{"id":19285,"date":"2019-05-29T10:00:42","date_gmt":"2019-05-29T03:00:42","guid":{"rendered":"https:\/\/fff.com.vn\/?p=19285"},"modified":"2020-08-07T14:37:49","modified_gmt":"2020-08-07T07:37:49","slug":"tong-hop-5-diem-noi-bat-tai-su-kien-google-marketing-live-2019","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/tong-hop-5-diem-noi-bat-tai-su-kien-google-marketing-live-2019\/","title":{"rendered":"T\u1ed5ng h\u1ee3p 5 \u0111i\u1ec3m n\u1ed5i b\u1eadt t\u1ea1i s\u1ef1 ki\u1ec7n Google Marketing Live 2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/tong-hop-5-diem-noi-bat-tai-su-kien-google-marketing-live-2019\/#1_Chien_dich_kham_pha_Discover_Campaigns\" title=\"1. Chi\u1ebfn d\u1ecbch kh\u00e1m ph\u00e1 (Discover Campaigns)\">1. Chi\u1ebfn d\u1ecbch kh\u00e1m ph\u00e1 (Discover Campaigns)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/tong-hop-5-diem-noi-bat-tai-su-kien-google-marketing-live-2019\/#2_Google_Shopping_moi\" title=\"2. Google Shopping m\u1edbi\">2. Google Shopping m\u1edbi<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/tong-hop-5-diem-noi-bat-tai-su-kien-google-marketing-live-2019\/#3_Quang_cao_thu_vien_anh_Gallery_Ads\" title=\"3. Qu\u1ea3ng c\u00e1o th\u01b0 vi\u1ec7n \u1ea3nh (Gallery Ads)\">3. Qu\u1ea3ng c\u00e1o th\u01b0 vi\u1ec7n \u1ea3nh (Gallery Ads)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/tong-hop-5-diem-noi-bat-tai-su-kien-google-marketing-live-2019\/#4_Dat_gia_thau_thong_minh_Smart_Bidding\" title=\"4. \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh (Smart Bidding)\">4. \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh (Smart Bidding)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/tong-hop-5-diem-noi-bat-tai-su-kien-google-marketing-live-2019\/#5_Chien_dich_dia_phuong_hieu_qua_hon_Local_Campaigns\" title=\"5. Chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 h\u01a1n (Local Campaigns)\">5. Chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 h\u01a1n (Local Campaigns)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fff.com.vn\/tong-hop-5-diem-noi-bat-tai-su-kien-google-marketing-live-2019\/#Tong_hop\" title=\"T\u1ed5ng h\u1ee3p\">T\u1ed5ng h\u1ee3p<\/a><\/li><\/ul><\/nav><\/div>\n<p>V\u00e0o ng\u00e0y 14 th\u00e1ng 5, Google \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<strong> Google Marketing Live 2019<\/strong> t\u1ea1i Trung t\u00e2m Moscone San Francisco, v\u1edbi s\u1ef1 tham gia c\u1ee7a h\u01a1n 5.000 ng\u01b0\u1eddi t\u1eeb 68 qu\u1ed1c gia. T\u1ea1i s\u1ef1 ki\u1ec7n, Google \u0111\u00e3 c\u00f4ng b\u1ed1 t\u1ea7m nh\u00ecn qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 s\u1ef1 ki\u1ec7n quang tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o trong n\u0103m 2019. Sau \u0111\u00e2y l\u00e0 5 \u0111i\u1ec3m n\u1ed5i b\u1eadt t\u1ea1i s\u1ef1 ki\u1ec7n Google Marketing Live 2019.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Chien_dich_kham_pha_Discover_Campaigns\"><\/span>1. Chi\u1ebfn d\u1ecbch kh\u00e1m ph\u00e1 (Discover Campaigns)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong s\u1ef1 ki\u1ec7n, Google \u0111\u00e3 c\u00f4ng b\u1ed9 m\u1ed9t lo\u1ea1i chi\u1ebfn d\u1ecbch ho\u00e0n to\u00e0n m\u1edbi c\u1ee7a m\u00ecnh, g\u1ecdi l\u00e0 chi\u1ebfn d\u1ecbch Kh\u00e1m ph\u00e1. Qu\u1ea3ng c\u00e1o cho chi\u1ebfn d\u1ecbch Kh\u00e1m ph\u00e1 s\u1ebd ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n m\u1edbi tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Google:<\/p>\n<ul>\n<li><strong>Qu\u1ea3ng c\u00e1o phong ph\u00fa v\u00e0 ph\u00f9 h\u1ee3p<\/strong>: Thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng khung qu\u1ea3ng c\u00e1o m\u1edf, cho ph\u00e9p kh\u00e1ch h\u00e0ng vu\u1ed1t qua b\u0103ng chuy\u1ec1n h\u00ecnh \u1ea3nh \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 hi\u1ec3n th\u1ecb h\u00e0i h\u00f2a tr\u00ean m\u1ecdi s\u1ea3n ph\u1ea9m c\u1ee7a Google.<\/li>\n<li><strong>Hi\u1ec7u qu\u1ea3<\/strong>: Nh\u1edd k\u1ebft h\u1ee3p ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng, khung qu\u1ea3ng c\u00e1o m\u1edf, c\u00f9ng v\u1edbi kh\u1ea3 n\u0103ng t\u00ecm hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Google, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n.