{"id":24153,"date":"2020-04-27T17:38:05","date_gmt":"2020-04-27T10:38:05","guid":{"rendered":"https:\/\/fff.com.vn\/?p=24153"},"modified":"2020-04-27T17:39:25","modified_gmt":"2020-04-27T10:39:25","slug":"hieu-ro-ve-content-marketing","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/hieu-ro-ve-content-marketing\/","title":{"rendered":"Hi\u1ec3u r\u00f5 v\u1ec1 Content Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/hieu-ro-ve-content-marketing\/#1_Content_la_gi_Content_Marketing_la_gi\" title=\"1. Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?\">1. Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/hieu-ro-ve-content-marketing\/#2_Loi_ich_Content_Marketing_dem_lai_cho_doanh_nghiep\" title=\"2. L\u1ee3i \u00edch Content Marketing \u0111em l\u1ea1i cho doanh nghi\u1ec7p\">2. L\u1ee3i \u00edch Content Marketing \u0111em l\u1ea1i cho doanh nghi\u1ec7p<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/hieu-ro-ve-content-marketing\/#3_Lam_the_nao_de_xay_dung_duoc_chien_luoc_noi_dung\" title=\"3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung\">3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/hieu-ro-ve-content-marketing\/#4_Cac_hinh_thuc_Content\" title=\"4. C\u00e1c h\u00ecnh th\u1ee9c Content\">4. C\u00e1c h\u00ecnh th\u1ee9c Content<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/hieu-ro-ve-content-marketing\/#5_Cac_dinh_dang_noi_dung\" title=\"5. C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung\">5. C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fff.com.vn\/hieu-ro-ve-content-marketing\/#6_Bi_quyet_co_mot_content_hay\" title=\"6. B\u00ed quy\u1ebft c\u00f3 m\u1ed9t content hay\">6. B\u00ed quy\u1ebft c\u00f3 m\u1ed9t content hay<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 c\u00e1c b\u1ea1n c\u0169ng bi\u1ebft \u0111\u1ea5y, trong l\u0129nh v\u1ef1c Marketing th\u00ec Content lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c coi l\u00e0 quan tr\u1ecdng nh\u1ea5t. <\/span><span style=\"font-weight: 400;\">B\u1ea5t k\u1ec3 nh\u1eefng n\u1ed9i dung nh\u01b0 text, video, h\u00ecnh \u1ea3nh, infographic,\u2026 \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Content. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft content hay &amp; ch\u1ea5t l\u01b0\u1ee3ng, bi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00e1i hi\u1ec7u \u0111\u01b0\u1ee3c th\u01b0\u01a1ng, gi\u00fap t\u0103ng doanh s\u1ed1 doanh v\u00e0 in s\u00e2u v\u00e0o t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng? <\/span><span style=\"font-weight: 400;\">V\u1eady \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 th\u00ec tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i <strong>Hi\u1ec3u r\u00f5 v\u1ec1 Content Marketing<\/strong>. C\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Content_la_gi_Content_Marketing_la_gi\"><\/span><span style=\"font-weight: 400;\">1. Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u content l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng n\u1ed9i dung bao g\u1ed3m nh\u01b0: text, h\u00ecnh \u1ea3nh, video, infographic, audio\u2026 m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y, nghe th\u1ea5y ch\u00fang. <\/span><span style=\"font-weight: 400;\">Content c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p, c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Ho\u1eb7c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00ednh n\u1ed9i dung trong b\u00e0i vi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 PR, qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-24154 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/unnamed-file-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Content Marketing <\/span><span style=\"font-weight: 400;\">l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra &amp; ph\u00e2n ph\u1ed1i n\u1ed9i dung <\/span><span style=\"font-weight: 400;\">c\u00f3 gi\u00e1 tr\u1ecb, li\u00ean quan<\/span><span style=\"font-weight: 400;\"> \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. V\u1edbi m\u1ee5c \u0111\u00edch thu h\u00fat, gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh vi &amp; chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng. V\u00e0 ho\u1ea1t \u0111\u1ed9ng Content Marketing kh\u00f4ng ch\u1ec9 di\u1ec5n ra tr\u00ean m\u00f4i tr\u01b0\u1eddng Online m\u00e0 c\u00f2n c\u00f3 c\u1ea3 Ofline.