eadp m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng\">B\u01b0\u1edbc 3: L\u1eadp m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/huong-dan-lap-ke-hoach-quang-cao-google-ads\/#Buoc_4_Xay_dung_danh_sach_tu_khoa_seo\" title=\"B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng danh s\u00e1ch t\u1eeb kh\u00f3a seo\">B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng danh s\u00e1ch t\u1eeb kh\u00f3a seo<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/huong-dan-lap-ke-hoach-quang-cao-google-ads\/#Buoc_5_bat_dau_tao_quang_cao\" title=\"B\u01b0\u1edbc 5: b\u1eaft \u0111\u1ea7u t\u1ea1o qu\u1ea3ng c\u00e1o\">B\u01b0\u1edbc 5: b\u1eaft \u0111\u1ea7u t\u1ea1o qu\u1ea3ng c\u00e1o<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fff.com.vn\/huong-dan-lap-ke-hoach-quang-cao-google-ads\/#Buoc_6_Tim_hieu_lam_the_nao_de_su_dung_Google_Analytics\" title=\"B\u01b0\u1edbc 6: T\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng Google Analytics.\">B\u01b0\u1edbc 6: T\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng Google Analytics.<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fff.com.vn\/huong-dan-lap-ke-hoach-quang-cao-google-ads\/#Buoc_7_Thu_thap_du_lieu_theo_doi_va_phan_tich\" title=\"B\u01b0\u1edbc 7: Thu th\u1eadp d\u1eef li\u1ec7u, theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch\">B\u01b0\u1edbc 7: Thu th\u1eadp d\u1eef li\u1ec7u, theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Qu\u1ea3ng c\u00e1o Google Ads \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3u \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a n\u00f3. Google Ads r\u1ea5t m\u1ea1nh trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau, kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3 nhanh, gi\u00fap ch\u00fang ta t\u0103ng \u0111\u01b0\u1ee3c data kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>\u201c<strong>L\u1eadp k\u1ebf ho\u1ea1ch<\/strong>\u201d l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef m\u00e0 ai nghe c\u0169ng ng\u00e1n, l\u00fd do th\u01b0\u1eddng r\u1ea5t \u0111\u01a1n gi\u1ea3n, v\u00ec ai c\u0169ng s\u1ebd ngh\u0129 r\u1eb1ng \u201cm\u00ecnh c\u00f3 bi\u1ebft g\u00ec \u0111\u00e2u m\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch, c\u1ee9 b\u1eaft tay v\u00e0o l\u00e0m, t\u1eeb t\u1eeb l\u00e0m r\u1ed3i s\u1ebd bi\u1ebft\u201d. \u0110\u00f3 l\u00e0 suy ngh\u0129 h\u1ee3p l\u00fd trong th\u1eddi \u0111\u1ea1i tr\u01b0\u1edbc, nh\u01b0ng trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 Internet hi\u1ec7n nay, suy ngh\u0129 n\u00e0y \u0111\u00e3 d\u1ea7n l\u1ed7i th\u1eddi. N\u1ebfu b\u1ea1n tri\u1ec3n khai b\u00e1n h\u00e0ng qua Internet, b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch&nbsp;<strong>l\u1eadp k\u1ebf ho\u1ea1ch<\/strong>&nbsp;ti\u1ec1n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb ti\u00eau ph\u00ed m\u1ed9t c\u00e1ch v\u00f4 \u00edch. Qua b\u00e0i vi\u1ebft n\u00e0y m\u00ecnh s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch ho\u00e0n ch\u1ec9nh tr\u01b0\u1edbc khi tri\u1ec3n khai qu\u1ea3ng c\u00e1o tr\u00ean Google Adwords<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_1_Muc_tieu_chien_dich_chon_hinh_thuc_quang_cao\"><\/span>B\u01b0\u1edbc 1: M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch &amp; ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o kh\u00e1c, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u1ea7n \u0111\u01b0a ra nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<br>B\u1ea1n c\u1ea7n ph\u1ea3i chi ti\u1ebft, r\u00f5 r\u00e0ng, d\u1ef1a v\u00e0o m\u1ee5c ti\u00eau kinh doanh trong t\u1eebng th\u1eddi \u0111i\u1ec3m. Thi\u1ebft l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch&nbsp;<strong>qu\u1ea3ng c\u00e1o Google Ads <\/strong>ph\u1ea3i bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh sau \u0111\u00e2y:<br>&#8211; &nbsp;M\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o: doanh thu hay nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<br>&#8211; &nbsp;\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1eafm \u0111\u1ebfn trong chi\u1ebfn d\u1ecbch<br>&#8211; &nbsp;Th\u1eddi gian qu\u1ea3ng c\u00e1o: ph\u1ea3i c\u00f3 th\u1eddi gian \u0111\u1ee7 l\u1edbn \u0111\u1ec3 chi\u1ebfn d\u1ecbch \u0111\u1ea1t hi\u1ec7u qu\u1ea3<br>&#8211; &nbsp;Ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m: \u0111ang h\u01b0\u1edbng \u0111\u1ebfn ng\u00e0nh h\u00e0ng, s\u1ea3n ph\u1ea9m n\u00e0o.<br>&#8211; &nbsp;Ng\u00e2n s\u00e1ch: \u0111\u1ea3m b\u1ea3o ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p cho chi\u1ebfn d\u1ecbch<\/p>\n\n\n\n<h3><a class=\"rank-math-link\">Qu\u1ea3ng c\u00e1o Google Ads l\u00e0 g\u00ec?<\/a><\/h3>\n\n\n\n<p>Google Ads (t\u00ean c\u0169 Google AdWords, vi\u1ebft t\u1eaft: GA) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho Google. Google cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c nhau. B\u1ea1n \u0111\u01b0\u1ee3c tu\u1ef3 ch\u1ecdn t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o theo nhi\u1ec1u h\u00ecnh th\u1ee9c, nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 bi\u1ebft ch\u1ea1y GA, th\u00ec \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 \u201cc\u1ea7n c\u00e2u c\u01a1m\u201d si\u00eau l\u1ee3i h\u1ea1i c\u1ee7a b\u1ea1n r\u1ed3i ph\u1ea3i kh\u00f4ng!