{"id":28722,"date":"2020-08-30T17:56:55","date_gmt":"2020-08-30T10:56:55","guid":{"rendered":"https:\/\/fff.com.vn\/?p=28722"},"modified":"2020-08-31T09:36:25","modified_gmt":"2020-08-31T02:36:25","slug":"7-yeu-to-cai-thien-quang-cao-dat-top-1-google","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/7-yeu-to-cai-thien-quang-cao-dat-top-1-google\/","title":{"rendered":"7 y\u1ebfu t\u1ed1 c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o \u0111\u1ea1t top 1 google"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/7-yeu-to-cai-thien-quang-cao-dat-top-1-google\/#1_Gia_thau_tu_khoa\" title=\"1. Gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a\">1. Gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/7-yeu-to-cai-thien-quang-cao-dat-top-1-google\/#2_Ty_le_nhap_du_kien\" title=\"2. T\u1ef7 l\u1ec7 nh\u1ea5p d\u1ef1 ki\u1ebfn\">2. T\u1ef7 l\u1ec7 nh\u1ea5p d\u1ef1 ki\u1ebfn<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/7-yeu-to-cai-thien-quang-cao-dat-top-1-google\/#3_Trai_nghiem_trang_dich_quang_cao\" title=\"3. Tr\u1ea3i nghi\u1ec7m trang \u0111\u00edch qu\u1ea3ng c\u00e1o\">3. Tr\u1ea3i nghi\u1ec7m trang \u0111\u00edch qu\u1ea3ng c\u00e1o<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/7-yeu-to-cai-thien-quang-cao-dat-top-1-google\/#4_Muc_do_lien_quan_cua_quang_cao\" title=\"4. M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o\">4. M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/7-yeu-to-cai-thien-quang-cao-dat-top-1-google\/#5_Tu_khoa_phu_dinh\" title=\"5. T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \">5. T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh <\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fff.com.vn\/7-yeu-to-cai-thien-quang-cao-dat-top-1-google\/#6_Su_dung_tien_ich_mo_rong_cho_quang_cao\" title=\"6. S\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cho qu\u1ea3ng c\u00e1o\">6. S\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cho qu\u1ea3ng c\u00e1o<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fff.com.vn\/7-yeu-to-cai-thien-quang-cao-dat-top-1-google\/#7_Phan_bo_lai_ngan_sach\" title=\"7. Ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch\">7. Ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean Google \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o online. Tuy nhi\u00ean, v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft nh\u01b0 hi\u1ec7n nay khi m\u1ed9t t\u1eeb kh\u00f3a hot c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ebfn h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 xu\u1ea5t hi\u1ec7n \u1edf trang 1, trang 2 trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u1ed1n l\u00e0 2 trang c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u1ea5t. Sau \u0111\u00e2y, m\u00ecnh s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n&nbsp;<strong><a href=\"https:\/\/fff.com.vn\/huong-dan-cai-thien-quang-cao-dat-top-1-google\/\">H\u01b0\u1edbng d\u1eabn c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o \u0111\u1ea1t Top 1 Google.<\/a><\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"1_Gia_thau_tu_khoa\"><\/span>1. Gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li><strong>Gi\u00e1 th\u1ea7u:<\/strong>&nbsp;S\u1ed1 ti\u1ec1n b\u1ea1n s\u1eb5n s\u00e0ng chi tr\u1ea3 cho m\u1ed9t l\u1eadp nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh<\/li><\/ul>\n\n\n\n<p>Gi\u00e1 th\u1ea7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 th\u1ea7u m\u1ed9t c\u00e1ch h\u1ee3p l\u00ed nh\u1ea5t \u0111\u1ec3 gi\u00fap c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n tr\u1edf n\u00ean thu\u1eadn l\u1ee3i h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i b\u1ecf chi ph\u00ed qu\u00e1 l\u1edbn. Tuy nhi\u00ean, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 th\u1ea7u c\u1ee7a t\u1eeb kh\u00f3a sao cho ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng, b\u1ea1n c\u1ea7n ph\u1ea3i nh\u1edd \u0111\u1ebfn s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5<\/p>\n\n\n\n<h3>Gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>Gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 khi c\u00f3 ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 s\u1ed1 ti\u1ec1n gi\u00e1 th\u1ea7u chi ph\u00ed m\u1ed7i nh\u1ea5p chu\u1ed9t t\u1ed1i \u0111a (CPC t\u1ed1i \u0111a) c\u1ee7a t\u1eeb kh\u00f3a. Gi\u00e1 th\u1ea7u&nbsp;<strong>kh\u00f4ng<\/strong>&nbsp;ph\u1ea3i l\u00e0 gi\u00e1 th\u1ef1c t\u1ebf b\u1ea1n s\u1ebd tr\u1ea3. Gi\u00e1 th\u1ef1c t\u1ebf th\u01b0\u1eddng th\u1ea5p h\u01a1n (cao nh\u1ea5t l\u00e0 b\u1eb1ng) m\u1ee9c gi\u00e1 th\u1ea7u b\u1ea1n \u0111\u00e3 \u0111\u1eb7t nh\u1edd qu\u00e1 tr\u00ecnh \u0111\u1ea5u gi\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh4.googleusercontent.com\/QtaWdyDVuPT2WGxGP9pK1d0USEmVY9_DdNM1HE1g79WhqwNS94uA-ozcWU4sy86fNDFhFYzJI292JunTOQW0pboFl8OLM7VznBc06w85JBf4CcCeSk1r-SoA4rdX5rsdx3vVYSrH\" alt=\"\"\/><\/figure>\n\n\n\n<h3>C\u00e1ch x\u00e1c \u0111\u1ecbnh gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a<\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 th\u1ea7u c\u1ee7a t\u1eeb kh\u00f3a, m\u1ed7i c\u00e1ch \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang c\u1ee7a n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 xem m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1 th\u1ea7u nh\u01b0 th\u1ebf n\u00e0o r\u1ed3i ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho b\u1ea1n t\u1ed1t h\u01a1n.&nbsp;<\/p>\n\n\n\n<p>Khi ch\u1ecdn t\u1eeb kh\u00f3a, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t s\u1ed1 ti\u1ec1n m\u00e0 b\u1ea1n mu\u1ed1n tr\u1ea3 m\u1ed7i khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u00f3 v\u00e0 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p t\u1ed1i \u0111a (CPC t\u1ed1i \u0111a) c\u1ee7a t\u1eeb kh\u00f3a \u0111\u00f3. M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n ki\u1ec3m so\u00e1t vi\u1ec7c n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng, trong khi nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c cho ph\u00e9p h\u1ec7 th\u1ed1ng Google Ads \u0111\u1eb7t gi\u00e1 th\u1ea7u gi\u00fap h\u1ecd.&nbsp;<\/p>\n\n\n\n<h3><strong>\u0110\u1eb7t gi\u00e1 th\u1ea7u CPC th\u1ee7 c\u00f4ng<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 ki\u1ec3m so\u00e1t nh\u1ea5t c\u1ee7a Google. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u1eb7t gi\u00e1 th\u1ea7u cho t\u1eebng t\u1eeb kh\u00f3a v\u00e0 gi\u00e1 th\u1ea7u \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean \u1edf t\u1ea5t c\u1ea3 c\u00e1c phi\u00ean \u0111\u1ea5u gi\u00e1 cho \u0111\u1ebfn khi nh\u00e0 qu\u1ea3ng c\u00e1o thay \u0111\u1ed5i ch\u00fang. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t \u0111\u1ec3 \u0111\u1eb7t s\u1ed1 ti\u1ec1n t\u1ed1i \u0111a m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 cho m\u1ed7i nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u \u1edf c\u1ea5p nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1eb7c cho c\u00e1c t\u1eeb kh\u00f3a ri\u00eang l\u1ebb. S\u1ed1 ti\u1ec1n gi\u00e1 th\u1ea7u m\u1eb7c \u0111\u1ecbnh c\u1ee7a nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a trong nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a chi\u1ebfn d\u1ecbch m\u1edbi c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i s\u1ed1 ti\u1ec1n gi\u00e1 th\u1ea7u c\u1ee7a m\u00ecnh b\u1ea5t k\u1ef3 l\u00fac n\u00e0o cho b\u1ea5t k\u1ef3 ho\u1eb7c t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh3.googleusercontent.com\/P3Spr_z_NlyGTtmOtvjiZlEndUZkuR1Oc_ev5PFmcCrv6h5ZX1O4SZx1TlxbMK9Da5l0NJekkvFy8KdvL1ZsVmLYvJ00Pop-0_mmELfOevn8sci06aB31w-jD0DP5XA5VwYxnWsD\" alt=\"\"\/><\/figure>\n\n\n\n<h4><strong>C\u00e1ch 1: x\u00e1c \u0111\u1ecbnh gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng th\u00f4ng qua c\u00f4ng c\u1ee5 Google Keyword Planner c\u1ee7a Google<\/strong><\/h4>\n\n\n\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a c\u1ee7a Google, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i c\u00f3 t\u00e0i kho\u1ea3n Google Ads. N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 t\u00e0i kho\u1ea3n Ads, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t t\u00e0i kho\u1ea3n 1 c\u00e1ch \u0111\u01a1n gi\u1ea3n theo h\u01b0\u1edbng d\u1eabn c\u1ee7a Google.