{"id":12618,"date":"2018-08-17T16:03:02","date_gmt":"2018-08-17T09:03:02","guid":{"rendered":"https:\/\/fff.com.vn\/?p=12618"},"modified":"2018-09-12T15:58:03","modified_gmt":"2018-09-12T08:58:03","slug":"cong-cu-cai-thien-diem-chat-luong-tu-khoa-adwords","status":"publish","type":"post","link":"https:\/\/fff.com.vn\/cong-cu-cai-thien-diem-chat-luong-tu-khoa-adwords\/","title":{"rendered":"C\u00f4ng c\u1ee5 c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb kh\u00f3a AdWords"},"content":{"rendered":"\r\n

Trong qu\u1ea3ng c\u00e1o Google AdWords, \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng<\/strong> l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, v\u00e0 gi\u1ea3m gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o.<\/p>\r\n\r\n\r\n\r\n

\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 \u01b0\u1edbc t\u00ednh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7 t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o v\u1edbi m\u1eabu qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch. M\u1eddi b\u1ea1n xem h\u00ecnh sau \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng.<\/a><\/strong><\/em><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

V\u1edbi c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u b\u1ea5m chu\u1ed9t, v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f9ng trang \u0111\u00edch th\u1ec3 hi\u1ec7n \u0111\u00fang t\u1eeb kh\u00f3a \u0111\u00f3 th\u00ec qu\u1ea3ng c\u00e1o s\u1ebd c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\r\n\r\n\r\n\r\n

H\u00e3y xem v\u00ed d\u1ee5 sau \u0111\u1ec3 h\u00ecnh dung t\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

C\u00f3 4 nh\u00e0 qu\u1ea3ng c\u00e1o qu\u1ea3ng c\u00e1o gi\u1ed1ng nhau v\u1ec1 t\u1eeb kh\u00f3a, nh\u01b0ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c nhau.\u00a0<\/p>\r\n\r\n\r\n\r\n

Nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 10, anh ta ch\u1ec9 ph\u1ea3i tr\u1ea3 1.61$ cho 1 click chu\u1ed9t. Trong khi nh\u00e0 qu\u1ea3ng c\u00e1o cu\u1ed1i c\u00f9ng (s\u1ed1 4) ph\u1ea3i tr\u1ea3 \u0111\u1ebfn h\u01a1n 8$ cho 1 click chu\u1ed9t.\u00a0<\/p>\r\n\r\n\r\n\r\n

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\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng th\u1ea5p th\u00ec chi ph\u00ed qu\u1ea3ng c\u00e1o c\u00e0ng cao.<\/p>\r\nChi ph\u00ed cho t\u1eeb kh\u00f3a c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng b\u1eb1ng 10 r\u1ebb h\u01a1n kho\u1ea3ng 10 l\u1ea7n so v\u1edbi \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng b\u1eb1ng 1.<\/cite><\/blockquote>\r\n\r\n\r\n\r\n

V\u00ec th\u1ebf m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o AdWords c\u1ea7n theo d\u00f5i v\u00e0 gi\u1ea3m c\u00e1c t\u1eeb kh\u00f3a c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.\u00a0\u0110\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 tr\u1ee3 gi\u00fap t\u1ed1i \u01b0u \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng<\/a>.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

V\u1edbi c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb kh\u00f3a Google AdWords<\/strong><\/a>, b\u1ea1n s\u1ebd c\u00f3 1 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u00e0 d\u1ec5 d\u00e0ng theo d\u00f5i t\u1ed5ng th\u1ec3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a to\u00e0n b\u1ed9 t\u00e0i kho\u1ea3n AdWords c\u1ee7a m\u00ecnh<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

C\u00f4ng c\u1ee5 c\u00f2n gi\u00fap b\u1ea1n ph\u00e2n l\u1ecdc \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a \u0111ang qu\u1ea3ng c\u00e1o:<\/p>\r\n

    \r\n
  1. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t t\u1ec7, c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb 1 \u0111\u1ebfn 3<\/li>\r\n
  2. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0a \u0111\u1ea1t, c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb 4 \u0111\u1ebfn 6<\/li>\r\n
  3. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, c\u00f3 gi\u00e1 tr\u1ecb 7-9<\/li>\r\n
  4. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n h\u1ea3o, c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 10<\/li>\r\n<\/ol>\r\n

    Nh\u1edd vi\u1ec7c h\u1ec7 th\u1ed1ng h\u00f3a \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng, c\u00f4ng c\u1ee5 s\u1ebd gi\u00fap b\u1ea1n n\u1eafm r\u00f5 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a v\u00e0 t\u00ecnh tr\u1ea1ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng<\/strong> c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a<\/p>\r\n\r\n\r\n\r\n

    \"\"<\/figure>\r\n\r\n\r\n\r\n

    Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n xem chi ti\u1ebft c\u00e1c t\u1eeb kh\u00f3a c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng b\u1eb1ng 1 ch\u1eb3ng h\u1ea1n, b\u1ea1n ch\u1ec9 c\u1ea7n b\u1ea5m v\u00e0o n\u00fat XEM<\/p>\r\n\r\n\r\n\r\n

    \"\"<\/figure>\r\n\r\n\r\n\r\n

    Nh\u01b0 v\u1eady v\u1edbi c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea1n d\u1ec5 d\u00e0ng theo d\u00f5i, lo\u1ea1i b\u1ecf c\u00e1c t\u1eeb kh\u00f3a c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\r\n\r\n\r\n\r\n

    N\u1ebfu b\u1ea1n mu\u1ed1n d\u00f9ng th\u1eed c\u00f4ng c\u1ee5 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng, t\u1ea1o 1 t\u00e0i kho\u1ea3n m\u1edbi v\u00e0 d\u00f9ng th\u1eed ngay<\/p>\r\n\r\n

    \"\"<\/a><\/p>\r\n

     <\/p>\r\n\r\n

    Ngo\u00e0i c\u00f4ng c\u1ee5 \u0110\u00e1nh Gi\u00e1 & C\u1ea3i Thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb kh\u00f3a AdWords, FFF c\u00f2n cung c\u1ea5p b\u1ed9 c\u1ed9ng c\u1ee5 Marketing, T\u0103ng kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ed1c ch\u1ed1t Sales ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed<\/p>\r\n

    \"\"<\/a><\/p>\r\n

     <\/p>\r\n","protected":false},"excerpt":{"rendered":"

    Trong qu\u1ea3ng c\u00e1o Google AdWords, \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, v\u00e0 gi\u1ea3m gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 \u01b0\u1edbc t\u00ednh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7 t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o v\u1edbi m\u1eabu qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch. M\u1eddi b\u1ea1n xem h\u00ecnh sau \u0111\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":12624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[197,2],"tags":[199,201,198,200],"_links":{"self":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/12618"}],"collection":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/comments?post=12618"}],"version-history":[{"count":0,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/posts\/12618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media\/12624"}],"wp:attachment":[{"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/media?parent=12618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/categories?post=12618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fff.com.vn\/wp-json\/wp\/v2\/tags?post=12618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}