<\/span><\/h2>\n\n\n\nTi\u00eau \u0111\u1ec1 l\u00e0 m\u1ed9t t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb n\u00f3i l\u00ean t\u1ed5ng th\u1ec3 n\u1ed9i dung b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. Theo c\u00e1c kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf cho th\u1ea5y h\u01a1n 80% ng\u01b0\u1eddi d\u00f9ng click v\u00e0o m\u1ed9t b\u00e0i vi\u1ebft c\u00f3 ti\u00eau \u0111\u1ec1 cu\u1ed1n h\u00fat h\u1ecd. Ti\u00eau \u0111\u1ec1 l\u00e0 nh\u1eefng g\u00ec m\u00e0 \u0111\u1ed9c gi\u1ea3 nh\u00ecn th\u1ea5y \u0111\u1ea7u ti\u00ean v\u00e0 gi\u00fap \u0111\u1ed9c gi\u1ea3 bi\u1ebft \u0111\u01b0\u1ee3c b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 g\u00ec, h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin g\u00ec khi theo d\u00f5i b\u00e0i vi\u1ebft n\u00e0y,…M\u1ed9t ti\u00eau \u0111\u1ec1 \u0111\u1ee7 h\u1ea5p d\u1eabn s\u1ebd k\u00edch th\u00edch ng\u01b0\u1eddi \u0111\u1ecdc nh\u1ea5p v\u00e0o b\u00e0i vi\u1ebft, t\u1eeb \u0111\u00f3 t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a b\u00e0i vi\u1ebft v\u00e0 t\u0103ng l\u01b0\u1ee3ng traffic truy c\u1eadp v\u00e0o website. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 gi\u00fap b\u1ea1n s\u1edf h\u1eefu nh\u1eefng ti\u00eau \u0111\u1ec1 \u201cch\u1ea5t\u201d nh\u1ea5t:<\/p>\n\n\n\n
\u0110\u01b0a con s\u1ed1 v\u00e0o b\u00e0i vi\u1ebft:<\/strong> C\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 CTR ch\u1ec9 ra r\u1eb1ng ti\u00eau \u0111\u1ec1 ch\u1ee9a con s\u1ed1 c\u1ee5 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t l\u00ean 36% so v\u1edbi nh\u1eefng ti\u00eau \u0111\u1ec1 kh\u00f4ng ch\u1ee9a s\u1ed1. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ti\u00eau \u0111\u1ec1 ch\u1ee9a s\u1ed1 l\u1ebb gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 click h\u01a1n 20% so v\u1edbi ti\u00eau \u0111\u1ec1 ch\u1ee9a s\u1ed1 ch\u1eb3n. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u d\u1ec5 \u1ea5n t\u01b0\u1edfng v\u1edbi nh\u1eefng con s\u1ed1 v\u00ec ch\u00fang gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 h\u00ecnh dung ra \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c khi \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p m\u00e0 b\u1ea1n \u0111\u1ec1 c\u1eadp. B\u00ean c\u1ea1nh \u0111\u00f3 h\u1ecd c\u0169ng d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed9i dung m\u00e0 b\u00e0i vi\u1ebft s\u1ebd h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\nV\u00ed d\u1ee5:<\/em><\/strong> 10 c\u00e1ch thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng tr\u00ean website.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nS\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a m\u1edf \u0111\u1ea7u \u0111\u1ec3 g\u00e2y s\u1ef1 t\u00f2 m\u00f2 hay th\u00f4ng b\u00e1o: <\/strong>\u0110\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng b\u1ecf qua b\u00e0i vi\u1ebft m\u00e0 s\u1ebd click v\u00e0o \u0111\u1ec3 \u0111\u1ecdc b\u1ea1n h\u00e3y s\u1eed d\u1ee5ng ngay c\u00e1c c\u1ee5m t\u1eeb th\u00f4ng b\u00e1o nh\u01b0 \u201cTh\u00f4ng b\u00e1o!\u201d, \u201cM\u1edbi!\u201d, \u201cHot\u201d, \u201cCu\u1ed1i c\u00f9ng th\u00ec\u201d,\u2026\u0111\u1ec3 \u0111\u01b0a tin v\u00e0 g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. H\u1ecd s\u1ebd ngay l\u1eadp t\u1ee9c nh\u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 xem c\u00f3 g\u00ec m\u1edbi, ch\u1eb3n h\u1ea1n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1eeba ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi th\u00ec c\u00e1ch \u0111\u1eb7t ti\u00eau \u0111\u1ec1 n\u00e0y s\u1ebd nhanh ch\u00f3ng gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <\/p>\n\n\n\nV\u00ed d\u1ee5:<\/em><\/strong> Ra m\u1eaft c\u00f4ng c\u1ee5 t\u0103ng t\u01b0\u01a1ng t\u00e1c Facebook, Cu\u1ed1i c\u00f9ng th\u00ec phi\u00ean b\u1ea3n h\u00fat kh\u00e1ch \u0111\u00ecnh \u0111\u00e1m nh\u1ea5t \u0111\u00e3 l\u1ed9 di\u1ec7n,\u2026<\/p>\n\n\n\n