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Loi_ich_Content_Marketing_dem_lai_cho_doanh_nghiep\"><\/span><span style=\"font-weight: 400;\">2. L\u1ee3i \u00edch Content Marketing \u0111em l\u1ea1i cho doanh nghi\u1ec7p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"size-large wp-image-24155 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Loi-ich-content-marketing-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ng\u01b0\u1eddi mua t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec7n di\u1ec7n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u0103ng s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u: Content marketing gi\u00fap t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi quan t\u00e2m. N\u00f3 c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ea7n tr\u1edf th\u00e0nh Top of Mind trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng khi h\u1ecd ngh\u0129 t\u1edbi ng\u00e0nh c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u1edbn h\u01a1n v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n: \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n. Theo th\u1eddi gian, chu\u1ed7i n\u1ed9i dung tuy\u1ec7t v\u1eddi c\u1ee7a b\u1ea1n v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 h\u1ecd s\u1ebd quan t\u00e2m h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0T\u0103ng traffic:<\/span> <span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch c\u1ee7a content hay l\u00e0 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u00ecm \u0111\u1ebfn website b\u1ea1n th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/bit.ly\/tang-traffic\" target=\"_blank\" rel=\"noopener\">&gt;&gt; C\u00e1ch t\u0103ng Traffic cho website b\u1eb1ng tool hi\u1ec7u qu\u1ea3<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"3_Lam_the_nao_de_xay_dung_duoc_chien_luoc_noi_dung\"><\/span><span style=\"font-weight: 400;\">3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"size-large wp-image-24156 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/chien-luoc-noi-dung-content-marketing-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: <\/b><span style=\"font-weight: 400;\">N\u00f3 li\u00ean quan \u0111\u1ebfn t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n, m\u1ee5c \u0111\u00edch b\u1ea1n th\u1ef1c hi\u1ec7n n\u1ed9i dung. \u0110\u00f3 c\u0169ng l\u00e0 c\u00e1ch b\u1ea1n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi \u201cCh\u00fang ta s\u1ebd \u0111i t\u1edbi \u0111\u00e2u?\u201d, \u201cT\u1ea1i sao ch\u00fang ta l\u1ea1i l\u00e0m \u0111i\u1ec1u n\u00e0y?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n: <\/b><span style=\"font-weight: 400;\">B\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t n\u1ed9i dung m\u00e0 kh\u00f4ng bi\u1ebft kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh l\u00e0 ai. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>K\u1ebf ho\u1ea1ch n\u1ed9i dung c\u1ee7a b\u1ea1n:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch v\u1ea1ch ra n\u1ed9i dung b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua. C\u00e2u chuy\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>K\u00eanh b\u1ea1n chia s\u1ebb: <\/b><span style=\"font-weight: 400;\">C\u00e1c n\u1ec1n t\u1ea3ng b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung c\u1ee7a m\u00ecnh. Nh\u01b0 FB c\u00e1 nh\u00e2n, Fanpage, FB Group, c\u1ed9ng \u0111\u1ed3ng l\u1edbn uy t\u00edn, hay nh\u1eefng Forum ph\u00f9 h\u1ee3p ch\u1ee7 \u0111\u1ec1.