<\/li>\n<li><strong>Ti\u1ebfp c\u1eadn kh\u00f4ng gi\u1edbi h\u1ea1n<\/strong>: Ti\u1ebfp c\u1eadn h\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi tr\u00ean YouTube, tab X\u00e3 h\u1ed9i v\u00e0 tab Qu\u1ea3ng c\u00e1o c\u1ee7a Gmail ch\u1ec9 b\u1eb1ng m\u1ed9t chi\u1ebfn d\u1ecbch duy nh\u1ea5t.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19289 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/gg-marketing-live-1.png\" alt=\"\" width=\"980\" height=\"575\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/gg-marketing-live-1.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/gg-marketing-live-1-358x210.png 358w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Google_Shopping_moi\"><\/span>2. Google Shopping m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng trong s\u1ef1 ki\u1ec7n Google \u0111\u00e3 th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c thi\u1ebft k\u1ebf l\u1ea1i tr\u1ea3i nghi\u1ec7m Google Shopping. Tr\u1ea3i nghi\u1ec7m m\u1edbi cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 so s\u00e1nh h\u00e0ng ngh\u00ecn c\u1eeda h\u00e0ng kh\u00e1c nhau v\u00e0 tr\u1ef1c ti\u1ebfp mua h\u00e0ng tr\u00ean Google, kh\u00f4ng c\u1ea7n ph\u1ea3i v\u00e0o website c\u1ee7a nh\u00e0 b\u00e1n h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, Google th\u00f4ng b\u00e1o s\u1ebd cho ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n h\u00f3a tab mua s\u1eafm. V\u00ed d\u1ee5: khi b\u1ea1n t\u00ecm ki\u1ebfm tai nghe, b\u1ea1n c\u00f3 th\u1ec3 l\u1ecdc s\u1ea3n ph\u1ea9m theo c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m mong mu\u1ed1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u y\u00eau th\u00edch, \u0111\u1ecdc b\u00e0i \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1eadm ch\u00ed l\u00e0 xem video v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19288 \" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/gg-marketing-live-2.png\" alt=\"\" width=\"493\" height=\"459\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Quang_cao_thu_vien_anh_Gallery_Ads\"><\/span>3. Qu\u1ea3ng c\u00e1o th\u01b0 vi\u1ec7n \u1ea3nh (Gallery Ads)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google c\u0169ng ra c\u00f4ng b\u1ed1 s\u1ebd m\u1eaft qu\u1ea3ng c\u00e1o th\u01b0 vi\u1ec7n \u1ea3nh v\u00e0o cu\u1ed1i n\u0103m nay. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111i k\u00e8m v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm m\u1edbi, cho ph\u00e9p b\u1ea1n hi\u1ec3n th\u1ecb nhi\u1ec1u n\u1ed9i dung h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a Google T\u00ecm ki\u1ebfm. Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh d\u1ea1ng tr\u1ef1c quan v\u00e0 mang t\u00ednh t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n. Theo Google, trung b\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u1ee9ng \u0111\u1ea7u trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google search tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 ch\u1ee9a m\u1ed9t ho\u1eb7c nhi\u1ec1u h\u00ecnh \u1ea3nh t\u1ea1o ra nhi\u1ec1u h\u01a1n t\u1edbi 25% l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c (l\u01b0\u1ee3t click ho\u1eb7c l\u01b0\u1ee3t vu\u1ed1t c\u00f3 tr\u1ea3 ti\u1ec1n). Qu\u1ea3ng c\u00e1o th\u01b0 vi\u1ec7n \u1ea3nh cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb 4-8 h\u00ecnh \u1ea3nh, m\u1ed7i h\u00ecnh \u1ea3nh c\u00f3 m\u00f4 t\u1ea3 ch\u1ee9a t\u1edbi 70 k\u00fd t\u1ef1, c\u00f9ng v\u1edbi kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p 3 ti\u1ec1u \u0111\u1ec1 v\u00e0 CTA kh\u00e1c nhau.