<\/figure>\n\n\n\n\u0110\u01b0a ra l\u1ee3i \u00edch cao nh\u1ea5t:<\/strong> H\u1ee9a h\u1eb9n c\u00e1c l\u1ee3i \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m ngay trong ti\u00eau \u0111\u1ec1 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1eb7t ti\u00eau \u0111\u1ec1 v\u00f4 c\u00f9ng thu h\u00fat cho n\u1ed9i dung c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng v\u1eabn lu\u00f4n \u0111\u1eb7t ra c\u00e2u h\u1ecfi r\u1eb1ng \u201cT\u1ea1i sao t\u00f4i ph\u1ea3i \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n?\u201d, \u201cT\u1ea1i sao t\u00f4i ph\u1ea3i xem qu\u1ea3ng c\u00e1o n\u00e0y\u201d, \u201cT\u1ea1i sao t\u00f4i ph\u1ea3i mua h\u00e0ng c\u1ee7a b\u1ea1n?\u201d. \u0110\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y h\u00e3y cho \u0111\u1ecdc gi\u1ea3 th\u1ea5y r\u1eb1ng h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n khi click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\nV\u00ed d\u1ee5:<\/em><\/strong> Ch\u1eb3n h\u1ea1n m\u00ecnh c\u00f3 ti\u00eau \u0111\u1ec1 sau\u201d Tiki \u2013 Sale s\u1eadp s\u00e0n, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, \u01b0u \u0111\u00e3i l\u00ean \u0111\u1ebfn 85%\u201d. V\u1edbi ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o n\u00e0y s\u1ebd khi\u1ebfn kh\u00f4ng \u00edt t\u00edn \u0111\u1ed3 mua s\u1eafm th\u00edch th\u00fa, v\u00e0 kh\u00f4ng mu\u1ed1n b\u1ecf l\u1ee1. Vi\u1ec7c \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd n\u00e0y hi\u1ec3n nhi\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd thu h\u00fat r\u1ea5t nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c, do \u0111\u00f3 \u0111\u1eebng b\u1ecf qua c\u00e1ch th\u1ee9c vi\u1ebft ti\u00eau \u0111\u1ec1 n\u00e0y nh\u00e9.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nS\u1eed d\u1ee5ng bi\u1ec7n ph\u00e1p so s\u00e1nh:<\/strong> T\u00e2m l\u00fd chung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 lu\u00f4n mu\u1ed1n t\u00ecm ra s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho b\u1ea3n th\u00e2n, do \u0111\u00f3 ti\u00eau \u0111\u1ec1 ch\u1ee9a c\u00e1c ph\u00e9p so s\u00e1nh l\u00e0 c\u00e1ch r\u1ea5t thu h\u00fat \u0111\u1ec3 t\u0103ng cao t\u1ef7 l\u1ec7 CTR. M\u1ed9t ti\u00eau \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7t theo m\u00f4 h\u00ecnh so s\u00e1nh s\u1ebd k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2, t\u01b0 duy c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc nhi\u1ec1u h\u01a1n. H\u1ecd b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 ch\u1ee7 \u0111\u1ec1 v\u00e0 t\u00f2 m\u00f2 r\u1eb1ng kh\u00f4ng bi\u1ebft li\u1ec7u suy lu\u1eadn c\u1ee7a m\u00ecnh v\u1ec1 v\u1ea5n \u0111\u1ec1 tr\u00ean c\u00f3 \u0111\u00fang hay kh\u00f4ng.<\/p>\n\n\n\nV\u00ed d\u1ee5:<\/strong><\/em> Qu\u1ea3ng c\u00e1o GDN, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u00e2u l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho b\u1ea1n.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n\u0110\u1eb7t ti\u00eau \u0111\u1ec1 v\u1edbi c\u00e2u h\u1ecfi: <\/strong>\u0110\u1eb7t ti\u00eau \u0111\u1ec1 d\u01b0\u1edbi d\u1ea1ng c\u00e2u h\u1ecfi l\u00e0 c\u00e1ch r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 g\u00e2y s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn \u0111\u1ecdc gi\u1ea3. Khi \u0111\u1ecdc c\u00e2u h\u1ecfi m\u00e0 ti\u00eau \u0111\u1ec1 \u0111\u01b0a ra, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd r\u1ea5t t\u00f2 m\u00f2 v\u1ec1 c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 mu\u1ed1n bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1ch gi\u1ea3i quy\u1ebft cho cho v\u1ea5n \u0111\u1ec1 \u1ea5y l\u00e0 g\u00ec, \u0111i\u1ec1u n\u00e0y s\u1ebd k\u00edch th\u00edch h\u1ecd click v\u00e0o