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google v\u00e0 nh\u1ea5p v\u00e0o c\u00f4ng c\u1ee5 \u1edf \u0111\u1ea7u trang&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh6.googleusercontent.com\/60ohqmba1ddl3W1ym1TdKV8DJl9Hvqo6mtTfOIC6Jph0hX2gDVVklASA74gfXDxzoCUp3dIQuPLMwaTWXnErD-vBwvfAAoGwvRsWdS3HS0W0mqhWdyBbjmAes6HPj57VgAesgxxr\" alt=\"\"\/><\/figure>\n\n\n\n<p>Sau \u0111\u00f3, Ch\u1ecdn c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh4.googleusercontent.com\/6Itk_R9IqzQVAjLNEURr-mG1LmTurHSeyL7FwxFzC-aPNhB8gQIlynSN6UXDta9QYRwma-WUri_VdJn6vNIsAwRGD0ku5J7RPJuZfhCE96D-nSJnigOvIv75KHNe5VJJYIeZtNDv\" alt=\"\"\/><\/figure>\n\n\n\n<p>Nh\u1eadp t\u1eeb kh\u00f3a v\u00e0 b\u1ea5m b\u1eaft \u0111\u1ea7u&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh5.googleusercontent.com\/ex33yhpge4rJVQOM1OEq8XNEs5tMwYQCf90D5opfuc7c1kpunF7P1gxZplNqw-INWAqmn7NejNIJvIbTfyBKbY6He6SSMhqxCVhyF8iOLSYYjCEK9y140my3B3zeah5m3Mg7GfZM\" alt=\"\"\/><\/figure>\n\n\n\n<p>K\u1ebft qu\u1ea3 hi\u1ec7n ra<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh6.googleusercontent.com\/6e9tWoURg5J_D-An5UoqKbqJ9PSxXWKUKIevPUtqejimDRN6dWhyfvIm7vLxZ-o6KmyG9bLGimMfYPuW-yOBq8xzdkjJ9Hg258WBfwWbEHrm4wqEjoSYnHvfWjQwpJwQ6xfEj7kh\" alt=\"\"\/><\/figure>\n\n\n\n<p>Ch\u1ecdn m\u1ee5c gi\u00e1 th\u1ea7u v\u00e0 ti\u1ebfn h\u00e0nh thay \u0111\u1ed5i n\u1ebfu mu\u1ed1n<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh6.googleusercontent.com\/4jmN7P2GcVEH0tqBNSfTqDKOwk9fqmGeXC2EhxFelkhQrKj2Z4iSK7JRhhOcWXVINUdXJrmnFcBFjq15gt38pyiazkSu6FD32e8aQM0bil9_QSp2xSax6gd_ro_r2lNRw95UQPCX\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh5.googleusercontent.com\/RRts0Nr6BIzGHqTrRlJi3-X5AqJcte1tmrxO1UisbQ_qbUs3meVR1fQkgPHwWtxvet1V_CTro5kK2guF-1g0CoGG1Qq9OGSTX1CeB7VPhqcJvwBrSNxi-j0miHBcgwQw9AekHBfg\" alt=\"\"\/><\/figure>\n\n\n\n<h4><strong>C\u00e1ch 2: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 keyword planner \u0111\u1ec3 xem gi\u00e1 th\u1ea7u trung b\u00ecnh<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 thu\u1ed9c b\u1ed9 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a 3F Solutions. C\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch c\u00e1c th\u00f4ng tin chi ti\u1ebft t\u1eeb kh\u00f3a \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a \u0111\u00f3 cho c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh hay kh\u00f4ng.&nbsp;<strong>C\u00f4ng c\u1ee5 Keyword Planner<\/strong>&nbsp;cho b\u1ea1n bi\u1ebft nh\u1eefng th\u00f4ng s\u1ed1 c\u01a1 b\u1ea3n nh\u01b0 sau: L\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 t\u1eeb kh\u00f3a, xu h\u01b0\u1edbng t\u0103ng gi\u1ea3m c\u1ee7a t\u1eeb kh\u00f3a, gi\u00e1 th\u1ea7u c\u0169ng nh\u01b0 l\u00e0 t\u1eeb kh\u00f3a li\u00ean quan v\u1edbi t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm.&nbsp; Th\u01b0\u1eddng nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 th\u1ea7u \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t cao l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i l\u1ee3i nhu\u1eadn trong t\u01b0\u01a1ng lai cao h\u01a1n.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Keyword Planner, b\u1ea1n nh\u1ea5p v\u00e0o&nbsp;<a href=\"http:\/\/keywordplanner.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/keywordplanner.vn\/<\/a><\/p>\n\n\n\n<p>T\u1ea1i giao di\u1ec7n c\u00f4ng c\u1ee5 Ph\u00e2n t\u00edch t\u1eeb kh\u00f3a, b\u1ea1n nh\u1eadp t\u1eeb kh\u00f3a m\u00e0 m\u00ecnh mu\u1ed1n ph\u00e2n t\u00edch, l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng, ng\u00f4n ng\u1eef v\u00e0 qu\u1ed1c gia c\u1ee7a t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>VD:<\/strong>&nbsp;m\u00ecnh mu\u1ed1n t\u00ecm hi\u1ec3u t\u1eeb kh\u00f3a \u201cC\u1eafm hoa\u201d c\u00f3 \u0111ang \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u tr\u00ean Youtube t\u1ea1i Vi\u1ec7t Nam hay kh\u00f4ng, m\u00ecnh s\u1ebd nh\u1eadp t\u1eeb kh\u00f3a C\u1eafm hoa, l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng Youtube, ti\u1ebfng vi\u1ec7t v\u00e0 Vi\u1ec7t Nam. T\u01b0\u01a1ng t\u1ef1 n\u1ebfu m\u00ecnh mu\u1ed1n ph\u00e2n t\u00edch t\u1eeb kh\u00f3a \u201cb\u00e1n v\u00e9 m\u00e1y bay\u201d tr\u00ean Google t\u1ea1i Vi\u1ec7t Nam, m\u00ecnh s\u1ebd nh\u1eadp \u201cb\u00e1n v\u00e9 m\u00e1y bay\u201d, ch\u1ecdn web, ti\u1ebfng Vi\u1ec7t v\u00e0 Vi\u1ec7t Nam.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh4.googleusercontent.com\/ZqiNDWDY4RGVRINjwxu34WUjLVeYNVOKKMYGXgxLxsUhz5l32bam0CLaXFtm8UO-eKHMoeqpBhyTKUDkEUnrXZozlmtpH2qV6ve72CbE4EhsH6jVN6AXSNuJ9kee3kXkynx2ucky\" alt=\"\"\/><\/figure>\n\n\n\n<p>H\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch t\u1eeb kh\u00f3a v\u00e0 \u0111\u01b0a ra b\u00e1o c\u00e1o ph\u00e2n t\u00edch. T\u1ea1i \u0111\u00e2y b\u1ea1n s\u1ebd xem \u0111\u01b0\u1ee3c chi ph\u00ed trung b\u00ecnh cho m\u1ed9t nh\u1ea5p chu\u1ed9t c\u1ee7a t\u1eeb kh\u00f3a. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c CPC t\u1ed1i \u0111a cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh5.googleusercontent.com\/JUwyA_6QAPYgnN9xstglyuEwpcn2gPQvcW1nl2b7PqwyHtjoaI3nOodABmQIjuwWC8mHdvpm_IvC54sUOGXwgUyE-i0uMrM6vfxuiXkWHB3QyluOQ74aHErsnq0VhJkHh3JgM0-F\" alt=\"\"\/><\/figure>\n\n\n\n<p>Ngo\u00e0i ra, c\u00f4ng c\u1ee5 c\u00f2n cung c\u1ea5p m\u1ed9t s\u1ed1 th\u00f4ng tin kh\u00e1c c\u1ee7a t\u1eeb kh\u00f3a nh\u01b0:<\/p>\n\n\n\n<ul><li>L\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u00f3.<\/li><li>\u01af\u1edbc t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a n\u1ebfu b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o Google AdWords<\/li><li>\u01af\u1edbc t\u00ednh s\u1ed1 nh\u1ea5p chu\u1ed9t. C\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 SEO<\/li><li>\u01af\u1edbc t\u00ednh v\u1ecb tr\u00ed trung b\u00ecnh v\u00e0 t\u1ec9 l\u1ec7 nh\u1ea5p n\u1ebfu b\u1ea1n \u1edf v\u1ecb tr\u00ed \u0111\u00f3.<\/li><li>Chi ph\u00ed qu\u1ea3ng c\u00e1o n\u1ebfu b\u1ea1n qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a \u0111\u00f3 tr\u00ean Google Ads<\/li><li>L\u1ecbch s\u1eed t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a 12 th\u00e1ng v\u1eeba qua gi\u1eefa PC v\u00e0 Mobile<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh5.googleusercontent.com\/pFBWCU6waeOVtXmyZfuWBSC2bv3bHGxyW5pBFsaL4ZpAlz7CJRoeFu7Fs8W-w5Wj00TY2kkX3pO-cJGhrjotRvSWeh29oEBk1xWomtTNjw00yDl5jxisbvS8udmz0t8RK-xhEY7l\" alt=\"\"\/><\/figure>\n\n\n\n<ul><li>G\u1ee3i \u00fd danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n cung c\u1ea5p<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh5.googleusercontent.com\/H4hEf1Cf0a6euLDwNWVIn-FXzb5W_aa3px2mgtolUf-l5od0UAm16kNY0jo8xCnHVCSPzEzl9_HEq_X6MwWWW8VLbrBDL9v0vRwzDEsRIrr2WK-xoFFGHREjbUVFtlU1GNvI48P7\" alt=\"\"\/><\/figure>\n\n\n\n<h3><strong>\u0110\u1eb7t gi\u00e1 th\u1ea7u CPC t\u1ef1 \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng gi\u00fap cho vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n v\u00e0 kh\u00f4ng c\u00f2n mang n\u1eb7ng t\u00ednh ph\u1ecfng \u0111o\u00e1n, nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. M\u1ed7i lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p>Google s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n t\u00edch t\u1eeb kh\u00f3a, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra \u0111\u01b0\u1ee3c gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p v\u1edbi t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n. Khi s\u1eed d\u1ee5ng \u0111\u1eb7t gi\u00e1 google ads th\u1ea7u t\u1ef1 \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n sang \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng, cung c\u1ea5p cho b\u1ea1n to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ec3 b\u1ea1n t\u1ef1 m\u00ecnh \u0111\u1eb7t s\u1ed1 ti\u1ec1n gi\u00e1 th\u1ea7u. Google s\u1ebd t\u1ef1 \u0111\u1ed9ng qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u nh\u1eb1m gi\u00fap mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u nh\u1ea5p chu\u1ed9t nh\u1ea5t c\u00f3 th\u1ec3 trong ph\u1ea1m vi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u t\u1ed1i \u0111a h\u00f3a s\u1ed1 nh\u1ea5p chu\u1ed9t t\u1ef1 \u0111\u1ed9ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u \u0111\u01a1n gi\u1ea3n nh\u1ea5t. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00fd t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n t\u1ed1i \u0111a h\u00f3a s\u1ed1 nh\u1ea5p chu\u1ed9t cho trang web c\u1ee7a h\u1ecd nh\u01b0ng kh\u00f4ng mu\u1ed1n t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1eb7t gi\u00e1 th\u1ea7u.