{"id":17532,"date":"2019-01-08T14:52:38","date_gmt":"2019-01-08T07:52:38","guid":{"rendered":"https:\/\/fff.com.vn\/?p=17532"},"modified":"2019-05-07T16:26:15","modified_gmt":"2019-05-07T09:26:15","slug":"quang-cao-youtube-nen-hay-khong","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/quang-cao-youtube-nen-hay-khong\/","title":{"rendered":"Qu\u1ea3ng C\u00e1o Youtube &#8211; N\u00ean Hay Kh\u00f4ng?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/quang-cao-youtube-nen-hay-khong\/#Quang_cao_Youtube_la_gi\" title=\"Qu\u1ea3ng c\u00e1o Youtube l\u00e0 g\u00ec?\">Qu\u1ea3ng c\u00e1o Youtube l\u00e0 g\u00ec?<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/quang-cao-youtube-nen-hay-khong\/#1_Quang_cao_Banner_Display_YouTube_ads\" title=\"1. Qu\u1ea3ng c\u00e1o Banner (Display YouTube ads)\">1. Qu\u1ea3ng c\u00e1o Banner (Display YouTube ads)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/quang-cao-youtube-nen-hay-khong\/#2_Quang_cao_xuat_hien_tren_trang_chu_Youtube\" title=\"2. Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean trang ch\u1ee7 Youtube\">2. Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean trang ch\u1ee7 Youtube<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/quang-cao-youtube-nen-hay-khong\/#3_Quang_cao_xuat_hien_trong_video\" title=\"3. Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong video \">3. Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong video <\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/quang-cao-youtube-nen-hay-khong\/#4_Quang_cao_Video_kham_pha_Video_Discovery_Ads\" title=\"4. Qu\u1ea3ng c\u00e1o Video kh\u00e1m ph\u00e1 (Video Discovery Ads)\">4. Qu\u1ea3ng c\u00e1o Video kh\u00e1m ph\u00e1 (Video Discovery Ads)<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"\">Theo th\u1ed1ng k\u00ea, t\u1ea1i Vi\u1ec7t Nam c\u00f3 \u0111\u1ebfn <\/span><span style=\"\">54,6% d\u00e2n s\u1ed1 s\u1eed d\u1ee5ng Internet, <\/span><span style=\"\">97% trong s\u1ed1 \u0111\u00f3 ch\u1ecdn xem video tr\u00ean Youtube. <\/span><span style=\"\">Trung b\u00ecnh m\u1ed7i th\u00e1ng c\u00f3 930 tri\u1ec7u l\u01b0\u1ee3t xem trang. T\u1ea7n su\u1ea5t m\u1ed9t th\u00e0nh vi\u00ean gh\u00e9 th\u0103m Youtube l\u00e0 10,1 l\u1ea7n\/ th\u00e1ng. V\u1ec1 th\u1eddi gian truy c\u1eadp, Vi\u1ec7t Nam \u0111\u1ee9ng th\u1ee9 3 \u0110\u00f4ng Nam \u00c1 ch\u1ec9 sau Nh\u1eadt B\u1ea3n v\u00e0 Th\u00e1i Lan v\u1edbi h\u01a1n 8 tri\u1ec7u gi\u1edd\/ng\u00e0y. V\u1ec1 t\u01b0\u01a1ng t\u00e1c, Youtube \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 th\u1eddi gian cho m\u1ed7i l\u01b0\u1ee3t xem (4,11 ph\u00fat\/xem). C\u00e1c con s\u1ed1 tr\u00ean \u0111\u00e3 cho th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n kh\u1ee7ng khi\u1ebfp c\u1ee7a Youtube, tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ee9ng th\u1ee9 2 th\u1ebf gi\u1edbi ch\u1ec9 sau Facebook. Mu\u1ed1n ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 c\u1ee7a Youtube? B\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean k\u00eanh video n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u n\u00e0y. <\/span><\/p>\n<p><span style=\"\">H\u00e3y c\u00f9ng 3F t\u00ecm hi\u1ec3u 5 c\u00e1ch qu\u1ea3ng c\u00e1o Youtube ph\u1ed5 bi\u1ebfn hi\u1ec7n nay, \u0111\u1ec3 bi\u1ebft c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Youtube \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quang_cao_Youtube_la_gi\"><\/span><span style=\"\">Qu\u1ea3ng c\u00e1o Youtube l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"\">Qu\u1ea3ng c\u00e1o Youtube l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean k\u00eanh Youtube. Ch\u00fang \u0111\u01b0\u1ee3c chia th\u00e0nh hai d\u1ea1ng: Qu\u1ea3ng c\u00e1o banner v\u00e0 Qu\u1ea3ng c\u00e1o video. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Quang_cao_Banner_Display_YouTube_ads\"><\/span><span style=\"\">1. Qu\u1ea3ng c\u00e1o Banner (Display YouTube ads)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"\">\u0110\u00e2y l\u00e0 \u0111\u1ecbnh d\u1ea1ng banner k\u1ebft h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o GDN (Google Display Network). N\u00f3i \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o GDN hi\u1ec3n th\u1ecb tr\u00ean Youtube. Youtube cho ph\u00e9p b\u1ea1n \u0111\u1eb7t banner \u1edf 4 v\u1ecb tr\u00ed: <\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">Trang ch\u1ee7 c\u1ee7a youtube<\/span><\/li>\n<li style=\"\"><span style=\"\">Tr\u00ean khung video ph\u00e1t tr\u00ean Youtube<\/span><\/li>\n<li style=\"\"><span style=\"\">Tr\u00ean trang xem video<\/span><\/li>\n<li style=\"\"><span style=\"\">Tr\u00ean trang search. <\/span><\/li>\n<\/ul>\n<p><span style=\"\">C\u0169ng gi\u1ed1ng nh\u01b0 GDN, khi b\u1ea1n mu\u1ed1n banner c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n ch\u1ed7 n\u00e0o, b\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ec9nh s\u1eeda k\u00edch th\u01b0\u1edbc banner theo y\u00eau c\u1ea7u c\u1ee7a Google \u1edf v\u1ecb tr\u00ed \u0111\u00f3. N\u1ebfu b\u1ea1n mu\u1ed1n banner c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n nhi\u1ec1u, b\u1ea1n ch\u1ec9 c\u1ea7n Bid gi\u00e1 cao v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17537 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/C\u00e1c-v\u1ecb-tr\u00ed-qu\u1ea3ng-c\u00e1o-google-hi\u1ec3n-th\u1ecb.png\" alt=\"\" width=\"669\" height=\"423\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/C\u00e1c-v\u1ecb-tr\u00ed-qu\u1ea3ng-c\u00e1o-google-hi\u1ec3n-th\u1ecb.png 669w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/C\u00e1c-v\u1ecb-tr\u00ed-qu\u1ea3ng-c\u00e1o-google-hi\u1ec3n-th\u1ecb-375x237.png 375w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/C\u00e1c-v\u1ecb-tr\u00ed-qu\u1ea3ng-c\u00e1o-google-hi\u1ec3n-th\u1ecb-480x303.png 480w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/p>\n<p><span style=\"\">Qu\u1ea3ng c\u00e1o Banner c\u0169ng l\u00e0 m\u1ed9t d\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1eaft \u0111\u01b0\u1ee3c, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1eaft n\u1ebfu h\u1ecd kh\u00f4ng mu\u1ed1n xem. N\u1ebfu b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o kh\u00f4ng t\u1eaft \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ebfn qu\u1ea3ng c\u00e1o video non-skipable b\u00ean d\u01b0\u1edbi.<\/span><\/p>\n<p><span style=\"\">Th\u00f4ng th\u01b0\u1eddng <\/span><span style=\"\">qu\u1ea3ng c\u00e1o banner t\u0129nh xu\u1ea5t hi\u1ec7n t\u1ed1i \u0111a 30s\/ l\u01b0\u1ee3t.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17536 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-Banner.png\" alt=\"\" width=\"980\" height=\"456\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-Banner.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-Banner-476x221.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-Banner-952x443.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-Banner-480x223.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p><span style=\"\">\u01afu \u0111i\u1ec3m: <\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">Chi ph\u00ed r\u1ebb<\/span><\/li>\n<li style=\"\"><span style=\"\">Xu\u1ea5t hi\u1ec7n nhi\u1ec1u l\u1ea7n \u1edf nh\u1eefng v\u1ecb tr\u00ed kh\u00e1c nhau<\/span><\/li>\n<\/ul>\n<p><span style=\"\">Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng b\u1ecf qua qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch t\u1eaft \u0111i<\/span><\/li>\n<\/ul>\n<p><span style=\"\">Ai n\u00ean s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y:<\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">B\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n l\u00e0 t\u0103ng kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"\"><span style=\"\">B\u1ea1n qu\u1ea3ng c\u00e1o cho c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb, ng\u00e0nh th\u1eddi trang, thi\u1ebft k\u1ebf, s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Quang_cao_xuat_hien_tren_trang_chu_Youtube\"><\/span><span style=\"\">2. Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean trang ch\u1ee7 Youtube<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"\">H\u00ecnh th\u1ee9c thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi xem nh\u1ea5t v\u00ec \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u1ea5t b\u1eaft m\u1eaft ngay khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o youtube.com. \u0110\u00e2y c\u0169ng l\u00e0 v\u1ecb tr\u00ed c\u00f3 gi\u00e1 \u201cc\u1eaft c\u1ed5&#8221; nh\u1ea5t v\u00e0 th\u01b0\u1eddng ch\u1ec9 d\u00e0nh cho nh\u1eefng \u201c\u00f4ng l\u1edbn&#8221; nh\u01b0 Vinamilk, Samsung\u2026 m\u1edbi c\u00f3 th\u1ec3 kham \u0111\u01b0\u1ee3c m\u1ee9c ph\u00ed h\u00e0ng ch\u1ee5c ng\u00e0n \u0111\u00f4 cho m\u1ed9t ng\u00e0y hi\u1ec3n th\u1ecb banner t\u1ea1i trang ch\u1ee7 c\u1ee7a Youtube. <\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17535 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-\u1edf-trang-ch\u1ee7.png\" alt=\"\" width=\"980\" height=\"458\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-\u1edf-trang-ch\u1ee7.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-\u1edf-trang-ch\u1ee7-476x222.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-\u1edf-trang-ch\u1ee7-952x445.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-\u1edf-trang-ch\u1ee7-480x224.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p><span style=\"\">\u01afu \u0111i\u1ec3m: <\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng Youtube<\/span><\/li>\n<li style=\"\"><span style=\"\">Chi\u1ebfm kh\u00f4ng gian l\u1edbn v\u00e0 \u0111\u1ee9ng \u0111\u1ea7u trang youtube.com<\/span><\/li>\n<li style=\"\"><span style=\"\">Qu\u1ea3ng c\u00e1o \u0111\u1eb9p v\u00e0 chuy\u00ean nghi\u1ec7p, ph\u00f9 h\u1ee3p \u0111i branding cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, t\u1eadp \u0111o\u00e0n l\u1edbn<\/span><\/li>\n<\/ul>\n<p><span style=\"\">Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">Chi ph\u00ed c\u1ef1c k\u1ef3 \u0111\u1eaft \u0111\u1ecf l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c ngh\u00ecn \u0111\u00f4<\/span><\/li>\n<\/ul>\n<p><span style=\"\">Ai n\u00ean s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o n\u00e0y:<\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">B\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ef1c l\u1edbn <\/span><\/li>\n<li style=\"\"><span style=\"\">B\u1ea1n mu\u1ed1n th\u1ec3 hi\u1ec7n \u0111\u1eb3ng c\u1ea5p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Quang_cao_xuat_hien_trong_video\"><\/span><span style=\"\">3. Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong video <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"\">Qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng c\u00f3 hai d\u1ea1ng: qu\u1ea3ng c\u00e1o trong lu\u1ed3ng In-Stream Ads v\u00e0 qu\u1ea3ng c\u00e1o Pre-roll.<\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">Qu\u1ea3ng c\u00e1o trong lu\u1ed3ng l\u00e0 d\u1ea1ng qu\u1ea3ng c\u00e1o video xu\u1ea5t hi\u1ec7n gi\u1eefa clip m\u00e0 b\u1ea1n \u0111ang xem.<\/span><\/li>\n<li style=\"\"><span style=\"\">Qu\u1ea3ng c\u00e1o Pre-roll l\u00e0 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc khi xem qu\u1ea3ng c\u00e1o<\/span><\/li>\n<\/ul>\n<p><span style=\"\">C\u1ea3 hai \u0111\u1ec1u xu\u1ea5t hi\u1ec7n \u1edf hai d\u1ea1ng: c\u00f3 th\u1ec3 b\u1ecf qua \u0111\u01b0\u1ee3c sau 5s v\u00e0 d\u1ea1ng kh\u00f4ng th\u1ec3 b\u1ecf qua (non-skippable): <\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">\u0110\u1ed1i v\u1edbi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 b\u1ecf qua (c\u00f3 n\u00fat \u201cb\u1ecf qua\u201d ho\u1eb7c \u201cSkip it\u201d \u1edf g\u00f3c ph\u1ea3i b\u00ean d\u01b0\u1edbi c\u1ee7a video), b\u1ea1n c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i ch\u1ea1y video m\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi l\u01b0\u1ee3ng. Th\u00f4ng th\u01b0\u1eddng qu\u1ea3ng c\u00e1o ch\u1ec9 b\u1ecb t\u00ednh ph\u00ed sau 5 gi\u00e2y. Khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o video h\u1ecd s\u1ebd \u0111\u1ebfn \u0111\u01b0\u1ee3c trang \u0111\u00edch m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o mong mu\u1ed1n.