{"id":26867,"date":"2020-07-28T09:52:30","date_gmt":"2020-07-28T02:52:30","guid":{"rendered":"https:\/\/fff.com.vn\/?p=26867"},"modified":"2020-08-07T13:50:28","modified_gmt":"2020-08-07T06:50:28","slug":"nen-chay-quang-cao-google-ads-hay-facebook-ads","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/nen-chay-quang-cao-google-ads-hay-facebook-ads\/","title":{"rendered":"N\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads hay Facebook Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/nen-chay-quang-cao-google-ads-hay-facebook-ads\/#1_Su_canh_tranh_giua_Google_va_Facebook\" title=\"1. S\u1ef1 c\u1ea1nh tranh gi\u1eefa Google v\u00e0 Facebook\">1. S\u1ef1 c\u1ea1nh tranh gi\u1eefa Google v\u00e0 Facebook<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/nen-chay-quang-cao-google-ads-hay-facebook-ads\/#2_Google_Ads_va_Facebook_Ads_dau_la_lua_chon_cho_ban\" title=\"2. Google Ads v\u00e0 Facebook Ads \u0111\u00e2u l\u00e0 l\u1ef1a ch\u1ecdn cho b\u1ea1n\">2. Google Ads v\u00e0 Facebook Ads \u0111\u00e2u l\u00e0 l\u1ef1a ch\u1ecdn cho b\u1ea1n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ng\u00e0y nay, qu\u1ea3ng c\u00e1o tr\u00ean internet \u0111\u00e3 tr\u1edd th\u00e0nh m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p marketing online hi\u1ec7u qu\u1ea3 nh\u1ea5t. Trong \u0111\u00f3 hai n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t hi\u1ec7n nay l\u00e0 Google v\u00e0 Facebook. H\u1eb3n kh\u00f4ng \u00edt l\u1ea7n b\u1ea1n ph\u00e2n v\u00e2n kh\u00f4ng bi\u1ebft n\u00ean s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0o cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y h\u00e3y c\u00f9ng 3F t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi <strong>N\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads hay Facebook Ads <\/strong>nh\u00e9.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"1_Su_canh_tranh_giua_Google_va_Facebook\"><\/span><span style=\"color:#056d9a\" class=\"has-inline-color\"><strong>1. S\u1ef1 c\u1ea1nh tranh gi\u1eefa Google v\u00e0 Facebook<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4><strong>Google Adwords &#8211; S\u1ee9c m\u1ea1nh \u0111\u1ebfn t\u1eeb l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm th\u00f4ng tin<\/strong><\/h4>\n\n\n\n<p>V\u1edbi s\u1ee9c m\u1ea1nh v\u1ec1 l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm th\u00ec <strong>Google Ads<\/strong> v\u1eabn \u0111ang l\u00e0 n\u1ec1n t\u1ea3ng\u00a0marketing online<strong>\u00a0<\/strong>d\u1ea1ng <strong>PPC (pay per click)<\/strong> l\u1edbn v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. Google Ads ho\u1ea1t \u0111\u1ed9ng t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, d\u1ef1a tr\u00ean nh\u1eefng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng m\u00e0 n\u1ec1n t\u1ea3ng n\u00e0y th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c. M\u1ed7i t\u1eeb kh\u00f3a s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea5u th\u1ea7u m\u1ee9c gi\u00e1 t\u1eeb c\u00e1c nh\u00e0 marketing online.<\/p>\n\n\n\n<p><strong>Qu\u1ea3ng c\u00e1o Google nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 sau:<\/strong><\/p>\n\n\n\n<ul><li>Nh\u00e2n kh\u1ea9u h\u1ecdc (tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, ng\u00f4n ng\u1eef, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n gia \u0111\u00ecnh,\u2026).<\/li><li>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd (\u0111\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o th\u00e0nh ph\u1ed1, qu\u1ed1c gia, v\u00f9ng l\u00e3nh th\u1ed5 hay d\u1ef1a v\u00e0o b\u00e1n k\u00ednh \u0111\u1ecba l\u00fd).<\/li><li>Thi\u1ebft b\u1ecb truy c\u1eadp Internet (ph\u00e2n chia kh\u00e1ch h\u00e0ng d\u1ef1a theo thi\u1ebft b\u1ecb h\u1ecd s\u1eed d\u1ee5ng nh\u01b0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng ho\u1eb7c PC, laptop).<\/li><li>T\u1eeb kh\u00f3a (nh\u1eafm m\u1ee5c ti\u00eau&nbsp;cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o&nbsp;d\u1ef1a tr\u00ean nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm).<\/li><li>Ti\u1ebfp th\u1ecb l\u1ea1i (nh\u1eafm v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 c\u00f3 s\u1eb5n nh\u01b0 l\u01b0\u1ee3ng kh\u00e1ch th\u01b0\u1eddng xuy\u00ean truy c\u1eadp website, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft,&#8230;).