{"id":19953,"date":"2019-08-27T15:56:42","date_gmt":"2019-08-27T08:56:42","guid":{"rendered":"https:\/\/fff.com.vn\/?p=19953"},"modified":"2020-08-07T14:49:53","modified_gmt":"2020-08-07T07:49:53","slug":"dau-gia-thau-thong-minh-voi-google-attribution","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/dau-gia-thau-thong-minh-voi-google-attribution\/","title":{"rendered":"\u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh V\u1edbi Google Attribution"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/dau-gia-thau-thong-minh-voi-google-attribution\/#Tai_sao_ban_nen_chon_Google_Attribution\" title=\"T\u1ea1i sao b\u1ea1n n\u00ean ch\u1ecdn Google Attribution?\">T\u1ea1i sao b\u1ea1n n\u00ean ch\u1ecdn Google Attribution?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/dau-gia-thau-thong-minh-voi-google-attribution\/#Google_Attribution_la_gi\" title=\"Google Attribution l\u00e0 g\u00ec?\">Google Attribution l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/dau-gia-thau-thong-minh-voi-google-attribution\/#Cac_mo_hinh_Google_Attribution\" title=\"C\u00e1c m\u00f4 h\u00ecnh Google Attribution\">C\u00e1c m\u00f4 h\u00ecnh Google Attribution<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/dau-gia-thau-thong-minh-voi-google-attribution\/#Lam_the_nao_de_thay_doi_sang_mo_hinh_Non-last-click\" title=\"L\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i sang m\u00f4 h\u00ecnh Non-last-click?\">L\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i sang m\u00f4 h\u00ecnh Non-last-click?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/dau-gia-thau-thong-minh-voi-google-attribution\/#Ban_can_lam_gi_tiep_theo\" title=\"B\u1ea1n c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo?\">B\u1ea1n c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo?<\/a><\/li><\/ul><\/nav><\/div>\n<p>75% ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u k\u1ebft th\u00fac h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a m\u00ecnh tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb kh\u00e1c v\u1edbi thi\u1ebft b\u1ecb m\u00e0 h\u1ecd b\u1eaft \u0111\u1ea7u. Ch\u00ednh v\u00ec v\u1eady, ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ti\u1ebfp c\u1eadn h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. May m\u1eafn thay, Google \u0111\u00e3 cho ra m\u1eaft Google Attribution nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh h\u01a1n v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tai_sao_ban_nen_chon_Google_Attribution\"><\/span>T\u1ea1i sao b\u1ea1n n\u00ean ch\u1ecdn Google Attribution?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1ed9t n\u1eeda l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web \u0111\u1ebfn t\u1eeb c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ec v\u1eady ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i v\u00e0 tr\u00ean m\u1ecdi th\u1ee9. Nh\u01b0 m\u00ecnh \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, c\u00f3 t\u1edbi 75% ng\u01b0\u1eddi l\u1edbn b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb, nh\u01b0ng ti\u1ebfp t\u1ee5c ho\u1eb7c k\u1ebft th\u00fac tr\u00ean thi\u1ebft b\u1ecb kh\u00e1c. Cho d\u00f9 \u0111\u00f3 c\u00f3 l\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n hay m\u00e1y t\u00ednh x\u00e1ch tay. Th\u00f4ng th\u01b0\u1eddng, ch\u00fang ta ch\u1ec9 nh\u00ecn v\u00e0o \u0111i\u1ec3m ti\u1ebfp x\u00fac cu\u1ed1i c\u00f9ng t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i m\u00e0 kh\u00f4ng xem x\u00e9t to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh.<\/p>\n<p>V\u00ed d\u1ee5, b\u1ea1n \u0111\u00e3 bao gi\u1edd \u0111\u1eb7t ch\u1ed7 m\u1ed9t k\u1ef3 ngh\u1ec9 b\u1eb1ng c\u00e1ch ng\u1ed3i m\u1ed9t ch\u1ed7 ch\u1ec9 v\u1edbi m\u1ed9t thi\u1ebft b\u1ecb? Th\u00f4ng th\u01b0\u1eddng, to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh \u0111\u1eb7t ch\u1ed7 s\u1ebd tr\u1ea3i ra trong nhi\u1ec1u ng\u00e0y ho\u1eb7c v\u00e0i tu\u1ea7n tr\u00ean m\u1ed9t s\u1ed1 thi\u1ebft b\u1ecb kh\u00e1c nhau. Google Attribution s\u1ebd gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c n\u00e0y trong b\u1ea5t k\u1ef3 h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/p>\n<div id=\"attachment_19955\" style=\"width: 990px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-19955\" loading=\"lazy\" class=\"wp-image-19955 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/h\u00e0nh-tr\u00ecnh-mua-h\u00e0ng.png\" alt=\"Khi b\u1ea1n bi\u1ebft h\u00e0nh tr\u00ecnh mua h\u00e0ng bao g\u1ed3m nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0o, b\u1ea1n s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00f3\" width=\"980\" height=\"187\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/h\u00e0nh-tr\u00ecnh-mua-h\u00e0ng.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/h\u00e0nh-tr\u00ecnh-mua-h\u00e0ng-420x80.png 420w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/h\u00e0nh-tr\u00ecnh-mua-h\u00e0ng-480x92.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><p id=\"caption-attachment-19955\" class=\"wp-caption-text\">Khi b\u1ea1n bi\u1ebft h\u00e0nh tr\u00ecnh mua h\u00e0ng bao g\u1ed3m nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0o, b\u1ea1n s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00f3<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Attribution_la_gi\"><\/span>Google Attribution l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u \u0111\u1ebfn l\u00fac th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i. Attribution model (m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5) c\u1ee7a Google l\u00e0 b\u1ed9 quy t\u1eafc nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u00e1ch b\u1ea1n ph\u1ea9n b\u1ed5 ti\u1ec1n qu\u1ea3ng c\u00e1o cho c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng, kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 l\u1ea7n nh\u1ea5p cu\u1ed1i c\u00f9ng. Attribution model s\u1ebd gi\u00fap ch\u00fang ta nh\u00ecn v\u00e0o b\u1ee9c tranh l\u1edbn h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh mua h\u00e0ng b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t truy v\u1ea5n \u0111\u01a1n gi\u1ea3n.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong> B\u1ea1n \u0111ang c\u00f3 ba chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c nhau. N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3 nh\u1ea5p v\u00e0o t\u1eebng chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc khi d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i. Th\u00f4ng th\u01b0\u1eddng, Google s\u1ebd t\u00ednh r\u1eb1ng, b\u1ea1n \u0111ang c\u00f3 3 chuy\u1ec3n \u0111\u1ed5i cho m\u1ed7i chi\u1ebfn d\u1ecbch, nh\u01b0ng th\u1eadt t\u1ebf b\u1ea1n ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng. Attribution s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o tr\u00ean h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3, v\u00e0 ch\u1ec9 t\u00ednh m\u1ed9t chuy\u1ec3n \u0111\u1ed5i n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00f3 mua h\u00e0ng.