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh6.googleusercontent.com\/GedCjtVoxiQ6PrR_9EdAC_eSH62Svq5SqyFbG0l54qr8LBl07iN1EoAfwwNzOITQ2JumMDeqs0s52HJicGAgXZ3o1Psl_B3lmlHA2QMYbZeCosmjbivndu278hOONeZMDQ66mG7I\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><strong>Ng\u01b0\u1ee1ng x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o:<\/strong>&nbsp;l\u00e0 m\u1ee9c \u0111\u1ed9 t\u1ed1i thi\u1ec3u m\u00e0 Google \u0111\u1eb7t ra bu\u1ed9c t\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o ph\u1ea3i \u0111\u00e1p \u1ee9ng nh\u1eb1m \u0111\u01b0a \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u1eefng qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t<\/p>\n\n\n\n<p><strong>Ng\u1eef c\u1ea3nh c\u1ee7a c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm:<\/strong>&nbsp;V\u1edbi nh\u1eefng c\u1ee5m t\u1eeb kh\u00e1c nhau s\u1ebd c\u00f3 c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c nhau. V\u1edbi y\u1ebfu t\u1ed1 n\u00e0y, Google s\u1ebd xem x\u00e9t c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm m\u00e0 ng\u01b0\u1eddi \u0111\u00f3 \u0111\u00e3 nh\u1eadp, v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3 v\u00e0o th\u1eddi \u0111i\u1ec3m t\u00ecm ki\u1ebfm, lo\u1ea1i thi\u1ebft b\u1ecb h\u1ecd \u0111ang s\u1eed d\u1ee5ng (v\u00ed d\u1ee5: thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n), th\u1eddi gian t\u00ecm ki\u1ebfm, t\u00ednh ch\u1ea5t c\u1ee7a c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm, c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c v\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm hi\u1ec3n th\u1ecb tr\u00ean trang c\u0169ng nh\u01b0 c\u00e1c t\u00edn hi\u1ec7u v\u00e0 thu\u1ed9c t\u00ednh ng\u01b0\u1eddi d\u00f9ng kh\u00e1c.<\/p>\n\n\n\n<p><strong>T\u00e1c \u0111\u1ed9ng c\u1ee7a ti\u1ec7n \u00edch qu\u1ea3ng c\u00e1o:<\/strong>&nbsp;C\u00e1c ti\u1ec7n \u00edch qu\u1ea3ng c\u00e1o c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00ec v\u1eady Google \u0111\u00e3 th\u00eam y\u1ebfu t\u1ed1 n\u00e0y nh\u1eb1m \u01b0\u1edbc t\u00ednh m\u1ee9c t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c ti\u1ec7n \u00edch v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ebfn hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p><strong>Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u1ea5u gi\u00e1:<\/strong>&nbsp;Google s\u1ebd xem x\u00e9t m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch qu\u1ea3ng c\u00e1o. \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 t\u1ed5ng \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 \u01b0\u1edbc t\u00ednh c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1607\" height=\"827\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/02\/chat-luong-quang-cao-2.png\" alt=\"\" class=\"wp-image-22840\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/02\/chat-luong-quang-cao-2.png 1607w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/02\/chat-luong-quang-cao-2-1280x659.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/02\/chat-luong-quang-cao-2-980x504.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/02\/chat-luong-quang-cao-2-480x247.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1607px, 100vw\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Trong 5 y\u1ebfu t\u1ed1 tr\u00ean Gi\u00e1 th\u1ea7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 2 y\u1ebfu t\u1ed1 s\u1ebd thay \u0111\u1ed5i theo th\u1eddi \u0111i\u1ec3m qu\u1ea3ng c\u00e1o v\u00e0 c\u0169ng l\u00e0 2 y\u1ebfu t\u1ed1 ch\u00ednh quy\u1ebft \u0111\u1ecbnh v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Gi\u00e1 th\u1ea7u s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u01b0ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng th\u00ec kh\u00f4ng. B\u1ea1n v\u1eabn c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c top 1 Google d\u00f9 gi\u00e1 th\u1ea7u th\u1ea5p h\u01a1n v\u1ecb tr\u00ed 2. Ch\u00ednh v\u00ec v\u1eady m\u00ecnh s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1c b\u1ea1n c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng.<\/p><\/blockquote>\n\n\n\n<h3>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o kh\u00e1c nhau trong c\u00f9ng m\u1ed9t t\u1eeb kh\u00f3a, v\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm. Google mu\u1ed1n \u0111\u01b0a c\u00e1c qu\u1ea3ng c\u00e1o h\u1eefu \u00edch v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u00ean cao nh\u1ea5t, \u0111\u00f3 ch\u00ednh l\u00e0 l\u00fd do google t\u1ea1o \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o. N\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o 3 y\u1ebfu t\u1ed1:<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Ty_le_nhap_du_kien\"><\/span>2. T\u1ef7 l\u1ec7 nh\u1ea5p d\u1ef1 ki\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u00e0 t\u1ef7 l\u1ec7 d\u1ef1 \u0111o\u00e1n c\u1ee7a Google v\u1ec1 t\u1ea7n su\u1ea5t ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n khi n\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Google x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 nh\u1ea5p d\u1ef1 ki\u1ebfn d\u1ef1a v\u00e0o d\u1eef li\u1ec7u c\u1ee7a h\u1ecd v\u1ec1 ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p c\u1ee7a qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"237\" height=\"237\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/02\/extraLarge-3-237x237.png\" alt=\"\" class=\"wp-image-22831\"\/><\/figure><\/div>\n\n\n\n<p>\u0110\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o, b\u1ea1n ph\u1ea3i c\u1ea3i thi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 trong \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o bao g\u1ed3m:<\/p>\n\n\n\n<h3>T\u1ef7 l\u1ec7 nh\u1ea5p d\u1ef1 ki\u1ebfn<\/h3>\n\n\n\n<p>\u0110\u1ec3 c\u00e1i thi\u1ec7n t\u1ef7 l\u1ec7 nh\u1ea5p d\u1ef1 ki\u1ebfn, b\u1ea1n c\u1ea7n:<\/p>\n\n\n\n<ul><li><strong>T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u1eadt c\u1ee5 th\u1ec3:<\/strong>&nbsp;Trong qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o (\u0111\u1eb7c bi\u1ec7t l\u00e0 Ti\u00eau \u0111\u1ec1). \u0110i\u1ec1u \u0111\u00f3 s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.<\/li><li><strong>Th\u1eed nghi\u1ec7m nhi\u1ec1u l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau:<\/strong>&nbsp;v\u00ed d\u1ee5 nh\u01b0 \u201cG\u1ecdi ngay\u201d, \u201c\u0110\u1eb7t tr\u01b0\u1edbc ngay\u201d, \u201cli\u1ec7n h\u1ec7 ngay\u201d,\u2026<\/li><li><strong>N\u00eau b\u1eadt m\u1ed9t l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5:<\/strong>&nbsp;H\u00e3y \u0111\u01b0a ra c\u00e1c \u01b0u \u0111i\u1ec3m c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7. N\u1ebfu kh\u00f4ng h\u00e3y \u0111\u01b0a ra l\u1ee3i \u00edch m\u00e0 ng\u01b0\u1eddi d\u00f9ng mong mu\u1ed1n m\u00e0 c\u00f4ng ty b\u1ea1n c\u00f3 cung c\u1ea5p ch\u1eb3ng h\u1ea1n: B\u1ea3o h\u00e0nh mi\u1ec5n ph\u00ed, giao h\u00e0ng mi\u1ec5n ph\u00ed, gi\u1ea3m 50% cho l\u1ea7n mua ti\u1ebfp theo,\u2026<\/li><li><strong>N\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111i\u1ec3m ho\u1eb7c v\u1ecb tr\u00ed c\u1ee5 th\u1ec3:<\/strong>&nbsp;H\u00e3y th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o theo m\u00f9a ho\u1eb7c d\u00e0nh cho c\u00e1c ng\u00e0y l\u1ec5 ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra qu\u1ea3ng c\u00e1o cho c\u00e1c v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 v\u00e0 c\u00e0i \u0111\u1eb7t ch\u00fang ch\u1ec9 hi\u1ec3n th\u1ecb \u1edf v\u1ecb tr\u00ed \u0111\u00f3.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Trai_nghiem_trang_dich_quang_cao\"><\/span>3. Tr\u1ea3i nghi\u1ec7m trang \u0111\u00edch qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn trang web m\u00e0 b\u1ea1n \u0111\u00e3 ch\u1ec9 \u0111\u1ecbnh tr\u01b0\u1edbc, \u0111\u00f3 l\u00e0 trang \u0111\u00edch qu\u1ea3ng c\u00e1o. N\u1ebfu n\u1ed9i dung tr\u00ean trang \u0111\u00edch c\u00e0ng c\u00f3 t\u00ednh li\u00ean quan, gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y nh\u1eefng n\u1ed9i dung m\u00e0 h\u1ecd \u0111ang t\u00ecm th\u00ec Google s\u1ebd \u0111\u00e1nh gi\u00e1 cao tr\u1ea3i nghi\u1ec7m c\u1ee7a trang \u0111\u00edch \u0111\u00f3. Google \u0111\u1ec1 ra 3 y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi m\u1ed9t trang \u0111\u00edch t\u1ed1t bao g\u1ed3m:<\/p>\n\n\n\n<ul><li><strong>N\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 nguy\u00ean b\u1ea3n:<\/strong>&nbsp;N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c n\u1ed9i dung copy v\u00e0 \u0111\u1eb7c bi\u1ec7t ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm<\/li><li><strong>D\u1ec5 d\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng:<\/strong>&nbsp;trang \u0111\u00edch c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 thanh menu r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c, kh\u00e1ch h\u00e0ng bi\u1ebft h\u1ecd \u0111ang \u1edf \u0111\u00e2u trong website.