{"id":19917,"date":"2019-08-13T09:14:48","date_gmt":"2019-08-13T02:14:48","guid":{"rendered":"https:\/\/fff.com.vn\/?p=19917"},"modified":"2020-08-07T14:51:09","modified_gmt":"2020-08-07T07:51:09","slug":"co-che-hoat-dong-cua-google-analytics","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/co-che-hoat-dong-cua-google-analytics\/","title":{"rendered":"C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Analytics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/co-che-hoat-dong-cua-google-analytics\/#Thu_thap_du_lieu\" title=\"Thu th\u1eadp d\u1eef li\u1ec7u:\">Thu th\u1eadp d\u1eef li\u1ec7u:<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/co-che-hoat-dong-cua-google-analytics\/#Xu_ly_thong_tin\" title=\"X\u1eed l\u00fd th\u00f4ng tin:\">X\u1eed l\u00fd th\u00f4ng tin:<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/co-che-hoat-dong-cua-google-analytics\/#Cau_hinh\" title=\"C\u1ea5u h\u00ecnh:\">C\u1ea5u h\u00ecnh:<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/co-che-hoat-dong-cua-google-analytics\/#Bao_cao_thong_tin\" title=\"B\u00e1o c\u00e1o th\u00f4ng tin:\">B\u00e1o c\u00e1o th\u00f4ng tin:<\/a><\/li><\/ul><\/nav><\/div>\n<p class=\"c0\"><span class=\"c3\">Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1, th\u1ed1ng k\u00ea, ph\u00e2n t\u00edch website v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing online c\u1ee7a h\u1ecd. Th\u00f4ng qua Google Analytics, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p. Tuy nhi\u00ean, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ch\u1ec9 bi\u1ebft c\u00e0i \u0111\u1eb7t ch\u1ee9 kh\u00f4ng bi\u1ebft <em><a href=\"https:\/\/fff.com.vn\/co-che-hoat-dong-cua-google-analytics\/\"><strong>c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Analytics<\/strong><\/a><\/em> nh\u01b0 th\u1ebf n\u00e0o. H\u00e3y c\u00f9ng tham kh\u1ea3o trong b\u00e0i vi\u1ebft n\u00e0y nh\u00e9.<\/span><\/p>\n<h2 id=\"h.ko8e2gyxqoud\" class=\"c0\"><span class=\"ez-toc-section\" id=\"Thu_thap_du_lieu\"><\/span><span class=\"c4\">Thu th\u1eadp d\u1eef li\u1ec7u:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c10\"><span class=\"c6\">\u0110\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, Google Analytics s\u1eed d\u1ee5ng m\u1ed9t \u0111o\u1ea1n m\u00e3 Java Scripts, \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao khi c\u00e0i \u0111\u1eb7t, ch\u00fang ta ph\u1ea3i th\u00eam m\u1ed9t \u0111o\u1ea1n m\u00e3 v\u00e0o website c\u1ee7a m\u00ecnh. S\u1eed d\u1ee5ng Cookie trong tr\u00ecnh duy\u1ec7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd th\u1ed1ng k\u00ea c\u00e1c \u0111\u1eb7c t\u00ednh c\u01a1 b\u1ea3n nh\u01b0: v\u00f9ng \u0111\u1ecba l\u00fd, gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, ng\u00f4n ng\u1eef, b\u1ea1n duy\u1ec7t website b\u1eb1ng laptop, m\u00e1y t\u00ednh b\u1ea3ng hay di \u0111\u1ed9ng, h\u1ec7 \u0111i\u1ec1u h\u00e0nh n\u00e0o \u2026 Sau khi thu th\u1eadp, c\u00e1c d\u1eef li\u1ec7u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp l\u00ean kho d\u1eef li\u1ec7u c\u1ee7a Google.