{"id":18878,"date":"2019-05-02T15:16:03","date_gmt":"2019-05-02T08:16:03","guid":{"rendered":"https:\/\/fff.com.vn\/?p=18878"},"modified":"2020-08-07T14:32:41","modified_gmt":"2020-08-07T07:32:41","slug":"15-thuat-ngu-can-biet-trong-marketing-online","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/","title":{"rendered":"15 Thu\u1eadt Ng\u1eef M\u00e0 B\u1ea5t K\u1ef3 Nh\u00e0 Qu\u1ea3ng C\u00e1o N\u00e0o C\u0169ng N\u00ean Bi\u1ebft Trong Marketing Online"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#1_SERP\" title=\"1. SERP\">1. SERP<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#2_SEM\" title=\"2. SEM\">2. SEM<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#3_SEO\" title=\"3. SEO\">3. SEO<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#4_PPC\" title=\"4. PPC\">4. PPC<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#5_AdWords\" title=\"5. AdWords\">5. AdWords<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#6_CTR\" title=\"6. CTR\">6. CTR<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#7_CPC\" title=\"7. CPC\">7. CPC<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#8_CPA\" title=\"8. CPA\">8. CPA<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#9_CPM\" title=\"9. CPM\">9. CPM<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#10_Conversion_-_Conversion_rate\" title=\"10. Conversion &#8211; Conversion rate\">10. Conversion &#8211; Conversion rate<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#11_GDN\" title=\"11. GDN\">11. GDN<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#12_Meta_Description\" title=\"12. Meta Description\">12. Meta Description<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#13_Landing_page\" title=\"13. Landing page\">13. Landing page<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#14_Quality_score\" title=\"14. Quality score\">14. Quality score<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/fff.com.vn\/15-thuat-ngu-can-biet-trong-marketing-online\/#15_ROI\" title=\"15. ROI\">15. ROI<\/a><\/li><\/ul><\/nav><\/div>\n<p class=\"c4\"><span class=\"c2 c5\">Marketing online ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 ph\u1ed5 bi\u1ebfn v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t \u0111\u1ebfn n\u1ed7i h\u1ea7u nh\u01b0 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u s\u1eed d\u1ee5ng Marketing online cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh. Bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, nh\u1eb1m gi\u00fap c\u00e1c doanh nghi\u1ec7p m\u1edbi d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh Marketing online, 3F gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n b\u00e0i vi\u1ebft <strong>15 thu\u1eadt ng\u1eef c\u1ea7n bi\u1ebft trong marketing online.<\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_SERP\"><\/span><span class=\"c2 c5\">1. SERP<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c1\">SERP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Search Engine Results Page,\u00a0<\/span><span class=\"c2 c8\">ch\u1ec9 c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c m\u00e1y t\u00ecm ki\u1ebfm (\u00e1p d\u1ee5ng cho c\u1ea3 Google, Bing, \u2026) tr\u1ea3 v\u1ec1 khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t truy v\u1ea5n t\u00ecm ki\u1ebfm<\/span><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/1W6pZtHMXS4FVgVdjiysRKO6gYb8Sln4b1jAvOf__ElF8nz7cBGFyc6VPUiIrRHvVqX6QFbx5L3gr2v1Cl1yaXIBZ6uk7e_HZBzaTXNAF0Ww4hyBUQ8CKi0YsOqck0zJLFdj2BzX\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_SEM\"><\/span><span class=\"c2 c5\">2. SEM<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c2 c1\">SEM (Search Engine Marketing), \u0111\u00e2y l\u00e0 c\u1ee5m t\u1eeb n\u00f3i chung v\u1ec1 