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u1ed9 tr\u00ecnh ph\u00e2n ph\u1ed1i n\u1ed9i dung v\u00e0 ng\u00e2n s\u00e1ch.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Cac_hinh_thuc_Content\"><\/span><span style=\"font-weight: 400;\">4. C\u00e1c h\u00ecnh th\u1ee9c Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"size-large wp-image-24157 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/cac-hinh-thuc-content-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c s\u1eed d\u1ee5ng lo\u1ea1i n\u00e0o c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u t\u1eebng th\u1eddi \u0111i\u1ec3m c\u1ee7a b\u1ea1n:<\/span><\/p>\n<p><b>Branded content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Content k\u1ec3 chuy\u1ec7n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u. <\/span><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau t\u1eadp trung v\u00e0o gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 m\u1eb7t n<\/span>h\u1eadn th\u1ee9c<span style=\"font-weight: 400;\">, t\u1eeb \u0111\u00f3 h\u1ecd s\u1ebd c\u00f3 c\u1ea3m t\u00ecnh, tin t\u01b0\u1edfng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 t<\/span>h\u01b0\u01a1ng hi\u1ec7u<span style=\"font-weight: 400;\"> n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng.<\/span><\/p>\n<p><b>Lead Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Content mang l\u1ea1i gi\u00e1 tr\u1ecb cho KH nh\u01b0ng \u0111i k\u00e8m nh\u1eefng y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 \u0111\u1ec3 thu th\u1eadp data kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 y\u00eau c\u1ea7u \u0111i\u1ec1n form, click v\u00e0o link web, \u0111\u1ec3 l\u1ea1i email d\u01b0\u1edbi comment,\u2026 <\/span><span style=\"font-weight: 400;\">Content h\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng \u0111\u1ec3 k\u00e9o t\u01b0\u01a1ng t\u00e1c r\u1ea5t t\u1ed1t, \u1edf c\u00e1c shop online \u0111\u00f4i khi n\u00f3 l\u00e0 c\u00e1c quiz game \u0111\u1ed1 vui nh\u1eadn qu\u00e0, live stream l\u00ec x\u00ec n\u0103m m\u1edbi,\u2026<\/span><\/p>\n<p><b>Reach Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Content mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap g\u00e2y d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng, y\u00eau qu\u00fd, h\u1ee9ng th\u00fa t\u1eeb kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. <\/span><span style=\"font-weight: 400;\">Vi\u1ec7c nhi\u1ec1u shop online hi\u1ec7n nay hay b\u1ecba \u0111\u1eb7t th\u00f4ng tin ch\u00ednh l\u00e0 n\u1eb1m \u1edf h\u00ecnh th\u1ee9c n\u00e0y, ch\u1ec9 ti\u1ebfc v\u00ec tin b\u1ecba \u0111\u1eb7t n\u00ean gi\u00e1 tr\u1ecb v\u1ec1 m\u1eb7t Th\u00f4ng Tin l\u00e0 kh\u00f4ng c\u00f3, b\u1ea5t ch\u1ea5p \u0111\u1ec3 c\u00e2u like\/video.<\/span><\/p>\n<p><b>Sales Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ed9i dung b\u00e1n h\u00e0ng, n\u00f3i v\u1ec1 l\u1ee3i \u00edch v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, th\u00f4ng tin s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. <\/span><span style=\"font-weight: 400;\">Tuy nhi\u00ean, n\u1ebfu ch\u1ec9 post b\u00e1n h\u00e0ng li\u00ean t\u1ee5c, s\u1edbm mu\u1ed9n c\u00e1c k\u00eanh c\u1ee7a b\u1ea1n c\u0169ng <\/span>m\u1ea5t d\u1ea7n t\u01b0\u01a1ng t\u00e1c.\u00a0<span style=\"font-weight: 400;\">Kh\u00e9o l\u00e9o, h\u00e3y k\u1ec3 v\u1ec1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng, n\u1ed7i kh\u00f3 kh\u0103n khi c\u1ed1 g\u1eafng gi\u00fap kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 1 n\u1ed9i dung b\u00e1n h\u00e0ng. V\u1edbi s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh, c\u00f3 th\u1ec3 l\u00e0m clip demo s\u1ea3n ph\u1ea9m, clip review th\u1ef1c t\u1ebf c\u0169ng l\u00e0 1 g\u1ee3i \u00fd.