<\/li><li><strong>Th\u00f4ng tin minh b\u1ea1ch v\u1ec1 t\u00ednh ch\u1ea5t doanh nghi\u1ec7p:<\/strong>&nbsp;trang \u0111\u00edch c\u1ee7a b\u1ea1n ph\u1ea3i minh b\u1ea1ch th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu trang web c\u00f3 s\u1eed d\u1ee5ng th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"237\" height=\"237\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/02\/extraLarge-4-237x237.png\" alt=\"\" class=\"wp-image-22830\"\/><\/figure><\/div>\n\n\n\n<p>\u0110\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m trang \u0111\u00edch, b\u1ea1n n\u00ean:<\/p>\n\n\n\n<ul><li><strong>Qu\u1ea3ng c\u00e1o \u0111\u00fang trang \u0111\u00edch:<\/strong>&nbsp;C\u00e1c trang \u0111\u00edch b\u1ea1n s\u1eed d\u1ee5ng ph\u1ea3i li\u00ean quan c\u00f3 c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5: n\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm \u201c\u00e1o s\u01a1 mi k\u1ebb s\u1ecdc\u201d th\u00ec trang \u0111\u00edch c\u1ee7a ban c\u0169ng ph\u1ea3i c\u00f3 th\u00f4ng tin v\u1ec1 \u00e1o s\u01a1 mi k\u1ebb s\u1ecdc ch\u1ee9 kh\u00f4ng ph\u1ea3i lo\u1ea1i \u00e1o s\u01a1 mi kh\u00e1c hay qu\u1ea7n \u00e1o n\u00f3i chung.<\/li><li><strong>Cung c\u1ea5p th\u00f4ng tin nh\u1ea5t qu\u00e1n:<\/strong>&nbsp;\u0110\u1ea3m b\u1ea3o r\u1eb1ng trang \u0111\u00edch v\u00e0 qu\u1ea3ng c\u00e1o cung c\u1ea5p th\u00f4ng tin nh\u1ea5t qu\u00e1n v\u1edbi nhau. \u0110\u1ec3 khi kh\u00e1ch h\u00e0ng v\u00e0o trang \u0111\u00edch l\u1ea1i th\u1ea5y th\u00f4ng tin kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o. Ngo\u00e0i ra, trang \u0111\u00edch c\u0169ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc ti\u1ebfp theo cho \u01b0u \u0111\u00e3i<\/li><li><strong>\u0110\u1ea3m b\u1ea3o trang web tr\u00ecnh b\u00e0y th\u00f4ng tin minh b\u1ea1ch v\u00e0 \u0111\u00e1ng tin c\u1eady:<\/strong>&nbsp;Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0 t\u00ecm th\u1ea5y th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, b\u1ea1n c\u0169ng ph\u1ea3i n\u00eau r\u00f5 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 g\u00ec. N\u1ebfu b\u1ea1n y\u00eau c\u1ea7u th\u00f4ng tin c\u00e1 nh\u00e2n t\u1eeb kh\u00e1ch h\u00e0ng, h\u00e3y l\u00e0m r\u00f5 t\u1ea1i sao b\u1ea1n y\u00eau c\u1ea7u \u0111i\u1ec1u n\u00e0y v\u00e0 b\u1ea1n s\u1ebd l\u00e0m g\u00ec v\u1edbi th\u00f4ng tin \u0111\u00f3.<\/li><li><strong>C\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u00e0 m\u1ee9c \u0111\u1ed9 r\u00f5 r\u00e0ng:<\/strong>&nbsp;Ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 \u0111\u1ee3i t\u1ed1i \u0111a 2s \u0111\u1ec3 m\u1ed9t website load xong. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u0169ng nh\u01b0 nh\u1eadn c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1ed1i \u01b0u website th\u00f4ng qua c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1ed1c \u0111\u1ed9 website t\u1ea1i&nbsp;<a href=\"https:\/\/go.fff.com.vn\/?view=pagespeed&amp;action\/?refer=2301=index\/\">\u0111\u00e2y<\/a>&nbsp;Gi\u00fap ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng t\u00ecm ra nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch \u01b0u ti\u00ean n\u1ed9i dung hi\u1ec3n th\u1ecb trong m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean.<\/li><li><strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng:<\/strong>&nbsp;\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng, kh\u1ea3 n\u0103ng \u0111i\u1ec1u h\u01b0\u1edbng d\u1ec5 d\u00e0ng th\u1eadm ch\u00ed c\u00f2n quan tr\u1ecdng h\u01a1n n\u1eefa tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, th\u1ebf n\u00ean h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a m\u00ecnh tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"237\" height=\"237\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/02\/extraLarge-2-237x237.png\" alt=\"\" class=\"wp-image-22832\"\/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_Muc_do_lien_quan_cua_quang_cao\"><\/span>4. M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm. Google mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u1ec9 nh\u1eefng qu\u1ea3ng c\u00e1o h\u1eefu \u00edch m\u1edbi \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. Y\u1ebfu t\u1ed1 n\u00e0y c\u0169ng gi\u00fap doanh nghi\u1ec7p an t\u00e2m h\u01a1n khi s\u1ed1 ti\u1ec1n m\u00ecnh b\u1ecf ra s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"237\" height=\"237\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/02\/extraLarge-5-237x237.png\" alt=\"\" class=\"wp-image-22829\"\/><\/figure><\/div>\n\n\n\n<p>B\u00ean c\u1ea1nh vi\u1ec7c t\u1eadp trung vi\u1ebft qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, h\u1ea5p d\u1eabn, \u1ea5n t\u01b0\u1ee3ng, b\u1ea1n n\u00ean ch\u00e8n t\u1eeb kh\u00f3a v\u00e0o ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung trong b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap gia t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cho qu\u1ea3ng c\u00e1o gi\u00fap cho vi\u1ec7c t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh3.googleusercontent.com\/xHO874tjDyOmiQoOY0kW-DxZhz_hftOAtEwSlSju5P0FeZFUWDTUC3HgNcyF18PDHl3uit5tMh9lzF5deKeGyEWzTwFofzz9_yhCoywrS6CW3uMO0lquO34J4L1Qgwz5XOQuO5py\" alt=\"\" title=\"\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong>&nbsp;n\u00e2ng cao \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb kh\u00f3a, m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng hi\u1ec7n ra khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong>&nbsp;ph\u1ea3i ch\u00e8n t\u1eeb kh\u00f3a v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o sao cho ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung trong m\u1eabu qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5_Tu_khoa_phu_dinh\"><\/span>5. T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o, b\u1ea1n n\u00ean:<\/p>\n\n\n\n<ul><li><strong>Th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh:<\/strong>&nbsp;Sau m\u1ed9t th\u1eddi gian ch\u1ea1y qu\u1ea3ng c\u00e1o, b\u1ea1n s\u1ebd nh\u1eadn ra qu\u1ea3ng c\u00e1o m\u00ecnh xu\u1ea5t hi\u1ec7n \u1edf m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a kh\u00f4ng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. L\u00fac n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh ra kh\u1ecfi nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00f3 b\u1eb1ng c\u00e1ch th\u00eam ch\u00fang v\u00e0o m\u1ee5c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh. <\/li><\/ul>\n\n\n\n<p><strong>Trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads, t\u1eeb kh\u00f3a \u0111\u00f3ng vai tr\u00f2 c\u1ed1t y\u1ebfu lu\u00f4n ph\u1ea3i h\u01b0\u1edbng \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p.<\/strong>&nbsp;Danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. V\u1eady \u0111\u1eb7t t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd h\u01b0\u1edbng d\u1eabn cho c\u00e1c b\u1ea1n c\u00e1ch&nbsp;<strong>n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o b\u1eb1ng \u0111\u1eb7t t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh.<\/strong><\/p>\n\n\n\n<h3>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh cho ph\u00e9p b\u1ea1n lo\u1ea1i tr\u1eeb c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm kh\u1ecfi chi\u1ebfn d\u1ecbch v\u00e0 gi\u00fap b\u1ea1n t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o t\u1eeb kh\u00f3a quan tr\u1ecdng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Ho\u1ea1t \u0111\u1ed9ng nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n c\u00f3 th\u1ec3 gi\u00fap qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m v\u00e0 gia t\u0103ng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u00f3i \u0111\u01a1n gi\u1ea3n \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb \u0111\u00f3. B\u1ea1n bi\u1ebft ch\u1eafc ch\u1eafn nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb \u0111\u00f3 kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh3.googleusercontent.com\/fBPO48-nnmCfJoTnKB3GA5VsF-Hlq5OBlo_J_dgtX168qxYxjmnKob1arSfY3wLPSAHfMUTrO_pIifU8LjfbMaw5SwOs35nUX7yImQy_QvhBdrOwsGrgZtLeXtTyBnKr9sdWX3ZX\" alt=\"\"\/><\/figure>\n\n\n\n<h3 id=\"h.2sl923cy03v3\">L\u1ee3i \u00edch c\u1ee7a \u0111\u1eb7t t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/h3>\n\n\n\n<ul><li>Ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n<\/li><li>C\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng v\u00ec t\u0103ng m\u1ed1i li\u00ean quan gi\u1eefa t\u1eeb kh\u00f3a v\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm t\u1eeb \u0111\u00f3 s\u1ebd t\u01b0\u01a1ng t\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/li><li>Ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch nh\u1edd gi\u1ea3m thi\u1ec3u chi ph\u00ed cho c\u00e1c t\u1eeb kh\u00f3a v\u00f4 \u00edch<\/li><li>T\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c chi ph\u00ed v\u00f4 \u00edch s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u1ec3 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" width=\"952\" height=\"317\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-ads-6-1-952x317.png\" alt=\"\" class=\"wp-image-27559\"\/><\/figure>\n\n\n\n<h3>C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/h3>\n\n\n\n<p>Khi m\u1ed9t t\u1eeb ho\u1eb7c m\u1ed9t c\u1ee5m t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c th\u00eam v\u00e0o t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh th\u00ec khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n truy v\u1ea5n c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh. Bot c\u1ee7a Google s\u1ebd qu\u00e9t truy v\u1ea5n v\u00e0 ch\u1eb7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb \u0111\u1ed1i v\u1edbi nh\u1eefng truy v\u1ea5n n\u00e0y.<\/p>\n\n\n\n<p>Khi l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh b\u1ea1n n\u00ean t\u00ecm nh\u1eefng t\u1eeb, c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c li\u00ean quan v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o, nh\u01b0ng nh\u1eefng t\u1eeb n\u00e0y d\u00e0nh cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1c v\u1edbi nh\u1eefng g\u00ec b\u1ea1n \u0111ang cung c\u1ea5p.<\/p>\n\n\n\n<h3><strong>C\u00e1c lo\u1ea1i t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/strong><\/h3>\n\n\n\n<p>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh trong 1 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c chia l\u00e0m 2 c\u1ea5p \u0111\u1ed9 \u0111\u00f3 l\u00e0: t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ea5p nh\u00f3m v\u00e0 t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ea5p chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>\u2013&nbsp;<em>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ea5p chi\u1ebfn d\u1ecbch<\/em><\/p>\n\n\n\n<p>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ea5p chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng t\u1eeb, c\u1ee5m t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh hi\u1ec3n th\u1ecb v\u1edbi nh\u1eefng t\u1eeb \u0111\u00f3 trong chi\u1ebfn d\u1ecbch n\u00e0y. Khi th\u00eam t\u1eeb kh\u00f3a c\u1ea5p chi\u1ebfn d\u1ecbch th\u00ec c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o b\u00ean trong c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh n\u00e0y.<\/p>\n\n\n\n<p>\u2013&nbsp;<em>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ea5p nh\u00f3m<\/em><\/p>\n\n\n\n<p>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ea5p nh\u00f3m l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 ch\u00fang ta kh\u00f4ng mu\u1ed1n hi\u1ec3n th\u1ecb m\u1eabu qu\u1ea3ng c\u00e1o trong nh\u00f3m \u0111\u00f3 v\u1edbi nh\u1eefng truy v\u1ea5n ch\u1ee9a t\u1eeb kh\u00f3a m\u00e0 ta \u0111\u00e3 c\u00e0i \u0111\u1eb7t. T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ee7a nh\u00f3m qu\u1ea3ng c\u00e1o n\u00e0o th\u00ec ch\u1ec9 \u00e1p d\u1ee5ng cho nh\u00f3m \u0111\u00f3, c\u00e1c nh\u00f3m kh\u00e1c kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<p>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ea5p nh\u00f3m c\u00f2n c\u00f3 m\u1ed9t t\u00e1c d\u1ee5ng kh\u00e1c l\u00e0 gi\u00fap cho c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o ch\u1ea1y nh\u1eefng t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng c\u1ea1nh tranh l\u1eabn nhau trong c\u00f9ng m\u1ed9t truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam b\u00e0i vi\u1ebft&nbsp;<a href=\"https:\/\/fff.com.vn\/chon-doi-sanh-tu-khoa-nao-toi-uu-trong-google-ads\/\">H\u01b0\u1edbng d\u1eabn ch\u1ecdn \u0111\u1ed1i s\u00e1nh t\u1eeb kh\u00f3a t\u1ed1i \u01b0u trong Google Ads<\/a><\/p>\n\n\n\n<h3>C\u00e1c lo\u1ea1i t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \u0111\u1ed1i s\u00e1nh r\u1ed9ng, \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb ho\u1eb7c \u0111\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c. Tuy nhi\u00ean, nh\u1eefng lo\u1ea1i \u0111\u1ed1i s\u00e1nh ph\u1ee7 \u0111\u1ecbnh n\u00e0y ho\u1ea1t \u0111\u1ed9ng kh\u00e1c v\u1edbi c\u00e1c lo\u1ea1i \u0111\u1ed1i s\u00e1nh kh\u1eb3ng \u0111\u1ecbnh. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 b\u1ea1n s\u1ebd c\u1ea7n th\u00eam c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a, phi\u00ean b\u1ea3n s\u1ed1 \u00edt ho\u1eb7c s\u1ed1 nhi\u1ec1u, l\u1ed7i ch\u00ednh t\u1ea3 v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 g\u1ea7n \u0111\u00fang kh\u00e1c n\u1ebfu b\u1ea1n mu\u1ed1n lo\u1ea1i tr\u1eeb c\u00e1c c\u1ee5m t\u1eeb \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi Chi\u1ebfn d\u1ecbch hi\u1ec3n th\u1ecb, m\u1ed9t nh\u00f3m t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh s\u1ebd \u0111\u01b0\u1ee3c lo\u1ea1i tr\u1eeb d\u01b0\u1edbi d\u1ea1ng m\u1ed9t ch\u1ee7 \u0111\u1ec1 ch\u00ednh x\u00e1c. Qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb tr\u00ean m\u1ed9t trang ngay c\u1ea3 khi c\u00e1c t\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb ch\u00ednh x\u00e1c kh\u00f4ng c\u00f3 tr\u00ean trang m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, nh\u01b0ng ch\u1ee7 \u0111\u1ec1 c\u1ee7a n\u1ed9i dung c\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn nh\u00f3m t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh b\u1ecb lo\u1ea1i tr\u1eeb.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/doi-sanh-tu-khoa-4-1-948x474.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3>\u0110\u1ed1i s\u00e1nh r\u1ed9ng ph\u1ee7 \u0111\u1ecbnh<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 lo\u1ea1i \u0111\u1ed1i s\u00e1nh m\u1eb7c \u0111\u1ecbnh cho t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh. \u0110\u1ed1i v\u1edbi t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \u0111\u1ed1i s\u00e1nh r\u1ed9ng, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb n\u1ebfu n\u1ed9i dung t\u00ecm ki\u1ebfm ch\u1ee9a t\u1ea5t c\u1ea3 c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh, ngay c\u1ea3 khi c\u00e1c c\u1ee5m t\u1eeb \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo m\u1ed9t th\u1ee9 t\u1ef1 kh\u00e1c. Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb n\u1ebfu n\u1ed9i dung t\u00ecm ki\u1ebfm ch\u1ec9 ch\u1ee9a m\u1ed9t s\u1ed1 c\u1ee5m t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<h4><strong>V\u00ed d\u1ee5<\/strong><\/h4>\n\n\n\n<p>T\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng ph\u1ee7 \u0111\u1ecbnh:&nbsp;<strong>gi\u00e0y ch\u1ea1y b\u1ed9<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh3.googleusercontent.com\/p3N6BT2jIIIMQpQ0eFGt8Yf_8WH4yDRxaMpbNOnV1ftXaiU7dT0kzcCsKclRGPj3Q_F9=w24-h24\" alt=\"Yes\"\/><\/figure>\n\n\n\n<h3>\u0110\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb ph\u1ee7 \u0111\u1ecbnh<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb ph\u1ee7 \u0111\u1ecbnh, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb n\u1ebfu n\u1ed9i dung t\u00ecm ki\u1ebfm ch\u1ee9a c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c theo c\u00f9ng m\u1ed9t th\u1ee9 t\u1ef1. N\u1ed9i dung t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 ch\u1ee9a c\u00e1c t\u1eeb kh\u00e1c, nh\u01b0ng qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb mi\u1ec5n l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a n\u1eb1m trong n\u1ed9i dung t\u00ecm ki\u1ebfm theo c\u00f9ng m\u1ed9t th\u1ee9 t\u1ef1. N\u1ed9i dung t\u00ecm ki\u1ebfm c\u0169ng c\u00f3 th\u1ec3 ch\u1ee9a th\u00eam c\u00e1c k\u00fd t\u1ef1 kh\u00e1c trong m\u1ed9t t\u1eeb v\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd hi\u1ec3n th\u1ecb ngay c\u1ea3 khi c\u00e1c t\u1eeb kh\u00f3a c\u00f2n l\u1ea1i n\u1eb1m trong n\u1ed9i dung t\u00ecm ki\u1ebfm theo c\u00f9ng m\u1ed9t th\u1ee9 t\u1ef1.