{"id":17250,"date":"2018-12-20T17:59:22","date_gmt":"2018-12-20T10:59:22","guid":{"rendered":"https:\/\/fff.com.vn\/?p=17250"},"modified":"2019-05-07T16:23:51","modified_gmt":"2019-05-07T09:23:51","slug":"bao-cao-hang-dau-ve-thi-truong-quang-cao-trong-ba-thang-cuoi-nam-2018","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/bao-cao-hang-dau-ve-thi-truong-quang-cao-trong-ba-thang-cuoi-nam-2018\/","title":{"rendered":"B\u00e1o C\u00e1o H\u00e0ng \u0110\u1ea7u V\u1ec1 Th\u1ecb Tr\u01b0\u1eddng Qu\u1ea3ng C\u00e1o Trong Ba Th\u00e1ng Cu\u1ed1i N\u0103m 2018"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-flat ez-toc-white\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/fff.com.vn\/bao-cao-hang-dau-ve-thi-truong-quang-cao-trong-ba-thang-cuoi-nam-2018\/#Benchmarks_tren_Google_Search\" title=\"Benchmarks tr\u00ean Google Search\">Benchmarks tr\u00ean Google Search<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/fff.com.vn\/bao-cao-hang-dau-ve-thi-truong-quang-cao-trong-ba-thang-cuoi-nam-2018\/#Benchmarks_theo_thiet_bi_tren_Google_Search\" title=\"Benchmarks theo thi\u1ebft b\u1ecb tr\u00ean Google Search\">Benchmarks theo thi\u1ebft b\u1ecb tr\u00ean Google Search<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/fff.com.vn\/bao-cao-hang-dau-ve-thi-truong-quang-cao-trong-ba-thang-cuoi-nam-2018\/#Benchmarks_tren_Google_Display_GDN\" title=\"Benchmarks tr\u00ean Google Display (GDN)\">Benchmarks tr\u00ean Google Display (GDN)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/fff.com.vn\/bao-cao-hang-dau-ve-thi-truong-quang-cao-trong-ba-thang-cuoi-nam-2018\/#Benchmarks_tren_Youtube\" title=\"Benchmarks tr\u00ean Youtube\">Benchmarks tr\u00ean Youtube<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/fff.com.vn\/bao-cao-hang-dau-ve-thi-truong-quang-cao-trong-ba-thang-cuoi-nam-2018\/#Cong_cu_Benchmarks_Google_Ads_cua_3F_cung_cap_cho_ban_nhung_con_so_mang_y_nghia_gi\" title=\"C\u00f4ng c\u1ee5 Benchmarks Google Ads c\u1ee7a 3F cung c\u1ea5p cho b\u1ea1n nh\u1eefng con s\u1ed1 mang \u00fd ngh\u0129a g\u00ec?\">C\u00f4ng c\u1ee5 Benchmarks Google Ads c\u1ee7a 3F cung c\u1ea5p cho b\u1ea1n nh\u1eefng con s\u1ed1 mang \u00fd ngh\u0129a g\u00ec?<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"\">Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m lu\u00f4n s\u00f4i \u0111\u1ed9ng, v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o k\u00edch c\u1ea7u, t\u0103ng doanh s\u1ed1, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm h\u00e0ng ho\u00e1 kh\u1ee7ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft, gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t, v\u1edbi m\u1ee9c chi ph\u00ed h\u1ee3p l\u00fd, hi\u1ec7u qu\u1ea3. \u201cBi\u1ebft ng\u01b0\u1eddi bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng&#8221; &#8211; C\u00f4ng c\u1ee5 Benchmarks Google Ads \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam do 3F cung c\u1ea5p, s\u1ebd ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng th\u00f4ng s\u1ed1 ch\u00ednh chi ph\u1ed1i hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi trung b\u00ecnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00f9ng t\u00ecm hi\u1ec3u th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o cho c\u00e1c ng\u00e0nh ngh\u1ec1 trong 3 th\u00e1ng cu\u1ed1i n\u0103m 2018, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb 6.000 kh\u00e1ch h\u00e0ng c\u1ee7a 3F v\u1edbi h\u01a1n 60 t\u1ef7 chi ph\u00ed qu\u1ea3ng c\u00e1o Google.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benchmarks_tren_Google_Search\"><\/span><span style=\"\">Benchmarks tr\u00ean Google Search<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"\">Ng\u01b0\u1eddi d\u00f9ng lu\u00f4n c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 tr\u00ean Google tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua, n\u00ean Google Search v\u1eabn lu\u00f4n l\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi h\u1ea7u h\u1ebft ng\u00e0nh ngh\u1ec1 hi\u1ec7n nay. <\/span><\/p>\n<h3><b>CPC &#8211; Chi ph\u00ed tr\u00ean m\u1ed9t click<\/b><\/h3>\n<p><span style=\"\">Theo th\u1ed1ng k\u00ea c\u1ee7a 