{"id":28331,"date":"2020-08-27T17:29:31","date_gmt":"2020-08-27T10:29:31","guid":{"rendered":"https:\/\/fff.com.vn\/?p=28331"},"modified":"2020-08-30T15:51:41","modified_gmt":"2020-08-30T08:51:41","slug":"7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau\/","title":{"rendered":"6 B\u01b0\u1edbc Ch\u1ea1y Qu\u1ea3ng C\u00e1o Google Cho Ng\u01b0\u1eddi M\u1edbi B\u1eaft \u0110\u1ea7u"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau\/#Quang_cao_Google_Ads_la_gi\" title=\"Qu\u1ea3ng c\u00e1o Google Ads l\u00e0 g\u00ec?\">Qu\u1ea3ng c\u00e1o Google Ads l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau\/#Chay_quang_cao_Google_Ads_co_hieu_qua_khong\" title=\"Ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?\">Ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau\/#Buoc_1_Tao_tai_khoan_quang_cao_Google_AdWords\" title=\"B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google AdWords\">B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google AdWords<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau\/#Buoc_2_Tao_chien_dich_quang_cao\" title=\"B\u01b0\u1edbc 2: T\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o\">B\u01b0\u1edbc 2: T\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau\/#Buoc_3_Tao_nhom_quang_cao\" title=\"B\u01b0\u1edbc 3: T\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o\">B\u01b0\u1edbc 3: T\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fff.com.vn\/7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau\/#Buoc_4_Nham_muc_tieu_va_dat_gia_thau\" title=\"B\u01b0\u1edbc 4: Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u\">B\u01b0\u1edbc 4: Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fff.com.vn\/7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau\/#Buoc_5_Tao_mau_quang_cao\" title=\"B\u01b0\u1edbc 5: T\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o\">B\u01b0\u1edbc 5: T\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fff.com.vn\/7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau\/#Buoc_6_Them_phan_mo_rong_cho_mau_quang_cao\" title=\"B\u01b0\u1edbc 6: Th\u00eam ph\u1ea7n m\u1edf r\u1ed9ng cho m\u1eabu qu\u1ea3ng c\u00e1o\">B\u01b0\u1edbc 6: Th\u00eam ph\u1ea7n m\u1edf r\u1ed9ng cho m\u1eabu qu\u1ea3ng c\u00e1o<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fff.com.vn\/7-buoc-chay-quang-cao-google-cho-nguoi-moi-bat-dau\/#Cach_tao_quang_cao_tim_kiem_don_gian_1_buoc\" title=\"C\u00e1ch t\u1ea1o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u01a1n gi\u1ea3n (1 b\u01b0\u1edbc)\">C\u00e1ch t\u1ea1o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u01a1n gi\u1ea3n (1 b\u01b0\u1edbc)<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/bit.ly\/quang-cao-google-la-gi\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\"><strong>Ch\u1ea1y Qu\u1ea3ng c\u00e1o Google<\/strong><\/a>, ch\u00eca kho\u00e1 v\u00e0ng gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu nhanh ch\u00f3ng.<\/p>\n\n\n\n<p>B\u1ea1n ch\u1ec9 c\u1ea7n: C\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng; L\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3; Chu\u1ea9n b\u1ecb t\u00e0i ch\u00ednh ph\u00f9 h\u1ee3p. Ph\u1ea7n c\u00f2n l\u1ea1i, b\u1ed9 m\u00e1y th\u00f4ng minh c\u1ee7a Google s\u1ebd gi\u00fap b\u1ea1n ho\u00e0n th\u00e0nh.<\/p>\n\n\n\n<p>V\u1eady Qu\u1ea3ng c\u00e1o Google Ads l\u00e0 g\u00ec? V\u00ec sao n\u00f3 \u201cth\u1ea7n th\u00e1nh\u201d nh\u01b0 v\u1eady? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads?<\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng FFF tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y trong b\u00e0i vi\u1ebft n\u00e0y nh\u00e9.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Quang_cao_Google_Ads_la_gi\"><\/span><a class=\"rank-math-link\">Qu\u1ea3ng c\u00e1o Google Ads l\u00e0 g\u00ec?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads (t\u00ean c\u0169 Google AdWords, vi\u1ebft t\u1eaft: GA) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho Google. Google cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c nhau. B\u1ea1n \u0111\u01b0\u1ee3c tu\u1ef3 ch\u1ecdn t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o theo nhi\u1ec1u h\u00ecnh th\u1ee9c, nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 bi\u1ebft ch\u1ea1y GA, th\u00ec \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 \u201cc\u1ea7n c\u00e2u c\u01a1m\u201d si\u00eau l\u1ee3i h\u1ea1i c\u1ee7a b\u1ea1n r\u1ed3i ph\u1ea3i kh\u00f4ng!<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Google Ads l\u00e0 \u201cc\u1ea7n c\u00e2u c\u01a1m\u201d si\u00eau l\u1ee3i h\u1ea1i cho c\u00e1c doanh nghi\u1ec7p<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"367\" height=\"371\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-27.png\" alt=\"Ch\u1ea1y qu\u1ea3ng c\u00e1o Google\" class=\"wp-image-28479\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-27.png 367w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-27-234x237.png 234w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/figure><\/div>\n\n\n\n<h3><a class=\"rank-math-link\">C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Ads<\/a><\/h3>\n\n\n\n<p>C\u00f3 5 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay tr\u00ean Google:<\/p>\n\n\n\n<h4><a class=\"rank-math-link\">Google Search<\/a><\/h4>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Google Search (Search: t\u00ecm ki\u1ebfm) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ch\u00ednh v\u00e0 m\u1ea1nh nh\u1ea5t c\u1ee7a Google.<br>Lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u, \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m kh\u00e1ch t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 m\u00e0 b\u1ea1n mua qu\u1ea3ng c\u00e1o. L\u1ea5y l\u1ea1i v\u00ed d\u1ee5 ban \u0111\u1ea7u,<a href=\"https:\/\/fff.com.vn\/r\/?refer=47751&amp;target=aHR0cHM6Ly9mZmYuY29tLnZuL3IvP3JlZmVyPTQ3NzUxJnRhcmdldD1hSFIwY0hNNkx5OWhaRzFwYmk1bVptWXVZMjl0TG5adUwzRjFZVzVuWTJGdkx6OTJhV1YzUFhObFlYSmphQ1poWTNScGIyNDlhVzVrWlhnbWRYTmxjbFJ2YTJWdVBWcEhaRnBXYTNSelpFVTVNV0o1T1hGUFZYUnVaR3BqTkUxcVdYZFVTR1JSWlZoc2JGUXpUa3RVVXpsYVZVaFdlbVJVYUVwWlZFNVhVMVF3Tms5b1RVNWlOMGMwT0U1UGJ6WnViME51TVVwR2R6Qko=\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"500\" height=\"545\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-28.png\" alt=\"\" class=\"wp-image-28480\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-28.png 500w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-28-480x523.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><figcaption>Nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 ch\u1eef \u201cthang m\u00e1y gia \u0111\u00ecnh\u201d xu\u1ea5t hi\u1ec7n ngay khi b\u1ea1n t\u00ecm t\u1eeb kho\u00e1 \u201cthang m\u00e1y gia \u0111\u00ecnh\u201d.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Search l\u00e0 h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n m\u00e0 hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng nh\u1ea5t cho ng\u01b0\u1eddi m\u1edbi.<br>\u01afu \u0111i\u1ec3m c\u1ee7a ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads m\u1ea1ng t\u00ecm ki\u1ebfm:<\/p>\n\n\n\n<ul><li>Ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1edbi khi h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5;<\/li><li>Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng cao h\u01a1n m\u1ea1ng hi\u1ec3n th\u1ecb (tu\u1ef3 theo \u0111\u1eb7c th\u00f9 ng\u00e0nh h\u00e0ng\/ d\u1ecbch v\u1ee5).<\/li><\/ul>\n\n\n\n<h4><a class=\"rank-math-link\">Google Display (GDN)<\/a><\/h4>\n\n\n\n<p>Google Display Network l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng l\u01b0\u1edbi hi\u1ec3n th\u1ecb c\u1ee7a Google. M\u1eabu qu\u1ea3ng c\u00e1o (c\u00f3 h\u00ecnh \u1ea3nh) c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf c\u00e1c m\u1ea1ng l\u01b0\u1edbi hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a Google nh\u01b0: c\u00e1c website kh\u00e1c, tr\u00ean Youtube, Gmail, hay tr\u00ean \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i\u2026<\/p>\n\n\n\n<p>B\u1ea5t c\u1ee9 n\u01a1i n\u00e0o \u0111ang \u0111\u1eb7t qu\u1ea3ng c\u00e1o Google th\u00ec banner c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf tr\u00ean \u0111\u00f3.<br>V\u00ed d\u1ee5: Banner C\u00f4ng c\u1ee5 Keyword Planner c\u1ee7a FFF \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean trang web c\u00f3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a Google.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"665\" height=\"380\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-29.png\" alt=\"\" class=\"wp-image-28481\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-29.png 665w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-29-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 665px, 100vw\" \/><figcaption><em>C\u00e1ch GDN xu\u1ea5t hi\u1ec7n tr\u00ean website kh\u00e1c<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Ho\u1eb7c b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1eb7t banner c\u1ee7a m\u00ecnh hi\u1ec3n th\u1ecb tr\u00ean Gmail, Youtube hay \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<br>\u01afu \u0111i\u1ec3m khi ch\u1ea1y GDN:<\/p>\n\n\n\n<ul><li>T\u1ed1c \u0111\u1ed9 v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb nhanh, t\u1ea7n su\u1ea5t cao (tu\u1ef3 theo gi\u00e1 th\u1ea7u b\u1ea1n \u0111\u1eb7t cho m\u1ed9t l\u01b0\u1ee3t hi\u1ec3n th\u1ecb);<\/li><li>M\u1eabu qu\u1ea3ng c\u00e1o thu h\u00fat nh\u1edd hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft.<\/li><\/ul>\n\n\n\n<p>GDN ph\u00f9 h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i (remarketing), nh\u1eb1m nh\u1eafc nh\u1edb kh\u00e1ch h\u00e0ng \u0111\u1ebfn website c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4><a class=\"rank-math-link\">Qu\u1ea3ng c\u00e1o Youtube<\/a><\/h4>\n\n\n\n<p>Ch\u1eafc h\u1eb3n ai c\u0169ng bi\u1ebft \u0111\u1ebfn Youtube, m\u1ed9t k\u00eanh video c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ee7ng c\u1ee7a Google. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 n\u01a1i chia s\u1ebb video l\u1edbn nh\u1ea5t hi\u1ec7n nay tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, Google kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 b\u1ecf qua k\u00eanh khai th\u00e1c qu\u1ea3ng c\u00e1o m\u00e0u m\u1ee1 n\u00e0y.B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o banner tr\u00ean Youtube, tuy nhi\u00ean, qu\u1ea3ng c\u00e1o video (video ads) ch\u1eafc ch\u1eafn mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n (t\u1ea5t nhi\u00ean c\u0169ng tu\u1ef3 v\u00e0o ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n l\u00e0m qu\u1ea3ng c\u00e1o).<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o video c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc, trong v\u00e0 sau khi video ch\u00ednh ph\u00e1t. C\u00f3 nh\u1eefng qu\u1ea3ng c\u00e1o g\u01b0\u1eddi xem c\u00f3 th\u1ec3 b\u1ea5m \u201cB\u1ecf qua\u201d (skip) ho\u1eb7c ph\u1ea3i xem h\u1ebft. T\u00ecm hi\u1ec3u th\u00eam&nbsp;<a href=\"https:\/\/fff.com.vn\/r\/?refer=1&amp;target=aHR0cHM6Ly9mZmYuY29tLnZuL3F1YW5nLWNhby15b3V0dWJlLW5lbi1oYXkta2hvbmcv\">C\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o video.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/blog-qua%CC%89ng-ca%CC%81o-video-trong-luo%CC%82%CC%80ng.png\" alt=\"\"\/><figcaption>Qu\u1ea3ng c\u00e1o video trong lu\u1ed3ng, c\u00f3 th\u1ec3 b\u1ecf qua<\/figcaption><\/figure>\n\n\n\n<h4><a class=\"rank-math-link\">Qu\u1ea3ng c\u00e1o Gmail<\/a><\/h4>\n\n\n\n<p>L\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o trong h\u1ed9p th\u01b0 Gmail. Theo th\u1ed1ng k\u00ea tr\u00ean th\u1ebf gi\u1edbi, c\u1ee9 5 ng\u01b0\u1eddi th\u00ec c\u00f3 1 ng\u01b0\u1eddi c\u00f3 t\u00e0i kho\u1ea3n gmail. \u0110\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a gmail c\u0169ng ch\u00ednh l\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn c\u1ee7a Google. Gmail Ads hi\u1ec3n th\u1ecb nh\u01b0 m\u1ed9t mail g\u1eedi \u0111\u1ebfn h\u1ed9p mail c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ee9ng tr\u00ean c\u00e1c mail t\u1ef1 nhi\u00ean kh\u00e1c, xu\u1ea5t hi\u1ec7n trong 2 tab Social v\u00e0 Promotions.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Gmail ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t v\u1edbi c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5: b\u1ea3o hi\u1ec3m, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, s\u1ee9c kho\u1ebb, l\u00e0m \u0111\u1eb9p,\u2026 c\u00e1c ng\u00e0nh c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/blog-quang-cao-gmail.png\" alt=\"\"\/><figcaption>Qu\u1ea3ng c\u00e1o Gmail xu\u1ea5t hi\u1ec7n \u1edf 2 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean trong tab Social v\u00e0 Promotions<\/figcaption><\/figure><\/div>\n\n\n\n<h4><a class=\"rank-math-link\">Google Shopping Ads<\/a><\/h4>\n\n\n\n<p>L\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o si\u00eau h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 cao cho c\u00e1c ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c Google \u01b0u \u00e1i v\u1edbi tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm v\u00e0 mua h\u00e0ng h\u1ea5p d\u1eabn nh\u1ea5t tr\u00ean Google Search.<\/p>\n\n\n\n<p>C\u00e1c m\u1eabu Shopping Ads \u0111\u01b0\u1ee3c \u01b0u ti\u00ean xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean trang t\u00ecm ki\u1ebfm. B\u1ea1n ch\u1ec9 c\u1ea7n chu\u1ea9n b\u1ecb h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u1eb9p, \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, gi\u00e1 c\u1ea3 c\u1ea1nh tranh, th\u00ec Shopping Ads nh\u1ea5t \u0111\u1ecbnh s\u1ebd ra \u0111\u01a1n cho b\u1ea1n. T\u00ecm hi\u1ec3u th\u00eam:&nbsp;<a href=\"https:\/\/fff.com.vn\/r\/?refer=1&amp;target=aHR0cHM6Ly9mZmYuY29tLnZuLzMtYnVvYy10YW8tcXVhbmctY2FvLWdvb2dsZS1zaG9wcGluZy12b2ktY29uZy1jdS1jdWEtM2Yv\">3 b\u01b0\u1edbc t\u1ea1o qu\u1ea3ng c\u00e1o Google Shopping<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/blog-quang-cao-google-shopping.jpg\" alt=\"\" width=\"853\" height=\"575\"\/><figcaption>Qu\u1ea3ng c\u00e1o mua s\u1eafm \u0111\u01b0\u1ee3c Google \u01b0u \u00e1i cho xu\u1ea5t hi\u1ec7n \u0111\u1ea7u trang t\u00ecm ki\u1ebfm<\/figcaption><\/figure><\/div>\n\n\n\n<h3><a class=\"rank-math-link\">C\u00e1ch t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o Google Ads<\/a><\/h3>\n\n\n\n<p>\u0110\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean trang t\u00ecm ki\u1ebfm c\u1ee7a Google, b\u1ea1n c\u1ea7n tr\u1ea3 ph\u00ed cho l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o. V\u00e0 m\u1ed7i l\u1ea7n c\u00f3 kh\u00e1ch h\u00e0ng b\u1ea5m v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean trang Google Search, b\u1ea1n s\u1ebd tr\u1ea3 m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ecf h\u01a1n ho\u1eb7c b\u1eb1ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ea1n mu\u1ed1n tr\u1ea3 cao nh\u1ea5t cho l\u1ea7n nh\u1ea5t chu\u1ed9t \u0111\u00f3. Thu\u1eadt ng\u1eef Google Ads g\u1ecdi s\u1ed1 ti\u1ec1n ph\u1ea3i tr\u1ea3 cho m\u1ed9t l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o l\u00e0 <strong>Cost Per Click <\/strong>(vi\u1ebft t\u1eaft <strong>CPC<\/strong>).<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c, b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed n\u1ebfu kh\u00e1ch ch\u1ec9 nh\u00ecn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng b\u1ea5m v\u00e0o. \u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 nh\u1ea5t v\u1edbi qu\u1ea3ng c\u00e1o Facebook, Facebook t\u00ednh ph\u00ed d\u1ef1a theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng c\u00f3 click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hay kh\u00f4ng, ch\u1ec9 c\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb l\u00e0 \u0111\u00e3 b\u1ecb t\u00ednh ti\u1ec1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/blog-quang-cao-google-cach-tinh-gia-CPC.png\" alt=\"\"\/><figcaption><em>C\u00e1ch Google t\u00ednh ph\u00ed m\u1ed9t click chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o \u2013 B\u1ea3ng th\u1ed1ng k\u00ea tr\u00ean C\u00f4ng c\u1ee5&nbsp;<\/em><a href=\"https:\/\/fff.com.vn\/r\/?refer=47751&amp;target=aHR0cHM6Ly9rZXl3b3JkcGxhbm5lci52bi8=\"><em>Keyword Planner<\/em><\/a><em>&nbsp;c\u1ee7a FFF<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Trong h\u00ecnh minh ho\u1ea1, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y gi\u00e1 c\u1ee7a m\u1ed7i l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o m\u00e0 Google th\u1ed1ng k\u00ea cho b\u1ea1n.<\/p>\n\n\n\n<p>Gi\u00e1 c\u1ee7a t\u1eeb kho\u00e1 <strong>\u201cthang m\u00e1y gia \u0111\u00ecnh\u201d<\/strong> tr\u1ecdng b\u1ea3ng t\u00ednh c\u00f3 gi\u00e1 click th\u1ea5p nh\u1ea5t l\u00e0 <strong>9,148\u0111\/click<\/strong> \u2013 gi\u00e1 cao nh\u1ea5t l\u00e0 <strong>29,713\u0111\/click.<\/strong><\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a, m\u1ee9c c\u1ea1nh tranh cao nh\u1ea5t c\u1ee7a t\u1eeb kho\u00e1 n\u00e0y l\u00e0 29,713\u0111 cho m\u1ed9t click chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o, v\u00e0 v\u1edbi gi\u00e1 ti\u1ec1n n\u00e0y, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ea7u trang t\u00ecm ki\u1ebfm. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam b\u00e0i vi\u1ebft&nbsp;<a href=\"https:\/\/fff.com.vn\/r\/?refer=47751&amp;target=aHR0cHM6Ly9mZmYuY29tLnZuL3IvP3JlZmVyPTQ3NzUxJnRhcmdldD1hSFIwY0hNNkx5OW1abVl1WTI5dExuWnVMMk5oWTJndFoyOXZaMnhsTFhScGJtZ3RjR2hwTFhSb1pXOHRhWEF0WTJ4cFkyc3RZV1J6THc9PQ==\">C\u00e1ch Google t\u00ednh ph\u00ed theo IP Click Ads<\/a>&nbsp;\u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Chay_quang_cao_Google_Ads_co_hieu_qua_khong\"><\/span><a class=\"rank-math-link\">Ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc khi n\u00f3i \u0111\u01b0\u1ee3c ch\u1ea1y qu\u1ea3ng c\u00e1o Google c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng, ph\u1ea3i th\u1eeba nh\u1eadn l\u00e0 Ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads (t\u00ean g\u1ecdi c\u0169 l\u00e0 Google AdWords) l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1 \u0111\u1eaft ti\u1ec1n.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng ng\u00e0nh c\u1ea1nh tranh cao, m\u1ed7i t\u1eeb kho\u00e1 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 l\u00ean \u0111\u1ebfn c\u1ea3 tr\u0103m ngh\u00ecn\/ click. Nh\u01b0 t\u1eeb kho\u00e1 \u201cthang m\u00e1y gia \u0111\u00ecnh\u201d \u1edf tr\u00ean, b\u1ea1n c\u0169ng \u0111\u00e3 m\u1ea5t s\u01a1 s\u01a1 g\u1ea7n 30k\/ click n\u1ebfu mu\u1ed1n \u1edf top 1.<\/p>\n\n\n\n<p><strong>V\u1eady sao thi\u00ean h\u1ea1 v\u1eabn b\u1ecf ti\u1ec1n ch\u1ea1y AdWords \u1ea7m \u1ea7m?<\/strong><\/p>\n\n\n\n<p>\u0110\u01b0\u01a1ng nhi\u00ean v\u00ec ch\u1ea1y qu\u1ea3ng c\u00e1o Google c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Nh\u01b0 khi b\u1ea1n C\u00d3 NHU C\u1ea6U t\u00ecm ki\u1ebfm th\u00f4ng tin hay t\u00ecm mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 v\u00e0 b\u1ea1n l\u00ean Google search.<br>L\u00fac kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin, h\u1ecd \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u r\u1ed3i. Vi\u1ec7c c\u00f2n l\u1ea1i l\u00e0 \u201c\u0111\u00f3n\u201d \u0111\u00fang nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/blog-quang-cao-google-du-doan-hieu-suat.png\" alt=\"\"\/><figcaption><em>D\u1ef1 b\u00e1o hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5&nbsp;<\/em><a href=\"https:\/\/fff.com.vn\/r\/?refer=47751&amp;target=aHR0cHM6Ly9hZG1pbi5mZmYuY29tLnZuL3F1YW5nY2FvLz92aWV3PWNvc3RhZHMmYWN0aW9uPWluZGV4JnVzZXJUb2tlbj1RazVNT1VzeVdGRlJhSGgyU0VGU2FWSnRaakF4Wm1aRlRFVkVNVUkyU0daaFIwUlZTV0pPSzNoRVRUMDZPZ2NBUllzbWEyZ2Z6aXJPVkdoWmxuYw==\"><em>\u01af\u1edbc t\u00ednh hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/em><\/a><em>&nbsp;c\u1ee7a FFF<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>S\u1eed d\u1ee5ng b\u1ea3ng tr\u00ean \u0111\u00e3 cho b\u1ea1n th\u1ea5y, v\u1edbi chi ph\u00ed 10tr m\u1ed7i th\u00e1ng cho qu\u1ea3ng c\u00e1o b\u00e1n \u201cthang m\u00e1y gia \u0111\u00ecnh\u201d, b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c kho\u1ea3ng 893 l\u01b0\u1ee3t click chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c 44 kh\u00e1ch h\u00e0ng. Nh\u1eefng con s\u1ed1 r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 th\u1eed ph\u1ea3i kh\u00f4ng n\u00e0o!