{"id":18154,"date":"2019-02-13T16:16:23","date_gmt":"2019-02-13T09:16:23","guid":{"rendered":"https:\/\/fff.com.vn\/?p=18154"},"modified":"2019-02-13T16:19:55","modified_gmt":"2019-02-13T09:19:55","slug":"6-chi-so-do-luong-hieu-qua-quang-cao-google-ads","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/6-chi-so-do-luong-hieu-qua-quang-cao-google-ads\/","title":{"rendered":"6 Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/6-chi-so-do-luong-hieu-qua-quang-cao-google-ads\/#Chi_so_1_Diem_toi_uu\" title=\"Ch\u1ec9 s\u1ed1 1: \u0110i\u1ec3m t\u1ed1i \u01b0u\">Ch\u1ec9 s\u1ed1 1: \u0110i\u1ec3m t\u1ed1i \u01b0u<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/6-chi-so-do-luong-hieu-qua-quang-cao-google-ads\/#Chi_so_2_Hieu_Suat_Tong_The\" title=\"Ch\u1ec9 s\u1ed1 2: Hi\u1ec7u Su\u1ea5t T\u1ed5ng Th\u1ec3\">Ch\u1ec9 s\u1ed1 2: Hi\u1ec7u Su\u1ea5t T\u1ed5ng Th\u1ec3<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/6-chi-so-do-luong-hieu-qua-quang-cao-google-ads\/#Chi_so_3_3_yeu_to_toi_uu_can_thiet_nhat\" title=\"Ch\u1ec9 s\u1ed1 3: 3 y\u1ebfu t\u1ed1 t\u1ed1i \u01b0u c\u1ea7n thi\u1ebft nh\u1ea5t\">Ch\u1ec9 s\u1ed1 3: 3 y\u1ebfu t\u1ed1 t\u1ed1i \u01b0u c\u1ea7n thi\u1ebft nh\u1ea5t<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/6-chi-so-do-luong-hieu-qua-quang-cao-google-ads\/#Chi_so_4_Han_che_that_thoat_chi_phi\" title=\"Ch\u1ec9 s\u1ed1 4: H\u1ea1n ch\u1ebf th\u1ea5t tho\u00e1t chi ph\u00ed\">Ch\u1ec9 s\u1ed1 4: H\u1ea1n ch\u1ebf th\u1ea5t tho\u00e1t chi ph\u00ed<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/6-chi-so-do-luong-hieu-qua-quang-cao-google-ads\/#Chi_so_5_So_sanh_ban_va_doi_thu\" title=\"Ch\u1ec9 s\u1ed1 5: So s\u00e1nh b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7\">Ch\u1ec9 s\u1ed1 5: So s\u00e1nh b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/fff.com.vn\/6-chi-so-do-luong-hieu-qua-quang-cao-google-ads\/#Chi_so_6_tom_tat_hieu_qua_quang_cao_Google_Ads\" title=\"Ch\u1ec9 s\u1ed1 6: t\u00f3m t\u1eaft hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Ads\">Ch\u1ec9 s\u1ed1 6: t\u00f3m t\u1eaft hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Ads<\/a><\/li><\/ul><\/nav><\/div>\n<p>N\u1ebfu b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o Google Ads v\u00e0 c\u1ea3m th\u1ea5y kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o nh\u01b0: s\u1ed1 ti\u1ec1n b\u1ecf ra qu\u1ea3ng c\u00e1o \u0111ang qu\u00e1 cao nh\u01b0ng kh\u00f4ng c\u00f3 kh\u00e1ch, hay b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean (\u0111\u1ed1i t\u00e1c) b\u1ea1n thu\u00ea ch\u1ea1y qu\u1ea3ng c\u00e1o b\u1ea1n s\u1ebd c\u1ea7n c\u00f4ng c\u1ee5 B\u00e1c S\u0129 AdWords, gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Ads ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18155\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/do-luong-hieu-qua-quang-cao-google-ads.jpg\" alt=\"\" width=\"952\" height=\"474\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/do-luong-hieu-qua-quang-cao-google-ads.jpg 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/do-luong-hieu-qua-quang-cao-google-ads-480x239.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 952px, 100vw\" \/><\/p>\n<p><strong>C\u00f4ng c\u1ee5 <a href=\"https:\/\/admin.fff.com.vn\">b\u00e1c s\u0129 AdWords<\/a><\/strong> \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ef1a tr\u00ean ph\u00e2n t\u00edch h\u01a1n 10.000 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng v\u00e0 kinh nghi\u1ec7m qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o trong h\u01a1n 4 n\u0103m qua s\u1ebd gi\u00fap b\u1ea1n:<\/p>\n<ol>\n<li>Nhanh ch\u00f3ng \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o Google Ads c\u1ee7a b\u1ea1n.