3F m\u1ed7i 3 th\u00e1ng, chi ph\u00ed trung b\u00ecnh cho m\u1ed9t click chu\u1ed9t cho c\u00e1c ng\u00e0nh ngh\u1ec1 n\u00f3i chung l\u00e0 3.683\u0111\/click. L\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng (nh\u1eefng ng\u00e0nh ngh\u1ec1 qu\u1ea3ng c\u00e1o \u0111\u1ec3 kh\u00e1ch bi\u1ebft \u0111\u1ebfn c\u1eeda h\u00e0ng, mua h\u00e0ng\/ s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5) nh\u01b0 d\u1ecbch v\u1ee5 r\u1eeda xe, s\u1eeda ch\u1eefa \u0111i\u1ec7n tho\u1ea1i,&#8230; ch\u1ec9 qu\u1ea3ng c\u00e1o trong m\u1ed9t khu v\u1ef1c x\u00e1c \u0111\u1ecbnh, c\u00f3 chi ph\u00ed nh\u1ea5p chu\u1ed9t trung b\u00ecnh cao nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng \u1edf m\u1ee9c 6.794\u0111\/ click.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17267 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-nh\u1ea5p-chu\u1ed9t-CPC-v\u00e0o-qu\u1ea3ng-c\u00e1o-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png\" alt=\"\" width=\"980\" height=\"330\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-nh\u1ea5p-chu\u1ed9t-CPC-v\u00e0o-qu\u1ea3ng-c\u00e1o-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-nh\u1ea5p-chu\u1ed9t-CPC-v\u00e0o-qu\u1ea3ng-c\u00e1o-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-476x160.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-nh\u1ea5p-chu\u1ed9t-CPC-v\u00e0o-qu\u1ea3ng-c\u00e1o-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-952x321.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-nh\u1ea5p-chu\u1ed9t-CPC-v\u00e0o-qu\u1ea3ng-c\u00e1o-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-480x162.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"\">Bi\u1ec3u \u0111\u1ed3 th\u1ed1ng k\u00ea chi ph\u00ed nh\u1ea5p chu\u1ed9t (CPC) v\u00e0o qu\u1ea3ng c\u00e1o cho c\u00e1c ng\u00e0nh ngh\u1ec1 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/span><\/i><\/p>\n<h3><b>CTR &#8211; T\u1ef7 l\u1ec7 click chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o<\/b><\/h3>\n<p><span style=\"\">T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t trung b\u00ecnh \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea tr\u00ean t\u1ea5t c\u1ea3 ng\u00e0nh ngh\u1ec1 l\u00e0 5.13%. \u00d4 t\u00f4 l\u00e0 ng\u00e0nh c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t cao nh\u1ea5t, l\u00ean \u0111\u1ebfn 13.48% trong khi ng\u00e0nh t\u00e0i ch\u00ednh ch\u1ec9 c\u00f3 1.93% t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o &#8211; l\u00e0 ng\u00e0nh c\u00f3 t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t th\u1ea5p nh\u1ea5t \u0111\u01b0\u1ee3c 3F th\u1ed1ng k\u00ea trong 90 ng\u00e0y qua.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17266 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-t\u1ef7-l\u1ec7-nh\u1ea5p-chu\u1ed9t-CTR-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png\" alt=\"\" width=\"980\" height=\"345\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-t\u1ef7-l\u1ec7-nh\u1ea5p-chu\u1ed9t-CTR-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-t\u1ef7-l\u1ec7-nh\u1ea5p-chu\u1ed9t-CTR-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-476x168.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-t\u1ef7-l\u1ec7-nh\u1ea5p-chu\u1ed9t-CTR-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-952x335.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-t\u1ef7-l\u1ec7-nh\u1ea5p-chu\u1ed9t-CTR-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-480x169.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"\">Bi\u1ec3u \u0111\u1ed3 th\u1ed1ng k\u00ea t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) cho c\u00e1c ng\u00e0nh ngh\u1ec1 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/span><\/i><\/p>\n<h3><b>Click chu\u1ed9t kh\u00f4ng h\u1ee3p l\u1ec7<\/b><\/h3>\n<p><span style=\"\">Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Google t\u1ea1i Vi\u1ec7t Nam lu\u00f4n n\u1eb1m top \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 v\u1ea5n n\u1ea1n <\/span><a href=\"https:\/\/fff.com.vn\/huong-dan-xem-click-ao-adwords-voi-3f-solutions\/\"><span style=\"\">click \u1ea3o<\/span><\/a><span style=\"\">, (click t\u1eb7c, nh\u1ea5p chu\u1ed9t kh\u00f4ng h\u1ee3p l\u1ec7). C\u00e0ng v\u1ec1 cu\u1ed1i n\u0103m, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh gi\u1eefa c\u00e1c ng\u00e0nh ngh\u1ec1 c\u00e0ng kh\u1ed1c li\u1ec7t, c\u00e1c \u0111\u1ed1i th\u1ee7 v\u1eabn lu\u00f4n t\u00ecm c\u00e1c \u0111\u1ec3 \u201ctri\u1ec7t h\u1ea1&#8221; l\u1eabn nhau, nh\u1eb1m \u0111o\u1ea1t v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u tr\u00ean trang t\u00ecm ki\u1ebfm c\u1ee7a Google. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17270 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Click-kh\u00f4ng-h\u1ee3p-l\u1ec7.png\" alt=\"\" width=\"980\" height=\"368\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Click-kh\u00f4ng-h\u1ee3p-l\u1ec7.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Click-kh\u00f4ng-h\u1ee3p-l\u1ec7-476x179.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Click-kh\u00f4ng-h\u1ee3p-l\u1ec7-952x357.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Click-kh\u00f4ng-h\u1ee3p-l\u1ec7-480x180.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"\">Theo c\u00f4ng c\u1ee5 Benchmarks c\u1ee7a 3F th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c: s\u1ed1 l\u01b0\u1ee3ng click kh\u00f4ng h\u1ee3p l\u1ec7 chi\u1ebfm \u0111\u1ebfn 26.58% tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t click trong ba th\u00e1ng v\u1eeba qua. <\/span><\/p>\n<p><span style=\"\">C\u00e1c ng\u00e0nh c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t kh\u00f4ng h\u1ee3p l\u1ec7 cao nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 h\u00fat b\u1ec3 ph\u1ed1t, s\u1eeda ch\u1eefa \u0111i\u1ec7n l\u1ea1nh, th\u00e1m t\u1eed, chuy\u1ec3n nh\u00e0,&#8230; C\u1ee9 1000 nh\u1ea5p chu\u1ed9t ch\u1ec9 c\u00f3 kho\u1ea3ng ch\u01b0a \u0111\u1ebfn 10% l\u00e0 click h\u1ee3p l\u1ec7, s\u1ed1 c\u00f2n l\u1ea1i \u0111\u1ec1u do \u0111\u1ed1i th\u1ee7 ph\u00e1 ho\u1ea1i, d\u1eabn \u0111\u1ebfn c\u00e1c ng\u00e0nh ngh\u1ec1 n\u00e0y \u0111\u1ec1u g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3ng c\u00e1o v\u1edbi Google. H\u1ecd ph\u1ea3i ti\u00eau t\u1ed1n r\u1ea5t nhi\u1ec1u ti\u1ec1n qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y, nh\u01b0ng h\u1ea7u nh\u01b0 \u0111\u1ec1u chi cho click t\u1eb7c. <\/span><\/p>\n<p><span style=\"\">V\u1eady n\u00ean 3F khuy\u1ebfn ngh\u1ecb c\u00e1c b\u1ea1n n\u00ean theo d\u00f5i qu\u1ea3ng c\u00e1o th\u01b0\u1eddng xuy\u00ean ho\u1eb7c s\u1eed d\u1ee5ng <\/span><a href=\"https:\/\/fff.com.vn\/chan-click-ao-thanh-cong-voi-ung-dung-cua-3f-solutions\/\"><span style=\"\">c\u00e1c gi\u1ea3i ph\u00e1p ch\u1eb7n click \u1ea3o<\/span><\/a><span style=\"\">. N\u1ebfu kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian, b\u1ea1n h\u00e3y th\u1eed s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ch\u1eb7n click \u1ea3o t\u1ef1 \u0111\u1ed9ng c\u1ee7a 3F Solutions, ch\u1eb7n click \u1ea3o 24\/7. Xem chi ti\u1ebft t\u1ea1i <\/span><a href=\"https:\/\/fff.com.vn\/chan-click-ao-adwords\/\"><span style=\"\">\u0111\u00e2y<\/span><\/a><span style=\"\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benchmarks_theo_thiet_bi_tren_Google_Search\"><\/span><span style=\"\">Benchmarks theo thi\u1ebft b\u1ecb tr\u00ean Google Search<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"\">Qu\u1ea3ng c\u00e1o tr\u00ean Thi\u1ebft b\u1ecb l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean l\u01b0u t\u00e2m. Khi c\u1ea3 th\u1ebf gi\u1edbi \u0111\u1ec1u d\u00f9ng di \u0111\u1ed9ng nh\u01b0 v\u1eadt b\u1ea5t ly th\u00e2n th\u00ec \u00f4ng l\u1edbn Google c\u0169ng \u0111\u00e3 c\u1ea3i ti\u1ebfn c\u1ea3 h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, l\u00e0m sao \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng cho di \u0111\u1ed9ng l\u00e0 t\u1ed1t nh\u1ea5t. Theo Benchmarks Google Ads c\u1ee7a 3F, trong n\u0103m 2018, chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u0103ng \u0111\u1ebfn 73.09% tr\u00ean t\u1ed5ng chi ph\u00ed qu\u1ea3ng c\u00e1o, trong khi \u0111\u00f3 m\u00e1y t\u00ednh ch\u1ec9 chi\u1ebfm 26.91%.