<\/span><\/li>\n<li style=\"\"><span style=\"\">\u0110\u1ed1i v\u1edbi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 b\u1ecf qua (kh\u00f4ng c\u00f3 n\u00fat b\u1ecf qua ho\u1eb7c skip it \u1edf b\u00ean g\u00f3c ph\u1ea3i b\u00ean d\u01b0\u1edbi), b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o video v\u1edbi th\u1eddi l\u01b0\u1ee3ng t\u1ed1i \u0111a l\u00e0 20 gi\u00e2y. Qu\u1ea3ng c\u00e1o s\u1ebd b\u1eaft \u0111\u1ea7u t\u00ednh ph\u00ed t\u1eeb gi\u00e2y th\u1ee9 15.<\/span><\/li>\n<\/ul>\n<p><span style=\"\">Google c\u0169ng cho ph\u00e9p b\u1ea1n Bid video theo hai h\u00ecnh th\u1ee9c: CPV (t\u00ednh ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t xem video) v\u00e0 CPC (t\u00ednh ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t click v\u00e0o video). B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn h\u00ecnh th\u1ee9c Bid ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5, \u00a0n\u1ebfu b\u1ea1n ch\u1ec9 mu\u1ed1n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00f3 th\u1ec3 ch\u1ecdn CPV. C\u00f2n n\u1ebfu mu\u1ed1n t\u0103ng kh\u00e1ch h\u00e0ng, th\u00ec ch\u1ecdn CPC.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17534 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-video-trong-lu\u1ed3ng.png\" alt=\"\" width=\"980\" height=\"461\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-video-trong-lu\u1ed3ng.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-video-trong-lu\u1ed3ng-476x224.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-video-trong-lu\u1ed3ng-952x448.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-video-trong-lu\u1ed3ng-480x226.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p><span style=\"\">\u01afu \u0111i\u1ec3m:<\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">D\u00f9 mu\u1ed1n hay kh\u00f4ng kh\u00e1ch h\u00e0ng v\u1eabn ph\u1ea3i xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/span><\/li>\n<\/ul>\n<p><span style=\"\">Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">N\u1ebfu qu\u1ea3ng c\u00e1o kh\u00f4ng hay s\u1ebd khuy\u1ebfn kh\u00e1ch h\u00e0ng t\u1ee9c gi\u1eadn, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 report b\u1ea1n v\u00e0 khi\u1ebfn cho Youtube n\u00e2ng gi\u00e1 th\u1ea7u, t\u0103ng chi ph\u00ed cho b\u1ea1n.<\/span><\/li>\n<\/ul>\n<p><span style=\"\">Ai n\u00ean s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o n\u00e0y:<\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">B\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o l\u1edbn, c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t marketing video<\/span><\/li>\n<li style=\"\"><span style=\"\">B\u1ea1n mu\u1ed1n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1eb1ng video<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Quang_cao_Video_kham_pha_Video_Discovery_Ads\"><\/span><span style=\"\">4. Qu\u1ea3ng c\u00e1o Video kh\u00e1m ph\u00e1 (Video Discovery Ads)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"\">\u0110\u00e2y l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u1edf c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ho\u1eb7c danh s\u00e1ch \u0111\u1ec1 xu\u1ea5t tr\u00ean Youtube. Qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng hi\u1ec3n th\u1ecb \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean c\u1ee7a c\u1ea3 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 danh s\u00e1ch \u0111\u1ec1 xu\u1ea5t. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n \u0111ang tr\u1ea3 ti\u1ec1n \u0111\u1ec3 leo l\u00ean top 1 t\u00ecm ki\u1ebfm c\u1ee7a Google &#8211; v\u1ecb tr\u00ed ch\u00ednh ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17533 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-video-kh\u00e1m-ph\u00e1.png\" alt=\"\" width=\"980\" height=\"436\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-video-kh\u00e1m-ph\u00e1.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-video-kh\u00e1m-ph\u00e1-476x212.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-video-kh\u00e1m-ph\u00e1-952x424.