<\/p>\n\n\n\n<h3><a class=\"rank-math-link\">T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng Google Ads \u0111\u1ec3 qu\u1ea3ng c\u00e1o?<\/a><\/h3>\n\n\n\n<p>T\u1ea1i sao l\u1ea1i s\u1eed d\u1ee5ng Google Ads ? V\u00e0 \u201d Google Ads c\u00f3 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?\u201d l\u00e0 nh\u1eefng c\u1ee5m t\u1eeb kh\u00f3a kh\u00e1 ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm tr\u00ean Google, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 v\u00e0 ch\u1ee7 doanh nghi\u1ec7p ngo\u00e0i kia \u0111\u00e3 nghe v\u1ec1 Qu\u1ea3ng c\u00e1o Google (tr\u01b0\u1edbc \u0111\u00e2y g\u1ecdi l\u00e0 AdWords), nh\u01b0ng kh\u00f4ng ch\u1eafc l\u1ee3i \u00edch g\u00ec t\u1eeb qu\u1ea3ng c\u00e1o google ads<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng Qu\u1ea3ng c\u00e1o Google&nbsp;&nbsp;(ho\u1eb7c b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng PPC n\u00e0o) \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c, nh\u01b0ng h\u00e0ng ng\u00e0n doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn th\u1ea5y r\u1eb1ng \u0111\u00f3 l\u00e0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u01b0\u1ee3c chi ti\u00eau t\u1ed1t, b\u1edfi v\u00ec Qu\u1ea3ng c\u00e1o Google mang l\u1ea1i ROI c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/p>\n\n\n\n<h4><a class=\"rank-math-link\">1. Qu\u1ea3ng c\u00e1o Google nhanh h\u01a1n SEO<\/a><\/h4>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 trang web m\u1edbi, c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i th\u00e1ng \u0111\u1ec3 xem k\u1ebft qu\u1ea3 t\u1eeb SEO.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Google&nbsp;l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p m\u1edbi v\u00ec b\u1ea1n kh\u00f4ng ph\u1ea3i ch\u1edd \u0111\u1ee3i qu\u00e1 l\u00e2u \u0111\u1ec3 xem k\u1ebft qu\u1ea3.&nbsp;Khi l\u00e0m vi\u1ec7c tr\u00ean SEO trang web c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a t\u00e0i nguy\u00ean v\u00e0o chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o Google v\u00e0&nbsp;<strong>b\u1eaft \u0111\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb v\u00e0 nh\u1ea5p chu\u1ed9t ngay l\u1eadp t\u1ee9c<\/strong>&nbsp;.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"665\" height=\"322\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-34.png\" alt=\"\" class=\"wp-image-28488\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-34.png 665w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-34-480x232.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 665px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h4><a class=\"rank-math-link\"><strong>2. Nh\u1eafm \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/a><\/h4>\n\n\n\n<p>B\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn \u0111\u00fang t\u1eeb kh\u00f3a v\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o, s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p s\u1ebd hi\u1ec3n th\u1ecb \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u th\u00f4ng tin v\u00e0 c\u00f3 \u00fd \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m .<\/p>\n\n\n\n<p>Google Ads hi\u1ec7u qu\u1ea3 h\u01a1n h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng b\u1edfi Google Adwords qu\u1ea3ng c\u00e1o v\u00e0o ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, tr\u00e1nh hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhu c\u1ea7u, kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Khi qu\u1ea3ng c\u00e1o Google Ads, website c\u1ee7a b\u1ea1n s\u1ebd n\u1eb1m trong top 4 c\u1ee7a trang t\u00ecm ki\u1ebfm khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p. T\u1eeb \u0111\u00f3, t\u1ec9 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng \u201cgh\u00e9 th\u0103m\u201d website c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. D\u1ef1a v\u00e0o t\u1eeb kh\u00f3a v\u00e0 c\u00e1c ti\u00eau ch\u00ed h\u01b0\u1edbng m\u1ee5c ti\u00eau: khu v\u1ef1c, ng\u00f4n ng\u1eef, th\u1eddi \u0111i\u1ec3m,\u2026 m\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafm ch\u00ednh x\u00e1c \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang c\u00f3 nhu c\u1ea7u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"665\" height=\"322\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-35.png\" alt=\"\" class=\"wp-image-28489\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-35.png 665w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-35-480x232.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 665px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h4><a class=\"rank-math-link\"><strong>3. L\u1ee3i nhu\u1eadn t\u1ed1i \u0111a tr\u00ean chi ph\u00ed d\u00e0nh cho qu\u1ea3ng c\u00e1o Google<\/strong><\/a><\/h4>\n\n\n\n<p>V\u1edbi kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd ch\u1ec9 hi\u1ec3n th\u1ecb khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y click v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, mang l\u1ea1i doanh thu cao v\u00e0 l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o Google Ads, cho ph\u00e9p b\u1ea1n thay \u0111\u1ed5i ng\u00e2n s\u00e1ch, gi\u1edbi h\u1ea1n m\u1ee9c chi ph\u00ed qu\u1ea3ng c\u00e1o theo ng\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u00e3 ti\u00eau h\u1ebft bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh h\u1ee3p l\u00fd. V\u00ec v\u1eady, chi ph\u00ed qu\u1ea3ng c\u00e1o lu\u00f4n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Google Ads l\u00e0 d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o th\u00f4ng minh, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o khi n\u00e0o b\u1ea1n mu\u1ed1n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh m\u1eabu qu\u1ea3ng c\u00e1o v\u00e0 sau m\u1ed9t th\u1eddi gian r\u1ea5t ng\u1eafn, m\u1eabu qu\u1ea3ng c\u00e1o m\u1edbi s\u1ebd xu\u1ea5t hi\u1ec7n.<\/p>\n\n\n\n<h4><a class=\"rank-math-link\"><strong>4. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ads \u0111a d\u1ea1ng linh ho\u1ea1t<\/strong><\/a><\/h4>\n\n\n\n<p>C\u00f3 5 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay tr\u00ean Google<\/p>\n\n\n\n<ul><li>Google Search<\/li><li>Google Display (GDN)<\/li><li>Qu\u1ea3ng c\u00e1o Youtube<\/li><li>Qu\u1ea3ng c\u00e1o Gmail<\/li><li>Google Shopping Ads<\/li><\/ul>\n\n\n\n<p>Google \u0111\u00e3 tung ra r\u1ea5t nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi trong v\u00e0i n\u0103m qua, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o danh s\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 qu\u1ea3ng c\u00e1o&nbsp;trong video tr\u00ean YouTube ,&nbsp; v\u00ec&nbsp;<strong>qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn h\u01a1n, h\u1ea5p d\u1eabn h\u01a1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5p chu\u1ed9t h\u01a1n<\/strong>&nbsp;v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00f3 th\u00eam doanh thu cho Google.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"665\" height=\"343\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-36.png\" alt=\"\" class=\"wp-image-28490\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-36.png 665w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-36-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 665px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h4><a class=\"rank-math-link\"><strong>5. H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o, c\u1eadp nh\u1eadt ch\u00ednh x\u00e1c<\/strong><\/a><\/h4>\n\n\n\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa qu\u1ea3ng c\u00e1o Google Adwords v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng kh\u00e1c l\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c t\u1eeb t\u1ed5ng th\u1ec3 m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, \u0111\u1ebfn chi ti\u1ebft cho t\u1eebng t\u1eeb kh\u00f3a, t\u1eebng nh\u00f3m t\u1eeb kh\u00f3a, t\u1eebng v\u00f9ng mi\u1ec1n \u0111\u1ecba l\u00ed, t\u1eebng m\u1eabu qu\u1ea3ng c\u00e1o, \u2026 m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn. V\u00ec th\u1ebf b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google th\u00f4ng qua h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o chi ti\u1ebft.<\/p>\n\n\n\n<p>Vi\u1ec7c b\u00e1o c\u00e1o, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 khai th\u00e1c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 kh\u1eafc ph\u1ee5c l\u1ed7i x\u1ea3y ra \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"665\" height=\"236\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-37.png\" alt=\"\" class=\"wp-image-28513\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-37.png 665w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-37-480x170.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 665px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h3><a class=\"rank-math-link\">C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o Google Ads<\/a><\/h3>\n\n\n\n<p>Khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Google Ads b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng sau \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Google<\/p>\n\n\n\n<h4><a class=\"rank-math-link\">1. Ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n<\/a><\/h4>\n\n\n\n<ul><li><strong>S\u1ed1 nh\u1ea5p chu\u1ed9t (click):<\/strong>&nbsp;\u0110\u01b0\u1ee3c t\u00ednh khi c\u00f3 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c b\u1ea1n, n\u00f3 th\u1ec3 hi\u1ec7n r\u00f5 s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website c\u1ee7a c\u00e1c b\u1ea1n th\u00f4ng qua k\u00eanh AdWords.