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19287 \" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/gg-marketing-3.png\" alt=\"\" width=\"517\" height=\"491\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Dat_gia_thau_thong_minh_Smart_Bidding\"><\/span>4. \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh (Smart Bidding)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tuy \u0111\u00e3 ra m\u1eaft \u0111\u01b0\u1ee3c m\u1ed9t th\u1eddi gian, nh\u01b0ng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c ph\u1ea3n h\u1ed3i c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00ednh linh ho\u1ea1t c\u1ee7a \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh. V\u00ec v\u1eady, c\u0169ng trong s\u1ef1 ki\u1ec7n n\u00e0y, Google \u0111\u00e3 n\u00e2ng c\u1ea5p t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh. \u00c1p d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a h\u1ecdc m\u00e1y \u0111\u1ec3 ph\u00e2n ph\u1ed1i \u0111\u00fang qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi trong \u0111\u00fang ng\u1eef c\u1ea3nh.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19291 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/\u0110\u1eb7t-gi\u00e1-th\u1ea7u-th\u00f4ng-minh.png\" alt=\"\" width=\"980\" height=\"432\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/\u0110\u1eb7t-gi\u00e1-th\u1ea7u-th\u00f4ng-minh.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/\u0110\u1eb7t-gi\u00e1-th\u1ea7u-th\u00f4ng-minh-420x185.png 420w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<ul>\n<li><strong>T\u1ed1i \u0111a gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i:<\/strong> c\u00f4ng c\u1ee5 \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh m\u1edbi n\u00e0y s\u1ebd ho\u1ea1t \u0111\u1ed9ng theo h\u01b0\u1edbng t\u0103ng doanh thu chung theo th\u1eddi gian. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u nh\u1ea5t trong m\u1ed9t ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh.<\/li>\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i c\u1ea5p chi\u1ebfn d\u1ecbch:<\/strong> Cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ecdn h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i n\u00e0o h\u1ecd mu\u1ed1n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a \u1edf c\u1ea5p chi\u1ebfn d\u1ecbch thay v\u00ec c\u1ea5p t\u00e0i kho\u1ea3n.<\/li>\n<li><strong>B\u1ed9 h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i:<\/strong> Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 th\u1ea7u m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch t\u1ea1o m\u1ed9t b\u1ed9 h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i mong mu\u1ed1n.<\/li>\n<li><strong>Quy t\u1eafc gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i:<\/strong> Trong nh\u1eefng th\u00e1ng t\u1edbi, nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd c\u00f3 th\u1ec3 \u0111\u1eb7t quy t\u1eafc ri\u00eang d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 v\u1ecb tr\u00ed, thi\u1ebft b\u1ecb v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1ed1t h\u01a1n gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ee7a h\u1ecd v\u1edbi m\u1ee5c ti\u00eau kinh doanh, cu\u1ed1i c\u00f9ng gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n<li><strong>\u0110i\u1ec1u ch\u1ec9nh theo m\u00f9a:<\/strong> T\u00ednh n\u0103ng n\u00e0y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ki\u1ec3m so\u00e1t c\u00e1c thay \u0111\u1ed5i v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t nh\u01b0 m\u00f9a l\u1ec5 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u1edbn, n\u01a1i h\u1ecd mong \u0111\u1ee3i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, Google s\u1ebd \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u \u0111\u1ec3 gi\u1ea3i th\u00edch cho nh\u1eefng thay \u0111\u1ed5i d\u1ef1 \u0111o\u00e1n n\u00e0y.