<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"759\" height=\"474\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_3-759x474.png\" alt=\"\" class=\"wp-image-27034\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_3-759x474.png 759w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_3-379x237.png 379w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_3-400x250.png 400w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_3-480x300.png 480w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_3.png 957w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/figure><\/div>\n\n\n\n<h4><strong>Facebook Ads &#8211; S\u1ee9c m\u1ea1nh \u0111\u1ebfn t\u1eeb s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h4>\n\n\n\n<p>&nbsp;V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng cao nh\u1ea5t trong s\u1ed1 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean th\u1ebf gi\u1edbi, <strong>Facebook Ads<\/strong> tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng marketing online<strong>&nbsp;<\/strong>d\u1ea1ng <strong>Paid Social<\/strong> l\u1edbn nh\u1ea5t th\u1ec3 gi\u1edbi. C\u00f3 kh\u1ea3 n\u0103ng sinh l\u1ee3i cao trong nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p. V\u00ec l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng&nbsp;<strong>Paid Social<\/strong> n\u00ean c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a<strong> Facebook Ads<\/strong> l\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y c\u00e1c doanh nghi\u1ec7p d\u1ef1a tr\u00ean nh\u1eefng \u0111i\u1ec1u h\u1ecd quan t\u00e2m v\u00e0 h\u00e0nh vi, th\u00f3i quen c\u1ee7a h\u1ecd khi online. <\/p>\n\n\n\n<p><strong>C\u1ee5 th\u1ec3 Facebook Ads nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 sau:<\/strong><\/p>\n\n\n\n<ul><li>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc (t\u01b0\u01a1ng t\u1ef1 Google AdWords).<\/li><li>Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi d\u00f9ng (gom nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng s\u1edf th\u00edch, d\u1ef1a v\u00e0o nh\u1eefng trang m\u00e0 h\u1ecd b\u1ea5m like ho\u1eb7c theo d\u00f5i tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i).<\/li><li>\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh (t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd tr\u00ean ch\u00ednh website c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng pixel c\u1ee7a Facebook).<\/li><li>H\u00e0nh vi (d\u1ef1a tr\u00ean h\u00e0nh vi, th\u00f3i quen ho\u1eb7c nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5).<\/li><li>Ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u1ef1 (t\u1ea1o n\u00ean nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 s\u1edf th\u00edch v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i).<\/li><\/ul>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, Google gi\u00fap b\u1ea1n t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi trong khi Facebook gi\u00fap kh\u00e1ch h\u00e0ng m\u1edbi t\u00ecm th\u1ea5y b\u1ea1n.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Google_Ads_va_Facebook_Ads_dau_la_lua_chon_cho_ban\"><\/span><span style=\"color:#0372a1\" class=\"has-inline-color\"><strong>2. Google Ads v\u00e0 Facebook Ads \u0111\u00e2u l\u00e0 l\u1ef1a ch\u1ecdn cho b\u1ea1n<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u1ea3 Google Ads hay Facebook Ads \u0111\u1ec1u c\u00f3 nh\u1eefng th\u1ec3 m\u1ea1nh ri\u00eang. V\u00e0 \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn cho m\u00ecnh, c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t l\u00e0 b\u1ea1n h\u00e3y d\u1ef1a v\u00e0o t\u00ednh ch\u1ea5t v\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<h4><strong>Th\u1ebf m\u1ea1nh c\u1ee7a Google Ads<\/strong><\/h4>\n\n\n\n<p>V\u1edbi th\u1ebf m\u1ea1nh v\u1ec1 t\u00ecm ki\u1ebfm th\u00f4ng tin, Google Ads \u0111\u01b0\u1ee3c khuy\u1ebfn c\u00e1o s\u1eed d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng ngay l\u1eadp t\u1ee9c, gi\u00fap cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn b\u1eb1ng vi\u1ec7c\u00a0ch\u1ea1y qu\u1ea3ng c\u00e1o<strong>\u00a0<\/strong>tr\u00ean Internet th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. X\u00e9t v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u1ed1i \u0111a c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n th\u00ec Google t\u1ecf ra v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi Facebook. V\u1edbi h\u01a1n 3,5 t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i ng\u00e0y (2019) qu\u1ea3ng c\u00e1o Google s\u1ebd m\u1edf ra cho b\u1ea1n m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n so v\u1edbi con s\u1ed1 1.45 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng m\u1ed7i ng\u00e0y c\u1ee7a Facebook.