<\/li>\n<li>\u0110\u01b0a ra nh\u1eefng \u0111\u1ec1 ngh\u1ecb gi\u00fap b\u1ea1n<strong> ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/strong> hay <strong>t\u0103ng th\u00eam kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ol>\n<p>C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Ads 2019 \u0111\u01b0\u1ee3c 3f x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean 15 ti\u00eau ch\u00ed quan tr\u1ecdng. \u0110\u1ec3 d\u00f9ng th\u1eed c\u00f4ng c\u1ee5 vui l\u00f2ng m\u1edf 1 t\u00e0i kho\u1ea3n mi\u1ec5n ph\u00ed<\/p>\n<p><center>\t\n\t\t\t<!-- Login By Google Account -->    \n\t\t\t<div class=\"g_large\">\n\t\t\t\t<div class='g-sign-in-button'>\n\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t<span id=\"logoG\" class='logo-wrapper iconGoogle'>  <\/span>  \n\t\t\t\t\t\t<span id=\"btn_dangky\" class='text-container btn-dangkyGoogle'> T\u1ea1o T\u00e0i Kho\u1ea3n Ngay<\/span>\n\t\t\t\t\t<\/div>  \n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/center><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chi_so_1_Diem_toi_uu\"><\/span>Ch\u1ec9 s\u1ed1 1: \u0110i\u1ec3m t\u1ed1i \u01b0u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f4ng c\u1ee5 b\u00e1c s\u0129 AdWords s\u1ebd ki\u1ec3m tra to\u00e0n b\u1ed9 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n t\u1eeb chi\u1ebfn d\u1ecbch, \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o. Sau \u0111\u00f3 t\u1ed5ng h\u1ee3p th\u00e0nh 1 ch\u1ec9 s\u1ed1 l\u00e0 \u0111i\u1ec3m t\u1ed1i \u01b0u.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18157\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/diem-toi-uu-quang-cao.jpg\" alt=\"\" width=\"526\" height=\"392\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/diem-toi-uu-quang-cao.jpg 526w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/diem-toi-uu-quang-cao-480x358.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 526px, 100vw\" \/><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh \u0111i\u1ec3m t\u1ed1i \u01b0u c\u1ee7a b\u1ea1n v\u1edbi \u0111i\u1ec3m trung b\u00ecnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 1 thang \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Ngo\u00e0i ra b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i l\u1ecbch s\u1eed t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o khi giao vi\u1ec7c t\u1ed1i \u01b0u cho nh\u00e2n vi\u00ean d\u01b0\u1edbi quy\u1ec1n<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18158\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/theo-doi-diem-toi-uu-quang-cao.jpg\" alt=\"\" width=\"694\" height=\"288\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/theo-doi-diem-toi-uu-quang-cao.jpg 694w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/theo-doi-diem-toi-uu-quang-cao-480x199.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 694px, 100vw\" \/>.<\/p>\n<p>Nh\u1edd v\u00e0o vi\u1ec7c ki\u1ec3m so\u00e1t \u0111i\u1ec3m t\u1ed1i\u00a0 \u01b0u qu\u1ea3ng c\u00e1o Google Ads b\u1ea1n s\u1ebd<\/p>\n<ol>\n<li>C\u00f3 th\u1ec3 b\u1ea1n giao vi\u1ec7c t\u1ed1i \u01b0u cho nh\u00e2n vi\u00ean d\u01b0\u1edbi quy\u1ec1n ho\u1eb7c \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o<\/li>\n<li>C\u00f3 thang \u0111i\u1ec3m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd<\/li>\n<li>D\u1ec5 d\u00e0ng theo d\u00f5i l\u1ecbch s\u1eed t\u1ed1i \u01b0u theo th\u1eddi gian th\u1ef1c hi\u1ec7n<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Chi_so_2_Hieu_Suat_Tong_The\"><\/span>Ch\u1ec9 s\u1ed1 2: Hi\u1ec7u Su\u1ea5t T\u1ed5ng Th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sau \u0111i\u1ec3m t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o, B\u1ea1n