{"id":16454,"date":"2018-11-07T11:44:36","date_gmt":"2018-11-07T04:44:36","guid":{"rendered":"https:\/\/fff.com.vn\/?p=16454"},"modified":"2018-11-07T11:44:36","modified_gmt":"2018-11-07T04:44:36","slug":"gioi-thieu-cong-cu-chuan-benh-quang-cao-adwords","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/gioi-thieu-cong-cu-chuan-benh-quang-cao-adwords\/","title":{"rendered":"Gi\u1edbi Thi\u1ec7u C\u00f4ng C\u1ee5 Chu\u1ea9n B\u1ec7nh Qu\u1ea3ng C\u00e1o AdWords"},"content":{"rendered":"

Qu\u1ea3ng c\u00e1o tr\u00ean Google v\u00e0 Facebook \u0111ang tr\u1edf n\u00ean r\u1ea5t ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam v\u00e0 th\u1ebf gi\u1edbi. B\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o, ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 tr\u1edf th\u00e0nh nh\u1eefng chuy\u00ean gia marketing online<\/p>\n

Hi\u1ec7n nay, d\u00f9 b\u1ea1n t\u00ecm ki\u1ebfm b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 thay th\u1eadm ch\u00ed 1 \u0111\u1ecba ch\u1ec9 qu\u00e1n \u0103n, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y 1 qu\u1ea3ng c\u00e1o nh\u01b0 b\u00ean d\u01b0\u1edbi<\/p>\n

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M\u1eb7c d\u00f9 qu\u1ea3ng c\u00e1o c\u1ee7a Google (hay Facebook) r\u1ea5t d\u1ec5 kh\u1edfi t\u1ea1o, nh\u01b0ng vi\u1ec7c duy tr\u00ec qu\u1ea3ng c\u00e1o, \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o \u0111\u00fang m\u1ee5c ti\u00eau, r\u1ed3i qu\u1ea3ng c\u00e1o ph\u1ea3i ra kh\u00e1ch<\/strong>, l\u00e0 vi\u1ec7c \u0111au \u0111\u1ea7u c\u1ee7a nhi\u1ec1u \u00f4ng ch\u1ee7 doanh nghi\u1ec7p.<\/p>\n

N\u1ebfu b\u1ea1n trong ho\u00e0n c\u1ea3nh \u0111\u00f3, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a t\u00f4i. B\u00e0i vi\u1ebft cung c\u1ea5p cho b\u1ea1n m\u1eb9o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3\u00a0Ch\u1ea1y AdWords ch\u1ec9 4K ra 1 Kh\u00e1ch. B\u1ea1n tin kh\u00f4ng?<\/a><\/p>\n

H\u00f4m nay, thay v\u00ec nh\u1eefng m\u1eb9o, t\u00f4i xin gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n 1 c\u00f4ng c\u1ee5, gi\u00fap b\u1ea1n lo\u1ea1i b\u1ecf nh\u1eefng phi\u1ec1n ph\u1ee9c \u0111\u00f3.<\/p>\n

C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n d\u1eb9p b\u1ecf vi\u1ec7c c\u1ea3 ng\u00e0y ph\u1ea3i theo d\u00f5i qu\u1ea3ng c\u00e1o, hay \u0111\u00eam \u0111\u1ebfn l\u1ea1i ng\u1ed3i chau m\u00e0y v\u00ec chi ph\u00ed qu\u1ea3ng c\u00e1o nhi\u1ec1u m\u00e0 kh\u00f4ng ra kh\u00e1ch h\u00e0ng n\u00e0o.<\/p>\n

C\u00f4ng c\u1ee5 b\u00e1c s\u0129 AdWords, gi\u00fap b\u1ea1n chu\u1ea9n b\u1ec7nh qu\u1ea3ng c\u00e1o, t\u00ecm ra nh\u1eefng l\u1ed7i (s\u1ef1 c\u1ed1) c\u1ea7n kh\u1eafc ph\u1ee5c v\u00e0 t\u1ed1i \u01b0u, c\u0169ng nh\u01b0 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t t\u1ed1i \u01b0u ngay nh\u1eefng \u0111i\u1ec3m b\u1ea5t h\u1ee3p l\u00fd<\/p>\n