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"422\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_2.jpg\" alt=\"\" class=\"wp-image-27035\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_2.jpg 750w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_2-421x237.jpg 421w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_2-480x270.jpg 480w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p>H\u01a1n n\u1eefa, th\u1ebf m\u1ea1nh c\u1ee7a Google tr\u1ea3i d\u00e0i tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau ch\u1ee9 kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong m\u1ea3ng t\u00ecm ki\u1ebfm. Khi s\u1eed d\u1ee5ng Google Ads, chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb tr\u00ean Google Search, Youtube, Google Display Network, Google Maps, Google Play,\u2026 v\u00ec v\u1eady s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ch\u1eafc ch\u1eafn s\u1ebd r\u1ea5t l\u1edbn.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, h\u1ec7 sinh th\u00e1i c\u1ee7a Google c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ed3ng b\u1ed9 r\u1ea5t t\u1ed1t gi\u1eefa c\u00e1c thi\u1ebft b\u1ecb. Gi\u00fap cho vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi Facebook.<\/p>\n\n\n\n<h4><strong>Th\u1ebf m\u1ea1nh c\u1ee7a Facebook Ads<\/strong><\/h4>\n\n\n\n<p>Ch\u00ednh v\u00ec ti\u1ec1m n\u0103ng v\u00e0 tr\u1ecb tr\u01b0\u1eddng c\u1ee7a Google Ads r\u1ea5t l\u1edbn n\u00ean n\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u1ea1y Google Ads chuy\u00ean nghi\u1ec7p v\u00e0 kh\u00f4ng bi\u1ebft t\u1ed1i \u01b0u n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u00ec c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd t\u1ed1n r\u1ea5t nhi\u1ec1u ti\u1ec1n cho Google Ads. B\u00ean c\u1ea1nh \u0111\u00f3 chi ph\u00ed cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t c\u1ee7a Facebook Ads c\u0169ng r\u1ebb h\u01a1n Google Ads.<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, v\u1edbi Google Ads, n\u1ebfu d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m th\u00ec m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh r\u1ea5t l\u1edbn v\u00e0 khi b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh hi\u1ec7n \u0111\u1ea7u ti\u00ean th\u00ec b\u1ea1n s\u1ebd ph\u1ea3i n\u00e2ng gi\u00e1 th\u1ea7u, c\u1ee9 nh\u01b0 th\u1ebf gi\u00e1 s\u1ebd ng\u00e0y c\u00e0ng cao. Do \u0111\u00f3 l\u1ef1a ch\u1ecdn Facebook Ads s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"702\" height=\"336\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_5-1.png\" alt=\"\" class=\"wp-image-27038\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_5-1.png 702w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_5-1-476x228.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_5-1-480x230.png 480w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/figure><\/div>\n\n\n\n<p>M\u1ed9t \u01b0u \u0111i\u1ec3m kh\u00e1c c\u1ee7a Facebook \u0111\u00f3 l\u00e0 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng h\u01a1n th\u00f4ng qua c\u00f4ng c\u1ee5 <strong>Audience Insight<\/strong>. <\/p>\n\n\n\n<p>V\u1edbi slogan&nbsp;<strong>\u201cKnow your audience like never before\u201d<\/strong>, c\u00f4ng c\u1ee5 n\u00e0y t\u1eadp trung v\u00e0o 3 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng :<\/p>\n\n\n\n<ul><li>Nh\u1eefng ng\u01b0\u1eddi th\u00edch trang c\u1ee7a b\u1ea1n.<\/li><li>Nh\u1eefng ng\u01b0\u1eddi trong danh m\u1ee5c<strong> custom audience<\/strong> c\u1ee7a b\u1ea1n.<\/li><li>Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi tr\u00ean Facebook.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"404\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_1-952x404.png\" alt=\"\" class=\"wp-image-27030\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_1-952x404.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_1-476x202.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_1-1536x652.png 1536w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_1-1080x459.png 1080w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_1-1280x543.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_1-980x416.