{"id":19933,"date":"2019-08-23T16:52:39","date_gmt":"2019-08-23T09:52:39","guid":{"rendered":"https:\/\/fff.com.vn\/?p=19933"},"modified":"2020-08-07T14:50:29","modified_gmt":"2020-08-07T07:50:29","slug":"google-attribution-nhung-dieu-marketers-can-biet","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/google-attribution-nhung-dieu-marketers-can-biet\/","title":{"rendered":"Google Attribution: Nh\u1eefng \u0111i\u1ec1u Marketers c\u1ea7n bi\u1ebft"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/google-attribution-nhung-dieu-marketers-can-biet\/#Google_Attribution_la_gi\" title=\"Google Attribution l\u00e0 g\u00ec?\">Google Attribution l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/google-attribution-nhung-dieu-marketers-can-biet\/#Google_Attribution_giai_quyet_van_de_gi\" title=\"Google Attribution gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?\">Google Attribution gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/google-attribution-nhung-dieu-marketers-can-biet\/#Google_Attribution_khac_gi_so_voi_mo_hinh_phan_bo_hien_tai_trong_Google_Ads\" title=\"Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Google Ads?\">Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Google Ads?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/google-attribution-nhung-dieu-marketers-can-biet\/#Google_Attribution_khac_gi_so_voi_mo_hinh_phan_bo_hien_tai_trong_Analytics\" title=\"Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Analytics?\">Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Analytics?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/google-attribution-nhung-dieu-marketers-can-biet\/#Mo_hinh_phan_bo_theo_huong_du_lieu_DDA_la_gi\" title=\"M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u (DDA) l\u00e0 g\u00ec?\">M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u (DDA) l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Google Attribution<\/strong> &#8211; Gi\u1ea3i ph\u00e1p ph\u00e2n b\u1ed5 m\u1edbi \u0111\u01b0\u1ee3c Google c\u00f4ng b\u1ed1 v\u00e0o cu\u1ed1i th\u00e1ng 5\/2019 t\u1ea1i M\u1ef9. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p m\u1edbi, mi\u1ec5n ph\u00ed c\u00f3 th\u1ec3 l\u1ea5y d\u1eef li\u1ec7u t\u1eeb Google Analytics, AdWords ho\u1eb7c DoubleClick Search \u0111\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 c\u00e1c h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c k\u00eanh v\u00e0 thi\u1ebft b\u1ecb \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a th\u00f4ng tin v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u.<\/p>\n<p>V\u1eady Google Attribution c\u00f3 l\u1ee3i g\u00ec cho qu\u1ea3ng c\u00e1o. B\u00e0i vi\u1ebft sau s\u1ebd t\u1ed5ng h\u1ee3p <a href=\"https:\/\/fff.com.vn\/google-attributi\u2026rketers-can-biet\/\"><strong>Nh\u1eefng \u0111i\u1ec1u Marketers c\u1ea7n bi\u1ebft v\u1ec1 gi\u1ea3i ph\u00e1p ph\u00e2n b\u1ed5 m\u1edbi c\u1ee7a Google.<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Attribution_la_gi\"><\/span>Google Attribution l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19934 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution.png\" alt=\"\" width=\"952\" height=\"474\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-480x239.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 952px, 100vw\" \/><\/p>\n<p>Google Attribution l\u00e0 phi\u00ean b\u1ea3n \u0111\u01a1n gi\u1ea3n c\u1ee7a Attribution 360. N\u00f3 t\u00edch h\u1ee3p v\u1edbi Google Analytics, Google AdWords v\u00e0 DoubleClick Search m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u g\u1eafn th\u00eam th\u1ebb (tag) tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u00f3 bi\u1ebft, tr\u00ean \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec1u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u qu\u1ea3ng c\u00e1o t\u1eeb c\u00f9ng m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o. M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 (<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6259715?hl=vi&amp;ref_topic=7279627\" target=\"_blank\" rel=\"noopener\">Attribution Model<\/a>) cho ph\u00e9p b\u1ea1n ch\u1ecdn gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p cho l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p cho l\u01b0\u1ee3t nh\u1ea5p \u0111\u1ea7u ti\u00ean, l\u01b0\u1ee3t nh\u1ea5p cu\u1ed1i c\u00f9ng ho\u1eb7c k\u1ebft h\u1ee3p nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a tr\u00ean \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Attribution_giai_quyet_van_de_gi\"><\/span>Google Attribution gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f3 hai v\u1ea5n \u0111\u1ec1 ch\u00ednh Google \u0111ang nh\u1eafm \u0111\u1ebfn v\u00e0 mu\u1ed1n d\u00f9ng Google Attribution \u0111\u1ec3 gi\u1ea3i quy\u1ebft.