h\u00ecnh th\u1ee9c marketing b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. N\u00f3 bao g\u1ed3m c\u1ea3 SEO v\u00e0 Google Ads<\/span><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/ujN9TrOhhPONOkPonXcTT-sukkFkuP91R8JJ6vzAsZTi5Xn-ukad46IDtnPNZ5FRB4suX6UNtj8541PitSdxYSD52z1wDPH8-2_om3NCy62jsrxWSjJEodcwgMy6czIMIvRZN906\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_SEO\"><\/span><span class=\"c2 c5\">3. SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\">SEO (<span class=\"c2 c1\">Search Engine Optimization) hay c\u00f2n g\u1ecdi l\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng c\u00e1ch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 t\u1ed1i \u01b0u website ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. T\u1eeb \u0111\u00f3, n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a website b\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan<\/span><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/NAAnF9d6EHcMw6orZ1lh5R8XHjYxwcNU5hrE19hdpGKkxB1WQJhOhWA8NEz9BnSQiVqglAhXwEdEp0h5s0WIoZuMzzTCNEkSL7QUQc_mJm4bo8VjVz5DLcDhNVXUSwcnlPgIdKI4\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_PPC\"><\/span><span class=\"c2 c1\">4. PPC<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c2 c1\">l\u00e0 h\u00ecnh th\u1ee9c xu\u1ea5t hi\u1ec7n tr\u00ean trang t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch tr\u1ea3 ti\u1ec1n. T\u1ea5t nhi\u00ean khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 PPC th\u00ec b\u1ea1n c\u1ea7n quan t\u00e2m t\u1edbi vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o nh\u1eb1m c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n v\u00e0 chi ph\u00ed tr\u00ean m\u1ed9t click chu\u1ed9t th\u1ea5p h\u01a1n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_AdWords\"><\/span><span class=\"c2 c1\">5. AdWords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c2 c1\">L\u00e0 ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o c\u1ee7a Google. B\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c website ho\u1eb7c m\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a Google<\/span><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/OJKWNl0L7gJihMrcrR6FgNmRe9Hkg1NUZ0DUVFARxoaimfJXJ83wmm9veB4P4ZO2XaVttJNVndso6lvGf9gEoewiswlM1Ldy52rFzXhlSVbnduEkFjvFNyug99Lw_AkSE6ed7fCj\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_CTR\"><\/span><span class=\"c2 c1\">6. CTR<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c1\">CTR (Click through rate)\u00a0<\/span><span class=\"c2 c1\">l\u00e0 t\u1ef7 l\u1ec7 click tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o. Th\u00f4ng th\u01b0\u1eddng, qu\u1ea3ng c\u00e1o Search s\u1ebd c\u00f3 CTR cao h\u01a1n c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c c\u1ee7a Google (trung b\u00ecnh dao \u0111\u1ed9ng kho\u1ea3ng 5%, m\u1ee9c cao nh\u1ea5t l\u00e0 50%). Ngo\u00e0i ra, GDN s\u1ebd c\u00f3 CTR th\u1ea5p nh\u1ea5t (c\u00f3 khi ch\u1ec9 \u0111\u1ea1t 0.01%).<\/span><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/AiuTG_gFrYztoHo3g4UHsBfLmhQCNTIV4YtZfgGHYKqMhTdlgCN9JVev00UGuZ_XZF1z0ZBSHulV8AhyjP7uLKJKpq6xHCmyQOg34sJXxn0RJagzSfzzgqelMzUOcJT45ufhkxg7\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_CPC\"><\/span><span class=\"c2 c1\">7. CPC<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c2 c1\">CPC (Cost Per Click) l\u00e0 h\u00ecnh th\u1ee9c t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o. \u0110\u00e2y c\u0169ng l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/u4CmI1vUx1kccSCTeIQ94P-dJ7Q_CZZpBs0Chj0AQVPbhfiDZaHtsuVx9EamhLqda9jf-LCmSOWyG0y20VbLmCdT_ehfkYpRKvHIcNsIJmGIJSZwR12TgCtJBIUH45RJN_LH9_4L\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_CPA\"><\/span><span class=\"c2 