{"id":24067,"date":"2020-04-22T15:52:39","date_gmt":"2020-04-22T08:52:39","guid":{"rendered":"https:\/\/fff.com.vn\/?p=24067"},"modified":"2020-04-22T16:03:09","modified_gmt":"2020-04-22T09:03:09","slug":"tong-hop-thi-truong-quang-cao-online-cua-tat-ca-cac-nganh-dau-nam-2020","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/tong-hop-thi-truong-quang-cao-online-cua-tat-ca-cac-nganh-dau-nam-2020\/","title":{"rendered":"T\u1ed5ng h\u1ee3p th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o online \u0111\u1ea7u n\u0103m 2020"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/tong-hop-thi-truong-quang-cao-online-cua-tat-ca-cac-nganh-dau-nam-2020\/#1_Dinh_nghia_cac_chi_so_co_ban_trong_quang_cao_online\" title=\"1. \u0110\u1ecbnh ngh\u0129a c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n trong qu\u1ea3ng c\u00e1o online\">1. \u0110\u1ecbnh ngh\u0129a c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n trong qu\u1ea3ng c\u00e1o online<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/tong-hop-thi-truong-quang-cao-online-cua-tat-ca-cac-nganh-dau-nam-2020\/#2_Tong_quan_toan_thi_truong\" title=\"2. T\u1ed5ng quan to\u00e0n th\u1ecb tr\u01b0\u1eddng\">2. T\u1ed5ng quan to\u00e0n th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/tong-hop-thi-truong-quang-cao-online-cua-tat-ca-cac-nganh-dau-nam-2020\/#3Chi_tiet_theo_tung_nganh\" title=\"3.Chi ti\u1ebft theo t\u1eebng ng\u00e0nh\">3.Chi ti\u1ebft theo t\u1eebng ng\u00e0nh<\/a><\/li><\/ul><\/nav><\/div>\n<p>N\u1eeda \u0111\u1ea7u n\u0103m 2020 khi c\u1ea3 th\u1ebf gi\u1edbi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u0111\u1ea1i d\u1ecbch Covid-19. N\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng khi c\u00e1c n\u01b0\u1edbc bu\u1ed9c ph\u1ea3i ban l\u1ec7nh c\u1ea5m t\u1ee5 t\u1eadp \u0111\u00f4ng ng\u01b0\u1eddi nh\u1eb1m h\u1ea1n ch\u1ebf s\u1ef1 l\u00e2y lan c\u1ee7a virus. Ch\u00ednh v\u00ec v\u1eady, th\u1ecb tr\u01b0\u1eddng d\u1ea7n chuy\u1ec3n t\u1eeb bu\u00f4n b\u00e1n offline sang bu\u00f4n b\u00e1n online. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 khi\u1ebfn th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o online tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng h\u01a1n bao gi\u1edd h\u1ebft. H\u00e3y c\u00f9ng FFF xem th\u1ecb tr\u01b0\u1eddng online thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m v\u1edbi<a href=\"https:\/\/fff.com.vn\/tong-hop-thi-truong-quang-cao-online-cua-tat-ca-cac-nganh-dau-nam-2020\/\"><strong> T\u1ed5ng h\u1ee3p th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o online \u0111\u1ea7u n\u0103m 2020<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Dinh_nghia_cac_chi_so_co_ban_trong_quang_cao_online\"><\/span>1. \u0110\u1ecbnh ngh\u0129a c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n trong qu\u1ea3ng c\u00e1o online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>CPC l\u00e0 g\u00ec?<\/h3>\n<p><strong>CPC (Cost per click)<\/strong> l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 cho m\u1ed9t nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o Google c\u1ee7a b\u1ea1n. Khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google, b\u1ea1n s\u1ebd b\u1eaft g\u1eb7p 2 lo\u1ea1i CPC, \u0111\u00f3 ch\u00ednh l\u00e0:<\/p>\n<ul>\n<li><strong>CPC t\u1ed1i \u0111a: <\/strong>l\u00e0 s\u1ed1 ti\u1ec1n t\u1ed1i \u0111a, b\u1ea1n ph\u1ea3i tr\u1ea3 cho m\u1ed9t nh\u1ea5p chu\u1ed9t c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n nh\u1eadp gi\u00e1 th\u1ea7u CPC t.\u0111a v\u00e0 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c b\u1ea1n, nh\u1ea5p chu\u1ed9t \u0111\u00f3 s\u1ebd kh\u00f4ng t\u00ednh ph\u00ed c\u00e1c b\u1ea1n nhi\u1ec1u h\u01a1n s\u1ed1 ti\u1ec1n gi\u00e1 th\u1ea7u CPC t\u1ed1i \u0111a m\u00e0 c\u00e1c b\u1ea1n \u0111\u1eb7t ra.<\/li>\n<li><strong>CPC trung b\u00ecnh:<\/strong> Gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) trung b\u00ecnh l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n tr\u1ea3 cho qu\u1ea3ng c\u00e1o chia cho s\u1ed1 l\u1ea7n nh\u1ea5p.<\/li>\n<\/ul>\n<h3>CPM l\u00e0 g\u00ec?