<\/li>\n<\/ul>\n<p>Google c\u0169ng gi\u1edbi thi\u1ec7u m\u1ed9t t\u00ednh n\u0103ng m\u1edbi, trong \u0111\u00f3, c\u00e1c t\u00edn hi\u1ec7u h\u00e0ng \u0111\u1ea7u c\u1ee7a Cameron, \u0111i\u1ec1u khi\u1ec3n hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t trong \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u00f3 th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u00e1y h\u1ecdc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Chien_dich_dia_phuong_hieu_qua_hon_Local_Campaigns\"><\/span>5. Chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 h\u01a1n (Local Campaigns)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u1eafp t\u1edbi, chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd m\u1edf r\u1ed9ng ph\u1ea1m vi h\u1ed7 tr\u1ee3 cho nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o h\u01a1n n\u1eefa \u2013 k\u1ec3 c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u2014 nh\u1eb1m th\u00fac \u0111\u1ea9y c\u00e1c lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 g\u1ecdi \u0111i\u1ec7n ho\u1eb7c ch\u1ec9 \u0111\u01b0\u1eddng \u0111\u1ebfn doanh nghi\u1ec7p, ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng b\u1eadt t\u00ednh n\u0103ng\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6100636\" target=\"_blank\" rel=\"noopener\">\u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3t gh\u00e9 qua c\u1eeda h\u00e0ng<\/a>. \u0110\u1ed3ng th\u1eddi, Google c\u0169ng s\u1ebd c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o trong Chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3n th\u1ecb th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i c\u1ee7a m\u00ecnh.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19290 \" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/gg-marketing-live.png\" alt=\"\" width=\"637\" height=\"544\" \/><\/p>\n<p>Ngo\u00e0i ra, Google s\u1ebd \u0111\u01b0a qu\u1ea3ng c\u00e1o v\u00e0o Google Maps. V\u1ecb tr\u00ed doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng \u0111ang l\u00ean k\u1ebf ho\u1ea1ch ho\u1eb7c \u0111ang t\u00ecm \u0111\u01b0\u1eddng trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. Trong m\u1ee5c \u0111\u1ec1 xu\u1ea5t t\u00ecm ki\u1ebfm c\u1ee7a Maps d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin nh\u01b0 khu v\u1ef1c b\u1ea3n \u0111\u1ed3 m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang xem ho\u1eb7c n\u1ed9i dung m\u00e0 h\u1ecd \u0111\u00e3 t\u00ecm ki\u1ebfm tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tong_hop\"><\/span>T\u1ed5ng h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Khi b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ti\u1ebfp t\u1ee5c tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p v\u00e0 ph\u00e2n m\u1ea3nh h\u01a1n, Google \u0111\u00e3 nh\u1ea5n m\u1ea1nh l\u1ea1i cam k\u1ebft c\u1ee7a m\u00ecnh trong vi\u1ec7c gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o h\u1ecd c\u00f3 th\u1ec3. B\u00ean c\u1ea1nh \u0111\u00f3, l\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea7m nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a Mua s\u1eafm, \u0110\u1ecba ph\u01b0\u01a1ng v\u00e0 Du l\u1ecbch, Google ho\u00e0n to\u00e0n cam k\u1ebft nh\u1eadn ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i thi\u1ec7n trong s\u1ef1 ki\u1ec7n Google Marketing Live.<\/p>\n<p>\u1ede Vi\u1ec7t Nam, c\u00f3 l\u1ebd c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i ch\u1edd m\u1ed9t th\u1eddi gian v\u00ec h\u1ea7u h\u1ebft c\u00e1c t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec1u ch\u01b0a \u201cc\u1eadp b\u1ebfn\u201d. Nh\u01b0ng \u0111\u1eebng lo, trong l\u00fac ch\u1edd \u0111\u1ee3i, marketer Vi\u1ec7t c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed b\u1ed9 c\u00f4ng c\u1ee5 AdWords c\u1ee7a 3F Solutions. Bao g\u1ed3m 8 c\u00f4ng c\u1ee5 kh\u00e1c nhau, gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh nhanh h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n bi\u1ebft k\u1ef9 thu\u1eadt. B\u1ed9 c\u00f4ng c\u1ee5 bao g\u1ed3m:<\/p>\n<ul>\n<li><a href=\"https:\/\/fff.com.vn\/cong-cu-benchmarks-google-ads-tai-thi-truong-viet-nam\/?refer=2301\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ads<\/a><\/li>\n<li><a href=\"https:\/\/fff.com.vn\/cong-cu-lap-ke-hoach-quang-cao-adwords\/?refer=2301\">L\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o<\/a><\/li>\n<li><a href=\"https:\/\/fff.com.vn\/chan-click-ao-adwords\/?refer=2301\">Ch\u1eb7c click \u1ea3o<\/a><\/li>\n<li><a href=\"https:\/\/fff.com.vn\/bac-si-adwords\/?refer=2301\">AdWords Doctor<\/a><\/li>\n<li><a href=\"https:\/\/fff.com.vn\/keyword-mixer-cong-cu-tron-tu-khoa-adwords\/?refer=2301\">Keyword