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_1-480x204.png 480w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_1.png 1903w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><\/figure><\/div>\n\n\n\n<p>Khi ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook th\u00ec qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ed9t v\u00e0i n\u1ec1n t\u1ea3ng tr\u1ef1c thu\u1ed9c hay c\u00f3 li\u00ean k\u1ebft v\u1edbi Facebook nh\u01b0 Instagram, Facebook Messenger&#8230;<\/p>\n\n\n\n<p>Ngo\u00e0i ra,&nbsp;Facebook g\u1ea7n nh\u01b0 bi\u1ebft h\u1ebft c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h4><strong>K\u1ebft lu\u1eadn<\/strong><\/h4>\n\n\n\n<p>V\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m tr\u00ean, m\u1ed7i n\u1ec1n t\u1ea3ng s\u1ebd ph\u00f9 h\u1ee3p cho t\u1eebng lo\u1ea1i chi\u1ebfn d\u1ecbch nh\u1ea5t \u0111\u1ecbnh. Vi\u1ec7c l\u1ef1a ch\u1ecdn Google Ads hay Facebook Ads s\u1ebd tu\u1ef3 v\u00e0o t\u00ednh ch\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Google Ads s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng theo m\u1ed9t quy tr\u00ecnh nh\u1ea5t qu\u00e1n, c\u1ee5 th\u1ec3. Mang l\u1ea1i cho b\u1ea1n l\u1ee3i nhu\u1eadn m\u00e0 kh\u00f4ng m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian. Trong khi \u0111\u00f3 Facebook Ads l\u1ea1i gi\u00fap c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y \u0111\u1ed3ng th\u1eddi hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01a1n. V\u00e0 b\u1eb1ng c\u00e1ch n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn l\u00e2u d\u00e0i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"952\" height=\"458\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_4-952x458.png\" alt=\"\" class=\"wp-image-27036\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_4-952x458.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_4-476x229.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_4-1080x520.png 1080w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_4-1280x616.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_4-980x471.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_4-480x231.png 480w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/N\u00ean-ch\u1ea1y-qu\u1ea3ng-c\u00e1o-Google-Ads-hay-Facebook-Ads_4.png 1349w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u01b0 v\u1eady qua b\u00e0i vi\u1ebft n\u00e0y 3F \u0111\u00e3 chia s\u1ebb \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 khuy\u1ebft \u0111i\u1ec3m gi\u1eefa hai n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t hi\u1ec7n nay. Hi v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin tr\u00ean, b\u1ea1n \u0111\u1ecdc s\u1ebd bi\u1ebft n\u00ean l\u1ef1a ch\u1ecdn Google Ads hay Facebook Ads cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. V\u00e0 \u0111\u1eebng qu\u00ean \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/fff.com.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">FFF <\/a>\u0111\u1ec3 tr\u1ea3i nghi\u1ec7m nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed5 tr\u1ee3 qu\u1ea3ng c\u00e1o cho c\u1ea3 Google l\u1eabn Facebook nh\u00e9. Trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng, n\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline&nbsp;<strong>0901 47 48 46<\/strong>&nbsp;ho\u1eb7c trang&nbsp;<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Ngo\u00e0i ra, h\u00e3y tham gia&nbsp;<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a>&nbsp;\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. S\u1ef1 c\u1ea1nh tranh gi\u1eefa Google v\u00e0 Facebook2. Google Ads v\u00e0 Facebook Ads \u0111\u00e2u l\u00e0 l\u1ef1a ch\u1ecdn cho b\u1ea1n Ng\u00e0y nay, qu\u1ea3ng c\u00e1o tr\u00ean internet \u0111\u00e3 tr\u1edd th\u00e0nh m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p marketing online hi\u1ec7u qu\u1ea3 nh\u1ea5t. Trong \u0111\u00f3 hai n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t hi\u1ec7n nay l\u00e0 Google v\u00e0 Facebook. [&hellip;]<\/p>\n","protected":false},"author":714,"featured_media":27056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1174,134,865,1171],"tags":[1159,1160,695,1158,842],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/26867"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/714"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=26867"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/26867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/27056"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=26867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=26867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=26867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}