{"id":23639,"date":"2020-04-01T17:02:19","date_gmt":"2020-04-01T10:02:19","guid":{"rendered":"https:\/\/fff.com.vn\/?p=23639"},"modified":"2020-08-07T14:06:58","modified_gmt":"2020-08-07T07:06:58","slug":"google-skillshop-la-gi-tai-sao-marketer-can-no","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/google-skillshop-la-gi-tai-sao-marketer-can-no\/","title":{"rendered":"Google skillshop l\u00e0 g\u00ec? T\u1ea1i sao marketer c\u1ea7n n\u00f3?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/google-skillshop-la-gi-tai-sao-marketer-can-no\/#1_Skillshop_la_gi\" title=\"1. Skillshop l\u00e0 g\u00ec?\">1. Skillshop l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/google-skillshop-la-gi-tai-sao-marketer-can-no\/#2_Tim_hieu_cach_dung_Skillshop\" title=\"2. T\u00ecm hi\u1ec3u c\u00e1ch d\u00f9ng Skillshop\">2. T\u00ecm hi\u1ec3u c\u00e1ch d\u00f9ng Skillshop<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/google-skillshop-la-gi-tai-sao-marketer-can-no\/#3_Tim_hieu_cac_khoa_hoc_cua_Google\" title=\"3. T\u00ecm hi\u1ec3u c\u00e1c kh\u00f3a h\u1ecdc c\u1ee7a Google\">3. T\u00ecm hi\u1ec3u c\u00e1c kh\u00f3a h\u1ecdc c\u1ee7a Google<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/google-skillshop-la-gi-tai-sao-marketer-can-no\/#4_Tai_sao_Marketer_can_Skillshop\" title=\"4. T\u1ea1i sao Marketer c\u1ea7n Skillshop\">4. T\u1ea1i sao Marketer c\u1ea7n Skillshop<\/a><\/li><\/ul><\/nav><\/div>\n<p><img loading=\"lazy\" class=\"size-large wp-image-23652 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/Giay-chung-nhan-skillshop-2020-425x474.png\" alt=\"\" width=\"425\" height=\"474\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 bi\u1ebft \u0111\u00e2y l\u00e0 g\u00ec kh\u00f4ng? Kh\u00f4ng sai, \u0111\u00e2y ch\u00ednh l\u00e0 gi\u1ea5y ch\u1ee9ng nh\u1eadn Google Ads \u0111\u01b0\u1ee3c c\u1ea5p b\u1edfi Google Skillshop. v\u00e0 m\u00ecnh bi\u1ebft n\u00f3 kh\u00e1 l\u00e0 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi trong ngh\u1ec1 nh\u01b0 ch\u00fang ta. V\u00e0 d\u01b0\u1eddng nh\u01b0 nh\u00e0 Marketer n\u00e0o c\u0169ng ph\u1ea3i c\u1ea7n \u0111\u1ebfn n\u00f3. Tuy nhi\u00ean s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 b\u1ea1n kh\u00f4ng kh\u1ecfi ng\u1ee1 ng\u00e0ng, r\u1eb1ng l\u00e0 gi\u1ea5y ch\u1ee9ng nh\u1eadn n\u00e0y \u1edf \u0111\u00e2u? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u00f3? Google Skillshop l\u00e0 g\u00ec? T\u1ea1i sao Marketer l\u1ea1i ph\u1ea3i c\u1ea7n n\u00f3? \u0110\u1ec3 gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc n\u00e0y th\u00ec h\u00e3y t\u00ecm hi\u1ec3u b\u00e0i vi\u1ebft d\u01b0\u1edbi n\u00e0y nh\u00e9.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Skillshop_la_gi\"><\/span><span style=\"font-weight: 400;\">1. Skillshop l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Skillshop (hay tr\u01b0\u1edbc \u0111\u00e2y c\u00f2n g\u1ecdi l\u00e0 Academy for Ads)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u00e0 n\u01a1i cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn nh\u1eb1m gi\u00fap c\u00e1c h\u1ecdc vi\u00ean d\u00f9 \u1edf c\u1ea5p \u0111\u1ed9 l\u00e0 h\u1ecdc vi\u00ean m\u1edbi, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m d\u00e0y d\u1eb7n, \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o, c\u0169ng nh\u01b0 \u00e1p d\u1ee5ng t\u1ed1t c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a Google trong c\u00f4ng vi\u1ec7c.