<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Google Ads l\u00e0 \u201cc\u1ea7n c\u00e2u c\u01a1m\u201d si\u00eau l\u1ee3i h\u1ea1i cho c\u00e1c doanh nghi\u1ec7p<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"367\" height=\"371\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-27.png\" alt=\"Ch\u1ea1y qu\u1ea3ng c\u00e1o Google\" class=\"wp-image-28479\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-27.png 367w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-27-234x237.png 234w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/figure><\/div>\n\n\n\n<h3><a class=\"rank-math-link\">C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Ads<\/a><\/h3>\n\n\n\n<p>C\u00f3 5 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay tr\u00ean Google:<\/p>\n\n\n\n<h4><a>Google Search<\/a><\/h4>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Google Search (Search: t\u00ecm ki\u1ebfm) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ch\u00ednh v\u00e0 m\u1ea1nh nh\u1ea5t c\u1ee7a Google.<br>Lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u, \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m kh\u00e1ch t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 m\u00e0 b\u1ea1n mua qu\u1ea3ng c\u00e1o. L\u1ea5y l\u1ea1i v\u00ed d\u1ee5 ban \u0111\u1ea7u,<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"500\" height=\"545\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-28.png\" alt=\"\" class=\"wp-image-28480\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-28.png 500w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-28-480x523.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><figcaption>Nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 ch\u1eef \u201cthang m\u00e1y gia \u0111\u00ecnh\u201d xu\u1ea5t hi\u1ec7n ngay khi b\u1ea1n t\u00ecm t\u1eeb kho\u00e1 \u201cthang m\u00e1y gia \u0111\u00ecnh\u201d.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Search l\u00e0 h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n m\u00e0 hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng nh\u1ea5t cho ng\u01b0\u1eddi m\u1edbi.<br>\u01afu \u0111i\u1ec3m c\u1ee7a ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads m\u1ea1ng t\u00ecm ki\u1ebfm:<\/p>\n\n\n\n<ul><li>Ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1edbi khi h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5;<\/li><li>Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng cao h\u01a1n m\u1ea1ng hi\u1ec3n th\u1ecb (tu\u1ef3 theo \u0111\u1eb7c th\u00f9 ng\u00e0nh h\u00e0ng\/ d\u1ecbch v\u1ee5).<\/li><\/ul>\n\n\n\n<h4><a class=\"rank-math-link\">Google Display (GDN)<\/a><\/h4>\n\n\n\n<p>Google Display Network l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng l\u01b0\u1edbi hi\u1ec3n th\u1ecb c\u1ee7a Google. M\u1eabu qu\u1ea3ng c\u00e1o (c\u00f3 h\u00ecnh \u1ea3nh) c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf c\u00e1c m\u1ea1ng l\u01b0\u1edbi hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a Google nh\u01b0: c\u00e1c website kh\u00e1c, tr\u00ean Youtube, Gmail, hay tr\u00ean \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i\u2026<\/p>\n\n\n\n<p>B\u1ea5t c\u1ee9 n\u01a1i n\u00e0o \u0111ang \u0111\u1eb7t qu\u1ea3ng c\u00e1o Google th\u00ec banner c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf tr\u00ean \u0111\u00f3.<br>V\u00ed d\u1ee5: Banner C\u00f4ng c\u1ee5 Keyword Planner c\u1ee7a FFF \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean trang web c\u00f3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a Google.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"665\" height=\"380\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-29.png\" alt=\"\" class=\"wp-image-28481\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-29.png 665w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-29-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 665px, 100vw\" \/><figcaption><em>C\u00e1ch GDN xu\u1ea5t hi\u1ec7n tr\u00ean website kh\u00e1c<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Ho\u1eb7c b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1eb7t banner c\u1ee7a m\u00ecnh hi\u1ec3n th\u1ecb tr\u00ean Gmail, Youtube hay \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<br>\u01afu \u0111i\u1ec3m khi ch\u1ea1y GDN:<\/p>\n\n\n\n<ul><li>T\u1ed1c \u0111\u1ed9 v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb nhanh, t\u1ea7n su\u1ea5t cao (tu\u1ef3 theo gi\u00e1 th\u1ea7u b\u1ea1n \u0111\u1eb7t cho m\u1ed9t l\u01b0\u1ee3t hi\u1ec3n th\u1ecb);<\/li><li>M\u1eabu qu\u1ea3ng c\u00e1o thu h\u00fat nh\u1edd hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft.<\/li><\/ul>\n\n\n\n<p>GDN ph\u00f9 h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i (remarketing), nh\u1eb1m nh\u1eafc nh\u1edb kh\u00e1ch h\u00e0ng \u0111\u1ebfn website c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4><a>Qu\u1ea3ng c\u00e1o Youtube<\/a><\/h4>\n\n\n\n<p>Ch\u1eafc h\u1eb3n ai c\u0169ng bi\u1ebft \u0111\u1ebfn Youtube, m\u1ed9t k\u00eanh video c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ee7ng c\u1ee7a Google. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 n\u01a1i chia s\u1ebb video l\u1edbn nh\u1ea5t hi\u1ec7n nay tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, Google kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 b\u1ecf qua k\u00eanh khai th\u00e1c qu\u1ea3ng c\u00e1o m\u00e0u m\u1ee1 n\u00e0y.B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o banner tr\u00ean Youtube, tuy nhi\u00ean, qu\u1ea3ng c\u00e1o video (video ads) ch\u1eafc ch\u1eafn mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n (t\u1ea5t nhi\u00ean c\u0169ng tu\u1ef3 v\u00e0o ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n l\u00e0m qu\u1ea3ng c\u00e1o).<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o video c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc, trong v\u00e0 sau khi video ch\u00ednh ph\u00e1t. C\u00f3 nh\u1eefng qu\u1ea3ng c\u00e1o g\u01b0\u1eddi xem c\u00f3 th\u1ec3 b\u1ea5m \u201cB\u1ecf qua\u201d (skip) ho\u1eb7c ph\u1ea3i xem h\u1ebft. T\u00ecm hi\u1ec3u th\u00eam&nbsp;<a href=\"https:\/\/fff.com.vn\/r\/?refer=1&amp;target=aHR0cHM6Ly9mZmYuY29tLnZuL3F1YW5nLWNhby15b3V0dWJlLW5lbi1oYXkta2hvbmcv\">C\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o video.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/blog-qua%CC%89ng-ca%CC%81o-video-trong-luo%CC%82%CC%80ng.png\" alt=\"\"\/><figcaption>Qu\u1ea3ng c\u00e1o video trong lu\u1ed3ng, c\u00f3 th\u1ec3 b\u1ecf qua<\/figcaption><\/figure>\n\n\n\n<h4><a>Qu\u1ea3ng c\u00e1o Gmail<\/a><\/h4>\n\n\n\n<p>L\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o trong h\u1ed9p th\u01b0 Gmail. Theo th\u1ed1ng k\u00ea tr\u00ean th\u1ebf gi\u1edbi, c\u1ee9 5 ng\u01b0\u1eddi th\u00ec c\u00f3 1 ng\u01b0\u1eddi c\u00f3 t\u00e0i kho\u1ea3n gmail. \u0110\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a gmail c\u0169ng ch\u00ednh l\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn c\u1ee7a Google. Gmail Ads hi\u1ec3n th\u1ecb nh\u01b0 m\u1ed9t mail g\u1eedi \u0111\u1ebfn h\u1ed9p mail c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ee9ng tr\u00ean c\u00e1c mail t\u1ef1 nhi\u00ean kh\u00e1c, xu\u1ea5t hi\u1ec7n trong 2 tab Social v\u00e0 Promotions.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Gmail ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t v\u1edbi c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5: b\u1ea3o hi\u1ec3m, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, s\u1ee9c kho\u1ebb, l\u00e0m \u0111\u1eb9p,\u2026 c\u00e1c ng\u00e0nh c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/blog-quang-cao-gmail.png\" alt=\"\"\/><figcaption>Qu\u1ea3ng c\u00e1o Gmail xu\u1ea5t hi\u1ec7n \u1edf 2 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean trong tab Social v\u00e0 Promotions<\/figcaption><\/figure>\n\n\n\n<h4><a>Google Shopping Ads<\/a><\/h4>\n\n\n\n<p>L\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o si\u00eau h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 cao cho c\u00e1c ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c Google \u01b0u \u00e1i v\u1edbi tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm v\u00e0 mua h\u00e0ng h\u1ea5p d\u1eabn nh\u1ea5t tr\u00ean Google Search.<\/p>\n\n\n\n<p>C\u00e1c m\u1eabu Shopping Ads \u0111\u01b0\u1ee3c \u01b0u ti\u00ean xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean trang t\u00ecm ki\u1ebfm. B\u1ea1n ch\u1ec9 c\u1ea7n chu\u1ea9n b\u1ecb h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u1eb9p, \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, gi\u00e1 c\u1ea3 c\u1ea1nh tranh, th\u00ec Shopping Ads nh\u1ea5t \u0111\u1ecbnh s\u1ebd ra \u0111\u01a1n cho b\u1ea1n. T\u00ecm hi\u1ec3u th\u00eam:&nbsp;<a href=\"https:\/\/fff.com.vn\/r\/?refer=1&amp;target=aHR0cHM6Ly9mZmYuY29tLnZuLzMtYnVvYy10YW8tcXVhbmctY2FvLWdvb2dsZS1zaG9wcGluZy12b2ktY29uZy1jdS1jdWEtM2Yv\">3 b\u01b0\u1edbc t\u1ea1o qu\u1ea3ng c\u00e1o Google Shopping<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/blog-quang-cao-google-shopping.jpg\" alt=\"\"\/><figcaption>Qu\u1ea3ng c\u00e1o mua s\u1eafm \u0111\u01b0\u1ee3c Google \u01b0u \u00e1i cho xu\u1ea5t hi\u1ec7n \u0111\u1ea7u trang t\u00ecm ki\u1ebfm<\/figcaption><\/figure>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh b\u1ea1n n\u00ean qu\u1ea3ng c\u00e1o theo h\u00ecnh th\u1ee9c n\u00e0o vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed7i lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 vai tr\u00f2 g\u00ec, b\u1ea1n c\u1ea7n n\u1eafm v\u1eefng \u0111\u01b0\u1ee3c ai s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n \u0111ang nh\u1eafm t\u1edbi. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111ang \u1edf \u0111\u00e2u,h\u1ecd th\u01b0\u1eddng d\u00e0nh th\u1eddi gian \u0111\u1ec3 xem nh\u1eefng n\u1ed9i dung n\u00e0o? Ng\u00f4n ng\u1eef m\u00e0 h\u1ecd s\u1eed d\u1ee5ng tr\u00ean c\u00e1c k\u00eanh th\u00f4ng tin \u0111\u00f3 ra sao? Nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o (t\u1eeb \u0111\u1ed1i th\u1ee7 ho\u1eb7c t\u1eeb ch\u00ednh b\u1ea1n) n\u00e0o \u0111ang t\u1ea1o ra hi\u1ec7u qu\u1ea3 t\u1ed1t \u0111\u1ebfn t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ea1n \u0111ang nh\u1eafm t\u1edbi.