<\/p>\n<p>Trung b\u00ecnh, c\u00f3 n\u0103m t\u01b0\u01a1ng t\u00e1c gi\u1eefa click \u0111\u1ea7u ti\u00ean v\u1edbi click mua h\u00e0ng. N\u1ebfu ch\u1ec9 nh\u00ecn v\u00e0o b\u01b0\u1edbc cu\u1ed1i c\u00f9ng, b\u1ea1n ch\u1ec9 nh\u00ecn th\u1ea5y 20% d\u1eef li\u1ec7u. B\u1ea1n \u0111ang b\u1ecf b\u00ea \u0111\u1ebfn 80% kh\u00e1c. Vi\u1ec7c n\u00e0y gi\u1ed1ng nh\u01b0 b\u1ea1n s\u1ebd mua m\u1ed9t c\u0103n nh\u00e0 n\u0103m ph\u00f2ng ng\u1ee7 ch\u1ec9 sau khi nh\u00ecn v\u00e0o m\u1ed9t ph\u00f2ng ng\u1ee7. V\u00ec v\u1eady b\u1ea1n c\u1ea7n xem x\u00e9t m\u1ecdi th\u1ee9 tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh n\u00e0o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_mo_hinh_Google_Attribution\"><\/span>C\u00e1c m\u00f4 h\u00ecnh Google Attribution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f3 t\u1ed5ng c\u1ed9ng s\u00e1u m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5, nh\u01b0ng \u1edf b\u00e0i vi\u1ebft n\u00e0y, m\u00ecnh s\u1ebd kh\u00f4ng n\u00f3i v\u1ec1 hai m\u00f4 h\u00ecnh First click (t\u1eadp trung t\u00edn d\u1ee5ng v\u00e0o click \u0111\u1ea7u ti\u00ean) v\u00e0 Last click (t\u1eadp trung t\u00edn d\u1ee5ng v\u00e0o click t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i). B\u1edfi v\u00ec hai m\u1ed9t h\u00ecnh First click v\u00e0 Last click kh\u00f4ng \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch. M\u00e0 m\u00ecnh s\u1ebd n\u00f3i v\u1ec1 4 m\u00f4 h\u00ecnh c\u00f2n l\u1ea1i, hay c\u00f2n g\u1ecdi l\u00e0 m\u00f4 h\u00ecnh Non-last-click (NLC)<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19959 size-large\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution-1-1024x409.png\" alt=\"\" width=\"1024\" height=\"409\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution-1-1024x409.png 1024w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution-1-420x168.png 420w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution-1-1080x432.png 1080w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution-1-1280x512.png 1280w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution-1-980x392.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution-1-480x192.png 480w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution-1.png 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Linear (Tuy\u1ebfn t\u00ednh)<\/strong> &#8211; Ph\u00e2n ph\u1ed1i ti\u1ec1n cho chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng nhau cho t\u1ea5t c\u1ea3 c\u00e1c l\u1ea7n nh\u1ea5p tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng<\/p>\n<p><strong>Time Decay (Gi\u1ea3m d\u1ea7n theo th\u1eddi gian)<\/strong> \u2013 Cung c\u1ea5p nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c nh\u1ea5p chu\u1ed9t g\u1ea7n v\u1edbi th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i. Ti\u1ec1n s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i b\u1eb1ng th\u1eddi gian b\u00e1n h\u1ee7y 7 ng\u00e0y. N\u00f3i c\u00e1ch kh\u00e1c, m\u1ed9t l\u1ea7n nh\u1ea5p 8 ng\u00e0y tr\u01b0\u1edbc khi chuy\u1ec3n \u0111\u1ed5i s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng n\u1eeda gi\u00e1 so v\u1edbi l\u1ea7n nh\u1ea5p 1 ng\u00e0y tr\u01b0\u1edbc khi chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p><strong>Position-Based (D\u1ef1a tr\u00ean v\u1ecb tr\u00ed)<\/strong> &#8211; Cung c\u1ea5p 40% t\u00edn d\u1ee5ng cho qu\u1ea3ng c\u00e1o \u1edf nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean v\u00e0 cu\u1ed1i c\u00f9ng v\u1edbi t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u1ee9ng, v\u1edbi 20% c\u00f2n l\u1ea1i tr\u1ea3i \u0111\u1ec1u tr\u00ean c\u00e1c nh\u1ea5p chu\u1ed9t kh\u00e1c tr\u00ean h\u00e0nh tr\u00ecnh.<\/p>\n<p><strong>Data Driven<\/strong> &#8211; Ph\u00e2n ph\u1ed1i ti\u1ec1n cho chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ec1 c\u00e1c h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i trong qu\u00e1 kh\u1ee9. (M\u00f4 h\u00ecnh n\u00e0y ch\u1ec9 kh\u1ea3 d\u1ee5ng \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i kho\u1ea3n c\u00f3 t\u1ed1i thi\u1ec3u 600 chuy\u1ec3n \u0111\u1ed5i \/ 15.000 l\u1ea7n nh\u1ea5p trong 30 ng\u00e0y).