{"id":23863,"date":"2020-04-13T09:12:47","date_gmt":"2020-04-13T02:12:47","guid":{"rendered":"https:\/\/fff.com.vn\/?p=23863"},"modified":"2020-08-07T13:56:55","modified_gmt":"2020-08-07T06:56:55","slug":"10-phuong-phap-dau-gia-trong-google-ads","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/","title":{"rendered":"10 Ph\u01b0\u01a1ng Ph\u00e1p \u0110\u1ea5u Gi\u00e1 Trong Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/#1_CPC_thu_cong_Manual_CPC\" title=\"1. CPC th\u1ee7 c\u00f4ng (Manual CPC)\">1. CPC th\u1ee7 c\u00f4ng (Manual CPC)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/#2_CPC_nang_cao_Enhanced_CPC\" title=\"2. CPC n\u00e2ng cao (Enhanced CPC)\">2. CPC n\u00e2ng cao (Enhanced CPC)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/#3_Toi_da_hoa_so_lan_nhap_Maximize_Clicks\" title=\"3. T\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u1ea7n nh\u1ea5p (Maximize Clicks)\">3. T\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u1ea7n nh\u1ea5p (Maximize Clicks)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/#4_CPA_Muc_tieu_Target_CPA\" title=\"4. CPA M\u1ee5c ti\u00eau (Target CPA)\">4. CPA M\u1ee5c ti\u00eau (Target CPA)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/#5_Toi_da_hoa_chuyen_doi_Maximize_Conversions\" title=\"5. T\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i (Maximize Conversions)\">5. T\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i (Maximize Conversions)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/#6_ROAS_muc_tieu_Target_ROAS\" title=\"6. ROAS m\u1ee5c ti\u00eau (Target ROAS)\">6. ROAS m\u1ee5c ti\u00eau (Target ROAS)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/#7_Chia_se_hien_thi_muc_tieu_Target_Impression_Share\" title=\"7. Chia s\u1ebb hi\u1ec3n th\u1ecb m\u1ee5c ti\u00eau (Target Impression Share)\">7. Chia s\u1ebb hi\u1ec3n th\u1ecb m\u1ee5c ti\u00eau (Target Impression Share)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/#8_Vi_tri_trang_tim_kiem_muc_tieu_Target_Search_Page_Location\" title=\"8. V\u1ecb tr\u00ed trang t\u00ecm ki\u1ebfm m\u1ee5c ti\u00eau (Target Search Page Location)\">8. V\u1ecb tr\u00ed trang t\u00ecm ki\u1ebfm m\u1ee5c ti\u00eau (Target Search Page Location)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/#9_Chia_se_ngoai_muc_tieu_Target_Outranking_Share\" title=\"9. Chia s\u1ebb ngo\u00e0i m\u1ee5c ti\u00eau (Target Outranking Share)\">9. Chia s\u1ebb ngo\u00e0i m\u1ee5c ti\u00eau (Target Outranking Share)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fff.com.vn\/10-phuong-phap-dau-gia-trong-google-ads\/#10_Chi_phi_cho_mot_nghin_lan_hien_thi_co_the_xem_Cost_per_Thousand_Viewable_Impressions_vCPM\" title=\"10. Chi ph\u00ed cho m\u1ed9t ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 xem (Cost per Thousand Viewable Impressions (vCPM))\">10. Chi ph\u00ed cho m\u1ed9t ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 xem (Cost per Thousand Viewable Impressions (vCPM))<\/a><\/li><\/ul><\/nav><\/div>\n<p>Qu\u1ea3ng c\u00e1o Google \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1c nh\u00e0 doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c marketing. \u0110\u1ec3 c\u00e1c qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 gi\u00fap doanh nghi\u1ec7p ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, Google \u0111\u00e3 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 cho ra m\u1eaft c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u m\u1edbi trong Google ads. Tuy v\u1eady, v\u1edbi 10 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u kh\u00e1c nhau, doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft ph\u1ea3i l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p n\u00e0o cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Ch\u00ednh v\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y, FFF s\u1ebd gi\u1ea3i th\u00edch c\u0169ng nh\u01b0 \u0111\u01b0a ra c\u00e1c \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a<strong> c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea5u gi\u00e1 trong Google Ads.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_CPC_thu_cong_Manual_CPC\"><\/span>1. CPC th\u1ee7 c\u00f4ng (Manual CPC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 ki\u1ec3m so\u00e1t nh\u1ea5t c\u1ee7a Google. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u1eb7t gi\u00e1 th\u1ea7u cho t\u1eebng t\u1eeb kh\u00f3a v\u00e0 gi\u00e1 th\u1ea7u \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean \u1edf t\u1ea5t c\u1ea3 c\u00e1c phi\u00ean \u0111\u1ea5u gi\u00e1 cho \u0111\u1ebfn khi nh\u00e0 qu\u1ea3ng c\u00e1o thay \u0111\u1ed5i ch\u00fang. Tuy nhi\u00ean, v\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00e1 th\u1ea7u s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c linh \u0111\u1ed9ng cho t\u1eebng phi\u00ean \u0111\u1ea5u gi\u00e1 m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i t\u1ef1 m\u00ecnh thay \u0111\u1ed5i gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m, t\u1eebng phi\u00ean \u0111\u1ea5u gi\u00e1.