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_2_Phan_tich_doi_thu_canh_tranh\"><\/span>B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 hi\u1ec7n c\u00f3 c\u00f9ng m\u1ed9t l\u0129nh v\u1ef1c kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng ph\u00e2n t\u00edch chuy\u00ean s\u00e2u cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ed1i th\u1ee7 \u0111ang \u00e1p d\u1ee5ng. \u0110\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng nh\u1ea5t.&nbsp; \u0110\u1ec3 b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 ch\u00fang ta c\u1ea7n x\u00e1c \u0111\u1ecbnh 3-5 \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng \u0111ang kinh doanh mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"952\" height=\"460\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/09\/phan-tich-doi-thu-952x460.png\" alt=\"\" class=\"wp-image-28964\"\/><\/figure>\n\n\n\n<p>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 h\u1eefu d\u1ee5ng cho c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c PPC v\u00e0 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, v\u00e0 l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO linh ho\u1ea1t v\u00e0 th\u00e0nh c\u00f4ng h\u01a1n ngay t\u1eeb \u0111\u1ea7u. Nh\u1eefng g\u00ec t\u00ecm ra \u0111\u01b0\u1ee3c t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n h\u00ecnh th\u00e0nh n\u00ean chi\u1ebfn l\u01b0\u1ee3c Internet marketing cho ri\u00eang m\u00ecnh c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho doanh nghi\u1ec7p n\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<h3><strong>Nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 m\u00e0 ta c\u1ea7n tr\u00fa tr\u1ecdng. Tuy nhi\u00ean c\u1ea7m t\u1eadp trung v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang c\u1ea7n marketing tr\u00ean internet.<\/p>\n\n\n\n<ul><li><strong><em>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau khi ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7<\/em><\/strong><\/li><\/ul>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 marketing nhi\u1ec1u nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m l\u1edbn nh\u1ea5t t\u1eeb \u0111\u1ed1i th\u1ee7. T\u1eeb \u0111\u00f3 c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c tr\u00e1nh ho\u1eb7c b\u00e1n ch\u00fang \u0111\u1ec3 c\u1ea1nh tranh tr\u1ef1c di\u1ec7n. Theo d\u00f5i \u0111\u1ed1i th\u1ee7 m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean nh\u1ea5t t\u00ecm ra nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u1ed1i th\u1ee7. Bi\u1ebfn n\u00f3 th\u00e0nh nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a ch\u00ednh s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111ang c\u1ea7n marketing. \u0110\u1ed3ng th\u1eddi t\u00ecm ki\u1ebfm nh\u1eefng s\u1ed1 li\u1ec7u s\u00e1ng su\u1ed1t m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u01b0a ra \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<ul><li><strong><em>\u01afu ti\u00ean ch\u1ecdn nhi\u1ec1u \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 ph\u00e2n t\u00edch<\/em><\/strong><\/li><\/ul>\n\n\n\n<p>Nhi\u1ec1u \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u vi\u1ec7c \u0111\u1ec3 l\u00e0m. Ph\u00e2n t\u00edch nhi\u1ec1u \u0111\u1ed1i th\u1ee7 b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn \u0111a chi\u1ec1u h\u01a1n v\u1ec1 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a doanh nghi\u1ec7p t\u1eeb \u0111\u00f3 ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong x\u00e1c \u0111\u1ecbnh r\u1ee7i ro, x\u00e1c \u0111\u1ecbnh gi\u00e1 th\u1ea7u,&nbsp; chi ph\u00ed, xu h\u01b0\u1edbng b\u00e1n h\u00e0ng. Khi ph\u00e2n t\u00edch nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea7n tr\u00fa tr\u1ecdng \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh \u0111\u1ec3 gi\u00fap b\u1ea1n t\u00ecm ra s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 kh\u00e1c bi\u1ec7t c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u1edbi nhau.<\/p>\n\n\n\n<p>H\u00e3y th\u00eam ch\u00ednh m\u00ecnh v\u00e0o b\u1ea3ng ph\u00e2n t\u00edch \u0111\u1ec3 t\u00ecm ra v\u1ecb tr\u00ed \u0111\u1ee9ng c\u1ee7a m\u00ecnh khi b\u1eaft tay l\u00e0m internet marketing b\u1ea5t c\u1ee9 m\u1ed9t th\u1ee9 g\u00ec.<\/p>\n\n\n\n<ul><li><em><strong>Ph\u00e2n t\u00edch website \u0111\u1ed1i th\u1ee7<\/strong><\/em><\/li><\/ul>\n\n\n\n<p>V\u1edbi ho\u1ea1t \u0111\u1ed9ng Digital Marketing, th\u00ec website l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ch\u1ee7 l\u1ef1c v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin nh\u1ea5t. H\u00e3y truy c\u1eadp website c\u1ee7a h\u1ecd v\u00e0 ph\u00e2n t\u00edch c\u00e1c t\u1eeb kho\u00e1, backlink, ngu\u1ed3n traffic \u0111\u1ebfn t\u1eeb \u0111\u00e2u, th\u1ee9 h\u1ea1ng c\u1ee7a website, c\u00e1c s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch gi\u00e1, n\u1ed9i dung,\u2026 T\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng nh\u1eadn \u0111\u1ecbnh s\u00e2u s\u1eafc h\u01a1n.