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17269 size-large\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/C\u00e1c-ho\u1ea1t-\u0111\u1ed9ng-tr\u00ean-internet-theo-thi\u1ebft-b\u1ecb-1024x591.jpg\" alt=\"\" width=\"1024\" height=\"591\" \/><\/p>\n<p style=\"text-align: center;\"><em>Th\u1ed1ng k\u00ea c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn tr\u00ean Internet c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam theo thi\u1ebft b\u1ecb<\/em><\/p>\n<p><span style=\"\">Ch\u01b0a k\u1ec3 \u0111\u1ebfn, CPC c\u1ee7a di \u0111\u1ed9ng ch\u1ec9 c\u00f3 1,800\u0111\/click r\u1ebb h\u01a1n nhi\u1ec1u so v\u1edbi m\u00e1y t\u00ednh l\u00e0 3,425\u0111\/click. CTR v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a di \u0111\u1ed9ng l\u1ea1i cao h\u01a1n nhi\u1ec1u, l\u1ea7n l\u01b0\u1ee3t l\u00e0: 1.65% v\u00e0 18.65% so v\u1edbi m\u00e1y t\u00ednh ch\u1ec9 c\u00f3 0.91% v\u00e0 9.20%. <\/span><\/p>\n<p><span style=\"\">D\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 ng\u00e0nh \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm nh\u1ea5t n\u00ean chi ph\u00ed click qu\u1ea3ng c\u00e1o (CPC) c\u1ee7a h\u1ecd tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh l\u00e0 cao nh\u1ea5t, \u1edf m\u1ee9c: 4,234\u0111\/ click v\u00e0 6,247\u0111\/ click. M\u1ee9c ch\u00eanh l\u1ec7ch chi ph\u00ed r\u00f5 nh\u1ea5t ph\u1ea3i k\u1ec3 \u0111\u1ebfn l\u00e0 nh\u1eefng \u201cng\u00e0nh kh\u00e1c\u201d, kh\u00f4ng n\u1eb1m trong danh m\u1ee5c c\u1ee7a Google, khi h\u1ecd ch\u1ec9 chi 817\u0111\/ click cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0ng l\u1ea1i chi \u0111\u1ebfn 6,889\u0111\/ click cho m\u00e1y t\u00ednh. <\/span><\/p>\n<p><span style=\"\">Nh\u01b0 v\u1eady, qua c\u00f4ng c\u1ee5 Benchmarks Google Ads c\u1ee7a 3F, b\u1ea1n th\u1ea5y r\u00f5 \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 hi\u1ec7u su\u1ea5t m\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean di d\u1ed9ng mang l\u1ea1i, chi ph\u00ed th\u1ea5p &#8211; hi\u1ec7u qu\u1ea3 cao. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 n\u00f3i, qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng th\u1eddi \u0111\u1ea1i, m\u00e0 c\u00f2n l\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o r\u1ea5t \u0111\u00e1ng \u0111\u1ea7u t\u01b0.<\/span><\/p>\n<p><i><span style=\"\"> \u00a0<img loading=\"lazy\" class=\"aligncenter wp-image-17268 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-theo-thi\u1ebft-b\u1ecb-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png\" alt=\"\" width=\"980\" height=\"550\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-theo-thi\u1ebft-b\u1ecb-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-theo-thi\u1ebft-b\u1ecb-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-422x237.png 422w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-theo-thi\u1ebft-b\u1ecb-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-845x474.png 845w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-theo-thi\u1ebft-b\u1ecb-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-480x269.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/span><\/i><\/p>\n<p style=\"text-align: center;\"><em>Bi\u1ec3u \u0111\u1ed3 th\u1ed1ng k\u00ea chi ph\u00ed click chu\u1ed9t (CPC) tr\u00ean Google search theo thi\u1ebft b\u1ecb cho c\u00e1c ng\u00e0nh ngh\u1ec1 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/em><\/p>\n<p><span style=\"\">Xem th\u00eam Nh\u1eefng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t tr\u00ean Google n\u0103m 2018<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benchmarks_tren_Google_Display_GDN\"><\/span><span style=\"\">Benchmarks tr\u00ean Google Display (GDN)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>CPC &#8211; Chi ph\u00ed tr\u00ean m\u1ed9t click chu\u1ed9t<\/b><\/h3>\n<p><span style=\"\">Chi ph\u00ed click chu\u1ed9t (CPC) v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p (CTR) c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, trung b\u00ecnh ch\u1ec9 c\u00f3 686\u0111\/ click. Qu\u1ea3ng c\u00e1o GDN \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh c\u1ea7n qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh. Theo