{"id":19375,"date":"2019-06-07T13:50:19","date_gmt":"2019-06-07T06:50:19","guid":{"rendered":"https:\/\/fff.com.vn\/?page_id=19375"},"modified":"2019-08-03T08:25:55","modified_gmt":"2019-08-03T01:25:55","slug":"cong-cu-phan-tich-doi-thu","status":"publish","type":"page","link":"https:\/\/fff.com.vn\/cong-cu-phan-tich-doi-thu\/","title":{"rendered":"C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.24&#8243; custom_padding=&#8221;0px||0px&#8221; custom_margin=&#8221;0px||0px&#8221; next_background_color=&#8221;#000000&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; z_index_tablet=&#8221;500&#8243;][et_pb_row _builder_version=&#8221;3.23.3&#8243; max_width=&#8221;2560px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||&#8221; module_class=&#8221;rowIfame&#8221;][et_pb_column type=&#8221;4_4&#8243; 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header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; z_index_tablet=&#8221;500&#8243;]<\/p>\n<h2>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 l\u00e0 g\u00ec ?<\/h2>\n<p>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch website c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1c th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0:<\/p>\n<ul>\n<li><strong>B\u00e1o c\u00e1o v\u1ec1 traffic c\u1ee7a website \u0111\u1ed1i th\u1ee7<\/strong>\n<ul>\n<li>L\u01b0\u1ee3ng traffic (hay l\u01b0\u1ee3ng truy c\u1eadp) c\u1ee7a website \u0111\u1ed1i th\u1ee7<\/li>\n<li>T\u1ec9 l\u1ec7 truy c\u1eadp theo mobile v\u00e0 pc.<\/li>\n<li>Th\u1eddi gian truy c\u1eadp trung b\u00ecnh<\/li>\n<li>T\u1ec9 l\u1ec7 tho\u00e1t trang v\u00e0 t\u1ec9 l\u1ec7 xem trang tr\u00ean m\u1ed7i truy c\u1eadp<\/li>\n<\/ul>\n<\/li>\n<li><strong>B\u00e1o c\u00e1o v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a truy c\u1eadp<\/strong>\n<ul>\n<li>V\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch truy c\u1eadp, theo t\u1eebng qu\u1ed1c gia<\/li>\n<li>T\u1ec9 l\u1ec7 nam, n\u1eef c\u1ee7a kh\u00e1ch truy c\u1eadp<\/li>\n<li>\u0110\u1ed9 tu\u1ed5i c\u1ee7a kh\u00e1ch truy c\u1eadp<\/li>\n<\/ul>\n<\/li>\n<li><strong>Bi\u1ec3u \u0111\u1ed3 theo th\u1eddi gian c\u1ee7a kh\u00e1ch truy c\u1eadp<\/strong>\n<ul>\n<li>Th\u1ed1ng k\u00ea theo ng\u00e0y, theo tu\u1ea7n v\u00e0 theo th\u00e1ng gi\u00fap theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp r\u00f5 r\u00e0ng chi ti\u1ebft<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 xem theo l\u01b0\u1ee3t truy c\u1eadp, th\u1eddi gian truy c\u1eadp, t\u1ec9 l\u1ec7 tho\u00e1t &#8230;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Ngu\u1ed3n cung c\u1ea5p kh\u00e1ch truy c\u1eadp<\/strong>\n<ul>\n<li>Gi\u00fap x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o, mang l\u1ea1i kh\u00e1ch truy c\u1eadp<\/li>\n<li>Chia theo: k\u00eanh tr\u1ef1c ti\u1ebfp, email, t\u1eeb trang web kh\u00e1c, truy c\u1eadp tr\u1ea3 ph\u00ed, truy c\u1eadp t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<li>Tr\u00ecnh b\u00e0y d\u1ea1ng bi\u1ec3u \u0111\u1ed3 d\u1ec5 d\u00e0ng theo d\u00f5i<\/li>\n<\/ul>\n<\/li>\n<li><strong>Ph\u00e2n t\u00edch chi ti\u1ebft ngu\u1ed3n kh\u00e1ch truy c\u1eadp theo t\u1eebng k\u00eanh<\/strong>\n<ul>\n<li>K\u00eanh t\u00ecm ki\u1ebfm: ph\u00e2n t\u00edch theo t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (Google Ads) v\u00e0 t\u00ecm ki\u1ebfm mi\u1ec5n ph\u00ed SEO\n<ul>\n<li>Chi ti\u1ebft t\u1eeb kh\u00f3a kh\u00e1ch h\u00e0ng \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o<\/li>\n<li>Chi ti\u1ebft t\u1eeb kh\u00f3a kh\u00e1ch h\u00e0ng \u0111ang l\u00e0m SEO<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3ng traffic c\u1ee7a t\u1eebng k\u00eanh<\/li>\n<li>M\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<\/li>\n<li>K\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb:\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng traffic c\u1ee7a k\u00eanh n\u00e0y<\/li>\n<li>M\u1eabu qu\u1ea3ng c\u00e1o kh\u00e1ch h\u00e0ng \u0111ang ch\u1ea1y<\/li>\n<li>C\u00e1c trang kh\u00e1ch h\u00e0ng \u0111ang qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<\/li>\n<li>K\u00eanh Social g\u1ed3m c\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 t\u1ef1 nhi\u00ean\n<ul>\n<li>Chi ti\u1ebft c\u00e1c k\u00eanh social \u0111ang ch\u1ea1y: Facebook, Youtube, Zing &#8230;<\/li>\n<li>T\u1ec9 l\u1ec7 traffic theo t\u1eebng k\u00eanh v\u00e0 t\u1ed5ng traffic<\/li>\n<\/ul>\n<\/li>\n<li>K\u00eanh gi\u1edbi thi\u1ec7u (t\u1eeb c\u00e1c website kh\u00e1c) d\u1ea1ng backlink ho\u1eb7c PR\n<ul>\n<li>Cung c\u1ea5p d\u1eef li\u1ec7u quan tr\u1ecdng cho SEO team<\/li>\n<li>T\u1ec9 l\u1ec7 kh\u00e1ch c\u0169ng nh\u01b0 c\u00e1c trang mang traffic v\u1ec1<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Ph\u00e2n t\u00edch l\u01b0\u1ee3ng kh\u00e1ch r\u1eddi b\u1ecf trang<\/strong>\n<ul>\n<li>Trang kh\u00e1ch h\u00e0ng \u0111i ti\u1ebfp sau khi r\u1eddi trang<\/li>\n<li>T\u1ec9 l\u1ec7 v\u00e0 s\u1ed1 \u01b0\u1edbc t\u00ednh kh\u00e1ch r\u1eddi b\u1ecf trang<\/li>\n<\/ul>\n<\/li>\n<li><strong>D\u1ec1 xu\u1ea5t t\u1eeb kh\u00f3a cho trang<\/strong>\n<ul>\n<li>Danh s\u00e1ch t\u1eeb kh\u00f3a \u0111\u1ec1 xu\u1ea5t cho trang<\/li>\n<li>Ph\u1ee5c v\u1ee5 cho SEO v\u00e0 SEM<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a l\u00ean \u0111\u1ebfn h\u01a1n 5.000 t\u1eeb<\/li>\n<\/ul>\n<\/li>\n<li><strong>Danh s\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c<\/strong>\n<ul>\n<li>Th\u00eam 20 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>So s\u00e1nh vs v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Ai n\u00ean d\u00f9ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 ?<\/h2>\n<p>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin quan tr\u1ecdng n\u00ean n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u1ea3 ch\u1ee7 doanh nghi\u1ec7p, online marketer v\u00e0 SEOer. M\u1eddi c\u00e1c b\u1ea1n xem b\u1ea3ng ph\u00e2n b\u1ed5 l\u1ee3i \u00edch c\u1ee7a c\u00f4ng c\u1ee5 b\u00ean d\u01b0\u1edbi<\/p>\n<table style=\"height: 503px;\" width=\"983\">\n<tbody>\n<tr>\n<td width=\"208\">\n<p style=\"text-align: center;\"><strong>Owner<\/strong><\/p>\n<\/td>\n<td style=\"text-align: center;\" width=\"208\"><strong>Online Marketer<\/strong><\/td>\n<td width=\"208\">\n<p style=\"text-align: center;\"><strong>SEOer<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"208\">\n<p style=\"text-align: center;\">Bi\u1ebft \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u1eb1\u00a0\u00a0 ng th\u00e1ng c\u1ee7a \u0111\u1ed1i th\u1ee7<\/p>\n<\/td>\n<td style=\"text-align: center;\" width=\"208\">Danh s\u00e1ch t\u1eeb kh\u00f3a \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7<\/td>\n<td style=\"text-align: center;\" width=\"208\">Danh s\u00e1ch t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean c\u1ee7a \u0111\u1ed1i th\u1ee7<\/td>\n<\/tr>\n<tr>\n<td width=\"208\">\n<p style=\"text-align: center;\">Ki\u1ec3m tra v\u00e0 so s\u00e1nh gi\u1eefa 2 \u0111\u1ed1i th\u1ee7 v\u1edbi nhau<\/p>\n<\/td>\n<td style=\"text-align: center;\" width=\"208\">M\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7<\/td>\n<td width=\"208\">\n<p style=\"text-align: center;\">\u0110\u1ed1i th\u1ee7 \u0111i link \u1edf nh\u1eefng trang web n\u00e0o<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"208\">\n<p style=\"text-align: center;\">Bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00e2u: qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u, social hay email marketing\u2026<\/p>\n<\/td>\n<td style=\"text-align: center;\" width=\"208\">Danh s\u00e1ch website \u0111\u1ed1i th\u1ee7 ch\u1ea1y GDN<\/td>\n<td style=\"text-align: center;\" width=\"208\">T\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 t\u1eeb kh\u00f3a nh\u1edd s\u1ef1 li\u00ean th\u00f4ng v\u1edbi c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ed1i th\u1ee7 qu\u1ea3ng c\u00e1o<\/td>\n<td style=\"text-align: center;\" width=\"208\">\n<p style=\"text-align: center;\">M\u1eabu Banner c\u1ee7a \u0111\u1ed1i th\u1ee7<\/p>\n<\/td>\n<td width=\"208\">\n<p style=\"text-align: center;\">\u00a0<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"208\">Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ed1i th\u1ee7 x\u00e2y d\u1ef1ng n\u1ed9i dung v\u00e0 t\u1eeb kh\u00f3a<\/td>\n<td style=\"text-align: center;\" width=\"208\">C\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang s\u1eed d\u1ee5ng<\/td>\n<td width=\"208\">\n<p style=\"text-align: center;\">\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; 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