<\/p>\n\n\n\n<h3><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/strong><\/h3>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 bi\u1ebft \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website h\u00e0ng th\u00e1ng, b\u1ea1n c\u00f2n bi\u1ebft c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, th\u1eddi gian truy c\u1eadp trung b\u00ecnh, t\u1ef7 l\u1ec7 tho\u00e1t v\u00e0 c\u1ea3 trang web m\u00e0 kh\u00e1ch h\u00e0ng truy c\u1eadp sau khi tho\u00e1t web c\u1ee7a \u0111\u1ed1i th\u1ee7<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/05\/phan-t%C3%ADch-doi-thu-779x474.png\" alt=\"\" class=\"wp-image-24555\"\/><\/figure><\/div>\n\n\n\n<h3><strong>T\u1eadp kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1eeb ch\u00ednh t\u1eadp kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7. C\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website \u0111\u1ed1i th\u1ee7 nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thi\u1ebft b\u1ecb\u2026.<\/p>\n\n\n\n<h3><strong>Ngu\u1ed3n kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>H\u00e3y theo d\u00f5i ngu\u1ed3n kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 \u0111\u00fang \u0111\u1eafn h\u01a1n cho k\u00eanh qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n<h3><strong>M\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/10\/k%C3%AAnh-x%C3%A3-h%E1%BB%99i.png\" alt=\"ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 - m\u1ea1ng x\u00e3 h\u1ed9i\" class=\"wp-image-20720\"\/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 website c\u1ee7a m\u00ecnh kh\u00f4ng? N\u1ebfu c\u00f3, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua c\u00e1c th\u00f4ng tin d\u01b0\u1edbi \u0111\u00e2y v\u1ec1 \u0111\u1ed1i th\u1ee7. H\u1ec7 th\u1ed1ng s\u1ebd cho b\u1ea1n bi\u1ebft c\u1ea3 th\u00f4ng tin m\u1ea1ng x\u00e3 h\u1ed9i bao g\u1ed3m: l\u01b0\u1ee3t truy c\u1eadp t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c n\u1ec1n t\u1ea3ng h\u1ecd \u0111ang s\u1eed d\u1ee5ng,\u2026<\/p>\n\n\n\n<h3><strong>S\u1eed d\u1ee5ng c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. Doanh nghi\u1ec7p c\u1ea7n b\u1ecf ra r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t. Tuy nhi\u00ean hi\u1ec7n nay c\u00f3 c\u00e1ch nhanh nh\u1ea5t \u0111\u00f3 ch\u00ednh l\u00e0 ph\u00e2n t\u00edch nh\u1eefng qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 ch\u1ecdn ra m\u1eabu qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"952\" height=\"287\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/05\/Phan-tich-doi-thu-6-952x287.png\" alt=\"\" class=\"wp-image-24559\"\/><\/figure><\/div>\n\n\n\n<p>Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0o \u0111ang \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n nhi\u1ec1u nh\u1ea5t, k\u00eanh b\u00e1n h\u00e0ng n\u00e0o \u0111ang \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. \u0110i\u1ec3m tr\u1ecdng t\u00e2m n\u00e0o \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 ch\u00fa tr\u1ecdng nhi\u1ec1u nh\u1ea5t v\u00e0 ng\u01b0\u1eddi mua y\u00eau th\u00edch nh\u1ea5t. Th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc hay th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i l\u00e0 th\u1ecb tr\u01b0\u1eddng thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00f3. Th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 thay v\u00ec m\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c th\u00ec hi\u1ec7n nay c\u00f3 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch mang l\u1ea1i hi\u1ec7u qu\u1ea3 ch\u00ednh x\u00e1c \u0111\u00f3 l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. C\u00f3 r\u1ea5t nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u00ean c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch n\u00e0y. T\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"952\" height=\"385\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/05\/Phan-tich-doi-thu-2-952x385.png\" alt=\"\" class=\"wp-image-24558\"\/><\/figure><\/div>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5<a href=\"https:\/\/webrank.vn\" data-eafl-id=\"29036\" class=\"eafl-link eafl-link-text eafl-link-direct\" target=\"_self\"> ph\u00e2n t\u00edch website \u0111\u1ed1i th\u1ee7<\/a> t\u1ea1i \u0111\u00e2y <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_3_Lap_mot_ho_so_khach_hang\"><\/span>B\u01b0\u1edbc 3: L\u1eadp m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hi\u1ec3u r\u00f5 v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh th\u00e0nh c\u00f4ng.&nbsp;\u0110\u00e2y l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 r\u1ed9ng l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p, nh\u01b0ng v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u \u0111\u00fang \u0111\u1eafn, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u m\u1ed9t c\u00e1ch chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a h\u1ecd khi mua h\u00e0ng<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng c\u1ea7n<strong><em> m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/em><\/strong> v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 \u0111\u1ed9 tu\u1ed5i, ng\u00e0nh ngh\u1ec1, h\u1ecd \u1edf \u0111\u00e2u, s\u1edf th\u00edch, th\u00f3i quen mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec\u2026<br>H\u1ecd s\u1eed d\u1ee5ng<strong><em> ph\u01b0\u01a1ng ti\u1ec7n truy c\u1eadp<\/em><\/strong> l\u00e0 g\u00ec (laptop, m\u00e1y t\u00ednh b\u00e0n, macbook hay smartphone), c\u00f3 th\u1ec3 ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u1ec1 h\u1ec7 \u0111i\u1ec1u h\u00e0nh \u0111ang ch\u1ea1y tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a h\u1ecd.