{"id":17049,"date":"2018-12-12T15:49:08","date_gmt":"2018-12-12T08:49:08","guid":{"rendered":"https:\/\/fff.com.vn\/?p=17049"},"modified":"2018-12-12T16:36:16","modified_gmt":"2018-12-12T09:36:16","slug":"top-10-xu-huong-ppc-se-phat-trien-trong-nam-2019","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/top-10-xu-huong-ppc-se-phat-trien-trong-nam-2019\/","title":{"rendered":"TOP 10 xu h\u01b0\u1edbng PPC s\u1ebd ph\u00e1t tri\u1ec3n trong n\u0103m 2019"},"content":{"rendered":"

N\u0103m 2018 l\u00e0 m\u1ed9t n\u0103m \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng c\u1ee7a PPC Marketing tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u00d4ng tr\u00f9m qu\u1ea3ng c\u00e1o Google \u0111\u00e3 \u0111\u1ed5i Google AdWords sang giao di\u1ec7n ho\u00e0n to\u00e0n m\u1edbi v\u1edbi t\u00ean g\u1ecdi Google Ads; thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn lo\u1ea1i chi\u1ebfn d\u1ecbch, t\u00ednh n\u0103ng, c\u1ea3i ti\u1ebfn, t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 c\u00f4ng c\u1ee5 m\u1edbi. <\/span><\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean Bing c\u0169ng ra th\u00eam h\u00e0ng ngh\u00ecn t\u00ednh n\u0103ng m\u1edbi, n\u00e2ng c\u1ea5p kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau, b\u00e1o c\u00e1o v\u00e0 c\u00e1c c\u1ea3i ti\u1ebfn kh\u00e1c – \u0110i\u1ec1u th\u00fa v\u1ecb nh\u1ea5t ph\u1ea3i k\u1ec3 \u0111\u1ebfn l\u00e0 vi\u1ec7c c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111ang t\u1eadp trung nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n tr\u00ean LinkedIn, bi\u1ebfn LinkedIn tr\u1edf th\u00e0nh 1 trong nh\u1eefng trang m\u1ea1ng gi\u00fap viral c\u00e1 nh\u00e2n\/ doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Ngo\u00e0i ra, c\u00e1c chuy\u00ean gia c\u00f2n nh\u1eadn \u0111\u1ecbnh t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t c\u1ee7a \u00f4ng tr\u00f9m b\u00e1n l\u1ebb Amazon c\u0169ng s\u1ebd l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi Google, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang d\u1ea7n chuy\u1ec3n ng\u00e2n s\u00e1ch sang Amazon v\u00ec ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean Amazon h\u01a1n Google.<\/span><\/p>\n

V\u1eady trong n\u0103m 2019 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb PPC n\u00ean l\u00e0m g\u00ec? <\/b><\/p>\n

N\u0103m ngo\u00e1i, xu h\u01b0\u1edbng hot trong PPC Marketing l\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i, nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a. Tuy nhi\u00ean, sang n\u0103m 2019, hai xu h\u01b0\u1edbng m\u00e0 m\u1ecdi ng\u01b0\u1eddi ngh\u0129 \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t l\u00e0 Nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 T\u1ef1 \u0111\u1ed9ng h\u00f3a. Theo m\u1ed9t b\u00e1o c\u00e1o kh\u1ea3o s\u00e1t c\u1ee7a 28 chuy\u00ean gia PPC Marketing t\u1eeb c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau: 10 trong s\u1ed1 c\u00e1c xu h\u01b0\u1edbng l\u1edbn nh\u1ea5t n\u0103m 2019 l\u00e0 t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n (V\u00ed d\u1ee5: Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean trang Google), m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 tr\u1ea3 ti\u1ec1n (V\u00ed d\u1ee5: Qu\u1ea3ng c\u00e1o tr\u00ean Facebook) v\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i (Remarketing)<\/span><\/p>\n

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1. Nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng & t\u1eeb kh\u00f3a<\/b><\/h3>\n