<\/h3>\n<p><strong>CPM (Cost per Mille)<\/strong> l\u00e0 chi ph\u00ed b\u1ea1n ph\u1ea3i b\u1ecf ra cho m\u1ed9t ngh\u00ecn l\u1ea7n l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. Khi ch\u1ea1y qu\u1ea3ng c\u00e1o CPM, b\u1ea1n ph\u1ea3i \u0111\u1eb7t gi\u00e1 th\u1ea7u mong mu\u1ed1n cho m\u1ed7i 1000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 t\u00f9y ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u0111\u1ec3 hi\u1ec3n th\u1ecb banner qu\u1ea3ng c\u00e1o \u1edf \u0111\u00e2u tr\u00ean website hay blog.C\u00e1ch t\u00ednh ph\u00ed n\u00e0y th\u01b0\u1eddng ch\u1ec9 \u00e1p d\u1ee5ng cho c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb nh\u01b0 GDN hay qu\u1ea3ng c\u00e1o Youtube<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-23947 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/thu-hut-khach-hang-tiem-nang.png\" alt=\"\" width=\"1504\" height=\"747\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/thu-hut-khach-hang-tiem-nang.png 1504w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/thu-hut-khach-hang-tiem-nang-1280x636.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/thu-hut-khach-hang-tiem-nang-980x487.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/thu-hut-khach-hang-tiem-nang-480x238.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1504px, 100vw\" \/><\/p>\n<h3>CTR l\u00e0 g\u00ec?<\/h3>\n<p><strong>CTR (Cost Through Rate)<\/strong> l\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. Ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng, cho th\u1ea5y qu\u1ea3ng c\u00e1o Google Ads c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t hay kh\u00f4ng n\u00f3 th\u1ec3 hi\u1ec7n t\u1ea7n su\u1ea5t ng\u01b0\u1eddi d\u00f9ng search v\u00e0 th\u1ea5y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c b\u1ea1n v\u00e0 k\u1ebft th\u00fac b\u1eb1ng vi\u1ec7c b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00f4ng th\u1ee9c: CTR = Click\/Impression<\/p>\n<h3>CPV l\u00e0 g\u00ec?<\/h3>\n<p><strong>CPV (Cost Per View)<\/strong> l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3 cho m\u1ed9t l\u01b0\u1ee3t xem qu\u1ea3ng c\u00e1o. T\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u00e1c c\u00e1ch t\u00ednh ti\u1ec1n tr\u00ean, nh\u01b0ng c\u00e1ch n\u00e0y ch\u1ec9 \u00e1p d\u1ee5ng cho c\u00e1c qu\u1ea3ng c\u00e1o video. Google th\u01b0\u1eddng t\u00ednh View ngay sau khi kh\u00e1ch h\u00e0ng xem Video 5 gi\u00e2y. Ho\u1eb7c h\u00ecnh th\u1ee9c non-skippable (kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ecf qua) l\u00e0 15 gi\u00e2y. B\u1eaft Bu\u1ed9c, sau kho\u1ea3ng th\u1eddi gian n\u00e0y th\u00ec ng\u01b0\u1eddi xem m\u1edbi \u0111\u01b0\u1ee3c Skip (b\u1ecf qua) qu\u1ea3ng c\u00e1o tr\u00ean Video \u0111ang xem.<\/p>\n<blockquote><p>B\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam \u0111\u1ecbnh ngh\u0129a c\u1ee7a c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c trong qu\u1ea3ng c\u00e1o Google Ads qua b\u00e0i vi\u1ebft <a href=\"https:\/\/fff.com.vn\/cac-chi-so-quan-trong-trong-quang-cao-google-ads\/\">C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o Google ads<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"2_Tong_quan_toan_thi_truong\"><\/span>2. T\u1ed5ng quan to\u00e0n th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Google Ads Search<\/h3>\n<p>Trong 3 th\u00e1ng v\u1eeba qua, chi ph\u00ed click trung b\u00ecnh \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean Google l\u00e0 2,846\u0111\/click t\u0103ng kh\u00e1 cao so v\u1edbi c\u00e1c th\u00e1ng tr\u01b0\u1edbc \u0111\u00e2y. D\u01b0\u1eddng nh\u01b0 trong th\u1eddi gian d\u1ecbch Covid 19, c\u00e1c doanh nghi\u1ec7p l\u1ea7n l\u01b0\u1ee3t chuy\u1ec3n t\u1eeb qu\u1ea3ng c\u00e1o Offline sang Online, khi\u1ebfn th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh h\u01a1n, \u0111\u1ea9y gi\u00e1 th\u1ea7u trung b\u00ecnh l\u00ean cao<\/p>\n<p>Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 t\u1ef7 l\u1ec7 click \u1ea3o l\u1ea1i kh\u00f4ng c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng. Th\u1eadm ch\u00ed, t\u1ef7 l\u1ec7 click \u1ea3o \u0111ang c\u00f3 chi\u1ec1u h\u01b0\u1edbng gi\u1ea3m do c\u00f3 s\u1ef1 gi\u00e1m s\u00e1t gay g\u1eaft c\u1ee7a Google c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 ch\u1eb7n click \u1ea3o. N\u1ebfu b\u1ea1n c\u0169ng \u0111ang b\u1ecb click \u1ea3o, b\u1ea1n c\u00f3 th\u1ec3 xem qua c\u00f4ng c\u1ee5 ch\u1eb7n click \u1ea3o c\u1ee7a FFF t\u1ea1i <a href=\"https:\/\/bit.ly\/chanclickao247\" target=\"_blank\" rel=\"noopener\">\u0111\u00e2y<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-24076 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020.png\" alt=\"\" width=\"1362\" height=\"399\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020.png 1362w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-476x139.