<br>M\u1ed9t b\u01b0\u1edbc ph\u00e2n t\u00edch quan tr\u1ecdng n\u1eefa l\u00e0 <strong><em>ph\u00e2n t\u00edch t\u1eeb kh\u00f3a<\/em><\/strong> (ph\u00e2n t\u00edch h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd), \u0111\u1ed1i v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n kh\u00e1c nhau \u1edf m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m c\u00e1 nh\u00e2n \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t trong h\u00e0nh vi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_4_Xay_dung_danh_sach_tu_khoa_seo\"><\/span>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng danh s\u00e1ch t\u1eeb kh\u00f3a seo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3>T\u1eeb kh\u00f3a Google AdWords l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>T\u1eeb kh\u00f3a Google AdWords (hay c\u00f2n g\u1ecdi l\u00e0 t\u1eeb kh\u00f3a Qu\u1ea3ng c\u00e1o) l\u00e0 c\u00e1c t\u1eeb kh\u00f3a khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm ch\u00fang tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n. Tuy nhi\u00ean, m\u1ed9t t\u1eeb kh\u00f3a s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p mong mu\u1ed1n qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u00f3. B\u1ea1n s\u1ebd \u0111\u1ea7u th\u1ea7u v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y. Ch\u00ednh v\u00ec v\u1eady, t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o quy\u1ebft \u0111\u1ecbnh r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google AdWords<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"702\" height=\"292\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/tu-khoa-google-adwords.png\" alt=\"\" class=\"wp-image-23833\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/tu-khoa-google-adwords.png 702w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/tu-khoa-google-adwords-480x200.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 702px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h3>C\u00e1ch ki\u1ec3m tra t\u1eeb kh\u00f3a Google AdWords<\/h3>\n\n\n\n<p>\u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 th\u1ec3 mang kh\u00e1ch h\u00e0ng \u0111\u1ebfn cho doanh nghi\u1ec7p hay kh\u00f4ng, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 <a href=\"https:\/\/keywordplanner.vn\" data-eafl-id=\"29031\" class=\"eafl-link eafl-link-text eafl-link-direct\" target=\"_self\">Keyword Planner<\/a>. \u0110\u1ea7u ti\u00ean, b\u1ea1n v\u00e0o c\u00f4ng c\u1ee5 Keyword Planner b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o n\u00fat b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><a href=\"https:\/\/keywordplanner.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" width=\"476\" height=\"136\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/dang-ky-ngay-476x136.png\" alt=\"\" class=\"wp-image-23205\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00f3 b\u1ea1n nh\u1eadp t\u1eeb kh\u00f3a m\u00e0 m\u00ecnh mu\u1ed1n ph\u00e2n t\u00edch, l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng, ng\u00f4n ng\u1eef v\u00e0 qu\u1ed1c gia c\u1ee7a t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>H\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch t\u1eeb kh\u00f3a v\u00e0 \u0111\u01b0a ra b\u00e1o c\u00e1o ph\u00e2n t\u00edch bao g\u1ed3m:<\/p>\n\n\n\n<h3><strong>1. Xu h\u01b0\u1edbng t\u1eeb kh\u00f3a trong 30 ng\u00e0y ti\u1ebfp theo<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/ph%C3%A2n-t%C3%ADch-t%E1%BB%AB-kh%C3%B3a-6.png\" alt=\"\" class=\"wp-image-23208\"\/><\/figure><\/div>\n\n\n\n<p>Xu h\u01b0\u1edbng t\u1eeb kh\u00f3a hay nhu c\u1ea7u t\u1eeb kh\u00f3a trong 30 ng\u00e0y l\u00e0 \u01b0\u1edbc t\u00ednh s\u1ed1 l\u01b0\u1ee3ng:<\/p>\n\n\n\n<ul><li class=\"\">L\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u00f3.<\/li><li class=\"\">\u01af\u1edbc t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a n\u1ebfu b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o Google AdWords<\/li><li class=\"\">\u01af\u1edbc t\u00ednh s\u1ed1 nh\u1ea5p chu\u1ed9t. C\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 SEO<\/li><li class=\"\">\u01af\u1edbc t\u00ednh v\u1ecb tr\u00ed trung b\u00ecnh v\u00e0 t\u1ec9 l\u1ec7 nh\u1ea5p n\u1ebfu b\u1ea1n \u1edf v\u1ecb tr\u00ed \u0111\u00f3.<\/li><li class=\"\">Chi ph\u00ed qu\u1ea3ng c\u00e1o n\u1ebfu b\u1ea1n qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a \u0111\u00f3 tr\u00ean Google Ads<\/li><\/ul>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi t\u00ecm d\u00f9ng t\u00ecm ki\u1ebfm nhi\u1ec1u kh\u00f4ng v\u00e0 b\u1ea1n c\u1ea7n bao nhi\u00eau chi ph\u00ed \u0111\u1ec3 \u0111\u01b0a qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh l\u00ean trang nh\u1ea5t Google<\/p>\n\n\n\n<h3><strong>2. L\u1ecbch s\u1eed t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a 12 th\u00e1ng v\u1eeba qua gi\u1eefa PC v\u00e0 Mobile<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/ph%C3%A2n-t%C3%ADch-t%E1%BB%AB-kh%C3%B3a-5.png\" alt=\"\" class=\"wp-image-23187\"\/><\/figure><\/div>\n\n\n\n<p>T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi t\u1eeb kh\u00f3a n\u00e0y trong th\u1eddi