<\/span><\/p>\n<p class=\"c10\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/mVFxg7QluGSzdxgAZlwrj5t6sHe8TlAbJIfrwCTAHXV3afjh6E6q24Y7vvneQSC1dVqDP_nWqE1GxdIcktwefzKPYCDpo7ytsbY5fudt3XoYY0PJZvp-baU-Nz3hylMb-GD2u6KB\" alt=\"\" \/><\/p>\n<h2 id=\"h.g32yw4a7ytyi\" class=\"c8\"><span class=\"ez-toc-section\" id=\"Xu_ly_thong_tin\"><\/span><span class=\"c4\">X\u1eed l\u00fd th\u00f4ng tin:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c10\"><span class=\"c5\">Khi \u0111\u1ebfn b\u01b0\u1edbc n\u00e0y, GA ti\u1ebfp nh\u1eadn h\u00e0ng lo\u1ea1t th\u00f4ng tin l\u1ed9n x\u1ed9n v\u1edbi h\u00e0ng t\u1ec9 th\u1ee9 li\u00ean quan t\u1edbi website. V\u00ec v\u1eady, \u00a0GA s\u1ebd ph\u1ea3i x\u1eed l\u00fd nh\u1eefng th\u00f4ng tin th\u00f4 n\u00e0y th\u00e0nh th\u00f4ng tin c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00e0 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft r\u1ed3i sau \u0111\u00f3 \u0111\u00f3ng g\u1ecdi l\u1ea1i c\u1ea9n th\u1eadn.<\/span><\/p>\n<p class=\"c10\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/izBlcoJoGFcqUIbRbI1_xWR35VlwbY8F6wXT1npb__ZXVcAhcFh_oqbUunF1da6Nx70ftVS_3RTdH8U4ZMLzcs4sVNQ_ldzGbntmy3dxgplWCeSIZYk6y3q6279eUFp8PaeOMdkp\" alt=\"\" \/><\/p>\n<h2 id=\"h.pgnjh920s674\" class=\"c10 c12\"><span class=\"ez-toc-section\" id=\"Cau_hinh\"><\/span><span class=\"c4\">C\u1ea5u h\u00ecnh:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c10\"><span class=\"c14\">Ti\u1ebfp \u0111\u00f3, th\u00f4ng tin nguy\u00ean b\u1ea3n c\u1ee7a GA s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u1ea5u h\u00ecnh, c\u00e0i \u0111\u1eb7t (B\u1ed9 l\u1ecdc \u2013 Filter) do b\u1ea1n thi\u1ebft l\u1eadp v\u00e0 xu\u1ea5t ra c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p. M\u1ed9t l\u01b0u \u00fd m\u00e0 b\u1ea1n c\u1ea7n nh\u1edb \u0111\u00f3 l\u00e0 m\u1ed9t khi th\u00f4ng tin \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 l\u01b0u trong database, th\u00f4ng tin s\u1ebd kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c. V\u00ec v\u1eady h\u00e3y c\u1ea9n tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp B\u1ed9 l\u1ecdc (Filter<\/span><span class=\"c1\">).<\/span><\/p>\n<h2 id=\"h.2tr5o13v9bn0\" class=\"c10 c12\"><span class=\"ez-toc-section\" id=\"Bao_cao_thong_tin\"><\/span><span class=\"c4\">B\u00e1o c\u00e1o th\u00f4ng tin:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c9\"><span class=\"c2\">\u0110\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng, GA s\u1ebd xu\u1ea5t d\u1eef li\u1ec7u, tr\u00ecnh b\u00e0y th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng b\u00e1o c\u00e1o m\u00e0 b\u1ea1n v\u1eabn th\u1ea5y th\u01b0\u1eddng ng\u00e0y. \u0110\u00f3 l\u00e0 to\u00e0n b\u1ed9 b\u1ed1n giai \u0111o\u1ea1n v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Analytics.<\/span><\/p>\n<p class=\"c9\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh3.googleusercontent.com\/AbnnntpXRdPF_VG1fsI5spivsHbjBs4PqryCT8FnmqnGjNF2Fm3lsiDvV_YddIIt0_03gx8uIcQwK4qh9BAUHUI5VRfxcBtHgtBPJYmu_Ks4twQkGt-aA4E7ndGQloTiQkS5INZW\" alt=\"\" \/><\/p>\n<p class=\"c9\"><span class=\"c3\">Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Analytics, mong r\u1eb1ng sau khi \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn s\u00e2u v\u00e0 r\u1ed9ng h\u01a1n v\u1ec1 n\u00f3.