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Trong n\u0103m 2019, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd gi\u1ea3m d\u1ea7n s\u1ef1 t\u1eadp trung qu\u1ea3ng c\u00e1o v\u00e0o c\u00e1c t\u1eeb kh\u00f3a m\u00e0 ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng. L\u00fac n\u00e0y, b\u1ea1n s\u1ebd ch\u1ec9 t\u1ea1o chi\u1ebfn d\u1ecbch chi ti\u1ebft v\u1ec1 c\u00e1c lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau; s\u1eafp x\u1ebfp ch\u00fang (v\u1edbi c\u00e1c lo\u1ea1i gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p) \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 t\u1ed1i \u01b0u h\u00f3a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a m\u00ecnh. C\u1ea7n kh\u1ea3o s\u00e1t v\u00e0 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n.<\/span><\/p>\n

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Song song \u0111\u00f3, vi\u1ec7c nghi\u00ean c\u1ee9u b\u1ed9 t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c v\u1edbi nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng b\u1ea1n \u0111ang s\u00e0ng l\u1ecdc s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o th\u1ef1c s\u1ef1 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u0110\u1ed1i v\u1edbi t\u1eadp ng\u01b0\u1eddi d\u00f9ng (\u0111\u1ed1i t\u01b0\u1ee3ng) \u0111\u00e3 t\u1eebng b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, h\u00e3y s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ec3 lu\u00f4n \u201cnh\u1eafc nh\u1edf”, \u201ct\u1ea1o d\u1ea5u \u1ea5n ghi nh\u1edb” v\u1edbi h\u1ecd v\u1ec1 s\u1ea3n \u00a0ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. <\/span><\/p>\n

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2. T\u1ef1 \u0111\u1ed9ng h\u00f3a & Tr\u00ed tu\u1ec7 con ng\u01b0\u1eddi<\/b><\/h3>\n

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T\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 c\u1ee5m t\u1eeb th\u01b0\u1eddng d\u00f9ng cho nh\u1eefng \u0111\u1ed9ng c\u01a1 \u0111i\u1ec7n t\u1eed, tuy nhi\u00ean t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u0169ng \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 xu h\u01b0\u1edbng \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o. <\/span><\/p>\n

Google tin r\u1eb1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 gi\u00fap nhi\u1ec1u doanh nghi\u1ec7p tr\u1edf th\u00e0nh nh\u00e0 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng h\u01a1n tr\u00ean k\u00eanh t\u00ecm ki\u1ebfm (Google Search). Google Ads \u0111ang ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a tr\u00ean h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd. S\u1eafp t\u1edbi, ch\u00fang ta s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m nhi\u1ec1u t\u00ednh n\u0103ng th\u00f4ng minh h\u01a1n t\u1eeb Google v\u00e0 Bing. <\/span><\/p>\n

Google cho bi\u1ebft c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng c\u1ee7a h\u1ecd \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn \u0111\u1ec3 tr\u1edf n\u00ean t\u1ed1t nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a Google thay cho b\u00ean th\u1ee9 3. <\/span><\/p>\n

V\u00ed d\u1ee5: Google lu\u00f4n \u0111\u1ec1 xu\u1ea5t c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng c\u1ee7a h\u1ecd, b\u1eb1ng c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t c\u1ed7 m\u00e1y. V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed9c \u0111ua \u0111\u1ec3 xem li\u1ec7u con ng\u01b0\u1eddi hay m\u00e1y m\u00f3c l\u00e0 t\u1ed1t nh\u1ea5t m\u00e0 l\u00e0 m\u1ed9t cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c chuy\u00ean gia PPC Marketing v\u1ec1 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 theo k\u1ecbp xu h\u01b0\u1edbng th\u1eddi \u0111\u1ea1i.<\/span><\/p>\n

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V\u1edbi qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng th\u00edch c\u1ee7a Google, nh\u1eefng \u0111\u1ed5i m\u1edbi trong t\u1eeb kho\u00e1 \u1edf d\u1ea1ng \u0111\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1edf \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, thay cho c\u00e1ch qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch th\u1ee7 c\u00f4ng nh\u01b0 hi\u1ec7n t\u1ea1i. Ngo\u00e0i ra, c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng ho\u00e1 \u0111\u1eb7c bi\u1ec7t h\u1eefu d\u1ee5ng \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u1edbi quy m\u00f4 l\u1edbn, g\u1ed3m h\u00e0ng tr\u0103m chi\u1ebfn d\u1ecbch, h\u00e0ng ngh\u00ecn t\u1eeb kho\u00e1 v\u00e0 c\u00e1c lo\u1ea1i gi\u00e1 th\u1ea7u kh\u00e1c nhau cho t\u1eebng phi\u00ean \u0111\u1ea5u gi\u00e1. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n v\u1eabn \u0111ang m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian m\u1ed7i ng\u00e0y cho vi\u1ec7c theo d\u00f5i, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u ho\u1eb7c b\u1eadt xem t\u1eebng m\u1ee5c b\u00e1o c\u00e1o, xem x\u00e9t t\u1eebng t\u1eeb kho\u00e1 trong m\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o…, \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n n\u00ean chuy\u1ec3n sang t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3ng c\u00e1o, v\u00e0 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n trong vi\u1ec7c s\u00e1ng tao nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1edbi, s\u00e0ng l\u1ecdc c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/span><\/p>\n

