{"id":26042,"date":"2020-07-07T11:32:23","date_gmt":"2020-07-07T04:32:23","guid":{"rendered":"https:\/\/fff.com.vn\/?p=26042"},"modified":"2020-07-07T12:05:24","modified_gmt":"2020-07-07T05:05:24","slug":"su-khac-nhau-giua-seo-va-sem-la-gi","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/su-khac-nhau-giua-seo-va-sem-la-gi\/","title":{"rendered":"S\u1ef1 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM l\u00e0 g\u00ec?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/su-khac-nhau-giua-seo-va-sem-la-gi\/#1_SEM_la_gi\" title=\"1. SEM l\u00e0 g\u00ec?\">1. SEM l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/su-khac-nhau-giua-seo-va-sem-la-gi\/#2_SEO_la_gi\" title=\"2. SEO l\u00e0 g\u00ec?\">2. SEO l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/su-khac-nhau-giua-seo-va-sem-la-gi\/#3_Su_khac_nhau_giua_SEO_va_SEM_la_gi\" title=\"3. S\u1ef1 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM l\u00e0 g\u00ec ?\">3. S\u1ef1 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM l\u00e0 g\u00ec ?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Maketing l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho ho\u1ea1t \u0111\u1ed9ng kinh doanh online c\u1ee7a c\u00e1c doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o nh\u1ea5t th\u00ec SEO v\u00e0 SEM l\u00e0 hai qu\u00e1 tr\u00ecnh v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft m\u00e0 ch\u00fang ta kh\u00f4ng th\u1ec3 b\u1ecf qua. V\u1eady b\u1ea1n \u0111\u00e3 bi\u1ebft <strong>s\u1ef1 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM l\u00e0 g\u00ec<\/strong> ch\u01b0a? C\u00f9ng FFF theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi cho m\u00ecnh nh\u00e9.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"1_SEM_la_gi\"><\/span>1. SEM l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEM vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Search Engine Marketing l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u00f4ng qua hai h\u00ecnh th\u1ee9c \u0111\u00f3 l\u00e0 truy c\u1eadp mi\u1ec5n ph\u00ed (SEO) v\u00e0 giao d\u1ecbch c\u00f3 tr\u1ea3 ti\u1ec1n (PPC). B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u SEM=SEO+PPC . Hay n\u00f3i c\u00e1ch kh\u00e1c, SEM ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh gia t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp trang web b\u1eb1ng c\u00e1ch mua qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google. <\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, SEO v\u00e0 PPC l\u00e0 nh\u1eefng k\u00eanh nh\u1ecf ri\u00eang bi\u1ec7t trong SEM. PPC (Pay-Per-Click) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean Internet, d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng s\u1eb5n c\u00f3 c\u1ee7a Google Ads, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean Top k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. Chi ph\u00ed chi tr\u1ea3 cho chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/pay-per-click-1.png\" alt=\"\" class=\"wp-image-26069\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/pay-per-click-1.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/pay-per-click-1-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/pay-per-click-1-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h3>T\u1ea1i sao SEM l\u1ea1i quan tr\u1ecdng<\/h3>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng c\u00f3 th\u00f3i quen t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00e0 m\u1ee5c ti\u00eau c\u1ee7a SEM l\u00e0 h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a website ho\u1eb7c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong Top 5 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. T\u1eeb \u0111\u00f3, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, thu h\u00fat h\u1ecd gh\u00e9 th\u0103m website, \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i nhu\u1eadn cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/sem-la-gi.png\" alt=\"\" class=\"wp-image-26051\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/sem-la-gi.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/sem-la-gi-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/sem-la-gi-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>\u01afu \u0111i\u1ec3m c\u1ee7a SEM:<\/p>\n\n\n\n<ul><li>\u0110\u1ed9 ph\u1ee7 s\u00f3ng t\u1eeb kh\u00f3a cao, c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o c\u00f9ng l\u00fac nhi\u1ec1u t\u1eeb kh\u00f3a, s\u1ea3n ph\u1ea9m<\/li><li>Nhanh ch\u00f3ng hi\u1ec3n th\u1ecb tr\u00ean Top \u0111\u1ea7u c\u1ee7a trang t\u00ecm ki\u1ebfm<\/li><li>T\u00f9y bi\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a SEM<\/li><li>T\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/li><li>T\u1ea1o ra ngu\u1ed3n doanh thu m\u1ed9t c\u00e1ch nhanh ch\u00f3ng<\/li><li>Ti\u1ebfp c\u1eadn t\u1edbi \u0111\u00fang