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19940 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-giai-quyet-van-de-gi.jpg\" alt=\"\" width=\"952\" height=\"313\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-giai-quyet-van-de-gi.jpg 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/google-attribution-giai-quyet-van-de-gi-480x158.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 952px, 100vw\" \/><\/p>\n<h3>1. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ea5y v\u00e0 ph\u00e2n ph\u1ed1i t\u00edn d\u1ee5ng cho c\u00e1c t\u01b0\u01a1ng t\u00e1c gi\u1eefa h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i:<\/h3>\n<p>Google Attribution t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng so v\u1edbi vi\u1ec7c ch\u1ec9 t\u00e1c \u0111\u1ed9ng v\u00e0o nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng (last click) nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. H\u1ea1n ch\u1ebf c\u1ee7a last click l\u00e0 to\u00e0n b\u1ed9 t\u00edn d\u1ee5ng s\u1ebd \u0111\u01b0\u1ee3c c\u1ea5p cho nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>V\u00ed d\u1ee5: N\u1ebfu ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o theo c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u, sau \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u, th\u00ec ch\u1ec9 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c t\u00edn d\u1ee5ng trong m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 l\u1ea7n nh\u1ea5p cu\u1ed1i. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, t\u1eeb kho\u00e1 kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a mang nhi\u1ec1u gi\u00e1 tr\u1ecb. Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 h\u1ea1 bid ho\u1eb7c t\u1ea1m d\u1eebng kh\u00f4ng mua t\u1eeb kho\u00e1 \u0111\u00f3.<\/p>\n<p>V\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 m\u1edbi, Google s\u1ebd b\u00e1o c\u00e1o cho nh\u00e0 qu\u1ea3ng c\u00e1o bi\u1ebft r\u1eb1ng nh\u1eefng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 hi\u1ec3n th\u1ecb n\u00e0o c\u1ee7a h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 trong \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i, \u0111i\u1ec1u n\u00e0y \u0111\u01b0a ch\u00fang ta \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 th\u1ee9 hai m\u00e0 Attribution nh\u1eafm \u0111\u1ebfn \u0111\u1ec3 gi\u1ea3i quy\u1ebft.<\/p>\n<h3>2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 d\u1ec5 d\u00e0ng th\u00f4ng b\u00e1o quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean d\u1eef li\u00eau ph\u1ec5u ph\u00e2n b\u1ed5:<\/h3>\n<p>B\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng g\u1eedi d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh h\u00f3a v\u00e0o AdWords, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 th\u1ea5y t\u00e1c \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a t\u1eeb kh\u00f3a v\u00e0 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i \u0111a k\u00eanh v\u00e0 \u0111a thi\u1ebft b\u1ecb. L\u00fac n\u00e0y chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 xem x\u00e9t c\u00e1c ph\u00e2n b\u1ed5 qu\u1ea3ng c\u00e1o \u1edf tr\u00ean v\u00e0 gi\u1eefa k\u00eanh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Attribution_khac_gi_so_voi_mo_hinh_phan_bo_hien_tai_trong_Google_Ads\"><\/span>Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19939 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/conversions-attribution-model.jpg\" alt=\"\" width=\"952\" height=\"415\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/conversions-attribution-model.jpg 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/conversions-attribution-model-480x209.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 952px, 100vw\" \/><\/p>\n<p>Trong nh\u1eefng n\u0103m qua, Google \u0111\u00e3 t\u1eebng b\u01b0\u1edbc \u0111\u01b0a Google AdWords t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ed1i \u01b0u cho nh\u1ea5p chu\u1ed9t cu\u1ed1i sang m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edbi, linh ho\u1ea1t h\u01a1n. C\u00f4ng c\u1ee5 ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong AdWords c\u00f3 t\u1eeb n\u0103m 2014, ch\u1ec9 d\u00e0nh cho c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm. N\u00f3 ch\u1ec9 b\u00e1o c\u00e1o vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u qu\u1ea3ng c\u00e1o t\u1eeb m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o hay kh\u00f4ng. N\u00f3 kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a d\u00f9ng v\u00e0o qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau, tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau, tr\u1eeb khi nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u. Google Attribution 2019 s\u1ebd kh\u1eafc ph\u1ee5c nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u00f3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Attribution_khac_gi_so_voi_mo_hinh_phan_bo_hien_tai_trong_Analytics\"><\/span>Google Attribution kh\u00e1c g\u00ec so v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 hi\u1ec7n t\u1ea1i trong Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Analytics cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o AdWords th\u1ea5y d\u1eef li\u1ec7u M\u1ea1ng hi\u1ec3n th\u1ecb v\u00e0 t\u00ecm ki\u1ebfm ph\u1ea3i tr\u1ea3 ti\u1ec1n trong b\u00e1o c\u00e1o \u0111a k\u00eanh v\u00e0 trong c\u00f4ng c\u1ee5 so s\u00e1nh m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5. C\u00f2n t\u1ea5t c\u1ea3 c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 trong Google Attribution s\u1ebd cung c\u1ea5p nh\u1eefng thu\u1ed9c t\u00ednh \u1edf c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n, nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac h\u01a1n so v\u1edbi Analytics. N\u00f3 c\u0169ng bao g\u1ed3m ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u (DDA) c\u1ee7a Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mo_hinh_phan_bo_theo_huong_du_lieu_DDA_la_gi\"><\/span>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u (DDA) l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19938 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/data-driven-attribution-model.jpg\" alt=\"\" width=\"952\" height=\"415\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/data-driven-attribution-model.jpg 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/08\/data-driven-attribution-model-480x209.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 952px, 100vw\" \/><\/p>\n<p>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 d\u1ef1a theo h\u01b0\u1edbng d\u1eef li\u1ec7u, Data-Driven Attribution (DDA) l\u00e0 cung c\u1ea5p t\u00edn d\u1ee5ng cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 quy\u1ebft \u0111\u1ecbnh tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 chi\u1ebfn d\u1ecbch n\u00e0o c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n b\u1ed5 theo h\u01b0\u1edbng d\u1eef li\u1ec7u cho trang web v\u00e0 c\u00e1c chuy\u1ec3n \u0111\u1ed5i Google Analytics t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean M\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n<p><strong>Google Attribution<\/strong> hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c Google v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd t\u00edch c\u1ef1c tri\u1ec3n khai cho nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o h\u01a1n trong nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m 2019. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 t<strong>h\u1ec3 xem x\u00e9t m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p (Attribution Model)<\/strong> v\u1edbi m\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u trong AdWords n\u1ebfu c\u00f3. Vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi, mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh s\u1ebd ho\u00e0n to\u00e0n x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 th\u1eed ph\u1ea3i kh\u00f4ng n\u00e0o!<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc g\u00ec v\u1ec1 Google Attribution &#8211; m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 m\u1edbi c\u1ee7a Google Ads, vui l\u00f2ng comment ho\u1eb7c chat v\u1edbi chuy\u00ean vi\u00ean c\u1ee7a FFF \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Attribution &#8211; Gi\u1ea3i ph\u00e1p ph\u00e2n b\u1ed5 m\u1edbi c\u1ee7a Google, s\u1ebd cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft v\u00e0 \u0111a ch\u1ee9c n\u0103ng h\u01a1n cho AdWords ho\u1eb7c Analytics.<\/p>\n","protected":false},"author":707,"featured_media":19941,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1171],"tags":[733,732,731,727,728,729,730],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/19933"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/707"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=19933"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/19933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/19941"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=19933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=19933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=19933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}