c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn chi ti\u1ebft h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o. C\u00f4ng c\u1ee5 b\u00e1c s\u0129 AdWords \u0111\u00e3 s\u1eb5n s\u00e0ng cho b\u1ea1n<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18159\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/cong-cu-do-luong-hieu-suat-quang-cao.jpg\" alt=\"\" width=\"1000\" height=\"418\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/cong-cu-do-luong-hieu-suat-quang-cao.jpg 1000w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/cong-cu-do-luong-hieu-suat-quang-cao-980x410.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/cong-cu-do-luong-hieu-suat-quang-cao-480x201.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>Qua ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 h\u01a1n v\u1ec1 chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea1n \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c:<\/p>\n<ol>\n<li>B\u1ea1n \u0111ang t\u1ed1n bao nhi\u00eau ti\u1ec1n cho qu\u1ea3ng c\u00e1o<\/li>\n<li>Bao nhi\u00eau l\u1ea7n ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/li>\n<li>Bao nhi\u00eau l\u1ea7n ng\u01b0\u1eddi d\u00f9ng b\u1ea5m chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o<\/li>\n<li>Bao nhi\u00eau kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin hay mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n<li>Chi ph\u00ed v\u00e0 ch\u1ec9 s\u1ed1 cho t\u1eebng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n<\/li>\n<\/ol>\n<p>Ngo\u00e0i ra b\u1ea1n c\u0169ng bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang tri\u1ec3n khai bao nhi\u00eau chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, v\u00e0 t\u1ec9 l\u1ec7 nh\u01b0 v\u1eady l\u00e0 c\u00f3 ph\u00f9 h\u1ee3p kh\u00f4ng ?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chi_so_3_3_yeu_to_toi_uu_can_thiet_nhat\"><\/span>Ch\u1ec9 s\u1ed1 3: 3 y\u1ebfu t\u1ed1 t\u1ed1i \u01b0u c\u1ea7n thi\u1ebft nh\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f4ng c\u1ee5 b\u00e1c s\u0129 AdWords cung c\u1ea5p 12 ch\u1ec9 s\u1ed1 t\u1ed1i \u01b0u, nh\u01b0ng \u0111\u1ec3 b\u1ea1n d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n h\u1ec7 th\u1ed1ng s\u1ebd h\u1ed7 tr\u1ee3 \u0111\u01b0a cho b\u1ea1n 3 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ea7n t\u1ed1i \u01b0u<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18160\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/3-yeu-to-toi-uu-quang-cao.jpg\" alt=\"\" width=\"997\" height=\"369\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/3-yeu-to-toi-uu-quang-cao.jpg 997w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/3-yeu-to-toi-uu-quang-cao-980x363.jpg 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/3-yeu-to-toi-uu-quang-cao-480x178.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 997px, 100vw\" \/><\/p>\n<p>3 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u ngay s\u1ebd gi\u00fap b\u1ea1n:<\/p>\n<ol>\n<li>Ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o (kho\u1ea3ng 30%) chi ph\u00ed b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o hi\u1ec7n t\u1ea1i<\/li>\n<li>C\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn th\u00eam (30 &#8211; 50% kh\u00e1ch h\u00e0ng) ti\u1ec1m n\u0103ng<\/li>\n<li>T\u0103ng th\u00eam kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng vi\u1ec7c th\u00eam c\u00e1c contact poin v\u00e0o website hay qu\u1ea3ng c\u00e1o.