<\/span>3. Content ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/h2>\n\n\n\nVai tr\u00f2 c\u1ee7a content \u0111\u1ed1i v\u1edbi m\u1ed9t website \u0111\u01b0\u1ee3c xem l\u00e0 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u. S\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 k\u00e9o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi web c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u01b0\u1ee3c h\u1ecd quay l\u1ea1i website v\u00e0o c\u00e1c l\u1ea7n ti\u1ebfp theo, th\u00ec nh\u1ea5t \u0111\u1ecbnh b\u1ea1n ph\u1ea3i c\u00f3 n\u1ed9i dung truy\u1ec1n t\u1ea3i th\u1eadt s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng. M\u1ed9t n\u1ed9i dung \u201chay\u201d, \u201cch\u1ea5t\u201d mang \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb v\u00e0 th\u00f4ng tin b\u1ed5 \u00edch s\u1ebd thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh \u0111\u00f3, c\u1eadp nh\u1eadt v\u00e0 updata n\u1ed9i dung cho website l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m r\u1ea5t tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. H\u1ecd s\u1ebd lu\u00f4n c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 m\u1edbi m\u1ebb v\u00e0 hi\u1ec7n \u0111\u1ea1i trong c\u00e1c th\u00f4ng tin b\u1ea1n \u0111ang truy\u1ec1n t\u1ea3i. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap website c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng l\u00ean top m\u00e0 c\u00f2n gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i mang \u0111\u1ebfn l\u1ee3i nhu\u1eadn nh\u1ea5t \u0111\u1ecbnh cho doanh nghi\u1ec7p \u0111ang \u0111i\u1ec1u h\u00e0nh web.<\/p>\n\n\n\n
C\u00e1c nguy\u00ean t\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t content ch\u1ea5t l\u01b0\u1ee3ng:<\/p>\n\n\n\n
- N\u1ed9i dung ng\u1eafn g\u1ecdn, x\u00fac t\u00edch, d\u1ec5 hi\u1ec3u<\/li>
- S\u1eed d\u1ee5ng nhi\u1ec1u h\u00ecnh th\u1ee9c truy\u1ec1n t\u1ea3i kh\u00e1c nhau nh\u01b0 video, image, slide,\u2026<\/li>
- T\u1ed1i \u01b0u h\u00ecnh \u1ea3nh c\u00f3 tr\u00ean website<\/li>
- S\u1eed d\u1ee5ng c\u00e1c th\u1ebb heading t\u1eeb H1 \u0111\u1ebfn H6 cho b\u00e0i vi\u1ebft<\/li><\/ul>\n\n\n\n
<\/figure>\n\n\n\nContent l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?<\/h3>\n\n\n\n
B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u content l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng n\u1ed9i dung bao g\u1ed3m nh\u01b0: text, h\u00ecnh \u1ea3nh, video, infographic, audio\u2026 m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y, nghe th\u1ea5y ch\u00fang. Content c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p, c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Ho\u1eb7c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00ednh n\u1ed9i dung trong b\u00e0i vi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 PR, qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nContent Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra & ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. V\u1edbi m\u1ee5c \u0111\u00edch thu h\u00fat, gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh vi & chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng. V\u00e0 ho\u1ea1t \u0111\u1ed9ng Content Marketing kh\u00f4ng ch\u1ec9 di\u1ec5n ra tr\u00ean m\u00f4i tr\u01b0\u1eddng Online m\u00e0 c\u00f2n c\u00f3 c\u1ea3 Ofline. <\/p>\n\n\n\n
L\u1ee3i \u00edch Content Marketing \u0111em l\u1ea1i cho doanh nghi\u1ec7p<\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n\n- T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ng\u01b0\u1eddi mua t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec7n di\u1ec7n.<\/li>
- T\u0103ng s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u: Content marketing gi\u00fap t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi quan t\u00e2m. N\u00f3 c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ea7n tr\u1edf th\u00e0nh Top of Mind trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng khi h\u1ecd ngh\u0129 t\u1edbi ng\u00e0nh c\u1ee7a b\u1ea1n.<\/li>
- Ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u1edbn h\u01a1n v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n: \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n. Theo th\u1eddi gian, chu\u1ed7i n\u1ed9i dung tuy\u1ec7t v\u1eddi c\u1ee7a b\u1ea1n v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 h\u1ecd s\u1ebd quan t\u00e2m h\u01a1n.<\/li>
- T\u0103ng traffic: M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch c\u1ee7a content hay l\u00e0 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u00ecm \u0111\u1ebfn website b\u1ea1n th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li><\/ul>\n\n\n\n
>> C\u00e1ch t\u0103ng Traffic cho website b\u1eb1ng tool hi\u1ec7u qu\u1ea3<\/a><\/p><\/blockquote>\n\n\n\nL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/h3>\n\n\n\n