Ngo\u00e0i nh\u1eefng \u01b0u \u0111i\u1ec3m v\u1ec1 nhanh ch\u00f3ng, ch\u00ednh x\u00e1c, ti\u1ec7n l\u1ee3i v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ed1i \u0111a, t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u0169ng c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i s\u00e1ng su\u1ed1t \u00e1p d\u1ee5ng n\u00f3 v\u00e0o t\u1eebng chi\u1ebfn d\u1ecbch Marketing c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n

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3. Amazon v\u00e0 gi\u1ea3i ph\u00e1p thay th\u1ebf qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

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Amazon \u0111ang b\u00e0nh tr\u01b0\u1edbng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh trong n\u0103m 2019, \u0110\u00e3 c\u00f3 nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau tr\u00ean trang b\u00e1n h\u00e0ng c\u1ee7a Amazon, \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o quan tr\u1ecdng m\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i c\u00e2n nh\u1eafc \u0111\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c ng\u00e0nh ti\u00eau d\u00f9ng nhanh v\u00e0 c\u00e1c ng\u00e0nh h\u00e0ng b\u00e1n l\u1ebb.<\/span><\/p>\n

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N\u0103m 2019 s\u1ebd l\u00e0 n\u0103m d\u00e0nh cho c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00ec h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua v\u1edbi t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n:<\/span><\/p>\n

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  • Bing: Hi\u1ec7n \u0111ang th\u1eed nghi\u1ec7m Bing Ads ch\u1ec9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng g\u1ea7n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 thu h\u00fat th\u00eam l\u01b0\u1ee3t \u0111\u1ebfn cho c\u00e1c c\u1eeda h\u00e0ng<\/span><\/li>\n
  • Facebook: C\u1ea3i ti\u1ebfn th\u00eam c\u00e1c \u0111\u1ecbnh d\u1ea1ng m\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 s\u1eb5n, gi\u00fap c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c t\u1ea1o video qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
  • Pinterest: C\u00e1c t\u00ednh n\u0103ng m\u1edbi cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng mua tr\u1ef1c ti\u1ebfp t\u1eeb m\u00e3 c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi m\u1eabu v\u00e0 gi\u00e1 c\u1ea3 c\u00f3 s\u1eb5n. Kh\u00f4ng ch\u1ec9 v\u1eady, kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng ng\u01b0\u1eddi.<\/span><\/li>\n
  • Google: Ch\u00fa tr\u1ecdng v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean smartphone, Qu\u1ea3ng c\u00e1o theo danh m\u1ee5c t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Google, th\u00eam t\u00ednh n\u0103ng hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m c\u00f3 s\u1eb5n trong c\u1eeda h\u00e0ng v\u1edbi gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i.<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    4. Qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n v\u00e0 vai tr\u00f2 c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb PPC<\/b><\/h3>\n

    Tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o \u0111ang ti\u1ebfp t\u1ee5c chi ph\u1ed1i c\u00e1c c\u00e1c chi\u1ebfn d\u1ecbch PPC, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u201cs\u1ebd m\u1ea5t vi\u1ec7c\u201d. Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n v\u1eabn ph\u1ea3i theo d\u00f5i \u0111\u1ec3 l\u1ef1a ch\u1ecdn h\u1ec7 th\u1ed1ng n\u00e0o mang l\u1ea1i cho kh\u00e1ch h\u00e0ng ho\u1eb7c ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. D\u1ea7n d\u1ea7n, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd quen h\u01a1n v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 v\u00e0 \u00e1p d\u1ee5ng ch\u00fang th\u01b0\u1eddng xuy\u00ean h\u01a1n. Cu\u1ed9c c\u00e1ch m\u1ea1ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 s\u1ebd mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00f3i chung v\u00e0 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o ph\u00e1t tri\u1ec3n l\u00ean 1 t\u1ea7m cao m\u1edbi.<\/span><\/p>\n