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-952x279.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-1080x316.png 1080w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-1280x375.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-980x287.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-480x141.png 480w\" sizes=\"(max-width: 1362px) 100vw, 1362px\" \/><\/p>\n<h3>Google Ads GDN<\/h3>\n<p>CPC c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb trong 3 th\u00e1ng qua l\u00e0 461\u0111\/click, kh\u00f4ng c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i so v\u1edbi c\u00e1c th\u00e1ng tr\u01b0\u1edbc. Tuy nhi\u00ean, chi ph\u00ed tr\u00ean m\u1ed9t ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb l\u1ea1i gi\u1ea3m \u0111\u00e1ng k\u1ec3, ch\u1ec9 c\u00f2n 4,383\u0111 v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p ch\u1ec9 c\u00f2n 0.95%.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-24073 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020.png\" alt=\"\" width=\"1372\" height=\"411\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020.png 1372w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-1280x383.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-980x294.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-480x144.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1372px, 100vw\" \/><\/p>\n<h3>Youtube<\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng Youtube trong 3 th\u00e1ng v\u1eeba qua c\u00f3 l\u1ebd l\u00e0 th\u1ecb tr\u01b0\u1eddng s\u00f4i \u0111\u1ed9ng nh\u1ea5t khi ng\u01b0\u1eddi ng\u01b0\u1eddi nh\u00e0 nh\u00e0 d\u01b0\u1eddng nh\u01b0 coi Youtube r\u1ea5t nhi\u1ec1u. V\u00ec v\u1eady c\u00e1c ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o c\u0169ng t\u0103ng kh\u00e1 nhi\u1ec1u. Trong khi CPC t\u0103ng \u0111\u1ebfn 2,262\u0111, th\u00ec CPM t\u0103ng \u0111\u1ebfn 8,840\u0111 v\u00e0 CPV l\u00e0 118.9\u0111\/view<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-24070 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020.png\" alt=\"\" width=\"1356\" height=\"408\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020.png 1356w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-476x143.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-952x286.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-1080x325.png 1080w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-1280x385.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-980x295.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-480x144.png 480w\" sizes=\"(max-width: 1356px) 100vw, 1356px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3Chi_tiet_theo_tung_nganh\"><\/span>3.Chi ti\u1ebft theo t\u1eebng ng\u00e0nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Qu\u1ea3ng c\u00e1o Google Ads Search<\/h3>\n<p>Chi ti\u1ebft t\u1eebng ng\u00e0nh c\u1ee7a qu\u1ea3ng c\u00e1o Google Ads, ch\u00fang ta c\u00f3 th\u1ea5y ng\u00e0nh \u201cD\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng\u201d c\u00f3 CPC trung b\u00ecnh cao ng\u1ea5t ng\u01b0\u1edfng khi \u0111\u1ea1t \u0111\u1ebfn 13,260\u0111. \u201cGi\u00e1o d\u1ee5c\u201d ch\u00ednh l\u00e0 ng\u00e0nh c\u00f3 chi ph\u00ed qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm r\u1ebb nh\u1ea5t, ch\u1ec9 c\u00f3 1,889\u0111 cho m\u1ed9t click chu\u1ed9t nh\u01b0ng t\u1ef7 l\u1ec7 nh\u1ea5p l\u1ea1i thu\u1ed9c h\u00e0ng \u201ckh\u1ee7ng\u201d nh\u1ea5t khi l\u00e0 ng\u00e0nh \u0111\u1ee9ng th\u1ee9 2 v\u1edbi CTR b\u1eb1ng 12.39%. \u0110\u1ee9ng \u0111\u1ea7u CTR ch\u00ednh l\u00e0 ng\u00e0nh du l\u1ecbch, d\u00f9 ng\u00e0nh n\u00e0y b\u1ecb \u1ea3nh h\u01b0\u1edfng kh\u00e1 n\u1eb7ng n\u1ec1 do d\u1ecbch Covid. \u0110\u1ee9ng cu\u1ed1i l\u00e0 ng\u00e0nh c\u00f3 t\u1ef7 l\u1ec7 c\u1ea1nh trang tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm v\u00f4 c\u00f9ng l\u1edbn, \u0111\u00f3 l\u00e0 ng\u00e0nh t\u00e0i ch\u00ednh khi ch\u1ec9 \u0111\u1ea1t CTR l\u00e0 2.74%<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-24075 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-1.png\" alt=\"\" width=\"1306\" height=\"614\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-1.png 1306w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-1-476x224.