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Cac_dinh_dang_noi_dung\"><\/span><span style=\"font-weight: 400;\">5. C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"size-large wp-image-24158 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/cac-dinh-dang-noi-dung-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Marketing v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o phong ph\u00fa, c\u00f3 nhi\u1ec1u t\u00f9y ch\u1ecdn kh\u00e1c nhau \u0111\u1ec3 b\u1ea1n \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh v\u00e0o. <\/span><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ph\u1ed5 bi\u1ebfn \u0111ang \u0111\u01b0\u1ee3c c\u00e1c marketers s\u1eed d\u1ee5ng:<\/span><\/p>\n<ul>\n<li><strong>Blogs<\/strong><\/li>\n<\/ul>\n<p>\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t d\u1ea1ng n\u1ed9i dung r\u1ea5t ph\u1ed5 bi\u1ebfn hi\u1ec7n nay, c\u00e1c b\u00e0i vi\u1ebft tr\u00ean c\u00e1c blog ph\u1ea3i \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n th\u01b0\u1eddng xuy\u00ean nh\u1eb1m thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp m\u1edbi. N\u1ed9i dung c\u1ea7n ph\u1ea3i \u0111em l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho \u0111\u1ecdc gi\u1ea3, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd t\u01b0\u01a1ng t\u00e1c b\u00e0i vi\u1ebft \u0111\u00f3 nh\u01b0 chia s\u1ebb n\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, trang web kh\u00e1c.<\/p>\n<ul>\n<li><strong>Ebook <\/strong><\/li>\n<\/ul>\n<p>Ebook hay c\u00f2n g\u1ecdi l\u00e0 s\u00e1ch \u0111i\u1ec7n t\u1eed, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp nhanh v\u00e0o s\u00e1ch b\u1eb1ng c\u00e1ch t\u1ea3i xu\u1ed1ng th\u00f4ng qua internet. \u0110\u1ec3 t\u1ea3i xu\u1ed1ng ebook, b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1n th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd v\u00e0o form li\u00ean h\u1ec7.<\/p>\n<blockquote><p><a href=\"https:\/\/admin.fff.com.vn\/hutkhach\/#widgetContactForm\"><span style=\"font-weight: 400;\">&gt;&gt; Kh\u00e1m ph\u00e1 m\u1eabu form li\u00ean h\u1ec7 \u0111\u1eb9p cho website<\/span><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ebook th\u01b0\u1eddng c\u00f3 n\u1ed9i dung d\u00e0i v\u00e0 s\u00e2u s\u1eafc h\u01a1n n\u1ed9i dung c\u1ee7a m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog, m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra ngo\u00e0i vi\u1ec7c cung c\u1ea5p th\u00f4ng tin s\u00e2u cho m\u1ecdi ng\u01b0\u1eddi th\u00ec n\u00f3 c\u00f2n gi\u00fap thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c h\u01a1n v\u1edbi trang web c\u1ee7a b\u1ea1n. V\u00e0 n\u1ebfu nh\u01b0 website c\u1ee7a b\u1ea1n c\u00f3 th\u00eam nh\u1eefng ti\u1ec7n \u00edch \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 li\u00ean h\u1ec7 ngay khi h\u1ecd c\u00f3 nhu c\u1ea7u th\u00ec th\u1eadt l\u00e0 t\u1ed1t \u0111\u1ea5y.<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/bit.ly\/Max-lead\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&gt;&gt; Kh\u00e1m ph\u00e1 ti\u1ec7n \u00edch li\u00ean h\u1ec7<\/span><\/a><\/p><\/blockquote>\n<ul>\n<li><strong>Videos<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Video l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung c\u00f3 s\u1ee9c h\u00fat cao \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng n\u00f3 \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 facebook, youtube, vimeo, linkedin\u2026 c\u0169ng nh\u01b0 c\u00e1c trang web. Theo nh\u01b0 kh\u1ea3o s\u00e1t th\u00ec video \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung m\u1ea5t nhi\u1ec1u th\u1eddi gian, ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra. Tuy nhi\u00ean b\u00f9 l\u1ea1i \u0111\u00e2y l\u1ea1i l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, s\u1ee9c