<\/li><li><strong>L\u01b0\u1ee3t hi\u1ec3n th\u1ecb (Impression):<\/strong>&nbsp;l\u00e0 s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o Google Ads c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/li><li><strong>T\u1ef7 l\u1ec7 nh\u1ea5p (CTR):<\/strong>&nbsp;ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng, cho th\u1ea5y qu\u1ea3ng c\u00e1o Google Ads c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t hay kh\u00f4ng&nbsp;n\u00f3 th\u1ec3 hi\u1ec7n t\u1ea7n su\u1ea5t ng\u01b0\u1eddi d\u00f9ng search v\u00e0 th\u1ea5y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c b\u1ea1n v\u00e0 k\u1ebft th\u00fac b\u1eb1ng vi\u1ec7c b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00f4ng th\u1ee9c:&nbsp;CTR = Click\/Impression<\/li><li><strong>CPC t\u1ed1i \u0111a:<\/strong>&nbsp;l\u00e0 s\u1ed1 ti\u1ec1n cao nh\u1ea5t m\u00e0 c\u00e1c b\u1ea1n s\u1ebd b\u1ecb t\u00ednh ph\u00ed cho m\u1ed9t nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c b\u1ea1n. N\u1ebfu c\u00e1c nh\u1eadp gi\u00e1 th\u1ea7u CPC t.\u0111a v\u00e0 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c b\u1ea1n, nh\u1ea5p chu\u1ed9t \u0111\u00f3 s\u1ebd kh\u00f4ng t\u00ednh ph\u00ed c\u00e1c b\u1ea1n nhi\u1ec1u h\u01a1n s\u1ed1 ti\u1ec1n gi\u00e1 th\u1ea7u CPC t\u1ed1i \u0111a m\u00e0 c\u00e1c b\u1ea1n \u0111\u1eb7t ra.<\/li><li><strong>CPC trung b\u00ecnh:<\/strong>&nbsp;&nbsp;Gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) trung b\u00ecnh l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n tr\u1ea3 cho qu\u1ea3ng c\u00e1o chia cho s\u1ed1 l\u1ea7n nh\u1ea5p.<\/li><li><strong>V\u1ecb tr\u00ed trung b\u00ecnh:<\/strong>&nbsp;gi\u1ea3i th\u00edch v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c N\u1ebfu th\u1ee9 h\u1ea1ng th\u1ea5p th\u00ec b\u1ea1n c\u1ea7n c\u00f3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u CPC t\u1ed1i \u0111a v\u00e0 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"450\" height=\"299\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-39.png\" alt=\"\" class=\"wp-image-28515\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-39.png 450w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-39-357x237.png 357w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><\/div>\n\n\n\n<h4><a class=\"rank-math-link\">2. Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t hi\u1ec3n th\u1ecb<\/a><\/h4>\n\n\n\n<ul><li><strong>T\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm:<\/strong>&nbsp;&nbsp;l\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb b\u1ea1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean M\u1ea1ng t\u00ecm ki\u1ebfm chia cho s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb \u01b0\u1edbc t\u00ednh b\u1ea1n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 nh\u1eadn. T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb t\u00f9y thu\u1ed9c v\u00e0o c\u00e0i \u0111\u1eb7t nh\u1eafm m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch, tr\u1ea1ng th\u00e1i ph\u00ea duy\u1ec7t, gi\u00e1 th\u1ea7u v\u00e0 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o.<\/li><li><strong>T\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb b\u1ecb m\u1ea5t tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm (x\u1ebfp h\u1ea1ng):&nbsp;<\/strong>l\u00e0 ph\u1ea7n tr\u0103m s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb \u01b0\u1edbc t\u00ednh tr\u00ean M\u1ea1ng t\u00ecm ki\u1ebfm m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c do X\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o th\u1ea5p. L\u00fac n\u00e0y, b\u1ea1n h\u00e3y th\u1ef1c hi\u1ec7n 1 trong 2 ho\u1eb7c \u0111\u1ed3ng th\u1eddi 2 c\u00e1ch, \u0111\u00f3 l\u00e0 t\u0103ng gi\u00e1 th\u1ea7u v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch.<\/li><li><strong>T\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb b\u1ecb m\u1ea5t tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm (ng\u00e2n s\u00e1ch):<\/strong>&nbsp;l\u00e0 ph\u1ea7n tr\u0103m s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 hi\u1ec3n th\u1ecb tr\u00ean M\u1ea1ng t\u00ecm ki\u1ebfm nh\u01b0ng l\u1ea1i kh\u00f4ng hi\u1ec3n th\u1ecb do ng\u00e2n s\u00e1ch th\u1ea5p. Vi\u1ec7c c\u1ea7n l\u00e0m l\u00fac n\u00e0y l\u00e0 t\u0103ng ng\u00e2n s\u00e1ch \u0111\u1ec3 ng\u00e2n s\u00e1ch kh\u00f4ng b\u1ecb c\u1ea1n ki\u1ec7t.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"665\" height=\"332\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-40.png\" alt=\"\" class=\"wp-image-28516\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-40.png 665w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-40-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 665px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h4><a class=\"rank-math-link\">3. Ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i<\/a><\/h4>\n\n\n\n<ul><li><strong>Chuy\u1ec3n \u0111\u1ed5i:&nbsp;<\/strong>s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n l\u00e0 mua h\u00e0ng.<\/li><li><strong>Chi ph\u00ed\/chuy\u1ec3n \u0111\u1ed5i:<\/strong>&nbsp;l\u00e0 chi ph\u00ed trung b\u00ecnh cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i, \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ed5ng chi ph\u00ed chia cho s\u1ed1 chuy\u1ec3n \u0111\u1ed5i<\/li><li><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong>&nbsp;l\u00e0 t\u1ea7n su\u1ea5t trung b\u00ecnh c\u1ee7a m\u1ed9t l\u1ea7n t\u01b0\u01a1ng t\u00e1c d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i, \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i chia cho t\u1ed5ng s\u1ed1 l\u1ea7n t\u01b0\u01a1ng t\u00e1c. C\u00e1c h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c t\u00f9y ch\u1ecdn bao g\u1ed3m trong \u201cchuy\u1ec3n \u0111\u1ed5i\u201d c\u00f2n h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 l\u00e0 s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n hay s\u1ed1 l\u1ea7n xem video.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"665\" height=\"385\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-41.png\" alt=\"\" class=\"wp-image-28517\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-41.png 665w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-41-480x278.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 665px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h4><a class=\"rank-math-link\">4. Ch\u1ec9 s\u1ed1 tr\u00ean Google Analytics<\/a><\/h4>\n\n\n\n<ul><li><strong>Th\u1eddi gian trung b\u00ecnh c\u1ee7a phi\u00ean:&nbsp;<\/strong>b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh \u0111\u1ec3 \u0111o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp. Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c nh\u1eadp t\u1eeb (c\u00e1c) t\u00e0i kho\u1ea3n Google Analytics c\u1ee7a b\u1ea1n v\u00e0 ch\u1ec9 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n d\u1ef1a tr\u00ean c\u00e1c phi\u00ean b\u1eaft ngu\u1ed3n t\u1eeb nh\u1ea5p chu\u1ed9t AdWords.<\/li><li><strong>T\u1ef7 l\u1ec7 tho\u00e1t:<\/strong>&nbsp;l\u00e0 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trong \u0111\u00f3 c\u00f3 m\u1ed9t ng\u01b0\u1eddi nhanh ch\u00f3ng r\u1eddi kh\u1ecfi trang ngay t\u1eeb trang \u0111\u00edch.<\/li><li><strong>S\u1ed1 trang tr\u00ean phi\u00ean:&nbsp;<\/strong>l\u00e0 s\u1ed1 trang trung b\u00ecnh tr\u00ean m\u1ed7i phi\u00ean c\u0169ng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp.<\/li><li><strong>% phi\u00ean m\u1edbi:&nbsp;<\/strong>l\u00e0 ph\u1ea7n tr\u0103m s\u1ed1 phi\u00ean l\u1ea7n \u0111\u1ea7u, \u0111\u01b0\u1ee3c t\u00ednh t\u1eeb nh\u1eefng truy c\u1eadp ch\u01b0a c\u00f3 tr\u01b0\u1edbc \u0111\u00f3.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"631\" height=\"389\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-42.png\" alt=\"\" class=\"wp-image-28518\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-42.png 631w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/image-42-480x296.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 631px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_1_Tao_tai_khoan_quang_cao_Google_AdWords\"><\/span>B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google AdWords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n Google Ads, v\u00e0 ch\u1ec9 v\u1edbi nh\u1eefng b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t t\u00e0i kho\u1ea3n Ads.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean truy c\u1eadp v\u00e0o<a class=\"rank-math-link\" href=\"https:\/\/ads.google.com\/intl\/vi_vn\/getstarted\/?\" target=\"_blank\" rel=\"noopener\"> <strong>Google Ads t\u1ea1i \u0111\u00e2y<\/strong><\/a>, b\u1ea5m&nbsp;<em><strong>\u0110<\/strong><\/em><strong><em>\u0103ng k\u00fd<\/em><\/strong>&nbsp;g\u00f3c ph\u1ea3i m\u00e0n h\u00ecnh. Xu\u1ea5t hi\u1ec7n giao di\u1ec7n nh\u01b0 d\u01b0\u1edbi, v\u00e0 ch\u1ecdn&nbsp;<strong><em>T\u00e0i kho\u1ea3n Google Ads m\u1edbi<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"555\" height=\"163\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/tai-khoan-Ads-moi.png\" alt=\"\" class=\"wp-image-23601\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/tai-khoan-Ads-moi.png 555w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/tai-khoan-Ads-moi-480x141.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 555px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><strong>Tr\u01b0\u1eddng h\u1ee3p 1:<\/strong>&nbsp;T\u1ea1o t\u00e0i kho\u1ea3n k\u00e8m theo m\u1ed9t chi\u1ebfn d\u1ecbch m\u1edbi<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ch\u00ednh. \u1ede b\u01b0\u1edbc n\u00e0y, Google s\u1ebd \u0111\u1ec3 m\u1eb7c \u0111\u1ecbnh chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm Google Ads Search.