gian t\u1edbi d\u1ef1a tr\u00ean l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a 12 th\u00e1ng tr\u01b0\u1edbc. Ngo\u00e0i ra b\u1ea1n c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb n\u00e0o khi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a tr\u00ean. T\u1eeb \u0111\u00f3, c\u00f3 k\u1ebf ho\u1ea1ch chi ti\u1ebft khi s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3><strong>3. G\u1ee3i \u00fd danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n cung c\u1ea5p<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/ph%C3%A2n-t%C3%ADch-t%E1%BB%AB-kh%C3%B3t%E1%BB%914.png\" alt=\"\" class=\"wp-image-23209\"\/><\/figure><\/div>\n\n\n\n<p>H\u1ec7 th\u1ed1ng s\u1ebd g\u1ee3i \u00fd 3 nh\u00f3m t\u1eeb kh\u00f3a kh\u00e1c nhau cho b\u1ea1n l\u1ef1a ch\u1ecdn bao g\u1ed3m:<\/p>\n\n\n\n<ul><li><strong>T\u1eeb kh\u00f3a ch\u00ednh:<\/strong>&nbsp;l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a gi\u1ed1ng ho\u1eb7c c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n \u0111\u00e3 t\u00ecm ki\u1ebfm<\/li><li><strong>T\u1eeb kh\u00f3a li\u00ean quan:<\/strong>&nbsp;l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a g\u1ea7n gi\u1ed1ng v\u1edbi \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb c\u1ee7a t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n \u0111\u00e3 t\u00ecm ki\u1ebfm<\/li><li><strong>T\u1eeb kh\u00f3a m\u1edf r\u1ed9ng:<\/strong>&nbsp;l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t t\u1eeb tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o (AI) c\u1ee7a FFF<\/li><\/ul>\n\n\n\n<p>V\u1edbi c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c g\u1ee3i \u00fd, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u00eam \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1eeb kh\u00f3a m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_5_bat_dau_tao_quang_cao\"><\/span>B\u01b0\u1edbc 5: b\u1eaft \u0111\u1ea7u t\u1ea1o qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e3y vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o google adwords cho b\u1ea1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng ng\u1eef ph\u00e1p, ng\u00f4n ng\u1eef v\u00e0 n\u1ed9i dung l\u00e0 ho\u00e0n h\u1ea3o. Ch\u1ecdn trang \u0111\u00edch (landing page) c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed7i qu\u1ea3ng c\u00e1o.\u0110\u1eebng bao gi\u1edd nh\u1ea7m l\u1eabn vi\u1ec7c s\u1eed d\u1ee5ng landing page v\u1ec1 N\u1ed9i th\u1ea5t \u0111\u1eb7t cho t\u1eeb kh\u00f3a seo ch\u1eb3ng li\u00ean quan g\u00ec \u0111\u1ebfn n\u1ed9i th\u1ea5t.<\/p>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/fff.com.vn\/8-cach-viet-noi-dung-quang-cao-google-ads-tang-50-khach-hang-phan-1\/\">\u0110\u1ecdc th\u00eam 8 c\u00e1ch vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o google ads t\u0103ng 50% kh\u00e1ch h\u00e0ng<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_6_Tim_hieu_lam_the_nao_de_su_dung_Google_Analytics\"><\/span><strong>B\u01b0\u1edbc 6: T\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng Google Analytics.<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1, th\u1ed1ng k\u00ea, ph\u00e2n t\u00edch website v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing online c\u1ee7a h\u1ecd. Th\u00f4ng qua Google Analytics, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c d\u1eef li\u1ec7u b\u1ea1n s\u1ebd thu th\u1eadp t\u1eeb Analytics l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft cho c\u00f4ng vi\u1ec7c qu\u1ea3ng c\u00e1o google adwords c\u1ee7a b\u1ea1n c\u1ee7a b\u1ea1n, v\u00e0 s\u1ebd gi\u00fap b\u1ea1n v\u1edbi t\u1ed1i \u01b0u t\u1ed5ng th\u1ec3 trang web c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng l\u00e0m g\u00ec tr\u00ean website c\u1ee7a b\u1ea1n, h\u1ecd \u0111\u1ebfn trang n\u00e0o, chuy\u1ec3n sang trang n\u00e0o,h\u1ecd t\u00ecm g\u00ec\u2026v\u00e0 t\u1ea5t nhi\u00ean, \u0111\u00f3 l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 id=\"h.ko8e2gyxqoud\">Thu th\u1eadp d\u1eef li\u1ec7u:<\/h3>\n\n\n\n<p>\u0110\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, Google Analytics s\u1eed d\u1ee5ng m\u1ed9t \u0111o\u1ea1n m\u00e3 Java Scripts, \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao khi c\u00e0i \u0111\u1eb7t, ch\u00fang ta ph\u1ea3i th\u00eam m\u1ed9t \u0111o\u1ea1n m\u00e3 v\u00e0o website c\u1ee7a m\u00ecnh. S\u1eed d\u1ee5ng Cookie trong tr\u00ecnh duy\u1ec7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd th\u1ed1ng k\u00ea c\u00e1c \u0111\u1eb7c t\u00ednh c\u01a1 b\u1ea3n nh\u01b0: v\u00f9ng \u0111\u1ecba l\u00fd, gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, ng\u00f4n ng\u1eef, b\u1ea1n duy\u1ec7t website b\u1eb1ng laptop, m\u00e1y t\u00ednh b\u1ea3ng hay di \u0111\u1ed9ng, h\u1ec7 \u0111i\u1ec1u h\u00e0nh n\u00e0o \u2026 Sau khi thu th\u1eadp, c\u00e1c d\u1eef li\u1ec7u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp l\u00ean kho d\u1eef li\u1ec7u c\u1ee7a Google.