ng\u01b0\u1eddi, t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang th\u1eddi gian<\/li><\/ul>\n\n\n\n<p>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEM:<\/p>\n\n\n\n<ul><li>C\u1ea1nh tranh cao do \u0111\u00f3 chi ph\u00ed ng\u00e0y c\u00e0ng \u0111\u1ea5t \u0111\u1ecf<\/li><li>\u0110\u00f4i l\u00fac g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng <\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_SEO_la_gi\"><\/span>2. SEO l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Search&nbsp;Engine&nbsp;Optimization l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. L\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc, c\u00e1ch th\u1ee9c, c\u00f4ng c\u1ee5 gi\u00fap t\u1ed1i \u01b0u h\u00f3a website c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a Google. N\u00f3i c\u00e1ch kh\u00e1c, SEO l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a website \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng traffic mi\u1ec5n ph\u00ed t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3>Vai tr\u00f2 c\u1ee7a SEO<\/h3>\n\n\n\n<p>M\u1ed9t website mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ph\u1ea3i l\u00e0 m\u1ed9t website th\u00e2n thi\u1ec7n, d\u1ec5 s\u1eed d\u1ee5ng, d\u1ec5 t\u01b0\u01a1ng t\u00e1c. Do \u0111\u00f3,  SEO v\u1eabn lu\u00f4n gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n website:<\/p>\n\n\n\n<ul><li>SEO kh\u00f4ng d\u1eebng \u1edf vi\u1ec7c \u0111\u01b0a website l\u00ean Top, m\u00e0 c\u00f2n l\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 t\u00ednh h\u1eefu d\u1ee5ng c\u1ee7a m\u1ed9t trang web<\/li><li>Theo c\u00e1c kh\u1ea3o s\u00e1t c\u1ee7a c\u00e1c chuy\u00ean gia l\u00e0m SEO, h\u01a1n 65% ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1ea5p v\u00e0o 5 k\u1ebft qu\u1ea3 xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. V\u00ec v\u1eady, SEO website l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a trang c\u1ee7a b\u1ea1n l\u00ean top k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c g\u1ea7n ng\u01b0\u1eddi d\u00f9ng h\u01a1n<\/li><li>SEO gi\u00fap website c\u1ee7a b\u1ea1n v\u1eadn h\u00e0nh \u1ed5n \u0111\u1ecbnh, c\u00e1c thao t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng di\u1ec5n ra m\u01b0\u1ee3t m\u00e0 h\u01a1n. T\u1eeb \u0111\u00f3, t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi c\u00e1c website \u0111\u1ed1i th\u1ee7<\/li><\/ul>\n\n\n\n<p>\u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a SEO b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft<a href=\"https:\/\/fff.com.vn\/yeu-to-nao-la-quan-trong-nhat-trong-seo\/\"> <strong>Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0 quan tr\u1ecdng nh\u1ea5t trong SEO<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/seo-la-gi-2.png\" alt=\"\" class=\"wp-image-26054\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/seo-la-gi-2.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/seo-la-gi-2-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/seo-la-gi-2-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>SEO \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng t\u1eeb hai k\u1ef9 thu\u1eadt ch\u00ednh l\u00e0 SEO &#8211; onpage v\u00e0 SEO Off-page<\/p>\n\n\n\n<h3>SEO On-page:<\/h3>\n\n\n\n<ul><li>T\u1ed1i \u01b0u h\u00f3a c\u00e1c th\u00e0nh ph\u1ea7n li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau nh\u01b0 th\u1ebb ti\u00eau \u0111\u1ec1, th\u1ebb m\u00f4 t\u1ea3, th\u1ebb heading,&#8230;<\/li><li>T\u1ed1i \u01b0u b\u00e0i vi\u1ebft v\u00e0 trang web th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a b\u1eb1ng th\u1ee7 th\u00f4ng ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/fff.com.vn\/cong-cu-phan-tich-tu-khoa-fff-keywords-tools\/\">Keyword Planner.<\/a><\/li><li>Li\u00ean k\u1ebft URL \u0111\u01a1n gi\u1ea3, d\u1ec5 ghi nh\u1edb v\u1edbi c\u00e1c t\u1eeb kh\u00f3a \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc<\/li><li>T\u00edch h\u1ee3p c\u00e1c <a href=\"https:\/\/hutkhach.com\/index.php?view=tool-socialshare&amp;action=step-1&amp;userToken=ZGdZVktsdE91by9qOUtndjc4MjYwTHdQeXllT3NKTS9ZUHVzdThJYTNWST06OhMNb7G48NOo6noCn1JFw0I\" target=\"_blank\" rel=\"noopener\">ti\u1ec7n t\u00edch chia s\u1ebb m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li>T\u1ed1c \u0111\u1ed9 load trang nhanh <\/li><li>Th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/li><li>Content ch\u1ea5t l\u01b0\u1ee3ng cao<\/li><\/ul>\n\n\n\n<h3>SEO Off-page:<\/h3>\n\n\n\n<ul><li>X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ngu\u1ed3n backlink \u0111\u1ec3 mang \u0111\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp cho website<\/li><li>Ti\u1ebfp th\u1ecb qua m\u1ea1ng x\u00e3 h\u1ed9i: t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn t\u1eeb c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u01b0u t\u00ednh <\/li><li>Ghi