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u00e0 trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1ed5ng h\u1ee3p c\u00e1c kh\u00f3a h\u1ecdc cho t\u1ea5t c\u1ea3 nh\u1eefng ai s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p chuy\u00ean nghi\u1ec7p do Google cung c\u1ea5p.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skillshop cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 gi\u00e1o d\u1ee5c \u0111\u1ed1i v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m sau:<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-full wp-image-23643 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/dong-san-pham-cua-skillshop.png\" alt=\"\" width=\"649\" height=\"262\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/dong-san-pham-cua-skillshop.png 649w, https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/dong-san-pham-cua-skillshop-480x194.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 649px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Tim_hieu_cach_dung_Skillshop\"><\/span><span style=\"font-weight: 400;\">2. T\u00ecm hi\u1ec3u c\u00e1ch d\u00f9ng Skillshop<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-23649\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/trang-chu-skillshop-929x474.png\" alt=\"\" width=\"929\" height=\"474\" \/><\/p>\n<p><b>Homepage (Trang ch\u1ee7):<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 trang ch\u1ee7 d\u00e0nh ri\u00eang cho b\u1ea1n, c\u00f3 ch\u1ee9a c\u00e1c kh\u00f3a h\u1ecdc b\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o b\u1ea1n n\u00ean tham gia<\/span><\/p>\n<p><b>Browse (Danh m\u1ee5c):<\/b><span style=\"font-weight: 400;\"> Ph\u1ea7n n\u00e0y gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 kh\u00f3a h\u1ecdc mong mu\u1ed1n th\u00f4ng qua danh m\u1ee5c c\u1ee7a Skillshop<\/span><\/p>\n<p><b>Profile (H\u1ed3 s\u01a1):<\/b><span style=\"font-weight: 400;\"> Ph\u1ea7n n\u00e0y ch\u1ee9a th\u00f4ng tin t\u00e0i kho\u1ea3n v\u00e0 c\u00e1c gi\u1ea5y ch\u1ee9ng nh\u1eadn c\u1ee7a b\u1ea1n<\/span><\/p>\n<p><b>Favorites (N\u1ed9i dung y\u00eau th\u00edch):<\/b><span style=\"font-weight: 400;\"> T\u00ednh n\u0103ng n\u00e0y n\u1eb1m trong ph\u1ea7n \u201cMore\u201d (Th\u00f4ng tin kh\u00e1c) trong h\u1ed3 s\u01a1 v\u00e0 gi\u00fap b\u1ea1n l\u00e0m n\u1ed5i b\u1eadt c\u00e1c n\u1ed9i dung h\u1eefu \u00edch m\u00e0 b\u1ea1n mu\u1ed1n xem l\u1ea1i<\/span><\/p>\n<p><b>Notifications (Th\u00f4ng b\u00e1o):<\/b><span style=\"font-weight: 400;\"> Bi\u1ec3u t\u01b0\u1ee3ng chu\u00f4ng Th\u00f4ng b\u00e1o s\u1ebd th\u00f4ng b\u00e1o cho b\u1ea1n khi c\u00f3 th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 n\u1ed9i dung, t\u00ednh n\u0103ng ho\u1eb7c th\u00f4ng tin t\u00e0i kho\u1ea3n.<\/span><\/p>\n<p><b>Gi\u1edbi thi\u1ec7u SkillShop:<\/b><span style=\"font-weight: 400;\"> Ph\u1ea7n n\u00e0y cung c\u1ea5p c\u00e1c m\u1eb9o hay v\u1ec1 c\u00e1ch t\u1eadn d\u1ee5ng H\u1ecdc vi\u1ec7n K\u1ef9 n\u0103ng, c\u00f9ng v\u1edbi th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c t\u00ednh n\u0103ng v\u00e0 n\u1ed9i dung m\u1edbi<\/span><\/p>\n<p><b>Help Center (Trung t\u00e2m tr\u1ee3 gi\u00fap):<\/b><span style=\"font-weight: 400;\"> T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1c ch\u1ee7 \u0111\u1ec1 h\u1ed7 tr\u1ee3 (bao g\u1ed3m c\u1ea3 c\u00e1ch s\u1eed