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-1-952x448.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-1-1080x508.png 1080w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-1-1280x602.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-1-980x461.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-1-480x226.png 480w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-24074 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-2.png\" alt=\"\" width=\"1323\" height=\"618\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-2.png 1323w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-2-476x222.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-2-952x445.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-2-1080x504.png 1080w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-2-1280x598.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-2-980x458.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-google-search-4-2020-2-480x224.png 480w\" sizes=\"(max-width: 1323px) 100vw, 1323px\" \/><\/p>\n<h3>Qu\u1ea3ng c\u00e1o Google Ads GDN theo t\u1eebng ng\u00e0nh<\/h3>\n<p>V\u1ec1 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb GDN, CPC cao nh\u1ea5t thu\u1ed9c v\u1ec1 \u00f4 t\u00f4 v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng, v\u1edbi gi\u00e1 l\u1ea7n l\u01b0\u1ee3t l\u00e0 1,231\u0111 v\u00e0 1,232\u0111. Gi\u1ea3i tr\u00ed l\u00e0 ng\u00e0nh c\u00f3 CPC th\u1ea5p nh\u1ea5t, ch\u1ec9 c\u00f3 10\u0111, tuy nhi\u00ean t\u1ef7 l\u1ec7 nh\u1ea5p l\u1ea1i \u0111\u1ee9ng \u0111\u1ea7u v\u00e0 c\u00e1ch r\u1ea5t xa c\u00e1c ng\u00e0nh kh\u00e1c v\u1edbi 25%. \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p c\u1ef1c k\u1ef3 l\u1edbn so v\u1edbi trung b\u00ecnh th\u1ecb tr\u01b0\u1eddng. C\u00e1c ng\u00e0nh kh\u00e1c \u0111\u1ec1u c\u00f3 CTR kh\u00e1 th\u1ea5p t\u1eeb 0.5% \u0111\u1ebfn 1.79%.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-24072 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-1.png\" alt=\"\" width=\"1319\" height=\"612\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-1.png 1319w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-1-1280x594.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-1-980x455.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-1-480x223.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1319px, 100vw\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-24071 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-2.png\" alt=\"\" width=\"1319\" height=\"621\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-2.png 1319w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-2-1280x603.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-2-980x461.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Google-ads-gdn-4-2020-2-480x226.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1319px, 100vw\" \/><\/p>\n<h3>Qu\u1ea3ng c\u00e1o Youtube theo t\u1eebng ng\u00e0nh<\/h3>\n<p>\u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Youtube, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y \u201cT\u00e0i ch\u00ednh\u201d ch\u00ednh l\u00e0 ng\u00e0nh \u0111\u1ed5 nhi\u1ec1u ti\u1ec1n qu\u1ea3ng c\u00e1o nh\u1ea5t khi c\u1ea3 CPM v\u00e0 CPV \u0111\u1ec1u \u0111\u1ee9ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u1ea7n l\u01b0\u1ee3t l\u00e0 126,469.87\u0111 cho 1000 l\u01b0\u1ee3t xem v\u00e0 781.22\u0111\/view. V\u1ec1 c\u00e1c ng\u00e0nh kh\u00e1c, \u201cTi\u00eau d\u00f9ng\u201d c\u0169ng l\u00e0 m\u1ed9t ng\u00e0nh b\u1ecf kh\u00e1 nhi\u1ec1u chi ph\u00ed \u0111\u1ec3 qu\u1ea3ng c\u00e1o youtube