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C\u00f4ng c\u1ee5 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o (b\u00e1c s\u0129 ads)<\/h2>\n

C\u00f4ng c\u1ee5 b\u00e1c s\u0129 AdWords n\u1eb1m trong b\u1ed9 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o AdWords,\u00a0 m\u1ed9t c\u00f4ng c\u1ee5 to\u00e0n v\u1eb9n, gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 nh\u1eefng v\u1ea5n \u0111\u1ec1 trong qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n nh\u01b0<\/p>\n

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  1. T\u1ea1i sao qu\u1ea3ng c\u00e1o chi ti\u00eau qu\u00e1 nhi\u1ec1u m\u00e0 kh\u00f4ng ra kh\u00e1ch<\/li>\n
  2. T\u1ea1i sao kh\u00e1ch click \u1ea7m \u1ea7m m\u00e0 kh\u00f4ng mua h\u00e0ng<\/li>\n
  3. T\u1ea1i sao m\u00ecnh \u1edf H\u1ed3 Ch\u00ed Minh m\u00e0 to\u00e0n kh\u00e1ch \u1edf C\u00e0 Mau g\u1ecdi …<\/li>\n<\/ol>\n

    C\u00f4ng c\u1ee5 b\u00e1c s\u0129 Ads, ph\u00e2n t\u00edch to\u00e0n b\u1ed9 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, \u0111\u1ec3 t\u00ecm ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n

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    Sau \u0111\u00f3 c\u00f4ng c\u1ee5 s\u1ebd t\u00ednh to\u00e1n cho b\u1ea1n kh\u1ea3 n\u0103ng ti\u1ebft ki\u1ec7m chi ph\u00ed, kh\u1ea3 n\u0103ng t\u0103ng kh\u00e1ch h\u00e0ng n\u1ebfu l\u00e0m theo \u0111\u1ec1 ngh\u1ecb c\u1ee7a n\u00f3<\/p>\n

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    Kh\u00e1c h\u1eb3n v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u1ea7m so\u00e1t qu\u1ea3ng c\u00e1o c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f4ng c\u1ee5 b\u00e1c s\u0129 AdWords c\u00f2n cho ph\u00e9p b\u1ea1n ti\u1ebfn h\u00e0nh t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 qu\u1ea3ng c\u00e1o ch\u1ec9 v\u1edbi 1 n\u00fat b\u1ea5m<\/p>\n

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    Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n bi\u1ebft ch\u00ednh x\u00e1c v\u1ecb b\u00e1c s\u0129 n\u00e0y \u0111ang th\u1ef1c hi\u1ec7n g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i quy tr\u00ecnh th\u1ef1c hi\u1ec7n c\u1ee7a b\u00e1c s\u0129 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ef1c quan nh\u1ea5t<\/p>\n

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    C\u00f4ng c\u1ee5 b\u00e1c s\u0129 ads c\u00f2n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c trong b\u1ed9 c\u00f4ng c\u1ee5 “Qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3” c\u1ee7a 3f solutions, gi\u00fap b\u1ea1n gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng th\u00eam kh\u00e1ch h\u00e0ng<\/p>\n

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    Cu\u1ed1i c\u00f9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o quy\u1ec1n l\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a 3f \u0111\u1ec1u \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed. Ch\u1ec9 khi b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao b\u1ea1n m\u1edbi ph\u1ea3i tr\u1ea3 ph\u00ed cho ch\u00fang t\u00f4i.<\/p>\n

    V\u00ec th\u1ebf n\u1ebfu b\u1ea1n mu\u1ed1n d\u00f9ng th\u1eed c\u00f4ng c\u1ee5 b\u00e1c s\u0129 Ads \u0111\u1ec3 chu\u1ea9n b\u1ec7nh qu\u1ea3ng c\u00e1o AdWords, h\u00e3y \u0111\u0103ng k\u00fd ngay 1 t\u00e0i kho\u1ea3n mi\u1ec5n ph\u00ed<\/p>\n

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