<\/p>\n\n\n\n<h4>V\u00ed d\u1ee5<\/h4>\n\n\n\n<p>T\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb ph\u1ee7 \u0111\u1ecbnh:&nbsp;<strong>\u201cgi\u00e0y ch\u1ea1y b\u1ed9\u201d<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh3.googleusercontent.com\/p3N6BT2jIIIMQpQ0eFGt8Yf_8WH4yDRxaMpbNOnV1ftXaiU7dT0kzcCsKclRGPj3Q_F9=w24-h24\" alt=\"Yes\"\/><\/figure>\n\n\n\n<h3>\u0110\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c ph\u1ee7 \u0111\u1ecbnh<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c ph\u1ee7 \u0111\u1ecbnh, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb n\u1ebfu n\u1ed9i dung t\u00ecm ki\u1ebfm ch\u1ee9a c\u1ee5m t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c theo c\u00f9ng m\u1ed9t th\u1ee9 t\u1ef1,&nbsp;kh\u00f4ng c\u00f3 c\u00e1c t\u1eeb kh\u00e1c. Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb n\u1ebfu n\u1ed9i dung t\u00ecm ki\u1ebfm ch\u1ee9a c\u1ee5m t\u1eeb kh\u00f3a c\u00f3 c\u00e1c t\u1eeb kh\u00e1c.<\/p>\n\n\n\n<h4>V\u00ed d\u1ee5<\/h4>\n\n\n\n<p>T\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c ph\u1ee7 \u0111\u1ecbnh:&nbsp;<strong>[gi\u00e0y ch\u1ea1y b\u1ed9]<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh3.googleusercontent.com\/p3N6BT2jIIIMQpQ0eFGt8Yf_8WH4yDRxaMpbNOnV1ftXaiU7dT0kzcCsKclRGPj3Q_F9=w24-h24\" alt=\"Yes\"\/><\/figure>\n\n\n\n<h3>K\u00fd hi\u1ec7u trong t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ba k\u00fd hi\u1ec7u, \u0111\u00f3 l\u00e0 k\u00fd hi\u1ec7u v\u00e0 (&amp;), d\u1ea5u tr\u1ecdng \u00e2m (\u00e1) v\u00e0 d\u1ea5u hoa th\u1ecb (*) trong c\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh. T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u00f3 d\u1ea5u tr\u1ecdng \u00e2m \u0111\u01b0\u1ee3c coi l\u00e0 hai t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh kh\u00e1c nhau, nh\u01b0&nbsp;<strong>qu\u00e1n cafe v\u1ec9a h\u00e8<\/strong>&nbsp;v\u00e0&nbsp;<strong>qu\u00e1n caf\u00e9 v\u1ec9a h\u00e8<\/strong>. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, \u201ct\u1ea5t &amp; gi\u00e0y\u201d kh\u00e1c v\u1edbi \u201ct\u1ea5t v\u00e0 gi\u00e0y\u201d.<\/p>\n\n\n\n<h3 id=\"h.krx0nh7npwci\">L\u01b0u \u00fd v\u1ec1 T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/h3>\n\n\n\n<ul><li>\u0110\u1ed1i s\u00e1nh c\u1ee7a t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh: B\u1ea1n n\u00ean ch\u00fa \u00fd k\u1ef9 \u0111\u1ed1i s\u00e1nh c\u1ee7a t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh, \u0111\u1ec3 tr\u00e1nh c\u00e1c tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u1eabn xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng mong mu\u1ed1n ho\u1eb7c kh\u00f4ng hi\u1ec3n th\u1ecb \u1edf c\u00e1c t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm.<\/li><\/ul>\n\n\n\n<p>VD: Khi b\u1ea1n b\u00e1n sim, b\u1ea1n b\u00e1n t\u1ea5t c\u1ea3 nh\u00e0 m\u1ea1ng nh\u01b0ng kh\u00f4ng b\u00e1n sim Viettel. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng&nbsp;\u0111\u1ed1i s\u00e1nh r\u1ed9ng&nbsp;cho c\u1ee5m t\u1eeb sim Viettel \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng xu\u1ea5t hi\u1ec7n d\u00f9 ng\u01b0\u1eddi d\u00f9ng c\u00f3 search sim Viettel,&nbsp;sim viettel, sim viettel 10 s\u1ed1, sim s\u1ed1 \u0111\u1eb9p viettel, viettel sim.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/lh6.googleusercontent.com\/Ebg-Y-wtOAF2ZbxlotvUjH5MxC-uvU6o8fkqvvYe7at9MPgNix22BgSqBDMCWnexrNM3YTKudik88e5F9ABpocv2F2JjIeTu1DXgwKYXw2ysB3xmIBriObzpA2ilSTo7Nsc0xtCq\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p>Tuy nhi\u00ean b\u1ea1n l\u01b0u \u00fd m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p ch\u1ec9 d\u00f9ng \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb ho\u1eb7c \u0111\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c \u0111\u1ec3 tr\u00e1nh l\u00e0m m\u1ea5t \u0111i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vd: Khi b\u1ea1n b\u00e1n \u00e1o t\u1eadp gym nh\u01b0ng b\u1ea1n kh\u00f4ng mu\u1ed1n qu\u1ea3ng c\u00e1o cho c\u00e1c t\u1eeb kh\u00f3a \u201cph\u00f2ng t\u1eadp gym\u201d, \u201cphong tap gym\u201d \u0111\u1ec3 ch\u1eb7n nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u00ecm ph\u00f2ng t\u1eadp gym. N\u1ebfu \u0111\u1eb7t \u0111\u1ed1i s\u00e1nh r\u1ed9ng, b\u1ea1n s\u1ebd v\u00f4 t\u00ecnh ch\u1eb7n m\u1ea5t nh\u1eefng ng\u01b0\u1eddi t\u00ecm \u201cao phong tap gym\u201d<\/p>\n\n\n\n<ul><li>Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 v\u1eabn hi\u1ec3n th\u1ecb khi ai \u0111\u00f3 t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb d\u00e0i h\u01a1n 10 t\u1eeb v\u00e0 t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ee7a b\u1ea1n n\u1eb1m sau t\u1eeb th\u1ee9 10 \u0111\u00f3.&nbsp;V\u00ed d\u1ee5 m\u00ecnh ph\u1ee7 \u0111\u1ecbnh t\u1eeb \u201ch\u00e0 n\u1ed9i\u201d, ng\u01b0\u1eddi d\u00f9ng t\u00ecm gi\u00e1 thi \u201cc\u00f4ng l\u1eafp \u0111\u1eb7t t\u1ea5m panel d\u00e0y 110 t\u1ea1i h\u00e0 n\u1ed9i\u201d kh\u00f4ng b\u1ecb ph\u1ee7 \u0111\u1ecbnh<\/li><li>Gi\u1edbi h\u1ea1n: M\u1ed7i t\u00e0i kho\u1ea3n s\u1ebd c\u00f3 t\u1ed1i \u0111a 20 danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh. Trong \u0111\u00f3, t\u1ed1i \u0111a 5.000 t\u1eeb kh\u00f3a cho m\u1ed7i danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u00e0 10.000 t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh cho m\u1ed7i chi\u1ebfn d\u1ecbch. Ri\u00eang c\u00e1c chi\u1ebfn d\u1ecbch M\u1ea1ng hi\u1ec3n th\u1ecb v\u00e0 Video, b\u1ea1n c\u00f3 t\u1ed1i \u0111a 5.000 t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/li><\/ul>\n\n\n\n<h3 id=\"h.gew0a2h0xk89\">H\u01b0\u1edbng d\u1eabn th\u00eam t\u1eeb kh\u00f3a v\u00e0o danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u00eam t\u1eeb kh\u00f3a v\u00e0o danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh, b\u1ea1n ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n 3 b\u01b0\u1edbc sau:<\/p>\n\n\n\n<p>B\u01b0\u1edbc 1: Truy c\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google ads c\u1ee7a m\u00ecnh<\/p>\n\n\n\n<p>B\u01b0\u1edbc 2: B\u1ea1n v\u00e0o m\u1ee5c \u201cT\u1eeb kh\u00f3a\u201d v\u00e0 ch\u1ecdn tab \u201cT\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh\u201d. Sau \u0111\u00f3, b\u1ea1n click v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng th\u00eam m\u1edbi (h\u00ecnh d\u1ea5u \u201c+\u201d) \u1edf ph\u00eda tr\u00ean<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" width=\"1920\" height=\"778\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh.png\" alt=\"\" class=\"wp-image-27432\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh.png 1920w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-1280x519.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-980x397.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-480x195.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n\n\n<p>B\u01b0\u1edbc 3: N\u1ebfu \u0111\u00e3 t\u1ea1o s\u1eb5n m\u1ed9t danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ee5c \u201cS\u1eed d\u1ee5ng danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh\u201d, n\u1ebfu kh\u00f4ng b\u1ea1n ch\u1ecdn \u201cTh\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh ho\u1eb7c t\u1ea1o danh s\u00e1ch m\u1edbi\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" width=\"1920\" height=\"778\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-2.png\" alt=\"\" class=\"wp-image-27434\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-2.png 1920w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-2-1280x519.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-2-980x397.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-2-480x195.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n\n\n<p>Ti\u1ebfp theo b\u1ea1n ch\u1ecdn chi\u1ebfn d\u1ecbch mu\u1ed1n th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh.&nbsp;Nh\u1eadp c\u00e1c t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n ph\u1ee7 \u0111\u1ecbnh.&nbsp;Sau khi ho\u00e0n th\u00e0nh xong, b\u1ea1n b\u1ea5m \u201c<strong>L\u01b0u<\/strong>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" width=\"843\" height=\"830\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-3.png\" alt=\"\" class=\"wp-image-27435\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-3.png 843w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tu-khoa-phu-dinh-3-480x473.