d\u1ee5ng Skillshop), kh\u00e1m ph\u00e1 c\u00e1c t\u00ednh n\u0103ng, kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c m\u1ecdi th\u00f4ng tin c\u1ea7n thi\u1ebft kh\u00e1c<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Tim_hieu_cac_khoa_hoc_cua_Google\"><\/span>3. T\u00ecm hi\u1ec3u c\u00e1c kh\u00f3a h\u1ecdc c\u1ee7a Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1. Google Ads<\/p>\n<p>Trong ch\u1ee7 \u0111\u1ec1 Google Ads bao g\u1ed3m nhi\u1ec1u kh\u00f3a h\u1ecdc con,\u00a0m\u1ed7i kh\u00f3a h\u1ecdc nh\u01b0 v\u1eady b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u00e0 sau \u0111\u00f3 s\u1ebd l\u00e0m b\u00e0i ki\u1ec3m tra \u0111\u1ec3 l\u1ea5y gi\u1ea5y ch\u1ee9ng nh\u1eadn. Tr\u01b0\u1edbc ti\u00ean b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi h\u1ecdc, ti\u1ebfp \u0111\u1ebfn l\u00e0 tham gia kh\u00f3a h\u1ecdc. V\u00e0 \u1edf m\u1ee5c tham gia kh\u00f3a h\u1ecdc \u0111\u01b0\u1ee3c ph\u00e2n ra c\u00e1c m\u1ee5c ki\u1ebfn th\u1ee9c v\u1edbi m\u1ee9c th\u1eddi gian m\u00e0 Google \u0111\u00e3 \u0111\u1ecbnh s\u1eb5n cho b\u1ea1n. Sau khi c\u00e1c b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh xong vi\u1ec7c h\u1ecdc, th\u00ec h\u00e3y ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 ki\u1ebfn th\u1ee9c m\u00ecnh \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c b\u1eb1ng b\u00e0i \u0111\u00e1nh gi\u00e1 sau kh\u00f3a h\u1ecdc.<\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-23675 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/Tham-gia-khoa-hoc-skillshop-373x474.png\" alt=\"\" width=\"373\" height=\"474\" \/><\/p>\n<p><em><strong>Qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google Ads<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-23666 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/QC-tim-kiem-skillshop-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<p>&#8211; S\u1ed1 c\u00e2u h\u1ecfi: 50<\/p>\n<p>&#8211; Th\u1eddi gian thi: 75 ph\u00fat<\/p>\n<p>&#8211; S\u1ed1 \u0111i\u1ec3m v\u01b0\u1ee3t qua: 80%<\/p>\n<p>&#8211; Th\u1eddi h\u1ea1n ch\u1ee9ng ch\u1ec9: 1 n\u0103m<\/p>\n<p>&#8211; Tuy nhi\u00ean, n\u1ebfu ng\u00e0y h\u00f4m nay b\u1ea1n ch\u01b0a \u0111\u1ee7 \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea1t gi\u1ea5y ch\u1ee9ng ch\u1ec9, thi b\u1ea1n c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i \u0111\u1ec3 ho\u00e0n th\u00e0nh n\u00f3 sau 24h.<\/p>\n<p>Sau khi ho\u00e0n t\u1ea5t\u00a0h\u1ecdc ph\u1ea7n\u00a0v\u1ec1 Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm Google n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Bi\u1ebfn t\u1ea7m nh\u00ecn\u00a0ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn\u00a0th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \bhi\u1ec7u qu\u1ea3<\/li>\n<li>Ph\u00e1t tri\u1ec3n\u00a0chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm Google\u00a0k\u1ebft h\u1ee3p v\u1edbi c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb bao qu\u00e1t c\u1ee7a c\u00f4ng ty<\/li>\n<li>L\u1eadp k\u1ebf ho\u1ea1ch\u00a0n\u00e2ng cao\u00a0s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh s\u1ed1 ho\u1eb7c l\u01b0\u1ee3ng truy c\u1eadp\u00a0website\u00a0b\u1eb1ng\u00a0qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm Google<\/li>\n<li>\u0110\u1ecbnh h\u01b0\u1edbng\u00a0ti\u1ebfp c\u1eadn c\u1ea3 kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 m\u1edbi\u00a0b\u1eb1ng c\u00e1ch ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng cho qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm Google<\/li>\n<li>\u0110\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb qua T\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi\u00a0ng\u00e2n s\u00e1ch b\u1ea1n \u0111ang c\u00f3.