    Ch\u00fang ta kh\u00f4ng ho\u00e0n to\u00e0n \u1edf giai \u0111o\u1ea1n m\u00e0 tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o c\u00f3 th\u1ec3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n con ng\u01b0\u1eddi. Bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng nh\u01b0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng m\u1edbi, chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean k\u00eanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u1ee9c t\u1ea1p l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai trong th\u1eddi \u0111\u1ea1i n\u00e0y.<\/span><\/p>\n

    Nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb PPC s\u1ebd l\u00e0m g\u00ec trong t\u01b0\u01a1ng lai?<\/b><\/p>\n

    C\u00f4ng c\u1ee5 PPC trong t\u01b0\u01a1ng lai s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh, th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o, truy v\u1ea5n d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n hi\u1ec7u qu\u1ea3 h\u01a1n. Nh\u00e0 ti\u1ebfp th\u1ecb PPC s\u1ebd \u0111\u1ea7u t\u01b0 th\u1eddi gian c\u1ee7a m\u00ecnh v\u00e0o vi\u1ec7c kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1, ph\u00e2n t\u00edch, b\u00e1o \u00a0c\u00e1o, h\u1ed7 tr\u1ee3 CRO & d\u1ef1 \u0111o\u00e1n. B\u1ea1n s\u1ebd t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c qu\u1ef9 th\u1eddi gian qu\u00fd gi\u00e1 c\u1ee7a m\u00ecnh cho nhi\u1ec1u vi\u1ec7c h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y, nh\u1edd c\u00f3 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1ed7 tr\u1ee3.<\/span><\/p>\n

     <\/p>\n

    5. Ph\u00e2n b\u1ed5 qu\u1ea3ng c\u00e1o ch\u00e9o k\u00eanh<\/b><\/h3>\n

     <\/p>\n

    Nhi\u1ec1u c\u00f4ng ty n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng bao gi\u1edd qu\u1ea3ng c\u00e1o \u1edf m\u1ed9t k\u00eanh duy nh\u1ea5t m\u00e0 s\u1ebd ph\u00e2n b\u1ed5 \u1edf nhi\u1ec1u k\u00eanh\/ n\u1ec1n t\u1ea3ng kh\u00e1c nhau. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao qu\u1ea3ng c\u00e1o t\u1eadp trung t\u0103ng v\u00e0o ph\u00e2n b\u1ed5 ch\u00e9o k\u00eanh v\u00e0 thi\u1ebft b\u1ecb ch\u00e9o.<\/span><\/p>\n

    \"\"<\/p>\n

    Qu\u1ea3ng c\u00e1o \u0111a k\u00eanh \u0111ang tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. Tuy nhi\u00ean vi\u1ec7c theo d\u00f5i v\u00e0 t\u1ed5ng h\u1ee3p c\u00e1c b\u00e1o c\u00e1o chi\u1ebfn d\u1ecbch t\u1eeb nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c nhau l\u1ea1i tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i k\u1ebft n\u1ed1i c\u00e1c k\u00eanh v\u00e0 thi\u1ebft b\u1ecb khi \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3.<\/span><\/p>\n

    V\u1eady gi\u1ea3i ph\u00e1p n\u00e0o cho c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean?<\/b><\/p>\n

    Kh\u00f4ng c\u00f3 m\u00f4 h\u00ecnh duy nh\u1ea5t n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p. B\u1ea1n n\u00ean li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t, n\u00f3 gi\u00fap b\u1ea1n t\u00ecm ra m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ri\u00eang m\u00ecnh. <\/span><\/p>\n