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 843px, 100vw\" \/><\/figure>\n\n\n\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t v\u00e0i \u0111i\u1ec3m l\u01b0u \u00fd v\u1ec1 \u0111\u1eb7t t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"6_Su_dung_tien_ich_mo_rong_cho_quang_cao\"><\/span>6. S\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cho qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 m\u1eabu qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt h\u01a1n v\u00e0 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin cho kh\u00e1ch h\u00e0ng, b\u1ea1n h\u00e3y b\u1ed5 sung c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng v\u00e0o c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o, c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng li\u00ean k\u1ebft m\u1edf r\u1ed9ng: \u0111\u01b0a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c tr\u00ean trang c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: b\u1ea1n \u0111ang b\u00e1n t\u1ee7 l\u1ea1nh, khi s\u1eed d\u1ee5ng ti\u1ec7n \u00edch li\u00ean k\u1ebft trang web th\u00ec ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a t\u1edbi d\u1ecbch v\u1ee5 s\u1eeda ch\u1eefa tr\u00ean trang c\u1ee7a b\u1ea1n.<\/li><li>Ti\u1ec7n \u00edch ch\u00fa th\u00edch: th\u1ec3 hi\u1ec7n r\u00f5 th\u00f4ng tin chi ti\u1ebft qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh<\/li><li>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cu\u1ed9c g\u1ecdi: cho ph\u00e9p b\u1ea1n th\u00eam s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng li\u00ean l\u1ea1c mua h\u00e0ng.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/0AHYi_86zgz2jjXluz_sxqnfuIIPIYg4CRxdR9pNWagk86P6sjpfEq6wPqg9tcUIx-hM9mrYGzxb5E666ULcyh_9FXHjr7W1d3K7aLdNtOaGdJMptuUWGzYgc23eyN-wcuUBFez6\" alt=\"\" title=\"\"\/><\/figure><\/div>\n\n\n\n<p>\u01afu \u0111i\u1ec3m:&nbsp;c\u00f3 th\u00eam nhi\u1ec1u ti\u1ec7n \u00edch qu\u1ea3ng c\u00e1o gi\u00fap cho \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, gi\u00fap cho m\u1eabu qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng xu\u1ea5t hi\u1ec7n khi \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm, c\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7, ng\u01b0\u1eddi d\u00f9ng s\u1ebd d\u1ec5 d\u00e0ng li\u00ean l\u1ea1c v\u1edbi b\u1ea1n h\u01a1n.<\/p>\n\n\n\n<p>Nh\u01b0\u1ee3c \u0111i\u1ec3m:&nbsp;b\u1ea1n ph\u1ea3i suy ngh\u0129 \u0111\u1ec3 th\u00eam c\u00e1c ti\u1ec7n \u00edch cho ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung m\u1eabu qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 id=\"tab-con-6\">T\u1ed1c \u0111\u1ed9 t\u1ea3i c\u1ee7a trang \u0111\u00edch <\/h3>\n\n\n\n<p>T\u1ed1c \u0111\u1ed9 t\u1ea3i trang ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<p>T\u1ed1c \u0111\u1ed9 t\u1ea3i trang ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/p>\n\n\n\n<ul><li>Hosting c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1t kh\u00f4ng.<\/li><\/ul>\n\n\n\n<ul><li>Source code c\u1ee7a website \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u ch\u01b0a.<\/li><\/ul>\n\n\n\n<ul><li>B\u1ea1n c\u00f3 s\u1eed d\u1ee5ng cache hay kh\u00f4ng.<\/li><\/ul>\n\n\n\n<ul><li>B\u1ea1n c\u00f3 n\u00e9n h\u00ecnh \u1ea3nh \u0111\u1ec3 c\u00f3 dung l\u01b0\u1ee3ng th\u1ea5p kh\u00f4ng.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"7_Phan_bo_lai_ngan_sach\"><\/span>7. <strong>Ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y b\u1ea1n \u0111\u01b0a ra cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh th\u1ea5p h\u01a1n v\u1edbi m\u1ee9c ng\u00e2n s\u00e1ch m\u00e0 Google \u0111\u1ec1 xu\u1ea5t th\u00ec qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd g\u1eb7p t\u00ecnh tr\u1ea1ng gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch. N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u th\u00ec m\u1ee9c ng\u00e2n s\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 chi cho qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch b\u00ecnh th\u01b0\u1eddng.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/b%E1%BB%8B-gi%E1%BB%9Bi-h%E1%BA%A1n-ng%C3%A2n-s%C3%A1ch.png\" alt=\"\" class=\"wp-image-27525\"\/><\/figure>\n\n\n\n<p><strong>Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ?<\/strong><\/p>\n\n\n\n<p>Th\u1ef1c ch\u1ea5t, hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y ch\u1ec9 gi\u1edbi h\u1ea1n s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng h\u1ec1 c\u1ea5m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb. N\u00f3i c\u00e1ch kh\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u1eabn s\u1ebd hi\u1ec3n th\u1ecb cho \u0111\u1ebfn khi h\u1ebft ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n<p><strong>\u0110\u1ec3 xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n b\u1ecb m\u1ea5t bao nhi\u00eau l\u1ea7n hi\u1ec3n th\u1ecb do gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch, b\u1ea1n th\u1ef1c hi\u1ec7n nh\u01b0 sau:<\/strong><\/p>\n\n\n\n<p>Truy c\u1eadp v\u00e0o trang web c\u1ee7a&nbsp;<a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a>&nbsp;v\u00e0 ch\u1ecdn t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Sau \u0111\u00f3 t\u1ea1i trang ch\u00ednh b\u1ea1n ch\u1ecdn v\u00e0o m\u1ee5c&nbsp;<strong>chi\u1ebfn d\u1ecbch<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/Chi%E1%BA%BFn-d%E1%BB%8Bch-b%E1%BB%8B-gi%E1%BB%9Bi-h%E1%BA%A1n-ng%C3%A2n-s%C3%A1ch-ph%E1%BA%A3i-l%C3%A0m-th%E1%BA%BF-n%C3%A0o_1-952x307-1.png\" alt=\"\" class=\"wp-image-27532\"\/><\/figure>\n\n\n\n<p>Ti\u1ebfp theo b\u1ea1n b\u1ea5m v\u00e0o tu\u1ef3 ch\u1ecdn&nbsp;<strong>C\u1ed9t<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/Chi%E1%BA%BFn-d%E1%BB%8Bch-b%E1%BB%8B-gi%E1%BB%9Bi-h%E1%BA%A1n-ng%C3%A2n-s%C3%A1ch-ph%E1%BA%A3i-l%C3%A0m-th%E1%BA%BF-n%C3%A0o_2-952x353-1.png\" alt=\"\" class=\"wp-image-27533\"\/><\/figure>\n\n\n\n<p>L\u00fac n\u00e0y b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn trang&nbsp;<strong>S\u1eeda \u0111\u1ed5i c\u1ed9t cho chi\u1ebfn d\u1ecbch.&nbsp;<\/strong>T\u1ea1i \u0111\u00e2y b\u1ea1n ch\u1ecdn m\u1ee5c&nbsp;<strong>S\u1ed1 li\u1ec7u c\u1ea1nh tranh&nbsp;<\/strong>v\u00e0 \u0111\u00e1nh d\u1ea5u v\u00e0o tu\u1ef3 ch\u1ecdn&nbsp;<strong>T\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb b\u1ecb m\u1ea5t tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm (ng\u00e2n s\u00e1ch)<\/strong>. Sau \u0111\u00f3 b\u1ea1n ch\u1ecdn&nbsp;<strong>\u00c1p d\u1ee5ng<\/strong>&nbsp;\u0111\u1ec3 l\u01b0u l\u1ea1i.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/Chi%E1%BA%BFn-d%E1%BB%8Bch-b%E1%BB%8B-gi%E1%BB%9Bi-h%E1%BA%A1n-ng%C3%A2n-s%C3%A1ch-ph%E1%BA%A3i-l%C3%A0m-th%E1%BA%BF-n%C3%A0o_3-952x464-1.png\" alt=\"\" class=\"wp-image-27534\"\/><\/figure>\n\n\n\n<h3>Nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn chi\u1ebfn d\u1ecbch&nbsp;b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi ng\u00e2n s\u00e1ch<\/h3>\n\n\n\n<p>C\u00f3 nhi\u1ec1u nguy\u00ean d\u00e2n d\u1eabn \u0111\u1ebfn hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y, nh\u01b0ng n\u1ebfu b\u1ea1n th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o tr\u1ea1ng th\u00e1i chi\u1ebfn d\u1ecbch b\u1ecb gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch, th\u00ec r\u1ea5t c\u00f3 th\u1ec3 trong t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111ang c\u00f3 m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o c\u00f3 chi ph\u00ed l\u1edbn h\u01a1n nh\u1eefng nh\u00f3m c\u00f2n l\u1ea1i nhi\u1ec1u.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf th\u01b0\u1eddng s\u1ebd c\u00f3 nh\u1eefng nh\u00f3m qu\u1ea3ng c\u00e1o c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao h\u01a1n nh\u1eefng nh\u00f3m kh\u00e1c. Do \u0111\u00f3 chi ph\u00ed cho nh\u1eefng nh\u00f3m n\u00e0y c\u0169ng s\u1ebd cao h\u01a1n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a ti\u00eau t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n nh\u1eefng t\u1eeb kh\u00f3a kh\u00e1c. B\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c thay \u0111\u1ed5i nh\u1eb1m t\u1ed1i \u01b0u chi ph\u00ed k\u1ecbp th\u1eddi.