5. T\u1ed1i \u01b0u n\u00fat call to action<\/a><\/li><\/ul><\/nav><\/div>\nTrong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7, website \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1i v\u1edbi ch\u00fang ta. C\u0169ng gi\u1ed1ng v\u1edbi vi\u1ec7c b\u1ea1n m\u1edf m\u1ed9t c\u1eeda h\u00e0ng, vi\u1ec7c kinh doanh online c\u1ee5 th\u1ec3 l\u00e0 website, n\u00f3 nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i l\u1ea1i v\u1edbi nhau. Ch\u00ednh v\u00ec v\u1eady,\u00a0 v\u1edbi giao di\u1ec7n \u0111\u1eb9p, n\u1ed9i dung hay, d\u1ec5 d\u00e0ng tr\u1ea3i nghi\u1ec7m, th\u00ec \u1eaft h\u1eb3n b\u1ea1n s\u1ebd gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i website \u0111\u01b0\u1ee3c l\u00e2u h\u01a1n.\u00a0 \u0110i\u1ec1u \u0111\u00f3 g\u00f3p ph\u1ea7n quan tr\u1ecdng v\u00e0o vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i website \u0111\u1ed3ng th\u1eddi t\u1ea1o ra s\u1ef1 c\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft l\u00e0m c\u00e1ch \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho website hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01a1n gi\u1ea3n. V\u1eady th\u00ec \u0111\u1eebng b\u1ecf l\u1ee1 b\u00e0i vi\u1ebft n\u00e0y nh\u00e9.<\/b><\/p>\n
T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/strong><\/p>\nT\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate), vi\u1ebft t\u1eaft l\u00e0 CR l\u00e0 ch\u1ec9 s\u1ed1 c\u00f3 \u0111\u01a1n v\u1ecb ph\u1ea7n tr\u0103m, th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 ng\u01b0\u1eddi truy c\u1eadp \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng b\u1ea1n mong mu\u1ed1n tr\u00ean t\u1ed5ng l\u01b0\u1ee3t truy c\u1eadp v\u00e0o website. H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n n\u00e0y g\u1ecdi l\u00e0 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y th\u01b0\u1eddng l\u00e0 mua h\u00e0ng, \u0111i\u1ec1n form th\u00f4ng tin, ho\u1eb7c ho\u00e0n th\u00e0nh kh\u1ea3o s\u00e1t \u0111\u1ec3 b\u1ea1n l\u1ea5y th\u00f4ng tin kh\u00e1ch h\u00e0ng,\u2026<\/p>\n
C\u00f4ng th\u1ee9c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 sau:<\/p>\n
Conversion Rate (CR) = T\u1ed5ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i \/ T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng v\u00e0o website
\nV\u00ed d\u1ee5: N\u1ebfu b\u1ea1n c\u00f3 20 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i t\u1eeb 1000 l\u1ea7n t\u01b0\u01a1ng t\u00e1c khi \u0111\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 2%, v\u00ec CR= 20\/1000 = 2(%)<\/span><\/p>\n<\/p>\n
5 C\u00e1ch t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho website hi\u1ec7u qu\u1ea3<\/strong><\/em><\/p>\n<\/span>1. X\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/h2>\nM\u1ed9t website v\u1edbi n\u1ed9i dung hay, ch\u1ea5t l\u01b0\u1ee3ng, \u0111em \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. N\u1ed9i dung h\u1ea5p d\u1eabn, cu\u1ed1n h\u00fat, b\u1ed5 \u00edch s\u1ebd gi\u00fap b\u1ea1n gi\u1eef \u0111\u01b0\u1ee3c ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i trang web c\u1ee7a m\u00ecnh l\u00e2u h\u01a1n.<\/p>\n
Th\u00eam v\u00e0o \u0111\u00f3, n\u00ean th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung, t\u1ea1o n\u00ean s\u1ef1 m\u1edbi m\u1ebb, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ebfp thu v\u00e0 lu\u00f4n h\u01b0\u1edbng t\u1edbi nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb nh\u1ea5t. Nh\u01b0 v\u1eady, s\u1ebd l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c r\u1eb1ng b\u1ea1n lu\u00f4n mu\u1ed1n truy\u1ec1n t\u1ea3i, g\u1eedi g\u1eafm \u0111\u1ebfn h\u1ecd nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb, t\u01b0\u01a1i m\u1edbi trong n\u1ed9i dung website. Th\u1ec3 hi\u1ec7n r\u1eb1ng website c\u1ee7a b\u1ea1n v\u1eabn lu\u00f4n ho\u1ea1t \u0111\u1ed9ng, v\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng, \u0111\u1ec3 Google \u0111\u1ec1 xu\u1ea5t website c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
<\/p>\n
C\u00e1c nguy\u00ean t\u1eafc \u0111\u1ec3 c\u00f3 m\u1ed9t n\u1ed9i dung website ch\u1ea5t l\u01b0\u1ee3ng:<\/b><\/p>\n\n- Update n\u1ed9i dung:C\u1eadp nh\u1eadt c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m gi\u00fap website c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb l\u1ed7i th\u1eddi v\u00e0 th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/b><\/li>\n
- N\u1ed9i dung ng\u1eafn g\u1ecdn \u2013 x\u00fac t\u00edch \u2013 d\u1ec5 hi\u1ec3u: <\/b>N\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u nh\u1ea5t c\u00f3 th\u1ec3, \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u00f4ng tin h\u1ecd c\u1ea7n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n t\u1ea3i n\u1ed9i dung tr\u1ef1c quan nh\u01b0 video, image, infographic, slide gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng h\u1ea5p thu th\u00f4ng tin h\u01a1n.<\/li>\n
- H\u00ecnh \u1ea3nh:<\/b> H\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c x\u1eed l\u00fd resize k\u00edch th\u01b0\u1edbc h\u1ee3p l\u00fd, n\u00ean n\u00e9n h\u00ecnh \u1ea3nh tr\u01b0\u1edbc khi t\u1ea3i l\u00ean web, v\u1eeba gi\u00fap h\u00ecnh \u1ea3nh t\u1ea3i l\u00ean r\u00f5 n\u00e9t, v\u1eeba gi\u1ea3m \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 load web.<\/span><\/li>\n
- Title \u2013 Ti\u00eau \u0111\u1ec1 b\u1eaft \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a:<\/b> Ph\u1ea3i nh\u1ecf h\u01a1n 60 k\u00fd t\u1ef1, c\u00e0ng g\u1ea7n ph\u00eda tr\u00ean tr\u00e1i c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u1edbi SEO.<\/span><\/li>\n
- S\u1eed d\u1ee5ng c\u00e1c th\u1ebb Heading H1, H2, H3:<\/b> S\u1eed d\u1ee5ng duy nh\u1ea5t m\u1ed9t th\u1ebb H1. V\u1edbi c\u00e1c th\u1ebb H2, H3 s\u1eed d\u1ee5ng cho t\u1eebng \u0111o\u1ea1n, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c n\u1ed9i dung quan tr\u1ecdng c\u1ee7a c\u00e1c \u0111o\u1ea1n.<\/span><\/li>\n<\/ul>\n