<\/li>\n<\/ul>\n<p><em><strong>Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh Google Ads<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-23667 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/QC-hien-thi-skillshop-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<p>&#8211; S\u1ed1 c\u00e2u h\u1ecfi: 50<\/p>\n<p>&#8211; Th\u1eddi gian thi: 75 ph\u00fat<\/p>\n<p>&#8211; S\u1ed1 \u0111i\u1ec3m v\u01b0\u1ee3t qua: 80%<\/p>\n<p>&#8211; Th\u1eddi h\u1ea1n ch\u1ee9ng ch\u1ec9: 1 n\u0103m<\/p>\n<p>&#8211; Tuy nhi\u00ean, n\u1ebfu ng\u00e0y h\u00f4m nay b\u1ea1n ch\u01b0a \u0111\u1ee7 \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea1t gi\u1ea5y ch\u1ee9ng ch\u1ec9, thi b\u1ea1n c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i \u0111\u1ec3 ho\u00e0n th\u00e0nh n\u00f3 sau 24h.<\/p>\n<p>Sau khi ho\u00e0n t\u1ea5t l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp c\u01a1 b\u1ea3n n\u00e0y v\u1ec1 Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh Google Ads, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Bi\u1ebfn t\u1ea7m nh\u00ecn ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3<\/li>\n<li>Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c cho chi\u1ebfn d\u1ecbch Hi\u1ec3n th\u1ecb c\u1ee7a Google k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb bao qu\u00e1t c\u1ee7a c\u00f4ng ty<\/li>\n<li>L\u1eadp k\u1ebf ho\u1ea1ch nh\u1eb1m gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft, s\u1ef1 c\u00e2n nh\u1eafc, h\u00e0nh \u0111\u1ed9ng v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng chi\u1ebfn d\u1ecbch Hi\u1ec3n th\u1ecb c\u1ee7a Google<\/li>\n<li>Ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u1ea3 kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed1i t\u01b0\u1ee3ng do Google cung c\u1ea5p d\u00e0nh cho chi\u1ebfn d\u1ecbch Hi\u1ec3n th\u1ecb<\/li>\n<li>\u0110\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb qua chi\u1ebfn d\u1ecbch Hi\u1ec3n th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/li>\n<\/ul>\n<p class=\"u-headingitem--group categorycard__name\"><em><strong>Qu\u1ea3ng c\u00e1o video Google Ads<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-23668 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/QC-video-skillshop-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<p>&#8211; S\u1ed1 c\u00e2u h\u1ecfi: 50<\/p>\n<p>&#8211; Th\u1eddi gian thi: 75 ph\u00fat<\/p>\n<p>&#8211; S\u1ed1 \u0111i\u1ec3m v\u01b0\u1ee3t qua: 80%<\/p>\n<p>&#8211; Th\u1eddi h\u1ea1n ch\u1ee9ng ch\u1ec9: 1 n\u0103m<\/p>\n<p>&#8211; Tuy nhi\u00ean, n\u1ebfu ng\u00e0y h\u00f4m nay b\u1ea1n ch\u01b0a \u0111\u1ee7 \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea1t gi\u1ea5y ch\u1ee9ng ch\u1ec9, thi b\u1ea1n c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i \u0111\u1ec3 ho\u00e0n th\u00e0nh n\u00f3 sau 24h.