lan t\u1ecfa cao, c\u0169ng nh\u01b0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1ea1nh m\u1ebd nh\u1ea5t<\/span><\/p>\n<ul>\n<li><strong>Infographic\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y c\u0169ng l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung c\u00f3 s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng b\u1edfi s\u1ef1 \u0111\u01a1n gi\u1ea3n, tr\u1ef1c quan l\u00e0 \u0111\u1eb7c tr\u01b0ng c\u1ee7a Infographic b\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y c\u00e1c n\u1ed9i dung th\u00f4ng qua h\u00ecnh \u1ea3nh \u0111\u1ed3 h\u1ecda. V\u1edbi Infographic b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb n\u1ed9i dung m\u1ed9t c\u00e1ch r\u00f5 r\u00e0nh, d\u1ec5 hi\u1ec3u.<\/span><\/p>\n<ul>\n<li><b>Podcast<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Podcast l\u00e0 m\u1ed9t d\u1ea1ng n\u1ed9i dung l\u00e0 c\u00e1c t\u1eadp tin \u00e2m thanh ho\u1eb7c video k\u1ef9 thu\u1eadt s\u1ed1 t\u1eebng ph\u1ea7n. Podcast gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n khi m\u00e0 h\u1ecd kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ecdc ho\u1eb7c quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111\u1ecdc n\u1ed9i dung m\u1ed7i ng\u00e0y. Theo th\u1ed1ng k\u00ea t\u1ea1i Vi\u1ec7t Nam ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng xem video v\u00e0 \u0111\u1ecdc n\u1ed9i dung tr\u00ean c\u00e1c blog do \u0111\u00f3 Podcast ch\u01b0a th\u1ef1c s\u1ef1 ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n<ul>\n<li><b><\/b><b>Social media<\/b><\/li>\n<\/ul>\n<p>Social media hay c\u00f2n g\u1ecdi l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung mang t\u00ednh ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd nh\u1ea5t hi\u1ec7n nay. Social media gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 gi\u00fap n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c khu\u1ebfch \u0111\u1ea1i\u00a0 v\u00e0 lan r\u1ed9ng. M\u1ed9t trong nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn v\u00e0 ph\u1ed5 bi\u1ebfn ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0: facebook, youtube, linkedin, instagram, twitter, tumblr, zalo\u2026B\u1ea1n n\u00ean c\u00e0i nh\u1eefng ti\u1ec7n \u00edch n\u00e0y cho website c\u1ee7a m\u00ecnh<\/p>\n<blockquote><p><a href=\"https:\/\/bit.ly\/chia-se-MXH\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&gt;&gt; C\u00e1c ti\u1ec7n \u00edch chia s\u1ebb m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"6_Bi_quyet_co_mot_content_hay\"><\/span><span style=\"font-weight: 400;\">6. B\u00ed quy\u1ebft c\u00f3 m\u1ed9t content hay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"size-large wp-image-24159 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/bi-quyet-co-mot-content-hay-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft content marketing, b\u1ea1n n\u00ean ghi nh\u1edb nh\u1eefng l\u01b0u \u00fd quan tr\u1ecdng n\u00e0y. M\u1ed9t content v\u1eeba hay v\u1eeba b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e1c ti\u00eau ch\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u1ec5 nh\u1edb: \u0110\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u n\u00e0y, h\u00e3y x\u00e1c \u0111\u1ecbnh \u201cth\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3\u201d trong b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. N\u1ed9i dung c\u1ed1t l\u00f5i m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 g\u00ec t\u1eeb \u0111\u00f3 tri\u1ec3n khai n\u1ed9i dung cho ph\u00f9 h\u1ee3p<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u1ec5 hi\u1ec3u: \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u v\u0129 \u0111\u1ea1i, tr\u01b0\u1edbc h\u1ebft b\u1ea1n ph\u1ea3i l\u00e0m t\u1ed1t nh\u1ea5t nh\u1eefng \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n. Ch\u00ednh v\u00ec