v\u1edbi CPM v\u00e0 CPV l\u1ea7n l\u01b0\u1ee3t l\u00e0 121.261,28\u0111\/1000views v\u00e0 216.57\u0111\/view. T\u01b0\u01a1ng t\u1ef1 v\u1edbi GDN, Gi\u1ea3i tr\u00ed c\u0169ng l\u00e0 ng\u00e0nh tr\u1ea3 \u00edt ti\u1ec1n nh\u1ea5t cho qu\u1ea3ng c\u00e1 Youtube v\u1edbi CPM v\u00e0 CPV ch\u1ec9 2,046.73\u0111\/1000 views v\u00e0 10.96\u0111\/views<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-24069 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-1.png\" alt=\"\" width=\"1358\" height=\"626\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-1.png 1358w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-1-476x219.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-1-952x439.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-1-1080x498.png 1080w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-1-1280x590.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-1-980x452.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-1-480x221.png 480w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-24068 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-2.png\" alt=\"\" width=\"1289\" height=\"597\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-2.png 1289w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-2-476x220.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-2-952x441.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-2-1080x500.png 1080w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-2-1280x593.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-2-980x454.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/qu\u1ea3ng-c\u00e1o-youtube-4-2020-2-480x222.png 480w\" sizes=\"(max-width: 1289px) 100vw, 1289px\" \/><\/p>\n<p>V\u1eeba r\u1ed3i l\u00e0 t\u1ed5ng h\u1ee3p CPC, CPM, CTR, CPV c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh \u0111\u1ea7u n\u0103m 2020, to\u00e0n b\u1ed9 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u00f4ng c\u1ee5 th\u1ecb tr\u01b0\u1eddng c\u1ee7a 3F Solutions. \u0110\u1ec3 theo d\u00f5i bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Th\u1ecb tr\u01b0\u1eddng t\u1ea1i \u0111\u00e2y. Th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00f4ng c\u1ee5 update li\u00ean t\u1ee5c 24\/7. \u0110\u1eb7c bi\u1ec7t c\u00f4ng c\u1ee5 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed.<\/p>\n<p>Ngo\u00e0i ra, n\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ec3 t\u1ed1i \u01b0u sao cho qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean website, h\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i m\u1ee5c\u00a0<strong><a href=\"https:\/\/fff.com.vn\/category\/huong-dan\/\">H\u01b0\u1edbng d\u1eabn<\/a><\/strong>\u00a0tr\u00ean FFF nh\u00e9. N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline<strong>\u00a00901 47 48 46<\/strong>\u00a0ho\u1eb7c trang\u00a0<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Ngo\u00e0i ra, h\u00e3y tham gia\u00a0<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a>\u00a0\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. \u0110\u1ecbnh ngh\u0129a c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n trong qu\u1ea3ng c\u00e1o online2. T\u1ed5ng quan to\u00e0n th\u1ecb tr\u01b0\u1eddng3.Chi ti\u1ebft theo t\u1eebng ng\u00e0nh N\u1eeda \u0111\u1ea7u n\u0103m 2020 khi c\u1ea3 th\u1ebf gi\u1edbi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u0111\u1ea1i d\u1ecbch Covid-19. N\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng khi c\u00e1c n\u01b0\u1edbc bu\u1ed9c ph\u1ea3i ban l\u1ec7nh [&hellip;]<\/p>\n","protected":false},"author":706,"featured_media":24078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[134,920],"tags":[541,933,934,936,935],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/24067"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/706"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=24067"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/24067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/24078"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=24067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=24067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=24067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}