<\/span><\/p>\n<p class=\"c9\">Hi\u1ec7n t\u1ea1i, 3F \u0111ang c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh m\u1eddi qu\u00fd kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed\u00a0<em><strong><a href=\"https:\/\/fff.marketing\/bo-cong-cu-toi-uu-adwords\" target=\"_blank\" rel=\"noopener\"><span class=\"c11\">B\u1ed9 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u AdWords<\/span><\/a><\/strong><\/em>\u00a0gi\u00fap c\u00e1c nh\u00e0 kinh doanh t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o khi b\u00e1n h\u00e0ng qua website, b\u1ed9 c\u00f4ng c\u1ee5 ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng r\u1ea5t d\u1ec5 s\u1eed d\u1ee5ng m\u00e0 kh\u00f4ng c\u1ea7n bi\u1ebft k\u1ef9 thu\u1eadt, \u0111\u1ed3ng th\u1eddi 3F xin d\u00e0nh t\u1eb7ng<a href=\"https:\/\/fff.marketing\/tang-ma-khuyen-mai-adwords\" target=\"_blank\" rel=\"noopener\">\u00a0<span class=\"c11\"><em><strong>m\u00e3 khuy\u1ebfn m\u00e3i AdWords<\/strong><\/em><\/span><\/a>\u00a01.350k cho nh\u1eefng ai d\u00f9ng th\u1eed B\u1ed9 c\u00f4ng c\u1ee5 c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u00f3 th\u00eam ng\u00e2n s\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Google. Nhanh tay \u0111\u0103ng k\u00fd v\u00e0o link d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 nh\u1eadn m\u00e3 khuy\u1ebfn m\u00e3i nh\u00e9:<\/p>\n<p><center>\t\n\t\t\t<!-- Login By Google Account -->    \n\t\t\t<div class=\"g_large\">\n\t\t\t\t<div class='g-sign-in-button'>\n\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t<span id=\"logoG\" class='logo-wrapper iconGoogle'>  <\/span>  \n\t\t\t\t\t\t<span id=\"btn_dangky\" class='text-container btn-dangkyGoogle'> \u0110\u0103ng nh\u1eadp b\u1eb1ng Google<\/span>\n\t\t\t\t\t<\/div>  \n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/center><\/p>\n<p class=\"c14\"><span class=\"c2\">N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline\u00a0<\/span><span class=\"c2 c16\">0901 47 48 46<\/span><span class=\"c2\">\u00a0ho\u1eb7c qua trang fanpage ch\u00ednh th\u1ee9c:<\/span><a href=\"https:\/\/fff.marketing\/fanpage-fff-com-vn\" target=\"_blank\" rel=\"noopener\"><span class=\"c11 c2\">https:\/\/fff.marketing\/fanpage-fff-com-vn<\/span><\/a><\/p>\n<p class=\"c0\"><span class=\"c2\">Ho\u1eb7c tham gia c\u1ed9ng \u0111\u1ed3ng M\u00e3 khuy\u1ebfn m\u00e3i AdWords mi\u1ec5n ph\u00ed \u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng:\u00a0<\/span><span class=\"c2 c11\"><a href=\"https:\/\/fff.marketing\/group-cong-dong-google-adwords-viet-nam\" target=\"_blank\" rel=\"noopener\">https:\/\/fff.marketing\/group-cong-dong-google-adwords-viet-nam<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c Thu th\u1eadp d\u1eef li\u1ec7u:X\u1eed l\u00fd th\u00f4ng tin:C\u1ea5u h\u00ecnh:B\u00e1o c\u00e1o th\u00f4ng tin: Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1, th\u1ed1ng k\u00ea, ph\u00e2n t\u00edch website v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing online c\u1ee7a h\u1ecd. Th\u00f4ng qua Google Analytics, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1171],"tags":[721,722],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/19917"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=19917"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/19917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/19918"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=19917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=19917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=19917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}