{"id":16579,"date":"2018-11-20T14:22:38","date_gmt":"2018-11-20T07:22:38","guid":{"rendered":"https:\/\/fff.com.vn\/?p=16579"},"modified":"2019-05-07T16:41:48","modified_gmt":"2019-05-07T09:41:48","slug":"huong-dan-su-dung-tinh-nang-toi-uu-quang-cao-adwords-theo-thoi-gian","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/huong-dan-su-dung-tinh-nang-toi-uu-quang-cao-adwords-theo-thoi-gian\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng t\u00ednh n\u0103ng t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o AdWords theo th\u1eddi gian"},"content":{"rendered":"

B\u1ea5t k\u1ef3 nh\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o c\u0169ng ph\u1ea3i b\u1ecf 1 kho\u1ea3n ti\u1ec1n kh\u00f4ng nh\u1ecf v\u00e0o Google Ads \u0111\u1ec3 mong ch\u1ea1y ra kh\u00e1ch. Nh\u01b0ng ph\u1ea7n l\u1edbn, kh\u00f4ng ai bi\u1ebft r\u1eb1ng s\u1ed1 ti\u1ec1n \u0111\u00f3 c\u00f3 bao nhi\u00eau ph\u1ea7n tr\u0103m sinh ra kh\u00e1ch h\u00e0ng v\u00e0 bao nhi\u00eau ph\u1ea7n tr\u0103m \u0111ang b\u1ecb l\u00e3ng ph\u00ed ch\u1ec9 v\u00ec qu\u1ea3ng c\u00e1o sai th\u1eddi \u0111i\u1ec3m. Theo b\u00e1o c\u00e1o t\u1eeb h\u1ec7 th\u1ed1ng c\u1ee7a h\u01a1n 1.000 kh\u00e1ch h\u00e0ng c\u1ee7a 3F th\u00ec c\u00f3 \u00edt nh\u1ea5t 10% chi ph\u00ed qu\u1ea3ng c\u00e1o l\u00e3ng ph\u00ed v\u00e0o nh\u1eefng kho\u1ea3ng th\u1eddi gian v\u00f4 \u00edch.<\/span><\/p>\n

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Vi\u1ec7c l\u00e3ng ph\u00ed ti\u1ec1n ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u00f3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c th\u1ea5p ho\u1eb7c ngo\u00e0i gi\u1edd l\u00e0m vi\u1ec7c, kh\u00f4ng c\u00f3 nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3, v\u00f4 h\u00ecnh chung b\u1ea1n \u0111\u00e3 \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, v\u00e0 c\u1ea3 ti\u1ec1n qu\u1ea3ng c\u00e1o v\u00f4 \u00edch.<\/span><\/p>\n

Kh\u00e1ch quan t\u00e2m + b\u1ea1n kh\u00f4ng th\u1ec3 ph\u1ee5c v\u1ee5 = l\u00e3ng ph\u00ed<\/span><\/p>\n

V\u00ec v\u1eady, \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ti\u1ec1n qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o theo th\u1eddi gian. Ch\u1ec9 b\u1eadt qu\u1ea3ng c\u00e1o v\u00e0o nh\u1eefng khung gi\u1edd c\u00f3 th\u1ec3 sinh ra kh\u00e1ch h\u00e0ng (chuy\u1ec3n \u0111\u1ed5i) v\u00e0 c\u00f3 nh\u00e2n vi\u00ean tr\u1ef1c ch\u0103m s\u00f3c kh\u00e1ch. T\u1eaft qu\u1ea3ng c\u00e1o c\u00e1c khung gi\u1edd \u00edt t\u01b0\u01a1ng t\u00e1c, th\u01b0\u1eddng l\u00e0 t\u1eeb kho\u1ea3ng 22h – 7h s\u00e1ng m\u1ed7i ng\u00e0y, v\u00e0 d\u1ed3n to\u00e0n l\u1ef1c ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0o l\u00fac b\u1ea1n c\u00f3 \u0111\u1ea7y \u0111\u1ee7 \u201cv\u0169 kh\u00ed b\u1eaft kh\u00e1ch”.<\/span><\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n ch\u1ec9 c\u1ea7n s\u1eed d\u1ee5ng C\u00f4ng c\u1ee5 T\u1ef1 \u0110\u1ed9ng T\u1ed1i \u01afu Qu\u1ea3ng C\u00e1o Theo Th\u1eddi Gian c\u1ee7a 3F Solutions. Ch\u1ec9 m\u1ea5t v\u00e0i ph\u00fat khi b\u1ea1n th\u1ef1c hi\u1ec7n theo h\u01b0\u1edbng d\u1eabn sau:<\/span><\/p>\n

\u0110\u1ea7u ti\u00ean c\u00e1c b\u1ea1n \u0111ang nh\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng B\u1ed9 C\u00f4ng C\u1ee5 H\u1ed7 Tr\u1ee3 Qu\u1ea3ng C\u00e1o & T\u0103ng Kh\u00e1ch H\u00e0ng<\/strong> t\u1ea1i <\/span>https:\/\/fff.com.vn<\/span><\/a> sau \u0111\u00f3 v\u00e0o m\u1ee5c <\/span>C\u00f4ng c\u1ee5 AdWords.<\/b><\/p>\n

\u1ede thanh c\u00f4ng c\u1ee5 b\u00ean tay tr\u00e1i, b\u1ea1n v\u00e0o <\/span>Th\u1eddi gian qu\u1ea3ng c\u00e1o<\/b><\/p>\n

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H\u1ec7 th\u1ed1ng s\u1ebd hi\u1ec3n th\u1ecb th\u1eddi gian bi\u1ec3u, \u0111i c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o cho m\u1ed7i khung gi\u1edd.<\/span><\/p>\n

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Khung gi\u1edd m\u00e0u \u0111\u1ecf (t\u1eeb 22h \u0111\u1ebfn 07h) l\u00e0 kho\u1ea3ng th\u1eddi gian khuya \u00edt t\u01b0\u01a1ng t\u00e1c v\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ngay. N\u1ebfu b\u1ea1n kh\u00f4ng mu\u1ed1n ch\u1ea1y qu\u1ea3ng c\u00e1o \u1edf kho\u1ea3ng th\u1eddi gian n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf ch\u1ea1y b\u1eb1ng c\u00e1ch k\u00e9o xu\u1ed1ng v\u00e0 <\/span>ch\u1ecdn khung gi\u1edd m\u00ecnh mu\u1ed1n qu\u1ea3ng c\u00e1o<\/b> v\u00e0 b\u1ea5m<\/span> L\u01b0u th\u1eddi gian<\/b>. Qu\u1ea3ng c\u00e1o AdWords c\u1ee7a b\u1ea1n l\u00fac n\u00e0y ch\u1ec9 ch\u1ea1y trong c\u00e1c khung gi\u1edd m\u00e0 m\u00ecnh \u0111\u00e3 ch\u1ecdn.<\/span><\/p>\n

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L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o theo th\u1eddi gian:<\/strong><\/p>\n