<\/p>\n<p>Sau khi ho\u00e0n t\u1ea5t l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp c\u01a1 b\u1ea3n v\u1ec1 Qu\u1ea3ng c\u00e1o video Google Ads n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Th\u1ea5u hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a YouTube \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o trong vi\u1ec7c gia t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau tr\u00ean YouTube \u0111\u1ec3 ph\u00e2n ph\u00e1t c\u00e1c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh<\/li>\n<li>Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c \u0111\u1ecbnh d\u1ea1ng video tr\u00ean YouTube \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft, t\u00e1c \u0111\u1ed9ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc nhi\u1ec1u h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng<\/li>\n<li>K\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o \u0111\u1ec3 k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 tr\u00ean YouTube nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3<\/li>\n<li>D\u00f9ng YouTube \u0111\u1ec3 th\u00fac \u0111\u1ea9y ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<p class=\"u-headingitem--group categorycard__name\"><em><strong>Qu\u1ea3ng c\u00e1o mua s\u1eafm<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-23669 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/QC-mua-sam-skillshop-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<p>&#8211; S\u1ed1 c\u00e2u h\u1ecfi: 46<\/p>\n<p>&#8211; Th\u1eddi gian thi: 75 ph\u00fat<\/p>\n<p>&#8211; S\u1ed1 \u0111i\u1ec3m v\u01b0\u1ee3t qua: 80%<\/p>\n<p>&#8211; Th\u1eddi h\u1ea1n ch\u1ee9ng ch\u1ec9: 1 n\u0103m<\/p>\n<p>&#8211; Tuy nhi\u00ean, n\u1ebfu ng\u00e0y h\u00f4m nay b\u1ea1n ch\u01b0a \u0111\u1ee7 \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea1t gi\u1ea5y ch\u1ee9ng ch\u1ec9, thi b\u1ea1n c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i \u0111\u1ec3 ho\u00e0n th\u00e0nh n\u00f3 sau 24h.<\/p>\n<p>Sau khi ho\u00e0n t\u1ea5t l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp c\u01a1 b\u1ea3n, Google c\u00f4ng nh\u1eadn b\u1ea1n c\u00f3 nh\u1eefng kh\u1ea3 n\u0103ng sau \u0111\u00e2y:<\/p>\n<ul>\n<li>Hi\u1ec3u c\u00e1ch c\u00e1c Chi\u1ebfn d\u1ecbch mua s\u1eafm c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 kho h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 kho h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u00f9ng v\u1edbi c\u00e1ch chi\u1ebfn d\u1ecbch Mua s\u1eafm th\u00f4ng minh c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb<\/li>\n<li>D\u00f9ng kho h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 qu\u1ea3ng c\u00e1o danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi gh\u00e9 th\u0103m c\u1eeda h\u00e0ng<\/li>\n<li>T\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a Google h\u1ed7 tr\u1ee3 k\u1ebft n\u1ed1i c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u1edbi ng\u01b0\u1eddi mua s\u1eafm, t\u1eeb \u0111\u00f3 gi\u00fap ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p<\/li>\n<li>Kh\u00e1m ph\u00e1 c\u00e1ch Qu\u1ea3ng c\u00e1o tr\u01b0ng b\u00e0y m\u1eb7t h\u00e0ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u trong h\u00e0nh tr\u00ecnh mua s\u1eafm<\/li>\n<\/ul>\n<p class=\"u-headingitem--group categorycard__name\"><em><strong>Google Ads \u2013 \u0110o l\u01b0\u1eddng<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-23670 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/QC-do-luong-919x474.png\" alt=\"\" width=\"919\" height=\"474\" \/><\/p>\n<p>&#8211; S\u1ed1 