v\u1eady content m\u00e0 b\u1ea1n mu\u1ed1n g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i thi\u1ebft th\u1ef1c, d\u1ec5 hi\u1ec3u<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u1ea3m x\u00fac: <\/span><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 n\u00f3i c\u00f3 mu\u00f4n h\u00ecnh v\u1ea1n tr\u1ea1ng c\u1ee7a c\u1ea3m x\u00fac \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c. C\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i c\u1ea3m x\u00fac s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng mu\u1ed1n mua h\u00e0ng c\u1ee7a b\u1ea1n, c\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i c\u1ea3m x\u00fac gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. D\u00f9 l\u00e0 lo\u1ea1i c\u1ea3m x\u00fac n\u00e0o \u0111i ch\u0103ng n\u1eefa n\u00f3 c\u0169ng gi\u00fap cho c\u00f4ng cu\u1ed9c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n tr\u1edf sang m\u1ed9t trang m\u1edbi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u1ec5 h\u00e0nh \u0111\u1ed9ng: T\u1eeb nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean, n\u00f3 s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn content c\u1ee7a b\u1ea1n b\u1ea5m n\u00fat like, comment ho\u1eb7c chia s\u1ebb<\/span><\/li>\n<\/ul>\n<p>V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 Hi\u1ec3u r\u00f5 v\u1ec1 Content Marketing. Hy v\u1ecdng b\u00e0i vi\u1ebft s\u1ebd gi\u00fap \u00edch cho b\u1ea1n v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Th\u00f4ng qua b\u00e0i vi\u1ebft ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u00f3 th\u00eam m\u1ed9t l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng Content th\u1eadt hay v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u00e9. Ngo\u00e0i ra b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 Marketing t\u1ea1i \u0111\u00e2y nh\u00e9:<\/p>\n<p style=\"text-align: center;\">\t\n\t\t\t<!-- Login By Google Account -->    \n\t\t\t<div class=\"g_large\">\n\t\t\t\t<div class='g-sign-in-button'>\n\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t<span id=\"logoG\" class='logo-wrapper iconGoogle'>  <\/span>  \n\t\t\t\t\t\t<span id=\"btn_dangky\" class='text-container btn-dangkyGoogle'> \u0110\u0103ng nh\u1eadp b\u1eb1ng Google<\/span>\n\t\t\t\t\t<\/div>  \n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/p>\n<p><span class=\"c5\">N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline\u00a0<\/span><strong><span class=\"c5 c7\">0901 47 48 46<\/span><\/strong><span class=\"c5\">\u00a0ho\u1eb7c qua\u00a0<a href=\"https:\/\/bit.ly\/fanpagefff\" target=\"_blank\" rel=\"noopener\">Trang fanpage ch\u00ednh th\u1ee9c.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. Content l\u00e0 g\u00ec? Content Marketing l\u00e0 g\u00ec?2. L\u1ee3i \u00edch Content Marketing \u0111em l\u1ea1i cho doanh nghi\u1ec7p3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung4. C\u00e1c h\u00ecnh th\u1ee9c Content5. C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung6. B\u00ed quy\u1ebft c\u00f3 m\u1ed9t content hay Nh\u01b0 c\u00e1c b\u1ea1n c\u0169ng bi\u1ebft \u0111\u1ea5y, trong l\u0129nh v\u1ef1c Marketing [&hellip;]<\/p>\n","protected":false},"author":709,"featured_media":24160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[134,803],"tags":[799,570,523,769,385,930],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/24153"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/709"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=24153"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/24153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/24160"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=24153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=24153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=24153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}