c1\">8. CPA<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c1\">CPA (Cost Per Action) \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf khi h\u1ecd th\u1ea5y qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5 nh\u01b0 mua s\u1ea3n ph\u1ea9m, g\u1ecdi \u0111i\u1ec7n, g\u1eedi email, \u0111i\u1ec1n form th\u00f4ng tin\u2026<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_CPM\"><\/span><span class=\"c2 c1\">9. CPM<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c1 c2\">CPM (Cost Per Mile) l\u00e0 h\u00ecnh th\u1ee9c t\u00ednh ph\u00ed d\u1ef1a tr\u00ean 1000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. Thu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n khi b\u1ea1n qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb ho\u1eb7c qu\u1ea3ng c\u00e1o youtube.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Conversion_-_Conversion_rate\"><\/span><span class=\"c2 c1\">10. Conversion &#8211; Conversion rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c2 c1\">Conversion hay c\u00f2n g\u1ecdi l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. L\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng sau khi xem hay click v\u00e0o qu\u1ea3ng c\u00e1o. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p. V\u00ed d\u1ee5 nh\u01b0 mua h\u00e0ng, \u0111i\u1ec1n form th\u00f4ng tin, \u0111\u0103ng k\u00fd tham gia h\u1ed9i th\u1ea3o v.v.. \u0110\u00e2y ch\u00ednh l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/3wJP3MagpuPA-PCNrnhzRyx6kztS0q5C9I1WAdry5HRzkL8tM93GLlyNjjjauYpF_O07tUErwtLXSGVWBUI5ghY-mNpLQGIhkR2p4ow5L2VD6TdPUtu77ayMDsGHblECYcZhz-G5\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_GDN\"><\/span><span class=\"c2 c1\">11. GDN<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c2 c1\">\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u1ee7a Google, b\u00ean c\u1ea1nh Google search, youtube, Google Shopping v\u00e0 Google Mobile App. GDN cho ph\u00e9p b\u1ea1n \u0111\u1eb7t banner qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c website trong m\u1ea1ng l\u01b0\u1edbi c\u1ee7a Google<\/span><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/HwNLRBUXnBTluHlfYWxv0KdfLROETjpQfgJAglXn46yivUfIt0u6O0GEhKDkqnLYF3Jhlaltcw6V236aSWR6vKPiFKstz_9WGh-J5CNSeYOpsrKw4nHagiVeUDNEiiWNa6gTkzY5\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Meta_Description\"><\/span><span class=\"c2 c1\">12. Meta Description<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c2 c1\">Khi b\u1ea1n t\u00ecm ki\u1ebfm th\u00f4ng tin, trong k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb s\u1ebd c\u00f3 h\u00e0ng lo\u1ea1t c\u00e1c website v\u00e0 d\u01b0\u1edbi m\u1ed7i website s\u1ebd c\u00f3 v\u00e0i d\u00f2ng m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn \u0111\u1ec3 b\u1ea1n bi\u1ebft n\u1ed9i dung website \u0111\u00f3 l\u00e0 g\u00ec. D\u00f2ng m\u00f4 t\u1ea3 ng\u1eafn \u1ea5y l\u00e0 th\u1ebb Meta Description, gi\u1edbi h\u1ea1n t\u1eeb 135 \u0111\u1ebfn 395 k\u00fd t\u1ef1. \u1ede \u0111\u00e2y, s\u1ebd c\u00f3 c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a b\u00e0i vi\u1ebft.<\/span><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh6.googleusercontent.com\/FnA29IlB3iFA9j3RMFfUHRAYZ2S2TTbQ_U9vx07xNAYcLfFM58FfxHcZtC4MR2u_Uy4apqrw_UDYxe6TypTYrV1cGcpWA6PLGZMp9aZsWuqtYVHK5IOqHhH3k7oC-Oq6sgeZAIcn\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Landing_page\"><\/span><span class=\"c2 c1\">13. Landing page<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c2 c1\">Landing Page c\u0169ng l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 trang \u0111\u00edch trong m\u1ed9t qu\u1ea3ng c\u00e1o banner, qu\u1ea3ng c\u00e1o Adwords hay m\u1ed9t chi\u1ebfn d\u1ecbch SEO\u2026Th\u01b0\u1eddng l\u00e0 m\u1ed9t