c\u00e2u h\u1ecfi: 50<\/p>\n<p>&#8211; Th\u1eddi gian thi: 75 ph\u00fat<\/p>\n<p>&#8211; S\u1ed1 \u0111i\u1ec3m v\u01b0\u1ee3t qua: 80%<\/p>\n<p>&#8211; Th\u1eddi h\u1ea1n ch\u1ee9ng ch\u1ec9: 1 n\u0103m<\/p>\n<p>&#8211; Tuy nhi\u00ean, n\u1ebfu ng\u00e0y h\u00f4m nay b\u1ea1n ch\u01b0a \u0111\u1ee7 \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea1t gi\u1ea5y ch\u1ee9ng ch\u1ec9, thi b\u1ea1n c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i \u0111\u1ec3 ho\u00e0n th\u00e0nh n\u00f3 sau 24h.<\/p>\n<p>Sau khi ho\u00e0n t\u1ea5t l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp c\u01a1 b\u1ea3n v\u1ec1 \u0111o l\u01b0\u1eddng trong Google Ads n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Chuy\u1ec3n c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng<\/li>\n<li>Thi\u1ebft l\u1eadp t\u00ednh n\u0103ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 \u0111o l\u01b0\u1eddng doanh s\u1ed1, s\u1ed1 l\u01b0\u1ee3t t\u1ea3i v\u1ec1 ho\u1eb7c s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng v\u00e0\/ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3<\/li>\n<li>Hi\u1ec3u c\u00e1ch ph\u00e2n t\u00edch v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft t\u1eeb d\u1eef li\u1ec7u theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>Ch\u1ecdn m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 th\u00edch h\u1ee3p cho c\u00e1c m\u1ee5c ti\u00eau kinh doanh<\/li>\n<\/ul>\n<p>v\u00e0 t\u01b0\u01a1ng t\u1ef1 cho c\u00e1c kh\u00f3a h\u1ecdc: H\u1ecdc vi\u1ec7n Analytics, Google Marketing Platform, YouTube, H\u1ecdc vi\u1ec7n Waze, Google Ad Manager, Authorized Buyers, Google AdMob, Google for Education c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam nh\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Tai_sao_Marketer_can_Skillshop\"><\/span><span style=\"color: #333333; font-size: 26px;\">4. T\u1ea1i sao Marketer c\u1ea7n Skillshop<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"size-large wp-image-23650 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/03\/Tai-sao-marketing-can-Skillshop-929x474.png\" alt=\"\" width=\"929\" height=\"474\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ch\u1ee9ng minh \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n. V\u1edbi ch\u1ee9ng ch\u1ec9 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 in ra, b\u1ea1n c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y \u0111\u01b0\u1ee3c r\u1eb1ng b\u1ea1n l\u00e0 chuy\u00ean gia qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn.<\/span><\/li>\n<li>Gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c huy hi\u1ec7u \u0110\u1ed1i t\u00e1c Google ho\u1eb7c \u0110\u1ed1i t\u00e1c Google cao c\u1ea5p.\u00a0\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t trong hai huy hi\u1ec7u n\u00e0y, c\u00e1c c\u00f4ng ty c\u1ea7n c\u00f3 \u00edt nh\u1ea5t m\u1ed9t th\u00e0nh vi\u00ean li\u00ean k\u1ebft \u0111\u01b0\u1ee3c Google Ads ch\u1ee9ng nh\u1eadn, c\u0169ng nh\u01b0 ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u kh\u00e1c<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gi\u1ea5y ch\u1ee9ng nh\u1eadn Skillshop ch\u00ednh l\u00e0 m\u1ed9t minh ch\u1ee9ng, ch\u1ee9ng minh cho kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n, ch\u1ee9ng minh m\u1ee9c \u0111\u1ed9 c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3ng c\u00e1o Google<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gi\u00fap b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c l\u00f2ng tin \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 khi\u1ebfn kh\u00e1ch h\u00e0ng tin\u00a0<\/span><span style=\"font-weight: 400;\">t\u01b0\u1edfng, an t\u00e2m v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n h\u01a1n so v\u1edbi nh\u1eefng l\u1eddi n\u00f3i su\u00f4ng kh\u00f4ng c\u00f3 c\u0103n c\u1ee9 ch\u1ee9ng minh.