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-23901 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/quang-cao-google-adwords-anh-2-1.jpg\" alt=\"\" width=\"1074\" height=\"354\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/quang-cao-google-adwords-anh-2-1.jpg 1074w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/quang-cao-google-adwords-anh-2-1-980x323.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/quang-cao-google-adwords-anh-2-1-480x158.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1074px, 100vw\" \/><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>D\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/li>\n<li>Ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c t\u00e0i kho\u1ea3n m\u1edbi qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>T\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u cho t\u1eebng phi\u00ean \u0111\u1ea5u gi\u00e1<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_CPC_nang_cao_Enhanced_CPC\"><\/span>2. CPC n\u00e2ng cao (Enhanced CPC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean c\u1ee7a Google. CPC n\u00e2ng cao s\u1ebd cho ph\u00e9p Google t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng phi\u00ean \u0111\u1ea5u gi\u00e1. Nh\u01b0 v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ed1n th\u1eddi gian canh t\u1eebng phi\u00ean \u0111\u1ea5u gi\u00e1 \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p. Nh\u1edd th\u1ebf, qu\u1ea3ng c\u00e1o s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-23900 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/CPC-nang-cao.jpg\" alt=\"\" width=\"1066\" height=\"340\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/CPC-nang-cao.jpg 1066w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/CPC-nang-cao-980x313.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/CPC-nang-cao-480x153.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1066px, 100vw\" \/><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ed1i \u01b0u v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o<\/li>\n<li>T\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>\u0110\u00f4i l\u00fac h\u1ec7 th\u1ed1ng Google kh\u00f4ng ch\u00ednh x\u00e1c v\u00e0 \u0111\u1eb7t CPC cao ng\u1ea5t ng\u01b0\u1ee1ng cho c\u00e1c click kh\u00f4ng c\u00f3 chuy\u1ec3n \u0111\u1ed5i. Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i CTR v\u00e0 CTA \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u01b0\u01a1ng ph\u00e1p v\u1eabn ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Toi_da_hoa_so_lan_nhap_Maximize_Clicks\"><\/span>3. T\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u1ea7n nh\u1ea5p (Maximize Clicks)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thay v\u00ec \u0111\u1eb7t gi\u00e1 th\u1ea7u cho t\u1eebng l\u01b0\u1ee3t nh\u1ea5p, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch, c\u1ee5 th\u1ec3 l\u00e0 t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p. T\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u1ea7n nh\u1ea5p s\u1ebd gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3 trong gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng d\u00f9ng cho c\u00e1c tr\u01b0\u1eddng h\u1ee3p website mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp ho\u1eb7c t\u0103ng d\u1eef li\u1ec7u cho website.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-23896 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/toi-da-hoa-lan-nhap.jpg\" alt=\"\" width=\"1248\" height=\"372\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/toi-da-hoa-lan-nhap.jpg 1248w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/toi-da-hoa-lan-nhap-980x292.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/toi-da-hoa-lan-nhap-480x143.