trang web \u0111\u01a1n c\u00f3 m\u1ee5c \u0111\u00edch thu h\u00fat kh\u00e1ch h\u00e0ng trong m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Trang n\u00e0y th\u01b0\u1eddng l\u1eadp ra \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng th\u00f4ng qua form li\u00ean h\u1ec7, form \u0111\u0103ng k\u00fd\u2026<\/span><\/p>\n<p class=\"c4\"><span class=\"c2 c1\">V\u00ed d\u1ee5 nh\u01b0 Landing page M\u00e3 khuy\u1ebfn m\u00e3i AdWords c\u1ee7a 3F Solutions<\/span><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh4.googleusercontent.com\/umxOZAXgF6RA-5T9GpXtQ_E61r1Qbwr5EqxBPyNC85pGL8kMIdnMCWW4mqWBziAy-qZIkKlgAhZf44OGq1D4_oEbRKaptwMaPVu2EQ0F2kcCwE3GseYgVCALHM94i_NEGlx49GGV\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Quality_score\"><\/span><span class=\"c2 c1\">14. Quality score<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c1\">Quality score hay c\u00f2n g\u1ecdi l\u00e0 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a m\u1eabu qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 trang \u0111\u00edch v\u1edbi ng\u01b0\u1eddi \u0111ang xem m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao ngh\u0129a l\u00e0 h\u1ec7 m\u1eabu qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 trang \u0111\u00edch c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111ang xem m\u1eabu qu\u1ea3ng c\u00e1o. Ng\u01b0\u1ee3c l\u1ea1i, \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ngh\u0129a l\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 trang \u0111\u00edch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111ang xem m\u1eabu qu\u1ea3ng c\u00e1o<\/span><\/p>\n<h2 class=\"c4\"><span class=\"ez-toc-section\" id=\"15_ROI\"><\/span><span class=\"c2 c1\">15. ROI<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c4\"><span class=\"c1\">ROI (Return On Investment), t\u1ea1m d\u1ecbch l\u00e0 t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed b\u1ea1n \u0111\u1ea7u t\u01b0. N\u00f3i d\u1ec5 hi\u1ec3u ROI m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n ch\u00ednh l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 nh\u1eefng g\u00ec b\u1ea1n thu v\u1ec1 so v\u1edbi nh\u1eefng g\u00ec b\u1ea1n ph\u1ea3i b\u1ecf ra. \u0110\u1ec3 t\u00ednh ROI, b\u1ea1n t\u00ednh theo c\u00f4ng th\u1ee9c:\u00a0<\/span><strong><span class=\"c1\">ROI<\/span><span class=\"c2 c1\">\u00a0= (Doanh thu \u2013 Chi ph\u00ed)\/Chi ph\u00ed<\/span><\/strong><\/p>\n<p class=\"c4\"><img class=\"aligncenter\" title=\"\" src=\"https:\/\/lh5.googleusercontent.com\/A5Ci-8zsxgSANVwVqjR9tS3feryowb5z3-bCyHd_L3DOQo1lzConB62WTSiVrNAfM4W6SWwM55jiZWR1jObnbRvjQJt8Spv5aJxOiVSM5o2VWW3izJuaJKInOXBpTR0r8vx5HgCS\" alt=\"\" \/><\/p>\n<p class=\"c4\"><span class=\"c2 c1\">\u0110\u00f3 l\u00e0 15 thu\u1eadt ng\u1eef m\u00e0 b\u1ea5t k\u1ef3 marketer n\u00e0o c\u0169ng ph\u1ea3i bi\u1ebft trong ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o online \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu b\u1ea1n c\u00f3 m\u1ed1i quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o Google c\u0169ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3, \u0111\u00f9ng ng\u1ea7n ng\u1ea1i t\u00ecm hi\u1ec3u ngay <a href=\"https:\/\/fff.com.vn\/bo-cong-cu-toi-uu-adwords\/?refer=2301\"><strong>b\u1ed9 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u AdWords c\u1ee7a 3F Solutions<\/strong><\/a>. V\u1edbi 6 c\u00f4ng c\u1ee5 kh\u00e1c nhau Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o, L\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o, B\u00e1c s\u0129 AdWords, Ch\u1eb7n click \u1ea3o, Qu\u1ea3ng c\u00e1o Google Shopping, L\u1ecdc t\u1eeb kh\u00f3a SEO t\u1eeb Ads.