th\u1ed1ng k\u00ea t\u1eeb 3F, Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 ng\u00e0nh chi nhi\u1ec1u ti\u1ec1n nh\u1ea5t cho qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, chi ph\u00ed trung b\u00ecnh cho m\u1ed9t click l\u00e0 1,196\u0111. B\u00ean c\u1ea1nh \u0111\u00f3, trong 3 th\u00e1ng qua, Du l\u1ecbch l\u1ea1i chi kh\u00e1 nh\u1eb9 tay cho qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, trung b\u00ecnh m\u1ed9t click cho ng\u00e0nh du l\u1ecbch ch\u1ec9 370\u0111, th\u1ea5p nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17265 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-tr\u00ean-Google-Display-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png\" alt=\"\" width=\"980\" height=\"342\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-tr\u00ean-Google-Display-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-tr\u00ean-Google-Display-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-476x166.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-tr\u00ean-Google-Display-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-952x332.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-tr\u00ean-Google-Display-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-480x168.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p><i><span style=\"\">Bi\u1ec3u \u0111\u1ed3 th\u1ed1ng k\u00ea chi ph\u00ed click chu\u1ed9t (CPC) tr\u00ean Google Display cho c\u00e1c ng\u00e0nh ngh\u1ec1 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/span><\/i><\/p>\n<h3><b>CTR &#8211; T\u1ef7 l\u1ec7 click chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o<\/b><\/h3>\n<p><span style=\"\">T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) tr\u00ean m\u1ea1ng hi\u1ec3n th\u1ecb chi\u1ebfm ph\u1ea7n tr\u0103m r\u1ea5t nh\u1ecf, trung b\u00ecnh th\u1ecb tr\u01b0\u1eddng ch\u1ec9 c\u00f3 0.86% nh\u1ea5p chu\u1ed9t v\u00e0o banner qu\u1ea3ng c\u00e1o. \u0110\u1ed1i v\u1edbi phi\u00ean \u0111\u1ea5u gi\u00e1 tr\u00ean hi\u1ec3n th\u1ecb, trung b\u00ecnh c\u00e1c ng\u00e0nh ngh\u1ec1 trong th\u1ecb tr\u01b0\u1eddng \u0111ang \u00a0b\u1ecf ra 5.91% cho 1000 views. Ng\u00e0nh Du l\u1ecbch tuy kh\u00e1 nh\u1eb9 tay v\u00e0o \u0111\u1ea7u t\u01b0 CPC nh\u01b0ng l\u1ea1i d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1ec1 CTR khi t\u1ef7 l\u1ec7 nh\u1ea5p l\u00ean \u0111\u1ebfn 2.11%. Ng\u01b0\u1ee3c l\u1ea1i, Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u1ea7u t\u01b0 kh\u1ee7ng v\u00e0o CPC nh\u01b0ng t\u1ef7 l\u1ec7 nh\u1ea5p ch\u1ec9 c\u00f3 0.33%, \u0111\u1ee9ng cu\u1ed1i c\u00f9ng trong th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17264 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-t\u1ef7-l\u1ec7-nh\u1ea5p-chu\u1ed9t-CTR-tr\u00ean-Google-Display-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png\" alt=\"\" width=\"980\" height=\"331\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-t\u1ef7-l\u1ec7-nh\u1ea5p-chu\u1ed9t-CTR-tr\u00ean-Google-Display-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-t\u1ef7-l\u1ec7-nh\u1ea5p-chu\u1ed9t-CTR-tr\u00ean-Google-Display-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-476x161.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-t\u1ef7-l\u1ec7-nh\u1ea5p-chu\u1ed9t-CTR-tr\u00ean-Google-Display-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-952x322.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-t\u1ef7-l\u1ec7-nh\u1ea5p-chu\u1ed9t-CTR-tr\u00ean-Google-Display-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-480x162.