<\/li>\n<\/ol>\n<p>C\u00e1c y\u1ebfu t\u1ed1 t\u1ed1i \u01b0u \u0111\u1ec1u \u0111\u01b0\u1ee3c cung c\u1ea5p gi\u1ea3i th\u00edch chi ti\u1ebft, gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n thao t\u00e1c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18161\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/cai-thien-hieu-suat-quang-cao.jpg\" alt=\"\" width=\"730\" height=\"758\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/cai-thien-hieu-suat-quang-cao.jpg 730w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/cai-thien-hieu-suat-quang-cao-480x498.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 730px, 100vw\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chi_so_4_Han_che_that_thoat_chi_phi\"><\/span>Ch\u1ec9 s\u1ed1 4: H\u1ea1n ch\u1ebf th\u1ea5t tho\u00e1t chi ph\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ea5t tho\u00e1t chi ph\u00ed khi qu\u1ea3ng c\u00e1o Google Ads c\u00f3 th\u1ec3 do nhi\u1ec1u nguy\u00ean nh\u00e2n kh\u00e1c nhau nh\u01b0:<\/p>\n<ol>\n<li>B\u1ecb \u0111\u1ed1i th\u1ee7 ph\u00e1 ho\u1ea1i (click \u1ea3o)<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u00f9 h\u1ee3p d\u1eabn \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng b\u1ea5m qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m<\/li>\n<li>Ph\u1ea1m vi qu\u1ea3ng c\u00e1o qu\u00e1 l\u1edbn. V\u00ed d\u1ee5 b\u1ea1n \u1edf HCM nh\u01b0ng qu\u1ea3ng c\u00e1o t\u1ea1i H\u00e0 N\u1ed9i<\/li>\n<li>Th\u1eddi gian qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5 b\u1ea1n ngh\u1ec9 v\u00e0o ch\u1ee7 nh\u1eadt nh\u01b0ng v\u1eabn ch\u1ea1y qu\u1ea3ng c\u00e1o &#8230;<\/li>\n<\/ol>\n<p>C\u00e1c nguy\u00ean nh\u00e2n g\u00e2y th\u1ea5t tho\u00e1t chi ph\u00ed c\u00f3 th\u1ec3 do con ng\u01b0\u1eddi ho\u1eb7c do \u0111\u1ed1i th\u1ee7 ph\u00e1 ho\u1ea1i. C\u00f4ng c\u1ee5 b\u00e1c s\u0129 AdWords t\u1ed5ng h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 g\u00e2y th\u1ea5t tho\u00e1t chi ph\u00ed v\u00e0 \u01b0\u1edbc t\u00ednh gi\u00fap b\u1ea1n chi ph\u00ed \u0111\u00e3 b\u1ecb b\u1ecb th\u1ea5t tho\u00e1t<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18162\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/phan-tich-toi-uu-hieu-suat-quang-cao.jpg\" alt=\"\" width=\"366\" height=\"620\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/phan-tich-toi-uu-hieu-suat-quang-cao.jpg 366w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/phan-tich-toi-uu-hieu-suat-quang-cao-186x315.jpg 186w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/phan-tich-toi-uu-hieu-suat-quang-cao-103x175.jpg 103w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/p>\n<p>H\u1ec7 th\u1ed1ng c\u0169ng \u0111\u01b0a cho b\u1ea1n \u0111\u1ec1 ngh\u1ecb ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh t\u00e0i kho\u1ea3n Google Ads c\u1ee7a b\u1ea1n<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18163\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/toi-uu-hieu-suat-quang-cao.jpg\" alt=\"\" width=\"742\" height=\"648\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/toi-uu-hieu-suat-quang-cao.jpg 742w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/toi-uu-hieu-suat-quang-cao-480x419.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 742px, 100vw\" \/><\/p>\n<p>Tuy nhi\u00ean l\u01b0u \u00fd r\u1eb1ng c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a h\u1ec7 th\u1ed1ng d\u1ef1a v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Ads t\u1ea1i Vi\u1ec7t Nam, n\u00ean b\u1ea1n c\u1ea7n<\/p>\n<ol>\n<li>C\u00e2n nh\u1eafc tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a h\u1ec7 th\u1ed1ng<\/li>\n<li>N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y ch\u01b0a ch\u1eafc ch\u1eafn, h\u00e3y li\u00ean l\u1ea1c v\u1edbi chuy\u00ean gia \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00fap th\u00eam.