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1248px, 100vw\" \/><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong> ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c website mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp ho\u1eb7c t\u0103ng d\u1eef li\u1ec7u<\/p>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong> kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1eb7t m\u1ee5c ti\u00eau v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c doanh thu<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_CPA_Muc_tieu_Target_CPA\"><\/span>4. CPA M\u1ee5c ti\u00eau (Target CPA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ti\u1ebfp theo l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea5u gi\u00e1 tr\u00ean l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ed1i v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1i thi\u1ec3u 15 chuy\u1ec3n \u0111\u1ed5i trong 30 ng\u00e0y, \u0111\u1ec3 Google d\u1ef1a v\u00e0o \u0111\u00f3 h\u1ecdc h\u1ecfi, ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra c\u00e1c thu\u1eadt to\u00e1n ch\u00ednh x\u00e1c khi \u0111\u1ea5u th\u1ea7u chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>CPA m\u1ee5c ti\u00eau l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i. T\u1ee9c l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd tr\u1ea3 ti\u1ec1n cho Google khi c\u00f3 chuy\u1ec3n \u0111\u1ed5i. Google s\u1ebd c\u1ed1 g\u1eafng \u0111\u1ec3 t\u1ea1o ra c\u00e0ng nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i c\u00e0ng t\u1ed1t trong m\u1ee9c chi ph\u00ed m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a b\u1ea1n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i c\u00fa nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o, Google s\u1ebd \u01b0\u1edbc t\u00ednh chi ph\u00ed d\u1ef1a tr\u00ean t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n n\u00ean n\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n th\u1ea5p, gi\u00e1 cho m\u1ed9t chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng s\u1ebd kh\u00e1 cao.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-23898 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/CPA-muc-tieu.jpg\" alt=\"\" width=\"1302\" height=\"590\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/CPA-muc-tieu.jpg 1302w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/CPA-muc-tieu-1280x580.jpg 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/CPA-muc-tieu-980x444.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/CPA-muc-tieu-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1302px, 100vw\" \/><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c chi ph\u00ed cho m\u1ed9t chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/li>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u gi\u00e1 th\u1ea7u cho qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>\u0110\u00f4i l\u00fac thu\u1eadt to\u00e1n c\u1ee7a Google kh\u00f4ng ch\u00ednh x\u00e1c s\u1ebd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m v\u1ec1 chuy\u1ec3n \u0111\u1ed5i, \u0111\u1eb7t gi\u00e1 th\u1ea7u cao cho c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 chuy\u1ec3n \u0111\u1ed5i. V\u00ec v\u1eady, b\u1ea1n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean theo d\u00f5i CPA v\u00e0 b\u1eadt t\u00ednh n\u0103ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u n\u00e0y v\u1eabn \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Toi_da_hoa_chuyen_doi_Maximize_Conversions\"><\/span>5. T\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i (Maximize Conversions)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u01b0\u01a1ng t\u1ef1 v\u1edbi Maximize Clicks, T\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i c\u00e0ng t\u1ed1t trong m\u1ee9c ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u1ea1n kh\u00f4ng ph\u1ea3i nh\u1eadp b\u1ea5t k\u1ef3 chi ti\u1ebft n\u00e0o khi thi\u1ebft l\u1eadp (ngo\u00e0i ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n).<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-23899 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/toi-da-hoa-click-chuot.jpg\" alt=\"\" width=\"1246\" height=\"240\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/toi-da-hoa-click-chuot.jpg 1246w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/toi-da-hoa-click-chuot-980x189.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/toi-da-hoa-click-chuot-480x92.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1246px, 100vw\" \/><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>Ti\u1ebft ki\u1ec3m th\u1eddi gian qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>Kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c t\u00e0i kho\u1ea3n m\u1edbi, \u00edt chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>T\u01b0\u01a1ng t\u1ef1 v\u1edbi CPA m\u1ee5c ti\u00eau, b\u1ea1n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean theo d\u00f5i CPA \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o Google v\u1eabn \u0111ang \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ed1t cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_ROAS_muc_tieu_Target_ROAS\"><\/span>6. ROAS m\u1ee5c ti\u00eau (Target ROAS)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u01b0\u01a1ng t\u1ef1 v\u1edbi CPA m\u1ee5c ti\u00eau nh\u01b0ng s\u1ebd \u0111\u1eb7t gi\u00e1 th\u1ea7u v\u00e0o m\u1ed9t ch\u1ec9 s\u1ed1 cao c\u1ea5p h\u01a1n, \u0111\u00f3 ch\u00ednh l\u00e0 l\u1ee3i nhu\u1eadn tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS). V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, Google s\u1ebd d\u1ef1 \u0111o\u00e1n hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trong t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean l\u1ecbch s\u1eed d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 tham gia \u0111\u1ea5u gi\u00e1. N\u00f3 s\u1ebd \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u trong th\u1eddi gian th\u1ef1c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau Target ROAS m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t \u1edf c\u1ea5p \u0111\u1ed9 nh\u00f3m qu\u1ea3ng c\u00e1o, chi\u1ebfn d\u1ecbch ho\u1eb7c danh m\u1ee5c \u0111\u1ea7u t\u01b0.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-23897 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/ROAS-muc-tieu.jpg\" alt=\"\" width=\"1308\" height=\"582\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/ROAS-muc-tieu.jpg 1308w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/ROAS-muc-tieu-1280x570.jpg 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/ROAS-muc-tieu-980x436.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/ROAS-muc-tieu-480x214.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1308px, 100vw\" \/><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>Ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>Kh\u00f4ng ph\u00f9 h\u1ee3p cho c\u00e1c t\u00e0i kho\u1ea3n m\u1edbi, \u00edt chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>C\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 CPA m\u1ee5c ti\u00eau,b\u1ea1n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o \u0111\u1ec3 tr\u00e1nh c\u00e1c sai s\u00f3t \u0111\u00e1ng ti\u1ebfc t\u1eeb thu\u1eadt to\u00e1n c\u1ee7a Google<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7_Chia_se_hien_thi_muc_tieu_Target_Impression_Share\"><\/span>7. Chia s\u1ebb hi\u1ec3n th\u1ecb m\u1ee5c ti\u00eau (Target Impression Share)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chia s\u1ebb hi\u1ec3n th\u1ecb m\u1ee5c ti\u00eau s\u1ebd gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1eb7t m\u1ee5c ti\u00eau cho &#8220;ph\u1ea7n tr\u0103m Chia s\u1ebb hi\u1ec3n th\u1ecb&#8221; gi\u1ed1ng nh\u01b0 c\u00e1ch b\u1ea1n \u0111\u1eb7t CPA m\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u. C\u00f3 ba t\u00f9y ch\u1ecdn v\u1ecb tr\u00ed b\u1ea1n ph\u1ea3i \u0111\u1eb7t gi\u00e1 th\u1ea7u v\u1edbi Target Impression Share: \u0110\u1ea7u trang tuy\u1ec7t \u0111\u1ed1i, \u0110\u1ea7u trang, B\u1ea5t c\u1ee9 n\u01a1i n\u00e0o tr\u00ean trang. M\u1ed7i l\u1ef1a ch\u1ecdn s\u1ebd cho thu\u1eadt to\u00e1n Google bi\u1ebft v\u1ec1 \u01b0u ti\u00ean c\u1ee7a b\u1ea1n cho m\u1ed7i v\u1ecb tr\u00ed v\u00e0 n\u00f3 s\u1ebd \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u cho qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9 \u01b0u ti\u00ean c\u1ee7a b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-23895 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/chia-se-hien-thi-muc-tieu.jpg\" alt=\"\" width=\"1072\" height=\"558\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/chia-se-hien-thi-muc-tieu.jpg 1072w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/chia-se-hien-thi-muc-tieu-980x510.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/chia-se-hien-thi-muc-tieu-480x250.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1072px, 100vw\" \/><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong> T\u0103ng hi\u1ec3n th\u1ecb cho c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u1edf nh\u1eefng v\u1ecb tr\u00ed m\u00e0 b\u1ea1n mong mu\u1ed1n nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o trong ng\u00e2n s\u00e1ch b\u1ea1n mong mu\u1ed1n<\/p>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong> N\u1ebfu b\u1ea1n \u01b0u ti\u00ean nh\u1eefng v\u1ecb tr\u00ed cao, gi\u00e1 CPC \u0111\u00f4i khi s\u1ebd r\u1ea5t cao. V\u00ec v\u1eady, h\u00e3y \u0111\u1eb7t CPC t\u1ed1i \u0111a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u01b0\u01a1ng ph\u00e1p ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong ng\u00e2n s\u00e1ch cho ph\u00e9p<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Vi_tri_trang_tim_kiem_muc_tieu_Target_Search_Page_Location\"><\/span>8. V\u1ecb tr\u00ed trang t\u00ecm ki\u1ebfm m\u1ee5c ti\u00eau (Target Search Page Location)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u1ecb tr\u00ed trang t\u00ecm ki\u1ebfm m\u1ee5c ti\u00eau l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u danh m\u1ee5c \u0111\u1ea7u t\u01b0 cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u1edf \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ho\u1eb7c tr\u00ean trang k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean. Ph\u1ea7n c\u00e0i \u0111\u1eb7t s\u1ebd cho ph\u00e9p \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ch\u1ebf \u0111\u1ed9 xem \u0111\u1ea7u trang ho\u1eb7c trang \u0111\u1ea7u ti\u00ean, t\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00e1 th\u1ea7u, gi\u1edbi h\u1ea1n gi\u00e1 th\u1ea7u CPC th\u1ee7 c\u00f4ng c\u0169ng nh\u01b0 c\u00e0i \u0111\u1eb7t t\u1eeb kh\u00f3a ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. Ch\u1ebf \u0111\u1ed9 c\u00e0i \u0111\u1eb7t t\u1eeb kh\u00f3a ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p cho ph\u00e9p b\u1ea1n lo\u1ea1i tr\u1eeb c\u00e1c t\u1eeb kh\u00f3a c\u00f3 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng d\u01b0\u1edbi b\u1ed1n, v\u00ec \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-23894 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Target-Search-Page-Location.jpg\" alt=\"\" width=\"1064\" height=\"526\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Target-Search-Page-Location.jpg 1064w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Target-Search-Page-Location-980x484.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Target-Search-Page-Location-480x237.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1064px, 100vw\" \/><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111\u1eb7t gi\u00e1 th\u1ea7u cho t\u1eebng phi\u00ean \u0111\u1ea5u gi\u00e1 \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u1edf trang \u0111\u1ea7u ti\u00ean<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>N\u1ebfu qu\u1ea3ng c\u00e1o c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, gi\u00e1 th\u1ea7u s\u1ebd t\u0103ng r\u1ea5t cao \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/li>\n<li>Ph\u01b0\u01a1ng ph\u00e1p ch\u1ec9 t\u1eadp trung v\u00e0o th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 CTR, ROAS,&#8230; H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed cao c\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 tr\u00e1nh b\u1ecb l\u1ed7 do chi ph\u00ed cao nh\u01b0ng kh\u00f4ng c\u00f3 nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"9_Chia_se_ngoai_muc_tieu_Target_Outranking_Share\"><\/span>9. Chia s\u1ebb ngo\u00e0i m\u1ee5c ti\u00eau (Target Outranking Share)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Target Outranking Share t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Target Search Page Location \u1edf ch\u1ed7 n\u00f3 t\u1eadp trung v\u00e0o v\u1ecb tr\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o trong phi\u00ean \u0111\u1ea5u gi\u00e1 thay v\u00ec k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a v\u1ecb tr\u00ed \u0111\u00f3 (CPCs, CTR, CPA,\u2026). Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm so v\u1edbi t\u00ean mi\u1ec1n kh\u00e1c, th\u01b0\u1eddng l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh. B\u1ea1n c\u1ea7n ch\u1ec9 \u0111\u1ecbnh t\u00ean mi\u1ec1n b\u1ea1n mu\u1ed1n v\u01b0\u1ee3t qua v\u00e0 sau \u0111\u00f3 chia s\u1ebb t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a c\u00e1c phi\u00ean \u0111\u1ea5u gi\u00e1 m\u00e0 b\u1ea1n mu\u1ed1n v\u01b0\u1ee3t qua ch\u00fang. Ngo\u00e0i ra, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng l\u00e0m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u1edf v\u1ecb tr\u00ed cao v\u00ec trong phi\u00ean \u0111\u1ea5u gi\u00e1 c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ean mi\u1ec1n kh\u00e1c nhau, ph\u01b0\u01a1ng phap n\u00e0y ch\u1ec9 gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cao h\u01a1n qu\u1ea3ng c\u00e1o \u0111\u1ed1i th\u1ee7<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-23893 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Target-Outranking-Share.jpg\" alt=\"\" width=\"842\" height=\"605\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Target-Outranking-Share.jpg 842w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Target-Outranking-Share-480x345.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 842px, 100vw\" \/><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>Gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ea1t v\u1ecb tr\u00ed cao h\u01a1n qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>Kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o CTR, CPA, ROAS,..