d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong c\u00e1c di\u1ec5n \u0111\u00e0n, b\u00e0i vi\u1ebft, \u0111\u00e1nh gi\u00e1 ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i<\/li><\/ul>\n\n\n\n<p>\u01afu \u0111i\u1ec3m c\u1ee7a SEO<\/p>\n\n\n\n<ul><li>Gi\u00fap website leo Top tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u00e0 kh\u00f4ng m\u1ea5t chi ph\u00ed<\/li><li>Mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i <\/li><li>Ng\u01b0\u1eddi d\u00f9ng th\u00edch click v\u00e0 top k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o<\/li><li>\u0110\u01b0\u1ee3c Google \u0111\u00e1nh gi\u00e1 cao v\u1ec1 n\u1ed9i dung v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng website<\/li><\/ul>\n\n\n\n<p>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO<\/p>\n\n\n\n<ul><li>T\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c <\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Su_khac_nhau_giua_SEO_va_SEM_la_gi\"><\/span>3. S\u1ef1 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM l\u00e0 g\u00ec ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u1ea3 SEO v\u00e0 SEM \u0111\u1ec1u l\u00e0 hai qu\u00e1 tr\u00ecnh gi\u00fap website t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean Top c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u00e0 SEO v\u00e0 PPC l\u00e0 hai k\u00eanh nh\u1ecf thu\u1ed9c SEM. S\u1ef1 kh\u00e1c bi\u1ec7t d\u1ec5 th\u1ea5y nh\u1ea5t \u0111\u00f3 l\u00e0 SEM l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ph\u00ed v\u00e0 SEO l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng c\u1ea7n tr\u1ea3 ph\u00ed. N\u1ebfu SEO h\u01b0\u1edbng v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a website \u0111\u1ec3 \u0111\u1ea1t c\u00e1c th\u1ee9 h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00ec SEM bao g\u1ed3m c\u1ea3 SEO v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c nh\u01b0 PPC (Pay-Per-Click) thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 t\u00ednh ph\u00ed.<\/p>\n\n\n\n<p>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEM th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<ul><li>Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 \u0111\u1ecba l\u00fd, nh\u00e2n kh\u1ea9u h\u1ecdc, ng\u00e0nh,&#8230;<\/li><li>T\u1eadn d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a \u0111\u00e3 ch\u1ecdn l\u1ecdc \u0111\u1ec3 vi\u1ebft ra c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan<\/li><li>T\u1ea1o c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau<\/li><li>\u0110\u1eb7t ng\u00e2n s\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/li><\/ul>\n\n\n\n<p>Trong khi \u0111\u00f3, SEO l\u1ea1i t\u1eadp trung t\u1ed1i \u01b0u h\u00f3a website th\u00f4ng qua SEO On-page v\u00e0 SEO Offpage. Gi\u00fap \u0111\u01b0a \u0111\u1ea9y th\u1ee9 h\u1ea1ng c\u1ee7a website l\u00ean v\u1ecb tr\u00ed cao h\u01a1n \u1edf b\u1ea3ng x\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, kh\u00f4ng m\u1ea5t ph\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1191\" height=\"1315\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/su-khac-nhau-giua-seo-va-sem-2.png\" alt=\"\" class=\"wp-image-26106\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/su-khac-nhau-giua-seo-va-sem-2.png 1191w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/su-khac-nhau-giua-seo-va-sem-2-980x1082.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/su-khac-nhau-giua-seo-va-sem-2-480x530.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1191px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0m PPC-Ads th\u00ec r\u1ea5t d\u1ec5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n, ch\u1ec9 c\u1ea7n c\u00f3 th\u1ebb t\u00edn d\u1ee5ng Qu\u1ed1c t\u1ebf nh\u01b0 Visa ho\u1eb7c Master Card b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c chi\u1ebfn d\u1ecbch Ads cho m\u00ecnh. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 th\u1ebb visa hay Master Card th\u00ec b\u1ea1n c\u00f3 th\u1ec3 <a href=\"https:\/\/fffads.com\/?view=buy-account&amp;action=index\" target=\"_blank\" rel=\"noopener\">mua t\u00e0i kho\u1ea3n Invoice<\/a> t\u1eeb 3F, \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u00e9. V\u1edbi h\u00ecnh th\u1ee9c SEM th\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a website c\u1ee7a m\u00ecnh l\u00ean Top m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng, v\u00e0 b\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u00f2n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c h\u01a1n so v\u1edbi SEO.