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2019\/01\/qu\u1ea3ng-c\u00e1o-video-kh\u00e1m-ph\u00e1-480x214.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p><span style=\"\">\u01afu \u0111i\u1ec3m: <\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">Ch\u1ec9 t\u00ednh ti\u1ec1n khi kh\u00e1ch click v\u00e0o xem video <\/span><\/li>\n<li style=\"\"><span style=\"\">Hi\u1ec3n th\u1ecb \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean trang<\/span><\/li>\n<\/ul>\n<p><span style=\"\">Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">Qu\u1ea3ng c\u00e1o chi\u1ebfm \u00edt kh\u00f4ng gian tr\u00ean website, kh\u00f4ng thu h\u00fat kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"\"><span style=\"\">Kh\u00f4ng b\u1eaft bu\u1ed9c kh\u00e1ch h\u00e0ng ph\u1ea3i xem, d\u1ec5 b\u1ecb kh\u00e1ch h\u00e0ng b\u1ecf qua<\/span><\/li>\n<\/ul>\n<p><span style=\"\">Ai n\u00ean qu\u1ea3ng c\u00e1o h\u00ecnh th\u1ee9c n\u00e0y:<\/span><\/p>\n<ul>\n<li style=\"\"><span style=\"\">B\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch h\u1eb9p nh\u01b0ng v\u1eabn mu\u1ed1n qu\u1ea3ng c\u00e1o video<\/span><\/li>\n<li style=\"\"><span style=\"\">B\u1ea1n mu\u1ed1n t\u0103ng kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c video<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"\">\u0110\u00f3 ch\u00ednh l\u00e0 4 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u1ee7a Youtube. Ng\u00e0y nay, khi n\u1ed9i dung b\u1eb1ng video \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, Youtube ch\u1eafc ch\u1eafn s\u1ebd tr\u1edf th\u00e0nh k\u00eanh Marketing kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. L\u00e0 m\u1ed9t marketer hi\u1ec7n \u0111\u1ea1i, b\u1ea1n h\u00e3y chu\u1ea9n b\u1ecb cho m\u00ecnh nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 k\u00eanh qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn n\u00e0y nh\u00e9.<\/span><\/p>\n<p><span style=\"\">Ngo\u00e0i ra, 3F c\u0169ng \u0111ang c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh \u201cNh\u1eadn m\u00e3 khuy\u1ebfn m\u00e3i Google Ads 1.350.000\u0111 mi\u1ec5n ph\u00ed\u201d. N\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 quan t\u00e2m \u0111\u1ebfn m\u00e3 khuy\u1ebfn m\u00e3i h\u00e3y \u0111\u0103ng k\u00fd ngay t\u1ea1i:<\/span><\/p>\n<p><a href=\"https:\/\/admin.fff.com.vn?refer=2301\"><img loading=\"lazy\" class=\"size-full wp-image-17229 aligncenter\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Untitled.png\" alt=\"\" width=\"322\" height=\"51\" \/><\/a><\/p>\n<p><span style=\"\">Trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng, n\u1ebfu g\u1eb7p kh\u00f3 kh\u0103n hay c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o comment ngay b\u00ean d\u01b0\u1edbi ho\u1eb7c li\u00ean h\u1ec7 v\u1edbi s\u1ed1 hotline <\/span><b>0901 47 48 46<\/b><span style=\"\"> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c Qu\u1ea3ng c\u00e1o Youtube l\u00e0 g\u00ec?1. Qu\u1ea3ng c\u00e1o Banner (Display YouTube ads)2. Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean trang ch\u1ee7 Youtube3. Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong video 4. Qu\u1ea3ng c\u00e1o Video kh\u00e1m ph\u00e1 (Video Discovery Ads) Theo th\u1ed1ng k\u00ea, t\u1ea1i Vi\u1ec7t Nam c\u00f3 \u0111\u1ebfn 54,6% d\u00e2n s\u1ed1 s\u1eed d\u1ee5ng Internet, 97% trong s\u1ed1 \u0111\u00f3 ch\u1ecdn [&hellip;]<\/p>\n","protected":false},"author":706,"featured_media":17538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[134],"tags":[291,293,292],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/17532"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/706"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=17532"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/17532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/17538"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=17532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=17532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=17532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}