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-18886 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/c\u00f4ng-c\u1ee5-t\u1ed1i-\u01b0u-adwords.png\" alt=\"\" width=\"980\" height=\"423\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/c\u00f4ng-c\u1ee5-t\u1ed1i-\u01b0u-adwords.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/c\u00f4ng-c\u1ee5-t\u1ed1i-\u01b0u-adwords-600x259.png 600w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/c\u00f4ng-c\u1ee5-t\u1ed1i-\u01b0u-adwords-300x129.png 300w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/05\/c\u00f4ng-c\u1ee5-t\u1ed1i-\u01b0u-adwords-480x207.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p class=\"c4\"><span class=\"c2 c1\">\u0110\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t b\u1eadc, mang l\u1ea1i nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3. C\u00f2n ch\u1ea7n ch\u1edd g\u00ec kh\u00f4ng \u0111\u0103ng k\u00fd ngay t\u1ea1i:<\/span><\/p>\n<p><center>\t\n\t\t\t<!-- Login By Google Account -->    \n\t\t\t<div class=\"g_large\">\n\t\t\t\t<div class='g-sign-in-button'>\n\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t<span id=\"logoG\" class='logo-wrapper iconGoogle'>  <\/span>  \n\t\t\t\t\t\t<span id=\"btn_dangky\" class='text-container btn-dangkyGoogle'> \u0110\u0103ng nh\u1eadp b\u1eb1ng Google<\/span>\n\t\t\t\t\t<\/div>  \n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\u00a0<\/center><\/p>\n<p class=\"c4\"><span class=\"c2 c1\">B\u00ean c\u1ea1nh \u0111\u00f3, khi \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n t\u1ea1i 3F Solutions, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn ngay<a href=\"https:\/\/fff.com.vn\/tang-ma-khuyen-mai-adwords-coupon-1-350-000\/?refer=2301\"><strong> m\u00e3 khuy\u1ebfn m\u00e3i AdWords 1.350.000\u0111<\/strong><\/a> cho t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p>N\u1ebfu b\u1ea1n c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c c\u00f3 v\u1ea5n \u0111\u1ec1 c\u1ea7n trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia c\u1ee7a 3F, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 hotline<strong>\u00a00901 47 48 46<\/strong> ho\u1eb7c trang <a href=\"https:\/\/fff.marketing\/fanpage-fff-com-vn?refer=2301\" target=\"_blank\" rel=\"noopener\">fanpage ch\u00ednh th\u1ee9c c\u1ee7a FFF<\/a>. Ngo\u00e0i ra, h\u00e3y tham gia<a href=\"https:\/\/fff.marketing\/group-cong-dong-google-adwords-viet-nam?refer=2301\" target=\"_blank\" rel=\"noopener\"> C\u1ed9ng \u0111\u1ed3ng Google AdWords Vi\u1ec7t Nam<\/a> \u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin hay t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c 1. SERP2. SEM3. SEO4. PPC5. AdWords6. CTR7. CPC8. CPA9. CPM10. Conversion &#8211; Conversion rate11. GDN12. Meta Description13. Landing page14. Quality score15. ROI Marketing online ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 ph\u1ed5 bi\u1ebfn v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t \u0111\u1ebfn n\u1ed7i h\u1ea7u nh\u01b0 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u s\u1eed d\u1ee5ng Marketing online cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a [&hellip;]<\/p>\n","protected":false},"author":706,"featured_media":18887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1190,1171],"tags":[542,533,541,540],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/18878"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/706"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=18878"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/18878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/18887"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=18878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=18878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=18878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}