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Chi_so_5_So_sanh_ban_va_doi_thu\"><\/span>Ch\u1ec9 s\u1ed1 5: So s\u00e1nh b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sau khi b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c ph\u00e2n t\u00edch v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, b\u1ea1n c\u0169ng n\u00ean d\u00e0nh th\u1eddi gian \u0111\u1ec3 so s\u00e1nh b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-11043\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2017\/06\/lap-ke-hoach-phan-tich-doi-thu-1.jpg\" alt=\"\" width=\"567\" height=\"294\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2017\/06\/lap-ke-hoach-phan-tich-doi-thu-1.jpg 567w, https:\/\/fff.com.vn\/wp-content\/uploads\/2017\/06\/lap-ke-hoach-phan-tich-doi-thu-1-480x249.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 567px, 100vw\" \/><\/p>\n<p>T\u1eeb vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n nh\u1eb1m \u0111\u00e8 b\u1eb9p c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chi_so_6_tom_tat_hieu_qua_quang_cao_Google_Ads\"><\/span>Ch\u1ec9 s\u1ed1 6: t\u00f3m t\u1eaft hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cu\u1ed1i c\u00f9ng sau khi xem qua to\u00e0n b\u1ed9 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n 1 b\u1ea3ng t\u00f3m t\u1eaft \u0111\u1ec3 y\u00eau c\u1ea7u nh\u1eadn s\u1ef1 marketing hay c\u00f4ng ty qu\u1ea3ng c\u00e1o th\u1ef1c hi\u1ec7n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 t\u00f3m t\u1eaft<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18164\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/tong-ket-toi-uu-quang-cao.jpg\" alt=\"\" width=\"740\" height=\"830\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/tong-ket-toi-uu-quang-cao.jpg 740w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/tong-ket-toi-uu-quang-cao-480x538.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 740px, 100vw\" \/><\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n kh\u00f4ng t\u1ef1 tin t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, h\u00e3y li\u00ean h\u1ec7 v\u1edbi h\u1ed7 tr\u1ee3 vi\u00ean b\u00ean g\u00f3c tr\u00e1i m\u00e0n h\u00ecnh c\u1ee7a b\u1ea1n<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18165\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/ho-tro-toi-uu-quang-cao.jpg\" alt=\"\" width=\"218\" height=\"274\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/ho-tro-toi-uu-quang-cao.jpg 218w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/02\/ho-tro-toi-uu-quang-cao-139x175.jpg 139w\" sizes=\"(max-width: 218px) 100vw, 218px\" \/><\/p>\n<p>Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n gi\u00fap b\u1ea1n qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n, nh\u01b0 gi\u00fap b\u1ea1n gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c Ch\u1ec9 s\u1ed1 1: \u0110i\u1ec3m t\u1ed1i \u01b0uCh\u1ec9 s\u1ed1 2: Hi\u1ec7u Su\u1ea5t T\u1ed5ng Th\u1ec3Ch\u1ec9 s\u1ed1 3: 3 y\u1ebfu t\u1ed1 t\u1ed1i \u01b0u c\u1ea7n thi\u1ebft nh\u1ea5tCh\u1ec9 s\u1ed1 4: H\u1ea1n ch\u1ebf th\u1ea5t tho\u00e1t chi ph\u00edCh\u1ec9 s\u1ed1 5: So s\u00e1nh b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7Ch\u1ec9 s\u1ed1 6: t\u00f3m t\u1eaft hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Ads N\u1ebfu b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[134,60],"tags":[348,349,346,347],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/18154"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=18154"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/18154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/18155"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=18154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=18154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=18154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}