qu\u1ea3ng c\u00e1o. Ti\u00eau \u0111\u1ec1 d\u01b0\u1edbi d\u1ea1ng c\u00e2u h\u1ecfi lu\u00f4n mang \u0111\u1ebfn hai l\u1ee3i \u00edch m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. M\u1ed9t l\u00e0, t\u00ednh ch\u1ea5t thi\u1ebfu ho\u00e0n ch\u1ec9nh v\u1ed1n c\u00f3 c\u1ee7a c\u00e1c c\u00e2u h\u1ecfi khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa, t\u00f2 m\u00f2 v\u00e0 click v\u00e0o ngay \u0111\u1ec3 t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi. Hai l\u00e0, m\u1ed9t ti\u00eau \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7t d\u01b0\u1edbi d\u1ea1ng c\u00e2u h\u1ecfi c\u00f3 ng\u1eef ph\u00e1p \u0111\u1ea7y \u0111\u1ee7 s\u1ebd gi\u00fap c\u00e1c c\u1ed5 m\u00e1y t\u00ecm ki\u1ebfm nh\u01b0 Google d\u1ec5 d\u00e0ng hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c n\u1ed9i dung ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung content \u0111ang n\u00f3i \u0111\u1ebfn. Vi d\u1ee5: C\u00e1ch t\u0103ng l\u01b0\u1ee3t xem v\u00e0 follow tr\u00ean Instagram nh\u01b0 th\u1ebf n\u00e0o hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/span>8. X\u00e2y d\u1ef1ng content theo h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h2>\n\n\n\nH\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111i t\u1eeb: Nh\u1eadn th\u1ee9c -> So s\u00e1nh v\u00e0 \u0111\u00e1nh gi\u00e1 -> Ra quy\u1ebft \u0111\u1ecbnh -> Chuy\u1ec3n \u0111\u1ed5i (Mua h\u00e0ng). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed9 c\u00e2u h\u1ecfi v\u00ed d\u1ee5 v\u1ec1 content marketing theo t\u1eebng giai \u0111o\u1ea1n gi\u00fap b\u1ea1n thi\u1ebft k\u1ebf n\u00ean n\u1ed9i dung c\u1ea7n truy\u1ec1n t\u1ea3i theo m\u1ed7i giai \u0111o\u1ea1n h\u00e0nh tr\u00ecnh. \u0110\u1ec3 n\u1ed9i dung ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau.<\/p>\n\n\n\n
C\u00e2u h\u1ecfi \u0111\u1ed1i v\u1edbi gia \u0111o\u1ea1n nh\u1eadn th\u1ee9c:<\/strong><\/p>\n\n\n\n- M\u00f4 t\u1ea3 v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft?<\/li>
- L\u00e0m th\u1ebf n\u00e0o m\u00e0 b\u1ea1n nh\u1eadn ra m\u00ecnh c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u c\u1ea7n gi\u1ea3i quy\u1ebft?<\/li>
- Nh\u1eefng m\u1ee5c ti\u00eau hay th\u00e1ch th\u1ee9c m\u00e0 b\u1ea1n c\u00f3?<\/li>
- Nh\u1eefng th\u00f4ng tin n\u00e0o l\u00e0 h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi b\u1ea1n?<\/li><\/ul>\n\n\n\n
C\u00e2u h\u1ecfi \u0111\u1ed1i v\u1edbi Giai \u0111o\u1ea1n \u0110\u00e1nh gi\u00e1 & So s\u00e1nh:<\/strong><\/p>\n\n\n\n- Nh\u1eefng b\u01b0\u1edbc b\u1ea1n \u0111\u00e3 l\u00e0m \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u1ea5n \u0111\u1ec1, nhu c\u1ea7u c\u1ee7a b\u1ea1n?<\/li>
- B\u1ea1n so s\u00e1nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 d\u1ef1a v\u00e0o nh\u1eefng ti\u00eau ch\u00ed n\u00e0o?<\/li>
- C\u00f3 gi\u1ea3i ph\u00e1p n\u00e0o n\u1ed5i b\u1eadt h\u01a1n kh\u00f4ng? T\u1ea1i sao?<\/li>
- Nh\u1eefng th\u00f4ng tin v\u00e0 t\u00e0i nguy\u00ean nh\u01b0 th\u1ebf n\u00e0o l\u00e0 c\u00f3 \u00edch v\u1edbi b\u1ea1n?<\/li><\/ul>\n\n\n\n
C\u00e2u h\u1ecfi \u0111\u1ed1i v\u1edbi giai \u0111o\u1ea1n Quy\u1ebft \u0111\u1ecbnh:<\/strong><\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n- T\u1ea1i sao b\u1ea1n quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng?<\/li>
- C\u00e1c ti\u00eau ch\u00ed quy\u1ebft quan tr\u1ecdng nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li>
- \u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y b\u1ea1n l\u00e0m vi\u1ec7c n\u00e0y?<\/li>
- B\u1ea1n \u0111\u00e3 t\u1eebng g\u1eb7p ph\u1ea3i m\u1ed9t t\u00ecnh hu\u1ed1ng kh\u00f3 ch\u1ecbu n\u00e0o v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/li>
- C\u00f3 ai kh\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c tham gia v\u00e0o vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li><\/ul>\n\n\n\n