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"\">Bi\u1ec3u \u0111\u1ed3 th\u1ed1ng k\u00ea t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) tr\u00ean Google Display cho c\u00e1c ng\u00e0nh ngh\u1ec1 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benchmarks_tren_Youtube\"><\/span><span style=\"\">Benchmarks tr\u00ean Youtube<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"\">Ngo\u00e0i Google Search, v\u00e0 qu\u1ea3ng c\u00e1o GDN, Youtube c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh qu\u1ea3ng h\u1ea5p d\u1eabn \u0111\u00e1ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0. Theo B\u00e1o c\u00e1o v\u1ec1 Xu h\u01b0\u1edbng \u0110a n\u1ec1n t\u1ea3ng t\u1ea1i Vi\u1ec7t Nam 2017 c\u1ee7a Nielsen (Nielsen Vietnam Cross &#8211; Platform Insights Report 2017) 78% ng\u01b0\u1eddi Vi\u1ec7t Nam cho bi\u1ebft xem phim \u1ea3nh v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh b\u1eb1ng c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 video theo nhu c\u1ea7u (VOD \u2013 video on demand). Kh\u1ea3o s\u00e1t c\u1ee7a Nielsen ch\u1ec9 r\u00f5, YouTube chi\u1ebfm 97% ng\u01b0\u1eddi d\u00f9ng xem VOD tr\u00ean Youtube t\u1ea1i Vi\u1ec7t Nam, trung b\u00ecnh h\u1ecd d\u00e0nh ra 243 ph\u00fat (t\u1ee9c l\u00e0 h\u01a1n 4 ti\u1ebfng) \u0111\u1ec3 xem c\u00e1c VOD tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 khi\u1ebfn cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ed5 x\u00f4 v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean Youtube v\u1edbi hai h\u00ecnh th\u1ee9c: Banner v\u00e0 Video.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Qu\u1ea3ng c\u00e1o Banner tr\u00ean Youtube<\/strong><\/h3>\n<p><span style=\"\">Qu\u1ea3ng c\u00e1o Banner tr\u00ean Youtube c\u0169ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o GDN, gi\u00e1 m\u1ed9t click chu\u1ed9t kh\u00e1 th\u1ea5p, trung b\u00ecnh ch\u1ec9 613\u0111\/ click. Tuy nhi\u00ean phi\u00ean \u0111\u1ea5u gi\u00e1 tr\u00ean l\u01b0\u1ee3t hi\u1ec3n th\u1ecb Youtube l\u1ea1i kh\u00e1 cao so v\u1edbi GDN, l\u00ean \u0111\u1ebfn <\/span><span style=\"\">14.997\u0111\/ 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. V\u00ec xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng xem Youtube t\u1ea1i Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng t\u0103ng cao, m\u00e0 c\u00e1c ng\u00e0nh ngh\u1ec1 \u0111\u1ec1u \u0111\u1ea7u t\u01b0 r\u1ea5t l\u1edbn \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb banner tr\u00ean Youtube. \u0110\u1ee9ng \u0111\u1ea7u l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng, khi ng\u00e0nh n\u00e0y chi t\u1edbi 66,316.8\u0111\/ 1000 hi\u1ec3n th\u1ecb. Theo s\u00e1t d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng, ng\u00e0nh t\u00e0i ch\u00ednh c\u0169ng \u0111\u1ea7u t\u01b0 kh\u00e1 m\u1ea1nh tay cho qu\u1ea3ng c\u00e1o banner, khi b\u1ecf ra \u0111\u1ebfn 51,360.9\u0111\/ 1000 l\u1ea7n hi\u1ec3n th\u1ecb. \u0110\u00e1ng ng\u1ea1c nhi\u00ean nh\u1ea5t ph\u1ea3i k\u1ec3 \u0111\u1ebfn ng\u00e0nh Gi\u1ea3i tr\u00ed, l\u00e0 m\u1ed9t ng\u00e0nh t\u01b0\u1edfng ch\u1eebng ph\u1ea3i \u0111\u1ed5 h\u1ebft \u201cth\u00f3c l\u00faa\u201d v\u00e0o cho qu\u1ea3ng c\u00e1o Youtube th\u00ec l\u1ea1i l\u00e0 ng\u00e0nh chi \u00edt nh\u1ea5t khi ch\u1ec9 b\u1ecf ra 7,856.24\u0111\/ 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17263 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-cho-Banner-tr\u00ean-Youtube-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png\" alt=\"\" width=\"980\" height=\"324\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-cho-Banner-tr\u00ean-Youtube-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-cho-Banner-tr\u00ean-Youtube-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-476x157.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-cho-Banner-tr\u00ean-Youtube-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-952x315.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-click-chu\u1ed9t-CPC-cho-Banner-tr\u00ean-Youtube-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-480x159.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p><i><span style=\"\">Bi\u1ec3u \u0111\u1ed3 th\u1ed1ng k\u00ea chi ph\u00ed click chu\u1ed9t (CPC) cho Banner tr\u00ean Youtube cho c\u00e1c ng\u00e0nh ngh\u1ec1 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/span><\/i><\/p>\n<h3><strong>CPV &#8211; Chi ph\u00ed cho m\u1ed9t l\u1ea7n xem Video tr\u00ean Youtube<\/strong><\/h3>\n<p><span style=\"\">Youtube v\u1eabn h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t v\u1edbi l\u01b0\u1ee3ng clip kh\u1ee7ng \u0111\u01b0\u1ee3c upload m\u1ed7i ng\u00e0y. Vi\u1ec7c xem video tr\u00ean Youtube c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 s\u1edf