<\/p>\n<p>Trong t\u1ea5t c\u1ea3 c\u00e1c m\u00f4 h\u00ecnh tr\u00ean, Data Driven \u0111\u01b0\u1ee3c xem l\u00e0 m\u00f4 h\u00ecnh t\u1ed1t nh\u1ea5t. N\u00f3 gi\u00fap b\u1ea1n theo d\u00f5i t\u1eebng t\u01b0\u01a1ng t\u00e1c ri\u00eang l\u1ebb v\u00e0 x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. M\u00f4 h\u00ecnh n\u00e0y tr\u00e1nh cho b\u1ea1n \u0111\u01b0a ra m\u1ed9t gi\u1ea3 \u0111\u1ecbnh m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u01a1 s\u1edf h\u01a1n.<\/p>\n<p><strong>M\u1eb9o:<\/strong> N\u1ebfu b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng nh\u01b0ng kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u t\u1ed1i thi\u1ec3u c\u1ee7a m\u00f4 h\u00ecnh Data Driven. B\u1ea1n c\u00f3 th\u1ec3 th\u00eam c\u00e1c chuy\u1ec3n \u0111\u1ed5i vi m\u00f4 v\u00e0o trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i. V\u00ed d\u1ee5 nh\u01b0 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n. H\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c chuy\u1ec3n \u0111\u1ed5i vi m\u00f4 \u0111\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n v\u1eabn kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a D\u00e2t Driven, h\u00e3y c\u00e2n nh\u1eafc ba m\u00f4 h\u00ecnh c\u00f2n l\u1ea1i c\u00f3 l\u1ebd s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19956 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution.png\" alt=\"\" width=\"980\" height=\"449\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution-420x192.png 420w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/c\u00e1c-m\u00f4-h\u00ecnh-google-attribution-480x220.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>\u1ede bi\u1ec3u \u0111\u1ed3 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1ed1t h\u01a1n n\u00ean ch\u1ecdn m\u00f4 h\u00ecnh Time Decay ho\u1eb7c Position-Based t\u00f9y thu\u1ed9c v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. M\u00f4 h\u00ecnh Linear kh\u00f4ng cung c\u1ea5p m\u1ed9t h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i \u0111\u1ee7 ch\u00ednh x\u00e1c.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_thay_doi_sang_mo_hinh_Non-last-click\"><\/span>L\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i sang m\u00f4 h\u00ecnh Non-last-click?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 b\u1eadt Attribution, \u1edf tr\u00ean c\u00f9ng c\u1ee7a b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n AdWords, b\u1ea1n ch\u1ecdn Conversion Settings &gt; Conversion Actions &gt; \u1ede d\u01b0\u1edbi c\u00f9ng c\u1ee7a trang n\u00e0y, b\u1ea1n ch\u1ecdn m\u1ed9t m\u00f4 h\u00ecnh m\u00e0 m\u00ecnh mu\u1ed1n. N\u1ebfu m\u00f4 h\u00ecnh Data Driven kh\u00f4ng kh\u1ea3 d\u1ee5ng, h\u00e3y ch\u1ecdn Time Decay ho\u1eb7c Position-Based.<\/p>\n<p>Khi s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh multi-touch (c\u1ea3m \u1ee9ng \u0111a \u0111i\u1ec3m), AdWords s\u1ebd \u0111\u01b0a ra b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean vi\u1ec7c h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c l\u1ea7n nh\u1ea5p tr\u01b0\u1edbc \u0111\u00f3 trong h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ec3 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac, b\u1ea1n n\u00ean \u0111\u1eb7t th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i \u0111\u1ee7 d\u00e0i (ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng ph\u1ea1m vi 30 ng\u00e0y) v\u00e0 kh\u00f4ng bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u00e0y g\u1ea7n \u0111\u00e2y (5 ng\u00e0y g\u1ea7n nh\u1ea5t). V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n \u0111ang \u1edf ng\u00e0y 5 th\u00e1ng 2, b\u1ea1n n\u00ean \u0111\u1eb7t th\u1eddi gian ph\u00e2n t\u00edch chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u00e0y 1 \u0111\u1ebfn ng\u00e0y 30 th\u00e1ng 1.