<\/p>\n\n\n\n<p>C\u00f2n v\u1edbi SEO th\u00ec kh\u00f3 h\u01a1n nhi\u1ec1u, b\u1ea1n ph\u1ea3i c\u1ea7n \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c \u0111\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch SEO ho\u00e0n ch\u1ec9nh c\u0169ng nh\u01b0 \u0111\u1ea9y website l\u00ean Top<\/p>\n\n\n\n<p>Nh\u00ecn tr\u00ean c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c, SEM chi\u1ebfm l\u1ee3i th\u1ebf h\u01a1n so v\u1edbi SEO. Ch\u1eb3ng h\u1ea1n, khi website b\u1ea1n m\u1edbi th\u00e0nh l\u1eadp v\u00e0 b\u1ea1n mu\u1ed1n website c\u1ee7a m\u00ecnh nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o \u0111\u1ed9 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec SEM hay PPC l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n cho b\u1ea1n. <\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua b\u1ea5t k\u1ef3 qu\u00e1 tr\u00ecnh n\u00e0o m\u00e0 c\u1ea7n ph\u1ed1i h\u1ee3p t\u1ed1t hai qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec3 mang \u0111\u1ebfn l\u1ee3i \u00edch cao nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. SEM h\u00ecnh th\u1ee9c tr\u1ea3 ph\u00ed v\u00e0 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. SEO gi\u00fap b\u1ea1n t\u1ed1i \u01b0u website, gi\u00fap website c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c n\u1ed9i dung th\u1eadt s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng mang \u0111\u1ebfn l\u1ee3i \u00edch b\u1ec1n v\u1eefng v\u00e0 l\u00e2u d\u00e0i cho b\u1ea1n. Do \u0111\u00f3, h\u00e3y t\u1eadn d\u1ee5ng v\u00e0 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng SEO v\u00e0 SEM \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi mang v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao cho website, doanh thu nhi\u1ec1u nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p> Tuy nhi\u00ean, d\u00f9 c\u00f3 tr\u1ea3 ph\u00ed hay kh\u00f4ng tr\u1ea3 ph\u00ed, SEO v\u00e0 SEM v\u1eabn c\u00f3 nh\u1eefng th\u1ebf m\u1ea1nh ri\u00eang v\u00e0 mang \u0111\u1ebfn c\u00e1c l\u1ee3i \u00edch kh\u00e1c nhau cho b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/su-khac-nhau-giua-seo-va-sem-1.png\" alt=\"\" class=\"wp-image-26057\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/su-khac-nhau-giua-seo-va-sem-1.png 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/su-khac-nhau-giua-seo-va-sem-1-980x506.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/07\/su-khac-nhau-giua-seo-va-sem-1-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure><\/div>\n\n\n\n<p>SEO v\u00e0 SEM ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n website. \u0110\u1ed3ng th\u1eddi \u0111\u01b0a doanh nghi\u1ec7p \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Qua b\u00e0i vi\u1ebft v\u1eeba r\u1ed3i, <a href=\"https:\/\/admin.fff.com.vn\/\">3F<\/a> hy v\u1ecdng b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch v\u1ec1 SEM v\u00e0 SEO, \u0111\u1ed3ng th\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c nhau gi\u1eefa ch\u00fang. V\u00e0 b\u1ea1n c\u0169ng \u0111\u1eebng qu\u00ean \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n tr\u00ean FFF \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1eefu \u00edch kh\u00e1c nh\u00e9.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\t\n\t\t\t<!-- Login By Google Account -->    \n\t\t\t<div class=\"g_large\">\n\t\t\t\t<div class='g-sign-in-button'>\n\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t<span id=\"logoG\" class='logo-wrapper iconGoogle'>  <\/span>  \n\t\t\t\t\t\t<span id=\"btn_dangky\" class='text-container btn-dangkyGoogle'> \u0110\u0103ng nh\u1eadp b\u1eb1ng Google<\/span>\n\t\t\t\t\t<\/div>  \n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline&nbsp;<strong>0901 47 48 46<\/strong>&nbsp;ho\u1eb7c&nbsp;<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">trang fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Ngo\u00e0i ra, h\u00e3y tham gia&nbsp;<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a>&nbsp;\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u00e9!<\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. SEM l\u00e0 g\u00ec?2. SEO l\u00e0 g\u00ec?3. S\u1ef1 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM l\u00e0 g\u00ec ? Maketing l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho ho\u1ea1t \u0111\u1ed9ng kinh doanh online c\u1ee7a c\u00e1c doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o nh\u1ea5t th\u00ec SEO v\u00e0 SEM l\u00e0 hai qu\u00e1 tr\u00ecnh [&hellip;]<\/p>\n","protected":false},"author":714,"featured_media":26114,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[803,134,2],"tags":[1056,1058,1055,614,1142],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/26042"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/714"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=26042"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/26042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/26114"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=26042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=26042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=26042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}