Mixer \u2013 Tr\u1ed9n t\u1eeb kh\u00f3a<\/a><\/li>\n<li><a href=\"https:\/\/fff.com.vn\/cong-cu-tao-tu-khoa-dia-phuong-local-keywords\/?refer=2301\">Local Keywords \u2013 T\u1ea1o t\u1eeb kh\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng<\/a><\/li>\n<li><a href=\"https:\/\/fff.com.vn\/loc-tu-khoa-de-seo\/?refer=2301\">L\u1ea5y t\u1eeb kh\u00f3a SEO<\/a><\/li>\n<li><a href=\"https:\/\/fff.com.vn\/cong-cu-quang-cao-google-shopping\/?refer=2301\">Google Shopping<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19263 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/c\u00f4ng-c\u1ee5-t\u1ed1i-\u01b0u-adwords-1.png\" alt=\"\" width=\"980\" height=\"423\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/c\u00f4ng-c\u1ee5-t\u1ed1i-\u01b0u-adwords-1.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/c\u00f4ng-c\u1ee5-t\u1ed1i-\u01b0u-adwords-1-420x181.png 420w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p class=\"c1\"><span class=\"c12\">\u0110\u1eb7c bi\u1ec7t, khi \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n t\u1ea1i\u00a0<strong>3F Solutions<\/strong>, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn ngay<\/span><span class=\"c14\"><a class=\"c9\" href=\"https:\/\/fff.com.vn\/tang-ma-khuyen-mai-adwords-coupon-1-350-000\/?refer=2301\">\u00a0m\u00e3 khuy\u1ebfn m\u00e3i AdWords 1.350.000\u0111<\/a><\/span><span class=\"c4\"> cho t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. C\u00f2n ch\u1ea7n ch\u1edd g\u00ec m\u00e0 kh\u00f4ng \u0111\u0103ng k\u00fd ngay t\u1ea1i:<\/span><\/p>\n<p><center>\t\n\t\t\t<!-- Login By Google Account -->    \n\t\t\t<div class=\"g_large\">\n\t\t\t\t<div class='g-sign-in-button'>\n\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t<span id=\"logoG\" class='logo-wrapper iconGoogle'>  <\/span>  \n\t\t\t\t\t\t<span id=\"btn_dangky\" class='text-container btn-dangkyGoogle'> \u0110\u0103ng nh\u1eadp b\u1eb1ng Google<\/span>\n\t\t\t\t\t<\/div>  \n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<span class=\"c4\">\u00a0<\/span><\/center><\/p>\n<p class=\"c1\"><span class=\"c12\">N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline<\/span><span class=\"c12 c17\">\u00a0<strong>0901 47 48 46<\/strong><\/span><span class=\"c12\">\u00a0ho\u1eb7c trang\u00a0<\/span><span class=\"c20\"><a class=\"c9\" href=\"https:\/\/fff.marketing\/fanpage-fff-com-vn\" target=\"_blank\" rel=\"noopener\">fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a><\/span><span class=\"c12\">. Ngo\u00e0i ra, h\u00e3y tham gia<\/span><span class=\"c20\"><a class=\"c9\" href=\"https:\/\/fff.marketing\/group-cong-dong-google-adwords-viet-nam\" target=\"_blank\" rel=\"noopener\">\u00a0C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a><\/span><span class=\"c4\">\u00a0\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u00e9!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. Chi\u1ebfn d\u1ecbch kh\u00e1m ph\u00e1 (Discover Campaigns)2. Google Shopping m\u1edbi3. Qu\u1ea3ng c\u00e1o th\u01b0 vi\u1ec7n \u1ea3nh (Gallery Ads)4. \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh (Smart Bidding)5. Chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 h\u01a1n (Local Campaigns)T\u1ed5ng h\u1ee3p V\u00e0o ng\u00e0y 14 th\u00e1ng 5, Google \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n Google Marketing Live 2019 t\u1ea1i Trung t\u00e2m Moscone [&hellip;]<\/p>\n","protected":false},"author":706,"featured_media":19294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1190,1171],"tags":[606,604,605,602,275,603],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/19285"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/706"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=19285"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/19285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/19294"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=19285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=19285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=19285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}