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n ch\u1ecdn chi\u1ebfn d\u1ecbch kh\u00e1c ( Hi\u1ec3n th\u1ecb, video, Smart..) b\u1ea1n click v\u00e0o&nbsp;<strong><em>Chuy\u1ec3n sang ch\u1ebf \u0111\u1ed9 chuy\u00ean gia<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"952\" height=\"315\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/chien-dich-Ads-moi-952x315.png\" alt=\"\" class=\"wp-image-23602\"\/><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00f3 \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin (1), (2), (3), (4) v\u1ec1 doanh nghi\u1ec7p, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1ea1n mu\u1ed1n c\u00e0i \u0111\u1eb7t, ng\u00e2n s\u00e1ch,\u2026 \u0111\u1ec3 c\u00e0i \u0111\u1eb7t cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"952\" height=\"334\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/chien-dich-moi-mo-ta-doanh-nghiep-952x334.png\" alt=\"\" class=\"wp-image-23603\"\/><\/figure><\/div>\n\n\n\n<p><strong>Tr\u01b0\u1eddng h\u1ee3p 2:<\/strong>&nbsp;T\u1ea1o t\u00e0i kho\u1ea3n kh\u00f4ng c\u1ea7n c\u00f3 chi\u1ebfn d\u1ecbch<\/p>\n\n\n\n<p>T\u1ea1i giao di\u1ec7n d\u01b0\u1edbi n\u00e0y, b\u1ea1n click v\u00e0o&nbsp;<strong><em>Chuy\u1ec3n sang ch\u1ebf \u0111\u1ed9 chuy\u00ean gia<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/chien-dich-m%C6%A1i-che-do-chuyen-gia-952x406.png\" alt=\"\" class=\"wp-image-23604\"\/><\/figure><\/div>\n\n\n\n<p>Ti\u1ebfp \u0111\u1ebfn click&nbsp;<strong><em>T\u1ea1o t\u00e0i kho\u1ea3n m\u00e0 kh\u00f4ng c\u1ea7n t\u1ea1o chi\u1ebfn d\u1ecbch<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/chien-dich-moi-tao-t%C3%A0i-khoan-ma-khong-can-tao-chien-d%E1%BB%8Bch-952x414.png\" alt=\"\" class=\"wp-image-23605\"\/><\/figure><\/div>\n\n\n\n<p>Ti\u1ebfn h\u00e0nh \u0111i\u1ec1n th\u00f4ng tin v\u1ec1 Qu\u1ed1c gia, m\u00fai gi\u1edd v\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7. Sau \u0111\u00f3 click&nbsp;<strong><em>G\u1eedi<\/em><\/strong>&nbsp;\u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"952\" height=\"269\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/bat-dau-tiep-can-nhieu-nguoi-952x269.png\" alt=\"\" class=\"wp-image-23606\"\/><\/figure><\/div>\n\n\n\n<p>Ch\u1ec9 v\u1edbi nh\u1eefng b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n tr\u00ean b\u1ea1n \u0111\u00e3 ho\u00e0n to\u00e0n s\u1edf h\u1eefu cho m\u00ecnh m\u1ed9t t\u00e0i kho\u1ea3n Ads r\u1ed3i. Nh\u01b0ng m\u1ed9t l\u1eddi khuy\u00ean d\u00e0nh cho b\u1ea1n l\u00e0, n\u1ebfu b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh lu\u00f4n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb l\u00ean TOP c\u1ee7a Google, chi\u1ebfn d\u1ecbch lu\u00f4n \u0111\u01b0\u1ee3c x\u00e9t duy\u1ec7t nhanh ch\u00f3ng, v\u00e0 c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o cho c\u00e1c ng\u00e0nh th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, t\u00e0i ch\u00ednh, ch\u1ea1y App,\u2026 thay v\u00ec l\u1eadp cho m\u00ecnh m\u1ed9t t\u00e0i kho\u1ea3n th\u01b0\u1eddng, th\u00ec b\u1ea1n n\u00ean mua m\u1ed9t t\u00e0i kho\u1ea3n Invoice. B\u1edfi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/bit.ly\/3dt74Qu\">t\u00e0i kho\u1ea3n Invoice<\/a>&nbsp;ng\u00e0y c\u00e0ng nhi\u1ec1u h\u01a1n, v\u00ec nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 \u0111em l\u1ea1i.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_2_Tao_chien_dich_quang_cao\"><\/span>B\u01b0\u1edbc 2: T\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sau khi \u0111\u00e3 t\u1ea1o t\u00e0i kho\u1ea3n Adwords, \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ch\u1ea1y qu\u1ea3ng c\u00e1o vi\u1ec7c ti\u1ebfp theo b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, t\u1ea1i trang ch\u00ednh c\u1ee7a Google Ads b\u1ea1n ch\u1ecdn m\u1ee5c&nbsp;<strong>chi\u1ebfn d\u1ecbch<\/strong>&nbsp;sau \u0111\u00f3 b\u1ea5m n\u00fat&nbsp;<strong>\u2018+\u2019<\/strong>&nbsp;m\u00e0u xanh v\u00e0 ch\u1ecdn&nbsp;<strong>chi\u1ebfn d\u1ecbch m\u1edbi<\/strong>&nbsp;\u0111\u1ec3 th\u00eam m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_1-952x439.png\" alt=\"\" class=\"wp-image-28624\"\/><\/figure><\/div>\n\n\n\n<p>\u1ede trang ti\u1ebfp theo, Google Ads s\u1ebd h\u1ecfi b\u1ea1n m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra c\u00e1c tu\u1ef3 ch\u1ecdn cho t\u1eebng m\u1ee5c ti\u00eau. Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 ch\u1ecdn m\u1ee5c ti\u00eau cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. N\u1ebfu \u0111\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u b\u1ea1n t\u1ea1o qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n n\u00ean ch\u1ecdn&nbsp;<strong>\u201cT\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch m\u00e0 kh\u00f4ng c\u1ea7n h\u01b0\u1edbng d\u1eabn v\u1ec1 m\u1ee5c ti\u00eau\u201d<\/strong>&nbsp;<strong>(create a campaign without a goal\u2019s guidance).<\/strong>&nbsp;L\u1ef1a ch\u1ecdn n\u00e0y s\u1ebd cho b\u1ea1n c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1eb7t gi\u00e1 th\u1ea7u \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t chi ph\u00ed th\u1ee7 c\u00f4ng cho m\u1ed7i l\u01b0\u1ee3t xem (CPV \u2013 Cost Per View). Khi b\u1ea1n c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u00ec h\u00e3y chuy\u1ec3n sang c\u00e1c h\u01b0\u1edbng d\u1eabn m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ec3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_2-952x439.png\" alt=\"\" class=\"wp-image-28625\"\/><\/figure><\/div>\n\n\n\n<p>C\u00f3 nhi\u1ec1u d\u1ea1ng qu\u1ea3ng c\u00e1o cho b\u1ea1n l\u1ef1a ch\u1ecdn. \u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o Google b\u1ea1n n\u00ean ch\u1ecdn qu\u1ea3ng c\u00e1o d\u1ea1ng <strong>t\u00ecm ki\u1ebfm<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_3-952x362.png\" alt=\"\" class=\"wp-image-28627\"\/><\/figure><\/div>\n\n\n\n<p>Ti\u1ebfp theo, Google s\u1ebd h\u1ecfi b\u1ea1n k\u1ebft qu\u1ea3 m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0y. \u0110\u00e1nh d\u1ea5u v\u00e0o c\u00e1c l\u1ef1a ch\u1ecdn b\u1ea1n mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh sau \u0111\u00f3 nh\u1eadp c\u00e1c th\u00f4ng tin Google y\u00eau c\u1ea7u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_5-952x438.png\" alt=\"\" class=\"wp-image-28628\"\/><\/figure><\/div>\n\n\n\n<p>B\u1ea5m <strong>Ti\u1ebfp t\u1ee5c<\/strong> \u0111\u1ec3 ho\u00e0n t\u1ea5t vi\u1ec7c t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_3_Tao_nhom_quang_cao\"><\/span>B\u01b0\u1edbc 3: T\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sau khi t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn trang thi\u1ebft l\u1eadp c\u00e0i \u0111\u1eb7t cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. Trang n\u00e0y chia l\u00e0m 4 b\u01b0\u1edbc <strong>(Ch\u1ecdn c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch, Thi\u1ebft l\u1eadp nh\u00f3m qu\u1ea3ng c\u00e1o, T\u1ea1o qu\u1ea3ng c\u00e1o, X\u00e9t l\u1ea1i)<\/strong>. \u0110\u1ec3 ti\u1ebfn h\u00e0nh t\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o b\u1ea1n ch\u1ecdn b\u01b0\u1edbc 2 <strong>Thi\u1ebft l\u1eadp nh\u00f3m qu\u1ea3ng c\u00e1o<\/strong>.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean b\u1ea1n h\u00e3y \u0111\u1eb7t t\u00ean cho nh\u00f3m qu\u1ea3ng c\u00e1o v\u00e0 ch\u1ecdn <strong>lo\u1ea1i nh\u00f3m qu\u1ea3ng c\u00e1o<\/strong>. C\u00f3 hai lo\u1ea1i nh\u00f3m qu\u1ea3ng c\u00e1o nh\u01b0 sau:<\/p>\n\n\n\n<ul><li><strong>Chu\u1ea9n:<\/strong> Nh\u00f3m qu\u1ea3ng c\u00e1o do b\u1ea1n t\u1ef1 c\u1ea5u h\u00ecnh theo \u00fd m\u00ecnh.<\/li><li><strong>\u0110\u1ed9ng:<\/strong> Nh\u00f3m qu\u1ea3ng c\u00e1o do Google t\u1ef1 c\u1ea5u h\u00ecnh v\u00e0 s\u1ebd t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p v\u1edbi d\u1eef li\u1ec7u m\u00e0 Google thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/li><\/ul>\n\n\n\n<p>B\u1ea1n n\u00ean ch\u1ecdn lo\u1ea1i nh\u00f3m qu\u1ea3ng c\u00e1o <strong>Chu\u1ea9n<\/strong> \u0111\u1ec3 ti\u1ec7n cho vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"438\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_6-1-952x438.png\" alt=\"\" class=\"wp-image-28630\"\/><\/figure><\/div>\n\n\n\n<p>Ti\u1ebfp theo \u1edf m\u1ee5c <strong>T\u1eeb kh\u00f3a<\/strong> b\u1ea1n s\u1ebd cung c\u1ea5p cho Google nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u00d4 <strong>Nh\u1eadp s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/strong> c\u00f3 t\u00e1c d\u1ee5ng gi\u00fap cho Google \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 l\u0129nh v\u1ef1c b\u1ea1n c\u1ea7n qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn <strong>Nh\u1eadp t\u1eeb kh\u00f3a theo c\u00e1ch th\u1ee7 c\u00f4ng<\/strong> \u0111\u1ec3 cung c\u1ea5p t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n cho Google. Ho\u1eb7c <strong>Ch\u1ecdn t\u1eeb kh\u00f3a<\/strong> m\u00e0 Google g\u1ee3i \u00fd d\u1ef1a v\u00e0o th\u00f4ng tin b\u1ea1n cung c\u1ea5p trong \u00f4 <strong>Nh\u1eadp s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/strong>.<\/p>\n\n\n\n<p>Sau khi ch\u1ecdn \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a, Google s\u1ebd th\u1ed1ng k\u00ea nhanh cho b\u1ea1n th\u00f4ng tin v\u1ec1 t\u1eeb kh\u00f3a b\u1ea1n \u0111\u00e3 ch\u1ecdn. Nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb l\u00ean ph\u00eda b\u00ean ph\u1ea3i m\u00e0n h\u00ecnh trong ph\u1ea7n <strong>S\u1ed1 li\u1ec7u \u01b0\u1edbc t\u00ednh h\u1eb1ng ng\u00e0y<\/strong>.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: V\u1edbi t\u1eeb kh\u00f3a <strong>&#8220;C\u00f4ng C\u1ee5 T\u1ed1i \u01afu Qu\u1ea3ng C\u00e1o &amp; T\u0103ng Kh\u00e1ch H\u00e0ng&#8221;<\/strong> c\u00f3 s\u1ed1 li\u1ec7u \u01b0\u1edbc t\u00ednh h\u1eb1ng ng\u00e0y nh\u01b0 sau.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"434\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_7-952x434.png\" alt=\"\" class=\"wp-image-28631\"\/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o th\u00eam nhi\u1ec1u nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00e1c b\u1eb1ng c\u00e1ch b\u1ea5m v\u00e0o n\u00fat <strong>Nh\u00f3m qu\u1ea3ng c\u00e1o m\u1edbi.