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19960 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-ch\u1ecdn-ng\u00e0y-ph\u00e2n-t\u00edch.png\" alt=\"\" width=\"774\" height=\"696\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-ch\u1ecdn-ng\u00e0y-ph\u00e2n-t\u00edch.png 774w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-ch\u1ecdn-ng\u00e0y-ph\u00e2n-t\u00edch-234x210.png 234w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-ch\u1ecdn-ng\u00e0y-ph\u00e2n-t\u00edch-480x432.png 480w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/p>\n<p>Khi b\u1ea1n thay \u0111\u1ed5i m\u00f4 h\u00ecnh, chuy\u1ec3n \u0111\u1ed5i s\u1ebd li\u00ean k\u1ebft v\u1edbi l\u1ea7n nh\u1ea5p cu\u1ed1i c\u00f9ng (th\u01b0\u1eddng l\u00e0 ngay ng\u00e0y h\u00f4m \u0111\u00f3). L\u00fac n\u00e0y, m\u00e1y h\u1ecdc c\u1ee7a Google b\u1eaft \u0111\u1ea7u h\u1ecdc t\u1eadp h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua vi\u1ec7c ph\u00e2n ph\u1ed1i l\u1ea1i t\u00ednh d\u1ee5ng cho nh\u1eefng ng\u00e0y tr\u01b0\u1edbc. Nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd y\u00ean t\u00e2m l\u00e0 kh\u00f4ng b\u1ecb m\u1ea5t b\u1ea5t k\u1ef3 t\u00edn d\u1ee5ng n\u00e0o cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i. Theo th\u1eddi gian, Google s\u1ebd d\u1ef1a v\u00e0o c\u00e1c d\u1eef li\u1ec7u \u0111\u00e3 h\u1ecdc \u0111\u1ec3 ph\u00e2n ph\u1ed1i t\u00edn d\u1ee5ng h\u1ee3p l\u00fd h\u01a1n.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong> nhi\u1ec1u doanh nghi\u1ec7p s\u1ebd t\u0103ng gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd v\u00e0o ng\u00e0y Black Friday v\u00e0 n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Last click, n\u00f3 s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u1ec1 chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u00ednh x\u00e1c. N\u1ebfu b\u1ea1n \u0111\u00e3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng trong nh\u1eefng ng\u00e0y tr\u01b0\u1edbc Black Friday. V\u00ec th\u1eddi gian \u0111\u00f3, kh\u00e1ch h\u00e0ng \u0111ang nghi\u00ean c\u1ee9u v\u1ec1 m\u1eb7t h\u00e0ng m\u00e0 h\u1ecd mu\u1ed1n mua. B\u1ea1n n\u00ean \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd v\u00e0o l\u00fac n\u00e0y, khi h\u1ecd \u0111ang nghi\u00ean c\u1ee9u v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch mua h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ban_can_lam_gi_tiep_theo\"><\/span>B\u1ea1n c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb Google Attribution model \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. Hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 bao l\u00e2u, c\u00f3 bao nhi\u00eau t\u01b0\u01a1ng t\u00e1c. T\u1eeb \u0111\u00f3 thay \u0111\u1ed5i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng h\u01a1n, t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. Xem x\u00e9t c\u00f3 bao nhi\u00eau chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n sang \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n<p>C\u00e1c m\u00f4 h\u00ecnh c\u1ea3m \u1ee9ng \u0111a \u0111i\u1ec3m gi\u00fap b\u1ea1n thay \u0111\u1ed5i gi\u00e1 th\u1ea7u cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n. S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a k\u00eanh tr\u00ean \u0111\u1ec3 b\u1eaft kh\u00e1ch h\u00e0ng \u0111\u00f3 tr\u01b0\u1edbc. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft v\u00e0 t\u1ea1m d\u1eebng m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a trong c\u00e1c chi\u1ebfn d\u1ecbch v\u00ec ch\u00fang kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh nh\u01b0 c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c. T\u1eeb \u0111\u00f3, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n cho c\u00e1c vi\u1ec7c mang \u0111\u1ebfn hi\u1ec7u su\u1ea5t th\u1ea5p nh\u1edd v\u00e0o vi\u1ec7c n\u1eafm b\u1eaft l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19966 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/smart-bidding.png\" alt=\"\" width=\"980\" height=\"377\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/smart-bidding.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/smart-bidding-480x185.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 980px, 100vw\" \/><\/p>\n<p>\u0110\u00e2y l\u00e0 l\u00fac Smart-Bidding ph\u00e1t huy t\u00e1c d\u1ee5ng. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng th\u00fa v\u1ecb v\u1edbi Attribution, nh\u01b0ng h\u1ecd quan t\u00e2m \u0111\u1ebfn n\u00f3 v\u00ec c\u00e1c k\u1ef9 thu\u1eadt \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh gi\u00fap b\u1ea1n n\u1eafm b\u1eaft kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng. B\u00ean c\u1ea1nh \u0111\u00f3, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd h\u1ea5p d\u1eabn h\u01a1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u tr\u00ean m\u1ed7i b\u01b0\u1edbc c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 ROI t\u1ed1t h\u01a1n. Google \u0111\u1eb7t gi\u00e1 th\u1ea7u cho m\u1ecdi phi\u00ean \u0111\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 cem th\u00eam file PDF Playbook v\u1ec1 <strong>Google Attribution NLC<\/strong> t\u1ea1i <a href=\"https:\/\/drive.google.com\/file\/d\/1sUQHUViVctbi0GW5xVz96PLX4wuFgb8v\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\"><strong>\u0111\u00e2y<\/strong><\/a> nh\u00e9<\/p>\n<p>N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline\u00a00901 47 48 46 ho\u1eb7c trang <a href=\"https:\/\/www.facebook.com\/fff.com.vn\/\">fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Ngo\u00e0i ra, h\u00e3y tham gia <a href=\"https:\/\/fff.marketing\/group-cong-dong-google-adwords-viet-nam?refer=2301\" target=\"_blank\" rel=\"noopener\">C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a> \u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u00e9!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c T\u1ea1i sao b\u1ea1n n\u00ean ch\u1ecdn Google Attribution?Google Attribution l\u00e0 g\u00ec?C\u00e1c m\u00f4 h\u00ecnh Google AttributionL\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i sang m\u00f4 h\u00ecnh Non-last-click?B\u1ea1n c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo? 75% ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u k\u1ebft th\u00fac h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a m\u00ecnh tr\u00ean m\u1ed9t thi\u1ebft b\u1ecb kh\u00e1c v\u1edbi thi\u1ebft b\u1ecb m\u00e0 h\u1ecd b\u1eaft \u0111\u1ea7u. Ch\u00ednh [&hellip;]<\/p>\n","protected":false},"author":706,"featured_media":19981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1171],"tags":[733,732,727,734,738],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/19953"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/706"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=19953"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/19953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/19981"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=19953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=19953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=19953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}