<\/li>\n<li>G\u00e2y l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch n\u1ebfu b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gay g\u1eaft khi\u1ebfn cho CPC t\u0103ng cao<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"10_Chi_phi_cho_mot_nghin_lan_hien_thi_co_the_xem_Cost_per_Thousand_Viewable_Impressions_vCPM\"><\/span>10. Chi ph\u00ed cho m\u1ed9t ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 xem (Cost per Thousand Viewable Impressions (vCPM))<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p d\u00e0nh ri\u00eang cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb v\u00e0 youtube. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap b\u1ea1n \u0111\u1ea5u gi\u00e1 cho 1000 l\u1ea7n qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u1edf nh\u1eefng v\u1ecb tr\u00ed c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c. M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng cho chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 \u0111\u1ecbnh ngh\u0129a v\u1ec1 \u201ckh\u1ea3 n\u0103ng xem \u0111\u01b0\u1ee3c\u201d. Theo Google: \u201cQu\u1ea3ng c\u00e1o Google \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 \u201cc\u00f3 kh\u1ea3 n\u0103ng xem \u0111\u01b0\u1ee3c\u201d khi 50% qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh trong m\u1ed9t gi\u00e2y ho\u1eb7c l\u00e2u h\u01a1n cho qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh v\u00e0 hai gi\u00e2y ho\u1eb7c l\u00e2u h\u01a1n cho qu\u1ea3ng c\u00e1o video.\u201d<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-23892 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/vCPM.jpg\" alt=\"\" width=\"1156\" height=\"238\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/vCPM.jpg 1156w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/vCPM-980x202.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/vCPM-480x99.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1156px, 100vw\" \/><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>Ph\u00f9 h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li>N\u1ebfu qu\u1ea3ng c\u00e1o trong m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ecf s\u1ebd d\u1ec5 l\u00e0m kh\u00e1ch h\u00e0ng ng\u1ee3p v\u00e0 g\u00e2y ph\u1ea3n c\u1ea3m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li>\n<li>Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng website kh\u00f4ng mong mu\u1ed1n<\/li>\n<\/ul>\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t s\u1ed1 ph\u00e2n t\u00edch c\u0169ng nh\u01b0 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o google. B\u1ea1n \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ch\u01b0a? N\u1ebfu b\u1ea1n quan t\u00e2m l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3ng c\u00e1o mang \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u1ea5t, h\u00e3y tham kh\u1ea3o ngay <strong>B\u1ed9 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o<\/strong> c\u1ee7a FFF <a href=\"https:\/\/bit.ly\/quang-cao-24\" target=\"_blank\" rel=\"noopener\">t\u1ea1i \u0111\u00e2y<\/a> nh\u00e9.<\/p>\n<p>Ngo\u00e0i ra, n\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ec3 t\u1ed1i \u01b0u sao cho qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean website, h\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i m\u1ee5c\u00a0<strong><a href=\"https:\/\/fff.com.vn\/category\/huong-dan\/\">H\u01b0\u1edbng d\u1eabn<\/a><\/strong> tr\u00ean FFF nh\u00e9. N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline<strong>\u00a00901 47 48 46<\/strong>\u00a0ho\u1eb7c trang\u00a0<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Ngo\u00e0i ra, h\u00e3y tham gia\u00a0<a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a>\u00a0\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. CPC th\u1ee7 c\u00f4ng (Manual CPC)2. CPC n\u00e2ng cao (Enhanced CPC)3. T\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u1ea7n nh\u1ea5p (Maximize Clicks)4. CPA M\u1ee5c ti\u00eau (Target CPA)5. T\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i (Maximize Conversions)6. ROAS m\u1ee5c ti\u00eau (Target ROAS)7. Chia s\u1ebb hi\u1ec3n th\u1ecb m\u1ee5c ti\u00eau (Target Impression Share)8. V\u1ecb tr\u00ed trang t\u00ecm ki\u1ebfm m\u1ee5c ti\u00eau (Target [&hellip;]<\/p>\n","protected":false},"author":706,"featured_media":23903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1171],"tags":[911,912,908,909,910,907,518],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/23863"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/706"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=23863"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/23863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/23903"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=23863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=23863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=23863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}