<\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_4_Nham_muc_tieu_va_dat_gia_thau\"><\/span>B\u01b0\u1edbc 4: Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u00f3 l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u. \u0110\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, t\u1ea1i b\u01b0\u1edbc 1 <strong>Ch\u1ecdn c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch<\/strong> c\u1ee7a trang thi\u1ebft l\u1eadp c\u00e0i \u0111\u1eb7t b\u1ea1n h\u00e3y nh\u1eadp c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0o m\u1ee5c<strong> Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong>.<\/p>\n\n\n\n<p>\u1ede m\u1ee5c <strong>\u0111\u1ecba \u0111i\u1ec3m<\/strong> b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, l\u00e3nh th\u1ed5, qu\u1ed1c gia. Ph\u1ea7n <strong>T\u00f9y ch\u1ecdn v\u1ecb tr\u00ed <\/strong>cho ph\u00e9p b\u1ea1n nh\u1eafm \u0111\u1ebfn ho\u1eb7c lo\u1ea1i tr\u1eeb nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng theo v\u1ecb tr\u00ed m\u00e0 b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: B\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o ch\u1ec9 hi\u1ec3n th\u1ecb \u1edf <strong>Vi\u1ec7t Nam<\/strong> v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 <strong>Nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm v\u1ecb tr\u00ed b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau<\/strong> \u0111\u1ed3ng th\u1eddi lo\u1ea1i tr\u1eeb <strong>Nh\u1eefng ng\u01b0\u1eddi \u1edf c\u00e1c v\u1ecb tr\u00ed m\u00e0 b\u1ea1n \u0111\u00e3 lo\u1ea1i tr\u1eeb<\/strong> (nh\u1eefng ng\u01b0\u1eddi b\u00ean ngo\u00e0i l\u00e3nh th\u1ed5 Vi\u1ec7t Nam).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"436\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_9-952x436.png\" alt=\"\" class=\"wp-image-28637\"\/><\/figure><\/div>\n\n\n\n<p>Ti\u1ebfp theo, \u1edf m\u1ee5c <strong>ng\u00f4n ng\u1eef<\/strong> b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn ng\u00f4n ng\u1eef m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm b\u1eb1ng <strong>ti\u1ebfng Vi\u1ec7t<\/strong> ho\u1eb7c <strong>ti\u1ebfng T\u00e2y Ban Nha<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"301\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_10-952x301.png\" alt=\"\" class=\"wp-image-28638\"\/><\/figure><\/div>\n\n\n\n<p>M\u1ee5c&nbsp;<strong>\u0111\u1ed1i t\u01b0\u1ee3ng<\/strong>&nbsp;cho ph\u00e9p b\u1ea1n ch\u1ecdn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 xem qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. M\u1ee5c n\u00e0y chia l\u00e0m 3 th\u1ebb.<\/p>\n\n\n\n<p><strong>Th\u1ebb<\/strong>&nbsp;<strong>t\u00ecm ki\u1ebfm:&nbsp;<\/strong>Th\u00f4ng qua t\u1eeb kh\u00f3a b\u1ea1n cung c\u1ea5p, Google Ads s\u1ebd th\u1ed1ng k\u00ea d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. Sau \u0111\u00f3 s\u1ebd g\u1ee3i \u00fd c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: B\u1ea1n nh\u1eadp v\u00e0o t\u1eeb kh\u00f3a smartphone, ngay l\u1eadp t\u1ee9c b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u1ee3i \u00fd t\u1eadp kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a b\u1ea1n cung c\u1ea5p. Trong v\u00ed d\u1ee5 n\u00e0y th\u00ec t\u1eadp kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i iOS s\u1ebd \u0111\u01b0\u1ee3c g\u1ee3i \u00fd. Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00fac n\u00e0y l\u00e0 ch\u1ec9 c\u1ea7n ch\u1ecdn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean danh s\u00e1ch g\u1ee3i \u00fd.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"435\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_11-1.png\" alt=\"\" class=\"wp-image-28642\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_11-1.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_11-1-480x219.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 952px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><strong>Th\u1ebb \u00fd t\u01b0\u1edfng:<\/strong>&nbsp;G\u1ee3i \u00fd cho b\u1ea1n c\u00e1c \u00fd t\u01b0\u1edfng d\u1ef1a tr\u00ean nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 c\u00f9ng ch\u1ee7 \u0111\u1ec3 th\u00f4ng qua t\u1eeb kh\u00f3a b\u1ea1n cung c\u1ea5p trong th\u1ebb&nbsp;<strong>t\u00ecm ki\u1ebfm.<\/strong><\/p>\n\n\n\n<p>V\u00ed d\u1ee5: trong th\u1ebb&nbsp;<strong>t\u00ecm ki\u1ebfm&nbsp;<\/strong>b\u1ea1n cung c\u1ea5p t\u1eeb kh\u00f3a \u201csmartphone\u201d th\u00ec Google s\u1ebd g\u1ee3i \u00fd cho b\u1ea1n nh\u1eefng \u00fd t\u01b0\u1edfng d\u1ef1a tr\u00ean nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 c\u00f9ng ch\u1ee7 \u0111\u1ec1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"429\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_12-952x429.png\" alt=\"\" class=\"wp-image-28643\"\/><\/figure><\/div>\n\n\n\n<p><strong>Th\u1ebb duy\u1ec7t qua:&nbsp;<\/strong>Cho ph\u00e9p b\u1ea1n cung c\u1ea5p th\u00f4ng tin v\u1ec1 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn. Th\u1ebb n\u00e0y cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn sau.<\/p>\n\n\n\n<ul><li><strong>H\u1ecd l\u00e0 ai:&nbsp;<\/strong>Cung c\u1ea5p c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1c th\u00f4ng tin chi ti\u1ebft nh\u01b0 \u201c<em>t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, t\u00ecnh tr\u1ea1ng s\u1edf h\u1eefu nh\u00e0 \u1edf \u2026\u201d<\/em>&nbsp;c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li><li><strong>S\u1edf th\u00edch v\u00e0 th\u00f3i quen c\u1ee7a h\u1ecd l\u00e0 g\u00ec:&nbsp;<\/strong>Cho ph\u00e9p b\u1ea1n t\u00f9y ch\u1ecdn s\u1ebd hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 nh\u00f3m s\u1edf th\u00edch g\u00ec ho\u1eb7c th\u00eam v\u00e0o m\u1ed9t nh\u00f3m s\u1edf th\u00edch t\u00f9y ch\u1ec9nh.<\/li><li><strong>H\u1ecd \u0111ang t\u00edch c\u1ef1c nghi\u00ean c\u1ee9u ho\u1eb7c l\u1eadp k\u1ebf ho\u1ea1ch nh\u1eefng g\u00ec:&nbsp;<\/strong>Hi\u1ec7n th\u1ecb qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c l\u0129nh v\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang nghi\u00ean c\u1ee9u. Ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec3n th\u1ecb cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111ang nghi\u00ean c\u1ee9u v\u1ec1 l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n.<\/li><li><strong>C\u00e1ch h\u1ecd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n:&nbsp;<\/strong>Gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 v\u1edbi kh\u00e1ch truy c\u1eadp v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/li><li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p:&nbsp;<\/strong>Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"868\" height=\"474\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_13.png\" alt=\"\" class=\"wp-image-28644\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_13.png 868w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_13-480x262.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 868px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>Sau khi \u0111\u00e3 ho\u00e0n t\u1ea5t vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n h\u00e3y <strong>\u0110\u1eb7t gi\u00e1 th\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch<\/strong> cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. \u1ede m\u1ee5c <strong>Ng\u00e2n s\u00e1ch<\/strong> b\u1ea1n h\u00e3y nh\u1eadp ng\u00e2n s\u00e1ch trung b\u00ecnh b\u1ea1n mu\u1ed1n chi ti\u00eau m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"436\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_14-952x436.png\" alt=\"\" class=\"wp-image-28648\"\/><\/figure><\/div>\n\n\n\n<p>Ti\u1ebfp theo \u1edf m\u1ee5c <strong>\u0110\u1eb7t gi\u00e1 th\u1ea7u<\/strong> b\u1ea1n s\u1ebd \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u00f9y theo chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u m\u00e0 b\u1ea1n l\u1ef1a ch\u1ecdn. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n l\u00e0 <strong>CPC (Cost per click)<\/strong> t\u1ed1i \u0111a v\u00e0 gi\u00e1 th\u1ea7u cho m\u1ed7i l\u01b0\u1ee3t click l\u00e0 <strong>1000 VN\u0110<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"365\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_15-952x365.png\" alt=\"\" class=\"wp-image-28649\"\/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_5_Tao_mau_quang_cao\"><\/span>B\u01b0\u1edbc 5: T\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n v\u1edbi \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft \u0111\u00e2u l\u00e0 m\u1eb7t h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110\u1ec3 t\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o, t\u1ea1i trang thi\u1ebft l\u1eadp c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch b\u1ea1n h\u00e3y ch\u1ecdn b\u01b0\u1edbc 3 <strong>T\u1ea1o qu\u1ea3ng c\u00e1o<\/strong>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"437\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_16-952x437.png\" alt=\"\" class=\"wp-image-28653\"\/><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00f3 b\u1ea1n nh\u1eadp c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft, Google s\u1ebd hi\u1ec3n th\u1ecb h\u00ecnh minh h\u1ecda m\u1eabu qu\u1ea3ng c\u00e1o cho b\u1ea1n \u1edf b\u00ean ph\u1ea3i m\u00e0n h\u00ecnh. Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 t\u00f9y ch\u1ec9nh sao cho m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u00fang \u00fd m\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"438\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/08\/7-Buoc-Chay-Quang-Cao-Google-Cho-Nguoi-Moi-Bat-Dau_17-952x438.png\" alt=\"\" class=\"wp-image-28655\"\/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Buoc_6_Them_phan_mo_rong_cho_mau_quang_cao\"><\/span>B\u01b0\u1edbc 6: Th\u00eam ph\u1ea7n m\u1edf r\u1ed9ng cho m\u1eabu qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cho ph\u00e9p th\u00eam th\u00f4ng tin v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o. T\u1eeb \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u l\u00fd do h\u01a1n \u0111\u1ec3 ch\u1ecdn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Vi\u1ec7c th\u00eam c\u00e1c ti\u1ec7n \u00edch n\u00e0y c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t c\u1ee7a qu\u1ea3ng c\u00e1o l\u00ean 20%. T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00eam 10-15% so v\u1edbi m\u1eabu qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng.<br>C\u00f3 nhi\u1ec1u lo\u1ea1i ti\u1ec7n \u00edch bao g\u1ed3m: c\u00e1c n\u00fat g\u1ecdi, th\u00f4ng tin v\u1ecb tr\u00ed, li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c ph\u1ea7n c\u1ee5 th\u1ec3 tr\u00ean website c\u1ee7a b\u1ea1n, v\u0103n b\u1ea3n b\u1ed5 sung\u2026<\/p>\n\n\n\n<h3>4 ti\u1ec7n \u00edch m\u1edf r\u1ed9ng gi\u00fap t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<h4>Ti\u1ec7n \u00edch li\u00ean k\u1ebft trang web (Sitelink Extention)<\/h4>\n\n\n\n<p>Gi\u00fap \u0111\u01b0a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn c\u00e1c trang c\u1ee5 th\u1ec3 tr\u00ean website c\u1ee7a b\u1ea1n nh\u01b0: trang s\u1ea3n ph\u1ea9m, khuy\u1ebfn m\u00e3i, li\u00ean h\u1ec7\u2026 Khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o ti\u1ec7n \u00edch n\u00e0y, h\u1ecd s\u1ebd \u0111\u1ebfn ngay trang m\u00e0 h\u1ecd mu\u1ed1n.<br>Nh\u1eefng li\u00ean k\u1ebft n\u00e0y th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n ngay d\u01b0\u1edbi m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ti\u1ec7n \u00edch li\u00ean k\u1ebft link \u0111\u1ebfn b\u1ea5t k\u1ef3 trang landing page n\u00e0o b\u1ea1n mu\u1ed1n. Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1eabn l\u00e0 link t\u1edbi trang li\u00ean quan \u0111\u1ebfn n\u1ed9i dung qu\u1ea3ng c\u00e1o.<br>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1 hay \u0111\u1ec3 b\u1ea1n d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn nh\u1eefng trang kh\u00e1c c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i sinh th\u00eam m\u1eabu qu\u1ea3ng c\u00e1o m\u1edbi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/b-tien-ich-lien-ket-trang-web.png\" alt=\"\"\/><figcaption>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng li\u00ean k\u1ebft trang web (Sitelink Extention)<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>*L\u01b0u \u00fd khi s\u1eed d\u1ee5ng:&nbsp;<\/strong>\u0110\u1ec3 ti\u1ec7n \u00edch n\u00e0y c\u00f3 th\u1ec3 hi\u1ec7n th\u1ecb t\u1ed1t b\u1ea1n c\u1ea7n:<\/p>\n\n\n\n<ul><li>G\u1eafn link c\u00e1c trang kh\u00e1c c\u00f3 li\u00ean quan (th\u01b0\u1eddng l\u00e0 b\u1ed5 tr\u1ee3) t\u1edbi m\u1eabu qu\u1ea3ng c\u00e1o;<\/li><li>M\u1ed7i \u0111\u01b0\u1eddng link ph\u1ee5 ph\u1ea3i tr\u1ecf v\u1ec1 c\u00e1c trang landingpage kh\u00e1c nhau v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c tr\u00f9ng l\u1eb7p;<\/li><li>M\u1ed7i n\u1ed9i dung \u0111\u01b0\u1eddng d\u1eabn \u0111\u01b0\u1ee3c vi\u1ebft t\u1ed1i \u0111a 25 k\u00fd t\u1ef1.<\/li><\/ul>\n\n\n\n<h4>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng ch\u00fa th\u00edch (Call-out Extension)<\/h4>\n\n\n\n<p>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng ch\u00fa th\u00edch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 nhi\u1ec1u v\u00ec n\u00f3 th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3. N\u00f3 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ti\u1ec7n \u00edch li\u00ean k\u1ebft trang web, nh\u01b0ng b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c th\u00eam link v\u00e0o. N\u00f3 ch\u1ec9 hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n v\u0103n b\u1ea3n thu\u1ea7n.<br>B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng ti\u1ec7n \u00edch n\u00e0y \u0111\u1ec3 cung c\u1ea5p r\u1ea5t nhi\u1ec1u th\u00f4ng tin kh\u00e1c nhau. T\u1eeb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn th\u00f4ng tin gi\u1ea3m gi\u00e1 th\u1eadm ch\u00ed l\u00e0 \u0111\u01b0a ra \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 c\u1ee7a qu\u1ea3ng c\u00e1o. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n \u0111ang ch\u1ec9 d\u1eabn ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm bi\u1ebft \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 th\u1ee9 h\u1ecd c\u1ea7n t\u00ecm. V\u1edbi c\u00e1ch n\u00e0y, b\u1ea1n kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd m\u00e0 c\u00f2n \u0111\u01b0a v\u1ec1 r\u1ea5t nhi\u1ec1u l\u01b0\u1ee3t click chu\u1ed9t cho qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/b-tien-ich-mo-rong-chu-thich.png\" alt=\"\"\/><figcaption>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng ch\u00fa th\u00edch (Call-out Extention)<\/figcaption><\/figure><\/div>\n\n\n\n<h4>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cu\u1ed9c g\u1ecdi (Call Extention)<\/h4>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5: M\u00e1y l\u1ea1nh nh\u00e0 b\u1ea1n b\u1ecb h\u01b0 ngay gi\u1eefa tr\u1eddi h\u00e8 S\u00e0i G\u00f2n 38-40 \u0111\u1ed9. B\u1ea1n ph\u1ea3i t\u1ee9c t\u1ed1c l\u00ean Google search \u201cs\u1eeda m\u00e1y l\u1ea1nh hcm\u201d. Trong c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean, b\u1ea1n \u0111\u01b0\u01a1ng nhi\u00ean s\u1ebd ch\u1ecdn ngay m\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i li\u00ean h\u1ec7. \u0110\u01a1n gi\u1ea3n v\u00ec n\u00f3 nhanh, ti\u1ec7n, b\u1ea1n kh\u00f4ng ph\u1ea3i m\u1ea5t th\u1eddi gian b\u1ea5m v\u00e0o website v\u00e0 k\u00e9o trang t\u00ecm s\u1ed1.<br>T\u1eeb \u0111\u00f3, m\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 th\u00eam ti\u1ec7n \u00edch cu\u1ed9c g\u1ecdi ch\u1eafc ch\u1eafn s\u1ebd \u201ch\u00fat kh\u00e1ch\u201d h\u01a1n nh\u1eefng m\u1eabu th\u00f4ng th\u01b0\u1eddng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 cu\u1ed9c g\u1ecdi nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/b-tien-ich-mo-rong-cuoc-goi.png\" alt=\"\" width=\"282\" height=\"456\"\/><figcaption>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cu\u1ed9c g\u1ecdi (Call Extentions) tr\u00ean \u0111i\u1ec7n tho\u1ea1i<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>*L\u01b0u \u00fd khi s\u1eed d\u1ee5ng:&nbsp;<\/strong>T\u00f9y theo thi\u1ebft b\u1ecb m\u00e0 ti\u1ec7n \u00edch n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb kh\u00e1c nhau<\/p>\n\n\n\n<ul><li>V\u1edbi \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng th\u00ec ti\u1ec7n \u00edch n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb bi\u1ec3u t\u01b0\u1ee3ng n\u00fat g\u1ecdi k\u00e8m s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. Kh\u00e1ch c\u00f3 th\u1ec3 g\u1ecdi tr\u1ef1c ti\u1ebfp cho b\u1ea1n b\u1eb1ng c\u00e1ch b\u1ea5m v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng n\u00fat g\u1ecdi n\u00e0y;<\/li><li>V\u1edbi m\u00e1y t\u00ednh PC ho\u1eb7c m\u00e1y t\u00ednh x\u00e1ch tay th\u00ec ti\u1ec7n \u00edch n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n c\u00f9ng h\u00e0ng v\u1edbi \u0111\u01b0\u1eddng link hi\u1ec3n th\u1ecb tr\u1ecdng m\u1eabu qu\u1ea3ng c\u00e1o.<\/li><\/ul>\n\n\n\n<h4>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng v\u1ecb tr\u00ed (Location Extention)<\/h4>\n\n\n\n<p>Ti\u1ec7n \u00edch v\u1ecb tr\u00ed ph\u00e1t huy hi\u1ec7u qu\u1ea3 cao nh\u1ea5t v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u1eeda h\u00e0ng. N\u00f3 cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o cung c\u1ea5p \u0111\u1ecba \u0111i\u1ec3m c\u1eeda h\u00e0ng ngay tr\u00ean m\u1eabu qu\u1ea3ng c\u00e1o. Th\u00eam n\u1eefa, vi\u1ec7c cung c\u1ea5p \u0111\u1ecba ch\u1ec9 r\u00f5 r\u00e0ng l\u00e0m \u0111\u1ed9 uy t\u00edn, \u0111\u00e1ng tin c\u1eady cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<br>B\u1ea1n c\u00f3 th\u1ec3 th\u00eam m\u1ed9t ho\u1eb7c nhi\u1ec1u \u0111\u1ecba ch\u1ec9 c\u1eeda h\u00e0ng v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, Google ch\u1ec9 hi\u1ec3n th\u1ecb v\u1ecb tr\u00ed g\u1ea7n nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n. Ngo\u00e0i ra, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 th\u00eam b\u1ea3n \u0111\u1ed3 \u0111\u1ebfn v\u1ecb tr\u00ed c\u1eeda h\u00e0ng. N\u00f3 s\u1ebd gi\u00fap m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u1ef1c k\u1ef3 n\u1ed5i b\u1eadt v\u00e0 ho\u00e0nh tr\u00e1ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/b-tien-ich-mo-rong-vi-tri.png\" alt=\"\"\/><figcaption>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng v\u1ecb tr\u00ed (Location Extention)<\/figcaption><\/figure><\/div>\n\n\n\n<h3>H\u01b0\u1edbng d\u1eabn th\u00eam ti\u1ec7n \u00edch m\u1edf r\u1ed9ng v\u00e0o chi\u1ebfn d\u1ecbch<\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u00eam ph\u1ea7n m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0o chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm, b\u1ea1n c\u1ea7n&nbsp;<a href=\"https:\/\/ads.google.com\/intl\/vi_vn\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u0103ng nh\u1eadp<\/a>&nbsp;v\u00e0o t\u00e0i kho\u1ea3n Google Ads. \u0110\u1ecdc th\u00eam:&nbsp;<a href=\"https:\/\/fff.com.vn\/r\/?refer=1&amp;target=aHR0cHM6Ly9mZmYuY29tLnZuL2NhY2gtZGFuZy1uaGFwLWdvb2dsZS1hZHdvcmRzLWFuLXRvYW4tYmFvLW1hdC8=\">C\u00e1ch \u0111\u0103ng nh\u1eadp t\u00e0i kho\u1ea3n Google Ads an to\u00e0n.<\/a><\/p>\n\n\n\n<p>B\u01b0\u1edbc 1: Ch\u1ecdn&nbsp;<strong>Chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm<\/strong>, sau \u0111\u00f3 nh\u1ea5p v\u00e0o&nbsp;<strong>Qu\u1ea3ng c\u00e1o v\u00e0 ph\u1ea7n m\u1edf r\u1ed9ng&nbsp;<\/strong>trong menu trang, ch\u1ecdn&nbsp;<strong>Ph\u1ea7n m\u1edf r\u1ed9ng<\/strong>;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/b-quang-cao-va-phan-mo-rong.png\" alt=\"\"\/><figcaption>Ch\u1ecdn ph\u1ea7n m\u1edf r\u1ed9ng trong m\u1ee5c Qu\u1ea3ng c\u00e1o &amp; ph\u1ea7n m\u1edf r\u1ed9ng<\/figcaption><\/figure><\/div>\n\n\n\n<p>B\u01b0\u1edbc 2: Nh\u1ea5p v\u00e0o d\u1ea5u \u201c+\u201d \u0111\u1ec3 x\u1ed5 ra c\u00e1c lo\u1ea1i ti\u1ec7n \u00edch c\u1ea7n th\u00eam;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/b-chon-phan-mo-rong-quang-cao-phu-hop.png\" alt=\"\"\/><figcaption>Danh s\u00e1ch ph\u1ea7n m\u1edf r\u1ed9ng b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o qu\u1ea3ng c\u00e1o<\/figcaption><\/figure><\/div>\n\n\n\n<p>B\u01b0\u1edbc 3: Ch\u1ecdn lo\u1ea1i ti\u1ec7n \u00edch b\u1ea1n mu\u1ed1n, ti\u1ebfp theo ch\u1ecdn&nbsp;<strong>Th\u00eam v\u00e0o&nbsp;<\/strong>\u1edf c\u1ea5p \u0111\u1ed9&nbsp;<strong>T\u00e0i kho\u1ea3n,&nbsp;Chi\u1ebfn d\u1ecbch<\/strong>&nbsp;ho\u1eb7c&nbsp;<strong>Nh\u00f3m qu\u1ea3ng c\u00e1o<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/b-them-vao-tien-ich-mo-rong-o-cap-do.png\" alt=\"\"\/><figcaption>Ch\u1ecdn c\u1ea5p \u0111\u1ed9 m\u00e0 b\u1ea1n mu\u1ed1n ph\u1ea7n m\u1edf r\u1ed9ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn<\/figcaption><\/figure><\/div>\n\n\n\n<p>B\u01b0\u1edbc 4: T\u1ea1o ti\u1ec7n \u00edch.