th\u00edch th\u1eadm ch\u00ed l\u00e0 th\u00f3i quen c\u1ee7a m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t m\u1ed7i ng\u00e0y. Qu\u1ea3ng c\u00e1o Video tr\u00ean Youtube, l\u00e0 c\u00e1c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 th\u1ec3 n\u00f3i l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t ng\u00e0y nay. Youtube s\u1ebd t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o Video theo CPV &#8211; chi ph\u00ed cho m\u1ed9t l\u1ea7n xem video. <\/span><i><span style=\"\">V\u00ed d\u1ee5: \u0110\u1ed1i v\u1edbi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Video kh\u00f4ng t\u1eaft \u0111\u01b0\u1ee3c (Kh\u00f4ng c\u00f3 n\u00fat b\u1ecf qua ho\u1eb7c Skip it \u1edf g\u00f3c ph\u1ea3i, b\u00ean d\u01b0\u1edbi video), m\u1ed7i l\u01b0\u1ee3t xem m\u1ea5t ph\u00ed \u0111\u01b0\u1ee3c t\u00ednh t\u1eeb gi\u00e2y th\u1ee9 15 gi\u00e2y tr\u1edf \u0111i. C\u00f2n c\u00e1c video c\u00f3 n\u00fat b\u1ecf qua ho\u1eb7c Skip it, m\u1ed9t l\u01b0\u1ee3t xem m\u1ea5t ph\u00ed \u0111\u01b0\u1ee3c t\u00ednh sau 5 gi\u00e2y.<\/span><\/i><\/p>\n<p><span style=\"\">N\u0103m 2018 l\u00e0 m\u1ed9t n\u0103m m\u00e0 th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o video tr\u00ean k\u00eanh Youtube ph\u00e1t tri\u1ec3n kh\u00e1 m\u1ea1nh, tuy nhi\u00ean CPV trung b\u00ecnh th\u1ecb tr\u01b0\u1eddng ch\u1ec9 99.74\u0111 tr\u00ean m\u1ed9t l\u01b0\u1ee3t xem. B\u1ea5t ng\u1edd nh\u1ea5t c\u00f3 l\u1ebd l\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng, khi h\u1ecd \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o Youtube, CPV cao g\u1ea5p 3 l\u1ea7n trung b\u00ecnh th\u1ecb tr\u01b0\u1eddng, l\u00ean m\u1ee9c 359.94\u0111\/ l\u01b0\u1ee3t view, b\u1ecf xa v\u1ecb tr\u00ed th\u1ee9 2 l\u00e0 du l\u1ecbch: 188.44\u0111\/ l\u01b0\u1ee3t view. Th\u1ea5p nh\u1ea5t l\u00e0 ng\u00e0nh kinh doanh v\u00e0 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng khi ch\u1ec9 chi l\u1ea7n l\u01b0\u1ee3t 22.33\u0111 v\u00e0 23.1\u0111 cho m\u1ed9t l\u01b0\u1ee3t xem.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-17262 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-m\u1ed9t-l\u01b0\u1ee3t-xem-video-CPV-tr\u00ean-Youtube-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png\" alt=\"\" width=\"980\" height=\"314\" srcset=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-m\u1ed9t-l\u01b0\u1ee3t-xem-video-CPV-tr\u00ean-Youtube-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam.png 980w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-m\u1ed9t-l\u01b0\u1ee3t-xem-video-CPV-tr\u00ean-Youtube-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-476x153.png 476w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-m\u1ed9t-l\u01b0\u1ee3t-xem-video-CPV-tr\u00ean-Youtube-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-952x305.png 952w, https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Bi\u1ec3u-\u0111\u1ed3-th\u1ed1ng-k\u00ea-chi-ph\u00ed-m\u1ed9t-l\u01b0\u1ee3t-xem-video-CPV-tr\u00ean-Youtube-cho-c\u00e1c-ng\u00e0nh-ngh\u1ec1-t\u1ea1i-th\u1ecb-tr\u01b0\u1eddng-Vi\u1ec7t-Nam-480x154.png 480w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p><i><span style=\"\">Bi\u1ec3u \u0111\u1ed3 th\u1ed1ng k\u00ea chi ph\u00ed m\u1ed9t l\u01b0\u1ee3t xem video (CPV) tr\u00ean Youtube cho c\u00e1c ng\u00e0nh ngh\u1ec1 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/span><\/i><\/p>\n<p><span style=\"\">Nh\u1eefng s\u1ed1 li\u1ec7u tr\u00ean \u0111\u00e3 ch\u1ee9ng t\u1ecf Youtube l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u1edbi m\u1ee9c chi ph\u00ed ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c, r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p xem x\u00e9t \u0111\u1ec3 \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cong_cu_Benchmarks_Google_Ads_cua_3F_cung_cap_cho_ban_nhung_con_so_mang_y_nghia_gi\"><\/span><span style=\"\">C\u00f4ng c\u1ee5 Benchmarks Google Ads c\u1ee7a 3F cung c\u1ea5p cho b\u1ea1n nh\u1eefng con s\u1ed1 mang \u00fd ngh\u0129a g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o tr\u00ean Google t\u1ea1i Vi\u1ec7t Nam <\/b><\/p>\n<ul>\n<li style=\"\"><span style=\"\">Chi ph\u00ed qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean Google v\u1eabn lu\u00f4n t\u1ed1n k\u00e9m nh\u1ea5t so v\u1edbi c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c tuy nhi\u00ean hi\u1ec7u qu\u1ea3 mang l\u1ea1i c\u1ee7a n\u00f3 l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn.<\/span><\/li>\n<li style=\"\"><span style=\"\">Khuy\u1ebfn ngh\u1ecb nh\u00e0 qu\u1ea3ng c\u00e1o theo d\u00f5i ch\u1eb7t ch\u1ebd t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u00e1nh ti\u00eau t\u1ed1n nhi\u1ec1u chi ph\u00ed cho n\u1ea1n click \u1ea3o, ph\u00e1 ho\u1ea1i l\u1eabn nhau trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/span><\/li>\n<li style=\"\"><span style=\"\">Qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb Di \u0111\u1ed9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u1edbi m\u1ecdi ng\u00e0nh ngh\u1ec1, chuy\u1ec3n h\u01b0\u1edbng sang di \u0111\u1ed9ng gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho qu\u1ea3ng c\u00e1o Search.<\/span><\/li>\n<li style=\"\"><span style=\"\">Qu\u1ea3ng c\u00e1o Video tr\u00ean Youtube l\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o \u0111ang \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o m\u1ea1nh tay chi ti\u1ec1n \u0111\u1ea7u t\u01b0 v\u1edbi m\u1ee9c chi ph\u00ed h\u1ee3p l\u00fd, hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn h\u00e0ng t\u1ec9 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam m\u00e0 c\u00f2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/span><\/li>\n<li style=\"\"><span style=\"\">Ng\u00e0nh d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh r\u1ea5t cao khi li\u00ean t\u1ee5c \u0111\u1ee9ng \u0111\u1ea7u \u1edf r\u1ea5t nhi\u1ec1u ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea so v\u1edbi trung b\u00ecnh th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o online lu\u00f4n bi\u1ebfn \u0111\u1ed9ng m\u1ed7i ng\u00e0y. H\u00e3y li\u00ean t\u1ee5c c\u1eadp nh\u1eadt th\u00f4ng tin t\u1eeb c\u00f4ng c\u1ee5 Benchmarks Google Ads c\u1ee7a 3F \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. N\u1eb1m l\u00f2ng th\u1ecb tr\u01b0\u1eddng ch\u1ec9 v\u1edbi 1 b\u01b0\u1edbc \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n v\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed t\u1ea1i: <\/b><\/p>\n<p><a href=\"https:\/\/fff.com.vn\/cong-cu-benchmarks-google-ads-tai-thi-truong-viet-nam\/?refer=2301\"><img loading=\"lazy\" class=\"aligncenter wp-image-17229 size-full\" src=\"https:\/\/fff.com.vn\/wp-content\/uploads\/2018\/12\/Untitled.png\" alt=\"\" width=\"322\" height=\"51\" \/><\/a><\/p>\n<p><span style=\"\">Trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng, n\u1ebfu g\u1eb7p kh\u00f3 kh\u0103n hay c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o comment ngay b\u00ean d\u01b0\u1edbi ho\u1eb7c li\u00ean h\u1ec7 v\u1edbi s\u1ed1 hotline <\/span><b>0901 47 48 46<\/b><span style=\"\"> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c Benchmarks tr\u00ean Google SearchBenchmarks theo thi\u1ebft b\u1ecb tr\u00ean Google SearchBenchmarks tr\u00ean Google Display (GDN)Benchmarks tr\u00ean YoutubeC\u00f4ng c\u1ee5 Benchmarks Google Ads c\u1ee7a 3F cung c\u1ea5p cho b\u1ea1n nh\u1eefng con s\u1ed1 mang \u00fd ngh\u0129a g\u00ec? Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m lu\u00f4n s\u00f4i \u0111\u1ed9ng, v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o k\u00edch c\u1ea7u, t\u0103ng [&hellip;]<\/p>\n","protected":false},"author":706,"featured_media":17272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[134],"tags":[263,264,265],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/17250"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/706"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=17250"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/17250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/17272"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=17250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=17250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=17250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}