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">N\u00f3 nh\u01b0 l\u00e0 m\u1ed9t v\u0169 kh\u00ed, h\u1ed7 tr\u1ee3 b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e0 nh\u01b0 b\u1ea1n bi\u1ebft \u0111\u1ea5y, 3F c\u0169ng l\u00e0 partner c\u1ea5p cao c\u1ee7a Google. Google ch\u1ee9ng nh\u1eadn 3F c\u00f3 \u0111\u1ea7y \u0111\u1ee7 chuy\u00ean m\u00f4n v\u00e0 nh\u00e2n s\u1ef1 \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng qu\u1ea3ng c\u00e1o th\u00f4ng qua Google. N\u00ean b\u1ea1n ho\u00e0n to\u00e0n y\u00ean t\u00e2m v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a ch\u00fang t\u00f4i. \u0110\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o \u0111\u00e2y <a href=\"https:\/\/bit.ly\/39ziFu9\" target=\"_blank\" rel=\"noopener\">fff.com.vn\u00a0<\/a><\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-large wp-image-23676 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2020\/04\/google-partners-952x435.png\" alt=\"\" width=\"952\" height=\"435\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Hy v\u1ecdng v\u1edbi b\u00e0i vi\u1ebft tr\u00ean b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c Google Skillshop l\u00e0 g\u00ec? T\u1ea1i sao Marketer l\u1ea1i c\u1ea7n n\u00f3 nh\u00e9! V\u00e0 m\u00ecnh ngh\u0129 n\u00f3 c\u0169ng r\u1ea5t d\u1ec5 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, ch\u1ec9 c\u1ea7n b\u1ea1n ch\u0103m ch\u1ec9 h\u1ecdc th\u00ec m\u1ecdi th\u1ee9 s\u1ebd n\u1eb1m trong tay c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline\u00a0<strong>0901 47 48 46<\/strong> ho\u1eb7c trang<a href=\"http:\/\/bit.ly\/fanpagefff\" target=\"_blank\" rel=\"noopener\"> fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. Skillshop l\u00e0 g\u00ec?2. T\u00ecm hi\u1ec3u c\u00e1ch d\u00f9ng Skillshop3. T\u00ecm hi\u1ec3u c\u00e1c kh\u00f3a h\u1ecdc c\u1ee7a Google4. T\u1ea1i sao Marketer c\u1ea7n Skillshop B\u1ea1n c\u00f3 bi\u1ebft \u0111\u00e2y l\u00e0 g\u00ec kh\u00f4ng? Kh\u00f4ng sai, \u0111\u00e2y ch\u00ednh l\u00e0 gi\u1ea5y ch\u1ee9ng nh\u1eadn Google Ads \u0111\u01b0\u1ee3c c\u1ea5p b\u1edfi Google Skillshop. v\u00e0 m\u00ecnh bi\u1ebft n\u00f3 kh\u00e1 l\u00e0 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi [&hellip;]<\/p>\n","protected":false},"author":709,"featured_media":23678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1171],"tags":[769,842,877,878],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/23639"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/709"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=23639"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/23639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/23678"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=23639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=23639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=23639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}