&nbsp;\u0110i\u1ec1n th\u00f4ng tin v\u00e0o c\u00e1c m\u1eabu form (t\u01b0\u01a1ng \u1ee9ng \u1edf m\u1ed7i ti\u1ec7n \u00edch), sau \u0111\u00f3 b\u1ea5m&nbsp;<strong>L\u01b0u&nbsp;<\/strong>l\u00e0 xong.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/b-them-thong-tin-de-tao-tien-ich-mo-rong.png\" alt=\"\"\/><figcaption>\u0110i\u1ec1n th\u00f4ng tin v\u00e0o form \u0111\u1ec3 ho\u00e0n thanh vi\u00eac t\u1ea1o m\u1edbi ti\u1ec7n \u00edch m\u1edf r\u1ed9ng<\/figcaption><\/figure><\/div>\n\n\n\n<p>*&nbsp;<strong>Xem th\u00eam<\/strong>: H\u01b0\u1edbng d\u1eabn th\u00eam&nbsp;<a href=\"https:\/\/fff.com.vn\/r\/?refer=1&amp;target=aHR0cHM6Ly9oZWxwLmZmZi5jb20udm4vY29uZy1jdS1xdWFuZy1jYW8vYWRzLWRvY3Rvci90aGVtLXRpZW4taWNoLW1vLXJvbmctY3VvYy1nb2k=\">Ti\u1ec7n \u00edch cu\u1ed9c g\u1ecdi<\/a>,&nbsp;<a href=\"https:\/\/fff.com.vn\/r\/?refer=1&amp;target=aHR0cHM6Ly9oZWxwLmZmZi5jb20udm4vY29uZy1jdS1xdWFuZy1jYW8vYWRzLWRvY3Rvci90aGVtLXRpZW4taWNoLWxpZW4ta2V0LXRyYW5nLXdlYg==\">Ti\u1ec7n \u00edch li\u00ean k\u1ebft trang web.<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Cach_tao_quang_cao_tim_kiem_don_gian_1_buoc\"><\/span>C\u00e1ch t\u1ea1o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u01a1n gi\u1ea3n (1 b\u01b0\u1edbc)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sau khi b\u1ea1n \u0111\u00e3 s\u1edf h\u1eefu m\u1ed9t t\u00e0i kho\u1ea3n Google Ads, vi\u1ec7c ti\u1ebfp theo m\u00e0 b\u1ea1n c\u1ea7n l\u00e0m \u0111\u00f3 t\u1ea1o cho m\u00ecnh m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o. V\u00e0 n\u00f3 ho\u00e0n to\u00e0n \u0111\u01a1n gi\u1ea3n cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi nh\u01b0 b\u1ea1n. H\u00e3y truy c\u1eadp v\u00e0o&nbsp;<a href=\"https:\/\/bit.ly\/39uAESF\" target=\"_blank\" rel=\"noreferrer noopener\">fffads.com<\/a>. \u0110\u00e2y l\u00e0 b\u1ed9 c\u00f4ng c\u1ee5 \u0111\u1ebfn t\u1eeb 3F, gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<ul><li>V\u00e0 \u0111\u00e2y l\u00e0 giao di\u1ec7n sau khi b\u1ea1n \u0111\u0103ng nh\u1eadp. T\u1ea1i m\u1ee5c&nbsp;<strong><em>B\u1ea1n ch\u01b0a qu\u1ea3ng c\u00e1o<\/em><\/strong>, b\u1ea5m ch\u1ecdn&nbsp;<strong><em>T\u1ea1o qu\u1ea3ng c\u00e1o search<\/em><\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"919\" height=\"474\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/fffads-919x474.png\" alt=\"\" class=\"wp-image-23617\"\/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 1<\/strong>: Nh\u1eadp t\u00ean website c\u1ee7a b\u1ea1n v\u00e0o \u00f4, b\u1ea5m&nbsp;<strong><em>Ti\u1ebfp t\u1ee5c<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"879\" height=\"337\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/tao-quang-cao-fffads.png\" alt=\"\" class=\"wp-image-23607\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/tao-quang-cao-fffads.png 879w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/tao-quang-cao-fffads-480x184.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 879px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 2:<\/strong>&nbsp;Nh\u1eadp \u0111\u1ecba ch\u1ec9 c\u1ee5 th\u1ec3, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh b\u00e1n k\u00ednh, n\u01a1i b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"447\" height=\"474\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/khu-vuc-quang-cao-447x474.png\" alt=\"\" class=\"wp-image-23608\"\/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong>&nbsp;\u0110i\u1ec1n ti\u00eau \u0111\u1ec1, \u0111\u01b0\u1eddng d\u1eabn, m\u00f4 t\u1ea3, m\u00e0 b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"496\" height=\"474\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/tuy-chinh-noi-dung-QC-496x474.png\" alt=\"\" class=\"wp-image-23609\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/tuy-chinh-noi-dung-QC-496x474.png 496w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/tuy-chinh-noi-dung-QC-480x459.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 496px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea5m v\u00e0o&nbsp;<em><strong>th\u00eam ti\u1ec7n \u00edch<\/strong><\/em>&nbsp;n\u1ebfu b\u1ea1n mu\u1ed1n, sau \u0111\u00f3 b\u1ea5m&nbsp;<strong><em>L<\/em><em>\u01b0u ti\u1ec7n \u00edch<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"919\" height=\"474\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/them-tien-ich-fffads-919x474.png\" alt=\"\" class=\"wp-image-23610\"\/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 4:<\/strong>&nbsp;Nh\u1eadp s\u1ed1 ti\u1ec1n b\u1ea1n mu\u1ed1n chi tr\u1ea3 trong m\u1ed9t ng\u00e0y<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"881\" height=\"474\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/chi-phi-quang-cao-881x474.png\" alt=\"\" class=\"wp-image-23611\"\/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 5:<\/strong>&nbsp;H\u00e3y ch\u1ecdn t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n mua, v\u00e0 nh\u1eadp th\u00eam t\u1eeb kh\u00f3a kh\u00e1c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"529\" height=\"474\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/chon-tu-khoa-529x474.png\" alt=\"\" class=\"wp-image-23612\"\/><\/figure><\/div>\n\n\n\n<ul><li>V\u00e0 \u0111\u00e2y l\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o 3F \u0111\u1ec1 xu\u1ea5t cho b\u1ea1n, ch\u1ec9 c\u1ea7n nh\u1ea5p v\u00e0o&nbsp;<strong><em>\u0110\u01b0a qu\u1ea3ng c\u00e1o l\u00ean Google.<\/em><\/strong>&nbsp;V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o xong m\u1eabu qu\u1ea3ng c\u00e1o cho m\u00ecnh r\u1ed3i. Th\u1eadt \u0111\u01a1n gi\u1ea3n \u0111\u00fang kh\u00f4ng n\u00e0o<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"732\" height=\"474\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/qc-3F-de-xuat-732x474.png\" alt=\"\" class=\"wp-image-23613\"\/><\/figure><\/div>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft:<\/p>\n\n\n\n<ul><li><strong><a href=\"https:\/\/fff.com.vn\/huong-dan-tao-chien-dich-quang-cao-gdn\/\" class=\"rank-math-link\">H\u01b0\u1edbng d\u1eabn ch\u1ea1y qu\u1ea3ng c\u00e1o GDN<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/fff.com.vn\/nham-muc-tieu-hieu-qua-cho-chien-dich-quang-cao-gmail\/\" class=\"rank-math-link\">H\u01b0\u1edbng d\u1eabn nh\u1eafm m\u1ee5c ti\u00eau cho qu\u1ea3ng c\u00e1o Gmail<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/fff.com.vn\/huong-dan-chay-quang-cao-youtube-tu-a-z\/\" class=\"rank-math-link\">H\u01b0\u1edbng d\u1eabn ch\u1ea1y qu\u1ea3ng c\u00e1o Youtube ph\u1ea7n 1<\/a> v\u00e0 <a href=\"https:\/\/fff.com.vn\/huong-dan-chay-quang-cao-youtube-tu-a-z-phan-2\/\" class=\"rank-math-link\">ph\u1ea7n 2<\/a><\/strong><\/li><li><strong><a class=\"rank-math-link\" href=\"https:\/\/fff.com.vn\/10-buoc-tao-quang-cao-google-shopping\/\">H\u01b0\u1edbng d\u1eabn ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping<\/a><\/strong><\/li><\/ul>\n\n\n\n<p>Hy v\u1ecdng sau b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Ads l\u00e0 g\u00ec? V\u00e0 bi\u1ebft c\u00e1ch t\u1ea1o \u0111\u01b0\u1ee3c m\u1eabu qu\u1ea3ng c\u00e1o. N\u1ebfu c\u00f3 th\u1eafc m\u1eafc trong qu\u00e1 tr\u00ecnh t\u1ea1o qu\u1ea3ng c\u00e1o, \u0111\u1eebng ng\u1ea1i ng\u1eebng comment \u1edf b\u00ean d\u01b0\u1edbi \u0111\u1ec3 FFF gi\u1ea3i \u0111\u00e1p gi\u00fap b\u1ea1n.<\/p>\n\n\n\n<p>Theo d\u00f5i&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/fff.com.vn\/category\/huong-dan\/\" target=\"_blank\">blog c\u1ee7a 3F<\/a>&nbsp;\u0111\u1ec3 \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c v\u1ec1 Marketing Online t\u1eeb 3F Solutions. Ngo\u00e0i ra n\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline&nbsp;<strong>0901 47 48 46<\/strong>&nbsp;ho\u1eb7c&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/fff.com.vn\/\" target=\"_blank\">trang fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Tham gia&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/fff.com.vn\/\" target=\"_blank\">C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a>&nbsp;\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c Qu\u1ea3ng c\u00e1o Google Ads l\u00e0 g\u00ec?Ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google AdWordsB\u01b0\u1edbc 2: T\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1oB\u01b0\u1edbc 3: T\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1oB\u01b0\u1edbc 4: Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7uB\u01b0\u1edbc 5: T\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1oB\u01b0\u1edbc 6: Th\u00eam ph\u1ea7n m\u1edf r\u1ed9ng cho m\u1eabu [&hellip;]<\/p>\n","protected":false},"author":706,"featured_media":28691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1190,1171],"tags":[896,518,1247,849],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/28331"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/706"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=28331"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/28331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/28691"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=28331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=28331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=28331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}