<\/p>\n\n\n\n<p><strong>\u0110\u1ec3 xem b\u00e1o c\u00e1o v\u1ec1 ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o b\u1ea1n l\u00e0m nh\u01b0 sau:<\/strong><\/p>\n\n\n\n<p>T\u1ea1i trang ch\u00ednh c\u1ee7a Google Adwords b\u1ea1n ch\u1ecdn v\u00e0o m\u1ee5c&nbsp;<strong>chi\u1ebfn d\u1ecbch<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/Chi%E1%BA%BFn-d%E1%BB%8Bch-b%E1%BB%8B-gi%E1%BB%9Bi-h%E1%BA%A1n-ng%C3%A2n-s%C3%A1ch-ph%E1%BA%A3i-l%C3%A0m-th%E1%BA%BF-n%C3%A0o_4-952x400-1.png\" alt=\"\" class=\"wp-image-27535\"\/><\/figure>\n\n\n\n<p>Sau \u0111\u00f3 ch\u1ecdn m\u1ee5c&nbsp;<strong>b\u00e1o c\u00e1o =&gt; C\u01a1 b\u1ea3n =&gt; Chi\u1ebfn d\u1ecbch<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/Chi%E1%BA%BFn-d%E1%BB%8Bch-b%E1%BB%8B-gi%E1%BB%9Bi-h%E1%BA%A1n-ng%C3%A2n-s%C3%A1ch-ph%E1%BA%A3i-l%C3%A0m-th%E1%BA%BF-n%C3%A0o_5-952x434-1.png\" alt=\"\" class=\"wp-image-27536\"\/><\/figure>\n\n\n\n<h3>C\u00e1ch kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch<\/h3>\n\n\n\n<h3><strong>T\u0103ng m\u1ee9c ng\u00e2n s\u00e1ch<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch nhanh v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c ngay l\u1eadp t\u1ee9c t\u00ecnh tr\u1ea1ng gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch. Tuy nhi\u00ean n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t m\u1ee9c chi ph\u00ed \u0111\u1ee7 l\u1edbn th\u00ec v\u1eabn c\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c \u0111\u1ec3 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 v\u1eabn kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o t\u00ecnh tr\u1ea1ng tr\u00ean.<\/p>\n\n\n\n<h3><strong>Gi\u1ea3m gi\u00e1 t\u1eeb kh\u00f3a<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nhi\u1ec1u trong chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p (CPC) cao h\u01a1n so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i. V\u00e0 \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn cho ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n h\u1ebft nhanh. N\u1ebfu nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1ea1i th\u1ea5p th\u00ec b\u1ea1n n\u00ean gi\u1ea3m chi ph\u00ed nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y xu\u1ed1ng \u0111\u1ec3 c\u00f3 th\u00eam ng\u00e2n s\u00e1ch cho nh\u1eefng t\u1eeb kh\u00f3a kh\u00e1c. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n ch\u1ea1y \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1eeb kh\u00f3a h\u01a1n thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u01b0ng l\u1ea1i c\u00f3 chi ph\u00ed cao.<\/p>\n\n\n\n<p>Tuy nhi\u00ean b\u1ea1n c\u0169ng n\u00ean l\u01b0u \u00fd r\u1eb1ng n\u1ebfu gi\u1ea3m gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a xu\u1ed1ng qu\u00e1 th\u1ea5p th\u00ec v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google s\u1ebd th\u1ea5p v\u00e0 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn&nbsp;t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/Chi%E1%BA%BFn-d%E1%BB%8Bch-b%E1%BB%8B-gi%E1%BB%9Bi-h%E1%BA%A1n-ng%C3%A2n-s%C3%A1ch-ph%E1%BA%A3i-l%C3%A0m-th%E1%BA%BF-n%C3%A0o_6-707x474.jpg\" alt=\"\" class=\"wp-image-27250\"\/><\/figure>\n\n\n\n<h3><strong>Thay \u0111\u1ed5i c\u00e1ch ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n<p>Google Ads cho ph\u00e9p b\u1ea1n ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o nhanh \u0111\u1ec3 gi\u00fap cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb nhanh nh\u1ea5t c\u00f3 th\u1ec3. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y c\u0169ng l\u00e0m cho ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n h\u1ebft nhanh kh\u00f4ng k\u00e9m. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n sang c\u00e1ch ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o b\u00ecnh th\u01b0\u1eddng (ph\u00e2n ph\u1ed1i chu\u1ea9n) \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n.<\/p>\n\n\n\n<h3><strong>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a d\u00e0i<\/strong><\/h3>\n\n\n\n<p>Thay v\u00ec ch\u1ea1y nhi\u1ec1u t\u1eeb kh\u00f3a ng\u1eafn l\u00e0m ti\u00eau t\u1ed1n nhi\u1ec1u ng\u00e2n s\u00e1ch. B\u1ea1n h\u00e3y thay th\u1ebf b\u1eb1ng c\u00e1c t\u1eeb kh\u00f3a d\u00e0i v\u00e0 bao g\u1ed3m \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1eeb kh\u00f3a ng\u1eafn b\u00ean trong. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed khi ch\u1ea1y nhi\u1ec1u t\u1eeb kh\u00f3a m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h3><strong>S\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads Invoice<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c t\u00e0i kho\u1ea3n tr\u1ea3 sau, gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch c\u00f2n do ng\u01b0\u1ee1ng thanh to\u00e1n c\u1ee7a b\u1ea1n th\u1ea5p h\u01a1n s\u1ed1 ti\u1ec1n b\u1ea1n mu\u1ed1n ch\u1ea1y qu\u1ea3ng c\u00e1o. \u0110\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng n\u00e0y, b\u1ea1n h\u00e3y s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n Google Ads Invoice. T\u00e0i kho\u1ea3n n\u00e0y kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i t\u00f9y ch\u1ec9nh ng\u00e2n s\u00e1ch cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng b\u1ecb xem x\u00e9t thanh to\u00e1n. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ea5p cao m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o lo\u1ea1i t\u00e0i kho\u1ea3n n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" width=\"1080\" height=\"778\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tk-invoice-billing.png\" alt=\"\" class=\"wp-image-27512\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tk-invoice-billing.png 1080w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tk-invoice-billing-980x706.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/tk-invoice-billing-480x346.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/figure>\n\n\n\n<p>Hi\u1ec7n nay, FFF l\u00e0 c\u00f4ng ty duy nh\u1ea5t cung c\u1ea5p t\u00e0i kho\u1ea3n&nbsp;<strong>Google Ads Invoice<\/strong>. V\u1edbi c\u00e1c \u01b0u \u0111i\u1ec3m nh\u01b0:<\/p>\n\n\n\n<ul><li>Camp duy\u1ec7t nhanh l\u00ean top (c\u00e1c ng\u00e0nh kh\u00f3 nh\u01b0 thu\u1ed1c hay th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng)<\/li><li>C\u00f3 s\u1eb5n ti\u1ec1n, ch\u1ee7 \u0111\u1ed9ng n\u1ea1p th\u00eam kh\u00f4ng c\u1ea7n th\u1ebb, kh\u00f4ng ch\u1edd x\u00e9t duy\u1ec7t thanh to\u00e1n<\/li><li>T\u1ef1 qu\u1ea3n l\u00ed t\u00e0i kho\u1ea3n 100%, b\u1ea3o m\u1eadt, an to\u00e0n<\/li><li>Bao uy t\u00edn, TK kh\u00f4ng c\u1eafn ti\u1ec1n, die \u0111\u01b0\u1ee3c ho\u00e0n ti\u1ec1n ho\u1eb7c \u0111\u1ed5i TK kh\u00e1c<\/li><li>C\u00f3 s\u1eb5n c\u00f4ng c\u1ee5 t\u1ea1o qu\u1ea3ng c\u00e1o, ch\u1eb7n click \u1ea3o, theo d\u00f5i qu\u1ea3ng c\u00e1o<\/li><li>H\u1ed7 tr\u1ee3 24\/7<\/li><\/ul>\n\n\n\n<p>Chi ti\u1ebft t\u00e0i kho\u1ea3n v\u00e0 li\u00ean h\u1ec7 mua t\u00e0i kho\u1ea3n t\u1ea1i&nbsp;<a href=\"https:\/\/admin.fff.com.vn\/quangcao\/?view=buy-account\"><strong>fffads.com<\/strong><\/a><\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch gi\u00fap b\u1ea1n c\u1ea3i th c\u0169ng nh\u01b0 t\u0103ng v\u1ecb tr\u00ed cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 qu\u1ea3ng c\u00e1o c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a Google. \u0110\u1eebng qu\u00ean ti\u1ebfp t\u1ee5c theo d\u00f5i FFF \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin th\u00fa v\u1ecb ho\u1eb7c c\u00e1c m\u1eb9o b\u1ed5 \u00edch v\u1ec1 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 t\u0103ng kh\u00e1ch h\u00e0ng nh\u00e9.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline&nbsp;<strong>0901 47 48 46<\/strong>&nbsp;ho\u1eb7c trang&nbsp;<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Ngo\u00e0i ra, h\u00e3y tham gia<a href=\"https:\/\/fff.marketing\/group-cong-dong-google-adwords-viet-nam\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a>&nbsp;\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. Gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a2. T\u1ef7 l\u1ec7 nh\u1ea5p d\u1ef1 ki\u1ebfn3. Tr\u1ea3i nghi\u1ec7m trang \u0111\u00edch qu\u1ea3ng c\u00e1o4. M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o5. T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh 6. S\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cho qu\u1ea3ng c\u00e1o7. Ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean Google \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 [&hellip;]<\/p>\n","protected":false},"author":710,"featured_media":28813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1190,1,1171],"tags":[1249,842,1250,1248],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/28722"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/710"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=28722"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/28722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/28813"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=28722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=28722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=28722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}