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh5.googleusercontent.com\/mVFxg7QluGSzdxgAZlwrj5t6sHe8TlAbJIfrwCTAHXV3afjh6E6q24Y7vvneQSC1dVqDP_nWqE1GxdIcktwefzKPYCDpo7ytsbY5fudt3XoYY0PJZvp-baU-Nz3hylMb-GD2u6KB\" alt=\"\" title=\"\"\/><\/figure><\/div>\n\n\n\n<h3 id=\"h.g32yw4a7ytyi\">X\u1eed l\u00fd th\u00f4ng tin:<\/h3>\n\n\n\n<p>Khi \u0111\u1ebfn b\u01b0\u1edbc n\u00e0y, GA ti\u1ebfp nh\u1eadn h\u00e0ng lo\u1ea1t th\u00f4ng tin l\u1ed9n x\u1ed9n v\u1edbi h\u00e0ng t\u1ec9 th\u1ee9 li\u00ean quan t\u1edbi website. V\u00ec v\u1eady, &nbsp;GA s\u1ebd ph\u1ea3i x\u1eed l\u00fd nh\u1eefng th\u00f4ng tin th\u00f4 n\u00e0y th\u00e0nh th\u00f4ng tin c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00e0 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft r\u1ed3i sau \u0111\u00f3 \u0111\u00f3ng g\u1ecdi l\u1ea1i c\u1ea9n th\u1eadn.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh6.googleusercontent.com\/izBlcoJoGFcqUIbRbI1_xWR35VlwbY8F6wXT1npb__ZXVcAhcFh_oqbUunF1da6Nx70ftVS_3RTdH8U4ZMLzcs4sVNQ_ldzGbntmy3dxgplWCeSIZYk6y3q6279eUFp8PaeOMdkp\" alt=\"\" title=\"\"\/><\/figure><\/div>\n\n\n\n<h3 id=\"h.pgnjh920s674\">C\u1ea5u h\u00ecnh:<\/h3>\n\n\n\n<p>Ti\u1ebfp \u0111\u00f3, th\u00f4ng tin nguy\u00ean b\u1ea3n c\u1ee7a GA s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u1ea5u h\u00ecnh, c\u00e0i \u0111\u1eb7t (B\u1ed9 l\u1ecdc \u2013 Filter) do b\u1ea1n thi\u1ebft l\u1eadp v\u00e0 xu\u1ea5t ra c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p. M\u1ed9t l\u01b0u \u00fd m\u00e0 b\u1ea1n c\u1ea7n nh\u1edb \u0111\u00f3 l\u00e0 m\u1ed9t khi th\u00f4ng tin \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 l\u01b0u trong database, th\u00f4ng tin s\u1ebd kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c. V\u00ec v\u1eady h\u00e3y c\u1ea9n tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp B\u1ed9 l\u1ecdc (Filter).<\/p>\n\n\n\n<h3 id=\"h.2tr5o13v9bn0\">B\u00e1o c\u00e1o th\u00f4ng tin:<\/h3>\n\n\n\n<p>\u0110\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng, GA s\u1ebd xu\u1ea5t d\u1eef li\u1ec7u, tr\u00ecnh b\u00e0y th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng b\u00e1o c\u00e1o m\u00e0 b\u1ea1n v\u1eabn th\u1ea5y th\u01b0\u1eddng ng\u00e0y. \u0110\u00f3 l\u00e0 to\u00e0n b\u1ed9 b\u1ed1n giai \u0111o\u1ea1n v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Analytics.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh3.googleusercontent.com\/AbnnntpXRdPF_VG1fsI5spivsHbjBs4PqryCT8FnmqnGjNF2Fm3lsiDvV_YddIIt0_03gx8uIcQwK4qh9BAUHUI5VRfxcBtHgtBPJYmu_Ks4twQkGt-aA4E7ndGQloTiQkS5INZW\" alt=\"\" title=\"\"\/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_7_Thu_thap_du_lieu_theo_doi_va_phan_tich\"><\/span><strong>B\u01b0\u1edbc 7: Thu th\u1eadp d\u1eef li\u1ec7u, theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Theo d\u00f5i chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n,nh\u1eefng qu\u1ea3ng c\u00e1o google adwords hi\u1ec7u qu\u1ea3 nh\u1ea5t, v\u00e0 t\u1ef7 l\u1ec7 CTR c\u1ee7a b\u1ea1n. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch \u0111\u1ec1u \u0111\u1eb7n.<\/p>\n\n\n\n<p>Hy v\u1ecdng sau b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c b\u01b0\u1edbc c\u1ea7n c\u00f3 \u0111\u1ec3 l\u1eadp qu\u1ea3ng c\u00e1o Ads .N\u1ebfu c\u00f3 th\u1eafc m\u1eafc trong qu\u00e1 tr\u00ecnh t\u1ea1o qu\u1ea3ng c\u00e1o, \u0111\u1eebng ng\u1ea1i ng\u1eebng comment \u1edf b\u00ean d\u01b0\u1edbi \u0111\u1ec3 FFF gi\u1ea3i \u0111\u00e1p gi\u00fap b\u1ea1n.<\/p>\n\n\n\n<p>Theo d\u00f5i&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/fff.com.vn\/category\/huong-dan\/\" target=\"_blank\">blog c\u1ee7a 3F<\/a>&nbsp;\u0111\u1ec3 \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c v\u1ec1 Marketing Online t\u1eeb 3F Solutions. Ngo\u00e0i ra n\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline&nbsp;<strong>0901 47 48 46<\/strong>&nbsp;ho\u1eb7c&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/fff.com.vn\/\" target=\"_blank\">trang fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Tham gia&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/fff.com.vn\/\" target=\"_blank\">C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a>&nbsp;\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c B\u01b0\u1edbc 1: M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch &amp; ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1oB\u01b0\u1edbc 2: Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranhB\u01b0\u1edbc 3: L\u1eadp m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ngB\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng danh s\u00e1ch t\u1eeb kh\u00f3a seoB\u01b0\u1edbc 5: b\u1eaft \u0111\u1ea7u t\u1ea1o qu\u1ea3ng c\u00e1oB\u01b0\u1edbc 6: T\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng Google Analytics.B\u01b0\u1edbc 7: Thu [&hellip;]<\/p>\n","protected":false},"author":710,"featured_media":28966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1190,1171],"tags":[842,1257],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/28949"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/710"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=28949"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/28949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/28966"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=28949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=28949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=28949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}