    M\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ebfn t\u1eeb Pete Kluge, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m cho Adobe Advertising Cloud: \u201cC\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i hi\u1ec3u r\u1eb1ng vi\u1ec7c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 khi\u1ebfn h\u1ecd tham gia qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a vi\u1ec7c mua h\u00e0ng \u0111\u00f2i h\u1ecfi ph\u1ea3i cung c\u1ea5p cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c khi\u1ebfn h\u1ecd mu\u1ed1n nhi\u1ec1u h\u01a1n – v\u00e0 t\u00ecm ki\u1ebfm th\u01b0\u1eddng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u00e0nh tr\u00ecnh \u0111\u00f3. Cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o t\u00edch c\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi t\u00ecm ki\u1ebfm, s\u1ebd l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u00e0o khi ch\u00fang ta mu\u1ed1n ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa.\u201d <\/span><\/p>\n

    Khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed k\u1ebft h\u1ee3p v\u1edbi nhau, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd c\u1ea7n m\u1ed9t c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00e2n ph\u1ed1i c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p.<\/span><\/p>\n

     <\/p>\n

    6. Qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

     <\/p>\n

    B\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o th\u00ec n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u1eabn lu\u00f4n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng RSA, Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n, ti\u00eau \u0111\u1ec1 th\u1ee9 ba (Kh\u00f4ng b\u1eaft bu\u1ed9c), v\u00e0 \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. V\u1edbi Google Ads phi\u00ean b\u1ea3n m\u1edbi, m\u1eabu qu\u1ea3ng c\u00e1o s\u1ebd c\u00f3 nhi\u1ec1u phi\u00ean b\u1ea3n ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 kh\u00e1c nhau, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd c\u1ea7n xem x\u00e9t li\u1ec7u c\u00e1c ti\u00eau \u0111\u1ec1 m\u1ed9t, hai v\u00e0 ba \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng m\u00f4 t\u1ea3 m\u1ed9t v\u00e0 hai ch\u01b0a. (V\u00e0 \u0111\u1eebng b\u1ecf qu\u00ean c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng!)<\/span><\/p>\n

     <\/p>\n

    7. Video<\/b><\/h3>\n

     <\/p>\n

    B\u1ea1n n\u00ean l\u1eadp k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng n\u1ed9i dung (c\u1ee5 th\u1ec3 l\u00e0 video) tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh. C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ng\u00e0y c\u00e0ng t\u0103ng v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERPs). <\/span><\/p>\n

    Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng mu\u1ed1n chi ti\u1ec1n qu\u1ea3ng c\u00e1o v\u00e0o video, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng YouTube nh\u01b0 m\u1ed9t k\u00eanh cho c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh. Youtube \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch n\u1ebfu b\u1ea1n l\u00e0m trong ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 t\u00ednh c\u1ea1nh tranh cao v\u00e0 c\u1ea7n ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch. <\/span><\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, Video \u0111ang n\u1ed5i l\u00ean nh\u01b0 l\u00e0 lo\u1ea1i n\u1ed9i dung h\u00e0ng \u0111\u1ea7u d\u00e0nh cho di \u0111\u1ed9ng v\u00e0 s\u1ebd c\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u00edch nghi v\u1edbi nh\u1eefng c\u1eadp nh\u1eadt nh\u01b0 qu\u1ea3ng c\u00e1o video d\u1ecdc g\u1ea7n \u0111\u00e2y c\u1ee7a Google.<\/span><\/p>\n

     <\/p>\n

    8. Ti\u1ebfp th\u1ecb l\u1ea1i <\/b><\/h3>\n

     <\/p>\n

    Ti\u1ebfp th\u1ecb l\u1ea1i mang \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n. \u0110\u1eb7c bi\u1ec7t khi b\u1ea1n ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o click to messages c\u1ee7a Facebook. K\u1ebft h\u1ee3p hai chi\u1ebfn thu\u1eadt n\u00e0y mang l\u1ea1i ROI cao trong khi gi\u00e1 qu\u1ea3ng c\u00e1o th\u1ea5p h\u01a1n nhi\u1ec1u<\/span><\/p>\n

    \"\"<\/p>\n

     <\/p>\n

    9. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n

     <\/p>\n

    Nh\u1eefng ng\u01b0\u1eddi l\u00e0m PPC ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o ROI \u0111\u1ebfn n\u1ed7i h\u1ecd qu\u00ean r\u1eb1ng ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 k\u00edch c\u1ea7u v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

    Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a n\u0103m 2019 s\u1ebd b\u1edbt t\u1eadp trung v\u00e0o vi\u1ec7c thu l\u1ee3i nhu\u1eadn t\u1eeb m\u1ecdi nh\u1ea5p chu\u1ed9t, thay v\u00e0o \u0111\u00f3 s\u1ebd b\u1eaft \u0111\u1ea7u ph\u00e2n chia chi\u1ebfn l\u01b0\u1ee3c theo m\u1ee5c ti\u00eau. T\u1eadp trung \u0111\u1ec3 \u01b0u ti\u00ean cho m\u1ed1i quan h\u1ec7 v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o d\u00e0i h\u01a1i, c\u1ea7n s\u1ef1 ki\u00ean tr\u00ec theo \u0111u\u1ed5i m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

     <\/p>\n

    10. C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o, ti\u1ec7n \u00edch v\u00e0 t\u00ednh n\u0103ng m\u1edbi kh\u00e1c<\/b><\/h3>\n

     <\/p>\n

    Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, n\u0103m 2019 s\u1ebd c\u00f3 th\u1eadt nhi\u1ec1u nh\u1eefng chuy\u1ec3n bi\u1ebfn b\u1ea5t ng\u1edd d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb PPC. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, b\u00e1o c\u00e1o v\u00e0 c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng m\u1edbi, h\u1ed7 tr\u1ee3 cho qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

    Qu\u1ea3ng c\u00e1o c\u00e1c d\u1ecbch v\u1ee5 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd \u0111\u01b0\u1ee3c tung ra tr\u00ean th\u1ebf gi\u1edbi v\u00e0 cho c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edbi. B\u1ea1n s\u1ebd th\u1ea5y s\u1ef1 thay \u0111\u1ed5i t\u1eeb kh\u1ed1i l\u01b0\u1ee3ng truy v\u1ea5n t\u1eeb kh\u00f3a ti\u00eau chu\u1ea9n sang qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n \u0111\u1ebfn quy tr\u00ecnh trang \u0111\u00edch, l\u00fac n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 vi\u1ec7c n\u1ed9i \u0111\u1ecba h\u00f3a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng th\u00eam c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

    Ngo\u00e0i ra, qu\u1ea3ng c\u00e1o c\u0169ng s\u1ebd b\u1eaft \u0111\u1ea7u \u0111i v\u00e0o c\u00e1c trang d\u1ecbch v\u1ee5 kh\u00e1c c\u1ee7a Google v\u00e0 Bing nh\u01b0: b\u1ea3n \u0111\u1ed3, b\u1ea3ng ki\u1ebfn \u200b\u200bth\u1ee9c, chatbox,…. <\/span><\/p>\n

    T\u1ea5t c\u1ea3 nh\u1eefng \u0111\u1ed5i m\u1edbi tr\u00ean s\u1ebd khi\u1ebfn cho vi\u1ec7c ti\u1ebfp th\u1ecb PPC tr\u1edf n\u00ean nhi\u1ec1u th\u1eed th\u00e1ch v\u00e0 th\u00fa v\u1ecb h\u01a1n \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 nh\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o. H\u1ee9a h\u1eb9n m\u1ed9t m\u00f4i tr\u01b0\u1eddng s\u00f4i \u0111\u1ed9ng, \u0111\u1ea7y th\u1eed th\u00e1ch v\u00e0 t\u0103ng t\u00ednh c\u1ea1nh tranh trong n\u1ec1n c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o to\u00e0n Th\u1ebf gi\u1edbi.<\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    N\u0103m 2018 l\u00e0 m\u1ed9t n\u0103m \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng c\u1ee7a PPC Marketing tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u00d4ng tr\u00f9m qu\u1ea3ng c\u00e1o Google \u0111\u00e3 \u0111\u1ed5i Google AdWords sang giao di\u1ec7n ho\u00e0n to\u00e0n m\u1edbi v\u1edbi t\u00ean g\u1ecdi Google Ads; thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn lo\u1ea1i chi\u1ebfn d\u1ecbch, t\u00ednh n\u0103ng, c\u1ea3i ti\u1ebfn, t\u00f9y ch\u1ecdn nh\u1eafm […]<\/p>\n","protected":false},"author":706,"featured_media":17050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[134],"tags":[250,251,252],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/17049"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/706"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=17049"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/17049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/17050"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=17049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=17049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=17049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}